Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.

Eliminating Pain Points, Unlocking Opportunities:

With the CRM Hub, Click2Mail bridges the gap between digital and physical marketing channels, addressing a long-standing pain point for businesses struggling to streamline physical mail within their marketing automation ecosystem. This innovative solution integrates directly with leading CRMs like Salesforce, Citrix Podio, and Follow-Up Boss, enabling users to:

• Trigger personalized mail sends directly from their CRM: Design and send targeted mail campaigns triggered by specific customer actions or data points within their CRM, driving personalized engagement at key moments in the customer journey.
• Automate manual processes: Eliminate time-consuming tasks like manually importing data and printing addresses. Click2Mail automates everything, from data integration to postage, ensuring efficiency.
• Gain valuable insights: Track mail campaign performance directly within their CRM, gaining crucial insights into campaign effectiveness and optimizing future efforts for maximum impact.
• Strengthen customer relationships: Deliver high-touch, tangible experiences that resonate with customers and forge deeper connections, fostering brand loyalty and driving results.

Quotes:

"Click2Mail's CRM Hub represents a notable leap forward in marketing automation," stated Lee Garvey, CEO of Click2Mail. "We're thrilled to empower marketers at all levels to leverage the power of physical mail within their automated campaigns driving truly differentiated customer experiences."

Michael Giraldo, Process Implementer at BlackSheepGlobal, shared his experience: "Click2Mail's CRM Hub has been a game-changer for our delinquency mailings. By automating this process, clients save valuable time and can focus on growing their business. As consultants, our goal is to eliminate busy work for clients, and Click2Mail's solution has been instrumental in achieving that."

With more than two decades of industry leadership during his tenure at adMarketplace, Epstein will now serve as Co-CEO alongside Jamie Hill. 

adMarketplace, the search advertising company, today announced Adam J. Epstein has been appointed Co-CEO and President. Epstein joined adMarketplace in 2003 after answering a Craigslist ad for a part-time general counsel role.  

For 18 years, Epstein has served as President and COO of the company, playing an instrumental role in positioning adMarketplace as the largest marketplace for search advertising on the open web  connecting advertisers with high-intent customers.

Since his appointment as President in 2006, Epstein worked alongside Founder and Chairman Jamie Hill to sustain a 23% average annual growth rate for adMarketplace over the past 10 years.

Epstein now joins Hill as adMarketplace's Co-CEO. His focus is on finding and delivering value to adMarketplace's ecosystem of advertisers and publishers that will enable the company to accelerate its current growth trajectory. 

"Over 21 years Adam has become a friend, a partner, a confidante and absolutely the best hiring decision I ever made," said Chairman and Co-CEO Hill. "Adam forged a path to become one of the biggest influences in AdTech, and is a true testament to the American dream."

"There's a special magic that you only find at a founder-led company, and Jamie's long-term focus makes this company unique," Epstein said. "My gratitude is to him, the leadership team, the board, and the entire adMarketplace team. Today's the beginning of a new journey. The search advertising market needs adMarketplace to reach our full potential, and we're only getting started."

Moloco’s advanced ad serving technology scaled across more than 32M peak concurrent users with billions of impressions served during Indian Premier League (Tata IPL) 2023

Moloco, a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India. As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year. The Tata Indian Premier League, a major sporting event for men’s cricket, occurs annually in India, featuring 74 matches, providing the ultimate opportunity for streaming media monetization, with advertisers reaching massive global audiences of engaged sports fans. Last year, 449 million cricket viewers watched Tata IPL on JioCinema from March to May 2023. Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users. 

Moloco Streaming Monetization is an enterprise software solution that empowers streaming services to transform how they monetize content and media in order to unlock profitable growth. Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization. The rise of streaming video globally coupled with the complexity of serving ads at live events makes this partnership an exciting opportunity to innovate, by delivering engaging ads and profitable advertiser ROI.

“As the streaming media industry continues to focus on monetization, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine,” said Sunil Rayan, Moloco’s Chief Business Officer. “We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added.

Akash Saxena, CPTO, JioCinema, stated, “By using Moloco’s advanced algorithms and highly optimized ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetization opportunities to our advertisers.”

Speaking on the announcement, Siddharth Jhawar, Moloco’s General Manager for India, said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetization opportunities, Moloco Streaming Monetization can help them grow profitably.”

New York headquartered Darwin CX, a SaaS solution and services provider for publishers looking to evolve towards an increasingly digital future, hires industry veteran Cary Zel as President overseeing its Client Success and Sales divisions.

The addition of key industry leader Cary Zel, formerly at PubWorX, to Darwin CX's established leadership team shows the company's commitment to assisting publishers meet the changing needs of the market through best in-industry customer experiences and technology.

"As we continue to expand and solidify our position as the leader in customer experience, Cary's extensive industry knowledge and proven consultative approach make him the perfect choice to lead our efforts" states Liam Lynch, CEO of Darwin CX. "Cary's remarkable track record in driving client growth, reinforces our commitment to delivering unparalleled customer success. Welcome aboard, Cary!"

"As the industry continues to evolve, my focus is on building solutions that ensure publishers have access to the tools and services they need to leverage their data to improve their customers' experience and drive company profits," says Zel. "I'm excited to be a part of helping publishers and other recurring revenue businesses utilize Darwin CX's powerful on- and off-line resources to thrive in today's challenging market."

Other key initiatives that Darwin CX has implemented to support their next phase of growth include the formation of an Advisory Board made up of key industry executives focused on expanding Darwin CX's leadership position and the establishment of a project management office (PMO) to maximize efficiencies.

AppLovin Corporation, a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.

“We welcome Barbara as an advisor and prominent addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin. “As we expand the applications of our innovative technology we look forward to harnessing Barbara’s extensive marketing experience in both management and director positions across large, successful brands including Roblox, Walmart, TripAdvisor, Hotwire, and Overstock.”

Prior to Ms. Messing’s role at Roblox, she served as Senior Vice President, Chief Marketing Officer of Walmart US from 2018 to 2019, preceded by her successful tenure between 2011 and 2018 at TripAdvisor, Inc., serving as Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer. From 2002 to 2011, she served in a number of management positions at Hotwire.com.

“I’m excited and honored to be joining Adam and the entire board as they deliver value to shareholders by creating meaningful connections between companies and their ideal customers,” said Messing. “I look forward to working with the team to explore new opportunities and contribute to the company’s success.”

Ms. Messing currently serves on the board of Vacasa, a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.

AppLovin’s current board now consists of: Adam Foroughi, Co-founder and CEO of AppLovin; Herald Chen, Director, Advisor to CEO and former President and CFO of AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, Co-founder and CEO of Montai Health and CEO-Partner, Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, Co-founder and CEO of Curated.com; Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest, and Barbara Messing, former Chief Marketing and Communications Officer at Roblox.

Brightcove’s global streaming technology platform connects with Google’s ad platform to help customers drive monetization for their video content by providing more streamlined ad revenue operations and a seamless ad tech experience

Brightcove, the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s comprehensive digital advertising sales platform for their digital ad operations. It also positions Brightcove to serve additional impressions to larger audiences for its customers. 

“Forging this partnership with Google Ad Manager allows Brightcove to increase support and service options to ultimately help customers monetize their video content and drive more revenue from their sites and apps,” said Brightcove CEO Marc DeBevoise. “The partnership reflects our dedication to delivering the best streaming solutions for our customers to power their video content, reach wider audiences, optimize their advertising strategy, and maximize ad revenue.”

The Brightcove and Google Ad Manager integration creates additional simplicity for media companies, publishers, and advertisers looking to flow ad dollars from more traditional outlets toward OTT streaming services and CTV devices. It also gives Brightcove access to Google’s programmatic ad marketplace to unlock additional demand for its customers’ ad inventories.

Brightcove’s customers who utilize Google Ad Manager or Ad Manager 360 can now:

• Drive competition for higher CPMs by managing video inventory via server-to-server connection, which allows for more dynamic pricing and competitive rates
• Take advantage of the Google Multiple Customer Management program to easily onboard the Brightcove Marketplace, an ecosystem of applications and integrations that extend the value of the Brightcove video platform
• Manage video inventory with additional demand via Google Advertising Exchange (AdX)
• Receive more turn-key reporting through Historical Reporting exports into dashboards
• Reduce the amount of fatal VAST errors that limit ad requests across devices

In addition to partnering with Google Ad Manager, Brightcove has continually strengthened its Ad Monetization service since its inception in 2023 by introducing Ad Insights and forming partnerships with companies like Magnite and PubMatic. These latest partnerships reinforce Brightcove’s commitment to forming relationships with the most prominent advertising platforms in the industry on behalf of its customers to provide a seamless experience that removes the main challenges to monetizing video content.

Notable industry innovator will accelerate vertically focused enterprise AI solutions to extend product leadership and execute aggressive growth strategy

SymphonyAI, a leader in predictive and generative enterprise AI SaaS, announced today that Pushpraj (Raj) Shukla has been appointed as CTO. Formerly SymphonyAI’s SVP engineering and head of AI and ML, Shukla will lead the technology roadmap and execution at SymphonyAI and the team that builds the Eureka Gen AI platform, SymphonyAI’s award-winning data and AI platform that supports the rapid design, development, and deployment of enterprise-scale, vertical AI applications. 

Shukla’s team includes both AI researchers and engineers working on cutting-edge predictive and generative AI models and their application to high-value ‘vertical use cases’ in critical industry sectors. These include retail, CPG, financial crime prevention, manufacturing, media and enterprise IT systems management. His team will also oversee the tooling and enforcement of enterprise security, privacy, and responsible AI policies for SymphonyAI’s offerings.

With almost 20 years of AI/ML engineering and research expertise, Shukla also has extensive AI SaaS experience from engineering roles at Microsoft, where his successful 14-year tenure included leading global AI science and engineering organizations across Azure, Dynamics 365, MSR, and the search and advertising divisions. Shukla helped PowerBI, Power Platform, and Dynamics365 grow into multi-billion dollar businesses and market leaders in their categories and built some of the first generative AI copilots from Microsoft in the enterprise domain.

"Raj’s expertise, passion, and leadership have been crucial in inspiring our corporate and vertical AI talent to rapidly develop and deliver groundbreaking copilots that combine predictive and generative AI for enterprise vertical applications for financial services, retail, and industrial users,” said Sanjay Dhawan, CEO of SymphonyAI. “Raj embodies the SymphonyAI culture of agility and ingenuity with his ability to inspire and energize the Eureka innovation team while simultaneously fostering deep collaboration with our outstanding vertical engineering and science teams. I look forward to even greater innovation achievements ahead as Raj assumes his new leadership role as CTO, delivering AI solutions that create measurable value for customers solving real-world challenges.”

“I am excited to embark on the next phase of my career at SymphonyAI, and I’m honored to lead a world-class technology team executing our vision of AI innovations that deliver immense value to customers,” said Shukla. “The strong collaboration between the Eureka Gen AI core technology team and our product engineerng counterparts in the vertical R&D teams results in rapid delivery of transformational predictive and generative AI applications and places us in a unique position at the forefront of the enterprise revolution. I’m energized by the opportunity to make powerful contributions at a world-class company at an incredibly exciting time in the industry.”

In 2023, SymphonyAI introduced six AI-based copilots that combine predictive and generative AI to improve work processes in financial services, industrial manufacturing, and retail industries: Sensa Copilot for financial crime investigators; Category Manager Copilot and Demand Planner Copilot for retail/CPG; and the industrial-focused Plant Performance Copilot, Connected Worker Copilot, and Digital Manufacturing Copilot, all built on SymphonyAI’s Eureka generative AI platform and Microsoft Azure. The company also launched an Industrial LLM to support SymphonyAI and third-party applications for industrial monitoring and predictive maintenance.

Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, announces the launch of AI-Powered Call Recording in India, for iOS and Android platforms. The new addition provides users with the ability to record incoming and outgoing calls directly within the Truecaller app, offering a convenient and efficient way to capture and manage important conversations. AI Call Recording is a paid feature: available with a Truecaller Premium subscription, and is an advanced cloud-based recording that offers high level of voice clarity. A user can record and transcribe all calls, in English and Hindi from any caller. The service has previously been launched in english speaking markets like the US, and additional markets and languages will follow.

By leveraging cutting-edge Artificial Intelligence technology, Truecaller empowers users to fully engage in their live conversation without the need to be concerned about taking detailed notes, thereby improving productivity during calls. The integration of AI into the newly launched call recording feature marks a significant leap forward, allowing for a detailed transcription of the entire phone call, along with an AI-generated call summary.

Speaking about the launch of the call recording feature in India, Rishit Jhunjhunwala, Managing Director of Truecaller India and Chief Product Officer of Truecaller stated, "We are constantly innovating cutting-edge solutions that enhance communication. As we continue to push these boundaries, we are thrilled to announce our AI-enabled Call Recording solution, which has been a highly requested user feature by our 266M active users in India. We want to give our customers greater control and flexibility in managing their conversations, and it is also a very valuable tool for both personal and professional purposes."

Truecaller's AI powered Call Recording solution will be available as a part of Truecaller's Premium plan. While the feature is being rolled out across iOS and Android, it currently supports transcriptions in English and Hindi.