Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases, subscriptions, and more. This integration allows Veritonic to elevate the holistic, cross-channel audio campaign performance data they provide to clients around the world.

“We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients,” said Scott Simonelli, CEO and Founder of Veritonic. “This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

“We are proud to integrate with Veritonic, as they share our passion for credible, independent, and actionable data,” said Reggie Singh, Director of Partnerships, Americas at Adjust. “We look forward to our data supporting Veritonic in the ongoing provision of full-funnel audio campaign measurement insights.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Empowering Brands with Actionable Creator Performance Metrics and Data-driven Insights

Trnd, the leading creator commerce platform, announced the launch of its comprehensive Brand Analytics at Shoptalk 2024 today. This new release transforms how brands evaluate their influencer marketing strategies, offering unprecedented insights into creator performance, audience engagement, and conversion metrics. 

The rising demand for precise, actionable data in influencer marketing highlights the significance of Trnd's Advanced Brand Analytics launch. Addressing a critical need in the market, Trnd comprehensive platform offers an end-to-end view of influencer engagement, spanning from initial awareness to sales and ROI. This suite of reports dives deep into key metrics, such as conversion rates, funnel analysis, creator performance, and audience demographics, signifying a major advancement in the strategic application of influencer marketing.

"At Trnd, we're passionate about creating connections that matter. We believe in empowering brands and creators with the tools they need to engage audiences effectively and drive real results," stated David Abbey, CEO and Co-Founder of Trnd. "The introduction of Advanced Brand Analytics underscores our commitment to innovation, presenting a transparent overview of influencer program effectiveness and ROI, and allowing brands to devise strategies that truly resonate with their audience."

Trnd Advanced Brand Analytics include:

• Revenue Report: Delivers insights into the financial performance of brand-creator collaborations, with a focus on total revenue and units sold.
• Social Report: Aids brands in fine-tuning their social media strategy in collaboration with influencers, highlighting key metrics such as average Instagram engagement.
• Drops Report: Allows for the evaluation of individual promotions or "drops," emphasizing conversion rates, revenue, and customer engagement metrics.
• Creators Report: Offers a detailed look at the impact of influencer partnerships on the brand, tracking active influencers, total promotions, and overall orders.
• Products Report: Analyzes the performance of products within the influencer ecosystem, detailing units sold and revenue.
• Location Report: Provides insights into geographic performance, identifying regions of high engagement and potential for marketing strategy optimization.
• Gifting Report: Assesses the impact of product gifting on campaign success, from initial distribution to final order conversion.

Influencer commerce keeps expanding as a sales channel for brands, underscoring the need for accessible, actionable insights and the ability to scale programs efficiently. With Advanced Brand Analytics, Trnd establishes a new industry benchmark, providing brands with the competitive edge required to succeed in today’s digital marketplace.

Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations. Based in the company’s New York office, Sarah will be responsible for building strategic and sustainable partnerships with digital publishers to accelerate Mile’s growth as a trusted monetization partner.

"Sarah joining our team marks a significant milestone for Mile. Her understanding of the industry and exemplary leadership skills align with our core vision of building a transparent and efficient ad ecosystem for publishers. Through her years of interactions and discussions around publisher concerns, she enriches our focus on revenue growth,” said Vijay Kumar, CEO and Founder of Mile.

Sarah has over 15 years of experience growing revenue, developing partnerships, and building high-performing teams in the ad tech space. Her expertise lies in pairing market needs with solutions that drive strategic growth and high revenue results. Her proficiency in forging deep-rooted connections between publishers and tech providers ensures that Mile continues to help publishers drive maximum value from their partnership.

"I'm excited to join a company that's not just keeping pace but setting the pace in ad tech innovation,” said Sarah. “Mile's commitment to empowering publishers with advanced AI and machine learning tools aligns perfectly with my vision for the future of digital advertising. I’m excited to carry this message forward to publishers who are looking to future-proof their ad monetization strategy.”

Sarah joins Mile from Browsi, where she successfully led Browsi’s North American Revenue and Operations efforts as SVP. She’s forged positive change and left lasting impressions in leadership positions at various renowned ad tech companies, including SpokenLayer, PulsePoint, and OpenX. At Mile, Sarah will be bringing a strong leadership instinct to the company’s evolving global team.

Flexible, easy-to-install integrations enable enterprise-grade defense for the latest automated cyberattacks

Kasada, the pioneers transcending bot management by countering the human minds behind automated threats, has today released a bot detection API with out-of-the-box integrations for Content Delivery Network (CDN) edge computing platforms. Security teams can use the new integrations to quickly block abuse and online fraud without sacrificing user experience or data privacy. 

Threat actors have developed powerful tools and commercialized services to launch bot attacks. Many anti-bot providers tend to wane in effectiveness as adversaries learn to bypass their defenses. With Kasada’s new CDN edge API integrations, its award-winning dynamic bot defense platform integrates quickly and easily with any CDN provider, including Akamai, Amazon CloudFront, Cloudflare, Fastly, and Vercel. Alternatively, users can implement custom API integrations with application backends. Businesses benefit from Kasada’s immediate and long-lasting protection without the need for any management.

Kasada offers a range of integration options that meet the different requirements of businesses, industries, and partners depending on their needs and architecture. The new API integrations include:

• Pre-built code for CDN / edge compute API integrations: Out-of-the-box API plugins for Akamai (EdgeWorkers), Amazon CloudFront (Lambda@Edge), Cloudflare (Workers), Fastly (Compute), and Vercel (Next.js)
• Custom integrations: Integrate directly with application backends, authentication and e-commerce platforms, and other non-CDN systems
• Fast integration: Onboard in hours with easy-to-follow quick start guides
• Data privacy: Kasada’s PCI- and SOC 2-compliant platform never sees sensitive data, such as passwords, payment details, and personally identifiable information
• Customized responses: Block requests outright or quietly ban the offending bot behind the scenes, hiding valuable information that attackers use to retool

Through its bot detection API, Kasada’s dynamic defense platform classifies requests as bot or human with a tightly integrated combination of robust client-side defenses, AI/ML-based anomaly server-side detection, invisible challenges, and data integrity checks to avoid data tampering and replay attacks.

“Our new integrations allow enterprises to get the benefits of Kasada in a quick, easy, and secure way with their CDN-of-choice,” said Sam Crowther, CEO and founder of Kasada. “Businesses need a bot defense platform that’s able to adapt as quickly as the adversary for enduring protection. With Kasada, customers have saved upwards of tens of millions of dollars by stopping abuse and fraud. Plus, their users enjoy a frictionless experience free of frustrating CAPTCHAs.”

“We integrated Kasada via their new bot detection API in a matter of hours and it was immediately effective, eliminating bots that were attacking our AI models,” said Malte Ubl, Chief Technology Officer of Vercel. “Removing these bots greatly reduced our infrastructure costs for these AI models that we make available without login and payment.”

Sprout Social’s community platform, The Arboretum, introduces a mentorship program to support learning and growth for marketing and social media professionals

Sprout Social, an industry-leading provider of cloud-based social media management software, today announced that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers, further engage with their community and give back to the industry.

Open to all marketers at no cost, Sprout Social launched The Arboretum last year and it became a hub for industry connection, community and mentorship–quickly surpassing more than 10,000 members. By launching a formalized mentorship program, The Arboretum is making it even easier for its members to expand their professional brands, exchange ideas, learn how to optimize Sprout’s platform and stay competitive in a fast-paced industry.

“The Arboretum has become an inspiring place for so many professionals across every level of their careers to come together and connect with peers, learn new skills and exchange actionable advice,” said Scott Morris, CMO of Sprout Social. “By launching an official mentorship program, The Arboretum will be able to build on the foundation of connection within the community and create even more mentorship opportunities for members centered around shared goals and visions. I’m incredibly excited to see the career-changing connections and ideas that stem from this program.”

The program will match participants with a mentor or mentee based on their networking goals and shared interests for one-on-one mentorship. In addition to the mentorship program, The Arboretum offers educational opportunities, access to exclusive events and daily peer discussions to members that range from practitioners to C-suite executives.

"The Arboretum mentorship program will change the career trajectory for social media professionals around the world,” said Kalee Williams, a Social Media Strategist at Atlassian. “Social media is still a fairly new craft so mentorship opportunities can be hard to come by within organizations. Having a mentorship program within one of the top tools in the industry is brilliant.”

“Sprout Social continues to not only be the industry leading social media platform but they're also blazing the path for social media professionals by creating community and spaces for them to network. I’m excited to see the new Arboretum Mentorship Network grow and help engage industry professionals,” said Nycole Hampton, Senior Director, Content + Engagement at GoodRX.

Campaign Intelligence gives marketers a user-friendly suite of AI-powered tools to drive decision-making and increase growth using the cloud data warehouse

Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse. Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta. 

Previously, marketing teams had to either rely on data teams to access BI intelligence or dig through dashboards in their various advertising and lifecycle marketing platforms to analyze their data. With Hightouch Campaign Intelligence, marketers can self-serve to answer questions about their performance across all channels, from a single platform that cuts across their various tools.

By analyzing their source-of-truth warehouse data in the context of their Composable Customer Data Platform (CDP), marketers can make better decisions, and power more effective campaigning, audience creation, and more. Traditional CDPs for marketers lack deep analytics. Hightouch brings robust analytics inside of the Composable CDP, helping marketers power more effective campaigning every day.

Campaign Intelligence empowers non-technical users with advanced marketing science techniques, including:

• Experimentation: Run multivariate and incrementality tests across different marketing channels and measure their results
• Exploration: Build custom metrics, user funnels, and data drill-downs to uncover new insights about customers and campaigns
• Campaign intelligence: Use Fivetran-powered data ingestion to compile campaign data and then analyze spend and results across channels
• AI copilot: Use chat-based interfaces to ask questions and get data-driven answers. Receive proactive insights about your data and suggestions on optimizations to test

Campaign Intelligence is the latest example of how Hightouch makes the data warehouse more accessible for marketing teams. Teams can track customer touchpoints by collecting data with Hightouch Events, unify Customer 360 profiles in the warehouse with Identity Resolution, sync data to power 200+ marketing and advertising tools through Reverse ETL, and now–analyze the results of their efforts to optimize future campaigns.

Campaign Intelligence is onboarding new customers now.

FC CORE more than doubles its offering of fan activations that are proven to perform

FanCompass, the leading fan engagement and data technology company for sports organizations and brands, today announced an expansion of the FC CORE digital activation suite. The new tools were thoughtfully designed based on the top-performing fan activations across individual clubs, leagues, and brand customers on the FC CORE platform over the past decade. 

“We analyzed tens of thousands of customer campaigns and the millions of fans who have engaged with our product to determine which new tools would add the most value to our customers,” said Ryan Breuner, Director, FC CORE for FanCompass. “And this is only the beginning. We’ve got a robust pipeline with more innovation and new technology integrations in the year ahead.”

The new tools are yet another example of the company’s dedication to continued innovation as leaders in fan engagement and data technology. FanCompass Director of Customer Success, Aaron Mendle said, “We have an incredible retention rate because we know our customers and we work tirelessly to meet their needs. This new toolset gives our customers even more ways to expand their team’s FanZone, engage with their fans, capture insightful data, and of course, ultimately drive more revenue.”

With FC CORE digital fan engagement data platform in use across hundreds of sports organizations and brands, FanCompass offers the only fan destination that delivers a cross-functional revenue solution for digital marketing, data & CRM, sponsorship, ticketing, and more. The FC CORE platform is designed to encourage repeat engagement, providing an endless flow of zero and first-party progressive data, enriched by an infinite supply of measurable, digital sponsorship inventory that delivers the lead gen brands demand.

PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, has appointed Mike Thompson as its Chief Analytics Officer.

Bringing over three decades of experience, Thompson is a seasoned innovator in shaping analytics strategy, with a focus on the application of artificial intelligence (AI) in healthcare. At PG Forsta, Thompson will drive the development of new AI-driven capabilities and products as part of the company’s $500 million, five-year investment to bring technology like generative AI to its Human Experience (HX) Platform.

In his previous position at Cedars-Sinai Health System, Thompson spearheaded advancements in data warehousing, data science, and applied AI. His dedication to AI transparency was critical in founding Cedars-Sinai’s AI Validation lab, where he successfully tested and implemented AI-driven solutions for real-time healthcare challenges. Thompson has also held data and analytics leadership roles at Children’s Healthcare of Atlanta, SunTrust Banks, IPS-Sendero, and ProfitStars.

“Technologies like generative AI can improve the experiences of people across every industry,” said Darren Dworkin, President and Chief Operating Officer. “Mike’s expertise will enable us to double down on our focus to deliver innovations that ensure the right information is available at the right time, in the right place, for the right people.”

PG Forsta offers the most complete experience platform for the world’s most complex industries from healthcare to financial services and technology. In the past few months, the company has announced a range of new AI-powered features and products including Answer Assist to help organizations respond to online reviews, and Dynamic Conversation to make surveys more dynamic and intelligent by predicting the most relevant question to ask in real-time.