Empowering Brands with Actionable Creator Performance Metrics and Data-driven Insights

Trnd, the leading creator commerce platform, announced the launch of its comprehensive Brand Analytics at Shoptalk 2024 today. This new release transforms how brands evaluate their influencer marketing strategies, offering unprecedented insights into creator performance, audience engagement, and conversion metrics. 

The rising demand for precise, actionable data in influencer marketing highlights the significance of Trnd's Advanced Brand Analytics launch. Addressing a critical need in the market, Trnd comprehensive platform offers an end-to-end view of influencer engagement, spanning from initial awareness to sales and ROI. This suite of reports dives deep into key metrics, such as conversion rates, funnel analysis, creator performance, and audience demographics, signifying a major advancement in the strategic application of influencer marketing.

"At Trnd, we're passionate about creating connections that matter. We believe in empowering brands and creators with the tools they need to engage audiences effectively and drive real results," stated David Abbey, CEO and Co-Founder of Trnd. "The introduction of Advanced Brand Analytics underscores our commitment to innovation, presenting a transparent overview of influencer program effectiveness and ROI, and allowing brands to devise strategies that truly resonate with their audience."

Trnd Advanced Brand Analytics include:

• Revenue Report: Delivers insights into the financial performance of brand-creator collaborations, with a focus on total revenue and units sold.
• Social Report: Aids brands in fine-tuning their social media strategy in collaboration with influencers, highlighting key metrics such as average Instagram engagement.
• Drops Report: Allows for the evaluation of individual promotions or "drops," emphasizing conversion rates, revenue, and customer engagement metrics.
• Creators Report: Offers a detailed look at the impact of influencer partnerships on the brand, tracking active influencers, total promotions, and overall orders.
• Products Report: Analyzes the performance of products within the influencer ecosystem, detailing units sold and revenue.
• Location Report: Provides insights into geographic performance, identifying regions of high engagement and potential for marketing strategy optimization.
• Gifting Report: Assesses the impact of product gifting on campaign success, from initial distribution to final order conversion.

Influencer commerce keeps expanding as a sales channel for brands, underscoring the need for accessible, actionable insights and the ability to scale programs efficiently. With Advanced Brand Analytics, Trnd establishes a new industry benchmark, providing brands with the competitive edge required to succeed in today’s digital marketplace.