Enhanced reporting facilitates impactful client conversations and informed decision making regarding audiences across the marketing funnel

Inuvo, Inc., a leading provider of marketing technology, powered by its proprietary IntentKey artificial intelligence (AI) that serves brands and agencies, has announced significant enhancements to its custom-designed, AI-powered Insights Dashboard, detailing target audience interests and campaign performance.

Inuvo’s AI was designed to solve the two biggest problems facing advertisers in a cookieless world: audience targeting and performance measurement. With this update, clients now have the information they need to make better decisions. The enhanced dashboard includes three key sections:

Funnel Overview: This added view illustrates how IntentKey clients build brand awareness to drive users down the conversion funnel over time. It highlights key metrics around brand affinity, site engagement, and conversion, showcasing the customer's path to purchase. These updates allow clients to better understand the differences between audiences at different stages across the marketing conversion funnel.

Model Insights: The interface already provides detailed analytics on audience insights, segments, concept drivers, AI-generated personas, television programming, and conversion likelihood by state. With the latest update, clients can now also see specifically which podcasts align with their audiences.

Performance Spend Analysis: The view instantly provides Inuvo clients the power to predictively measure the impact of campaigns across marketing tactics based on their KPIs. Uniquely, this feature now empowers clients to deploy and measure cookieless versus cookie-based tactics, a capability not available with vendors whose technology requires cookies to function. With advanced Media Mix Modeling (MMM), clients can easily and accurately compare the efficiency of different programmatic tactics across devices including IOS, where cookies are no longer present.

“We are excited to launch the next generation of our Insights Dashboard that arms our clients with unmatched transparency into the true drivers of their campaign performance,” said Inuvo SVP of IntentKey Products, Amir Bakhshaie. “By marrying IntentKey’s predictive AI with enhanced analytics, we can have more impactful conversations that help our clients' campaigns and businesses thrive."

The enhanced dashboard advances Inuvo’s mission of AI-powered audience discovery and delivery of actionable insights to drive performance. Going beyond standard dashboards, the IntentKey Insights Dashboard allows clients to make more informed decisions to boost acquisition and conversion. As one of the first to provide such comprehensive analytics in a cookie-free world, Inuvo is pioneering the future of advertising performance measurement.

Protects OneTrust against costly litigations from patent assertion entities, strengthening the company's trust intelligence and privacy innovations 

OneTrust, the market-defining leader for trust intelligence, today announced that it has joined LOT Network, the international, non-profit community of companies working together to protect themselves against litigation brought on by patent assertion entities (PAEs, also known as "patent trolls"). OneTrust joining the LOT (License on Transfer) Network's community of 3,700+ companies, including eight of the world's largest cloud providers, is intended to enable OneTrust to protect the interests of the Company against patent assertion entities.

The LOT Network community is committed to protecting members against costly and frivolous PAE litigation. Members agree that if a member's patent asset falls into the hands of a PAE, other members are granted a license to that patent – rendering them immune to a PAE lawsuit using that patent. With the number of intellectual property rights cases initiated by patent trolls growing by 500% in the last decade¹, the average lawsuit costing $4 million to defend, and 87% of patent assets used in PAE lawsuits originating from operating companies², LOT Network's coverage of 4 million patent assets globally provides broad protection and peace of mind to member companies.

With today's news, OneTrust is adding over 300 patents and nearly 100 patent applications covering various technologies in the privacy management domain – including assessment automation, data mapping, and privacy rights automation – under the protection of LOT Network, shielding members of the LOT Network from assertion of those patents by PAEs and encouraging industry-wide open innovation. The patents covered by LOT Network represent a wide range of technologies, including AI, IoT, the Metaverse, and cloud computing, among others, and members – including Google, IBM, and Microsoft – hail from 56 countries across the globe.

"As a company whose mission revolves around prioritizing trust, it is important that we take this step to proactively protect ourselves and our business," said Kim Rivera, Chief Legal & Business Affairs Officer at OneTrust. "Through our membership in LOT Network, we are joining a group of like-minded organizations that see strong value in protecting the traditional uses of patents, while fostering open innovation for today and the future. I hope our move inspires other companies to join LOT Network and help reduce the overall impact presented by patent troll litigation and assertions across all technology sectors."

"The proliferation of PAE lawsuits costs companies millions annually in litigation expenses, with a real impact on business operations," said Ken Seddon, CEO of LOT Network. "OneTrust's decision to join LOT Network illustrates its commitment to protecting its business ecosystem and retaining resources to invest in real innovation."

Sequence’s all-in-one development stack brings Web3 gaming tools and solutions to Google Cloud

Sequence, the leading development platform for Web3 games, announces a partnership with Google Cloud to offer its full-stack platform to Google Cloud customers. 

Sequence and Google Cloud’s collaboration makes it easier than ever for game makers to leverage Web3 technology, and ensures that developers have access to the most robust suite of Web3 tools as part of their cloud and game development infrastructure.

Sequence's gaming-grade technology platform was built from the ground up to solve access barriers for developers, enable services that gamers care about, and empower designers to create innovative play experiences that delight gamers, all while eliminating the complexity and friction of working with Web3 technologies. The Sequence stack is uniquely complete, spanning wallets and accounts, marketplaces, smart contract management, analytics, indexers, relayers, node gateways, and plugins for Unity, Unreal, web, and mobile. Sequence offers a robust all-in-one solution for the quickly growing industry and lets developers focus on game development while players can simply enjoy their games.

“Sequence gives game developers the freedom to focus on crafting exceptional gameplay for players,” said Jack Buser, Director for Games, Strategic Industries at Google Cloud. “Through this collaboration, Sequence removes the complexity of Web3 technology, ensuring a smooth and enjoyable experience for both developers and players.”

Traditional AAA game studios and newer Web3-native developers alike have been using Sequence’s solutions for years to facilitate new methods of monetization, game design, player rewards, and user acquisition.

At the end of 2023, Sequence launched Sequence Builder, a no-code portal for its complete development suite. Sequence Builder revolutionizes the ease with which traditional web2 and Web3-native game developers integrate blockchain-based elements into their experiences, with AAA publishers, new indie studios, game launchers, and others leveraging the platform. Through this partnership, any developer can effortlessly use Sequence Builder, including its embedded gamer wallets and royalty-enforcing in-game marketplaces, as easily as any Google Cloud tool.

“Since the beginning, Sequence’s goal has been to let any developer—traditional or Web3—focus on making great games without having to understand Web3 complexity, and our partnership with Google Cloud propels that forward,” said Greg Canessa, President and COO at Sequence. “Unfortunately, what we’ve seen is that too often the complexity of understanding and building underlying blockchain infrastructure has taken cycles away from the creative process of making great games that people love, and that in turn has yielded some poor quality experiences which have turned gamers off of the whole concept. Integrating Web3 shouldn’t be any harder than setting up a game server, and Google Cloud’s ethos perfectly matches ours.”

The games industry is facing changes and new challenges, with spiking user acquisition costs and old monetization models struggling to adapt. Sequence’s technology is at the forefront of giving developers new methods to engage, incentivize, and delight players, and Web3-enhanced games powered by Sequence demonstrate improved performance compared to traditional titles, especially around key performance metrics in growth, monetization, and retention.

Building the Future of Gaming with Rough House Games

Rough House Games, the publishers of Champions Ascension, chose Sequence and Google Cloud to power its award-winning arena RPG. “We set out to build an incredible game, and that meant we needed infrastructure partners who understood what an incredible game takes to make,” said Alejandro Gonzalez, Co-Founder at Rough House Games. “We want the best experience as developers so we can make the best experience for our players, and Sequence and Google Cloud make it simple, easy, and future-proofed as we grow.”

The game uses Sequence’s gold-standard seamless wallet and in-game marketplace technology, which have been shown to increase user adoption, retention and average revenue per user. The Sequence stack allows Champions Ascension to focus on user acquisition and keeping players in the game longer with an experience that feels native to gamers, rather than wasting time on complex integrations.

Like Sequence’s technology, Google Cloud plays a vital role in supporting Rough House’s development and success. With everything from game backend servers to authoritative multiplayer battle servers located around the world, Google Cloud offers top-tier scalability, availability and performance.

Sequence and Google Cloud set the stage for best practices in innovative game development for Rough House and all other developers, helping studios craft the next generation of titles to captivate gamers. To get started, developers can visit the Sequence Builder platform.

Company integrates creative automation tools, data insights, and smart server AI powered by SimioCloud's real-time data to drive engagement and conversions.

Moore, a leading constituent experience management (CXM) company announces AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements across digital channels and devices. The company's Dynamic Creative Optimization (DCO) capabilities integrate seamlessly with SimioCloud™data, marking a significant leap forward in the realm of personalized fundraising.

Moore's DCO capabilities revolutionize fundraising by using artificial intelligence to quickly identify the right creative for the right audience, leveraging real-time learnings and data from the company's Constituent Data Platform (CDP), SimioCloud Connect. This solution enables rapid generation of diverse appeal iterations while integrating audience-specific data. Ads are programmatically delivered across digital channels, maximizing impact and relevance by delivering a customized message, unique to each individual.

"We believe that personalized fundraising is the future, and our Dynamic Creative Optimization solution is at the forefront of this evolution," stated Gretchen Littlefield, chief executive officer of Moore. "Moore's DCO solution tailors ads based on demographics, interests, past giving behaviors, and thousands of other data points. This creates a hyper-relevant and compelling fundraising experience for every viewer powered by SimioCloud data."

"Our one-to-one fundraising thrives on the curated, detailed consumer data from our CDP product, SimioCloud Connect," stated Moore's chief data officer, Doug Kaczmarek. "With over 10,000 data points on every U.S. consumer, Moore clients harness predictive data insights to propel their fundraising efforts forward."

Moore is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with omnichannel solutions that span the entire marketing supply chain.
With their new DCO solution, the company delivers client omnichannel fundraising campaigns that are highly relevant and impactful, driving superior results. Real-time analytics enable adjustments and optimizations throughout the lifecycle of the campaign.

"Video and other digital ads are extremely powerful storytelling mediums for our purpose-driven clients. With Moore's DCO solution, they can now harness the full potential of video to raise more money to support their causes, connect deeply with their audiences, and accelerate their missions," said Janet Tonner, president, media and digital division of Moore.

Deloitte's 18^th annual "Digital Media Trends" survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers

Key takeaways 

• Streaming providers are experiencing continued disruption, and redesigning past models may not be working. Streaming video services still suffer from high costs, churn and competition from other kinds of media. Consumers question the value of streaming media, as 36% of those surveyed say the content available on streaming video services is not worth the price.
• User-generated content (UGC) on social media platforms — as well as trusted online creators — both fuel and compete with streaming video. The needs, behaviors and expectations of younger generations are driving change, and content on social media platforms may offer more perceived value. Almost half (47%) of Gen Zs and a third of millennials surveyed say that their favorite form of video content is social media videos and live streams.
• Audiences (like Gen Zs) are becoming increasingly diverse and expect their content to be, too. They actively seek out entertainment content that is inclusive and representative. Nearly 70% of all consumers surveyed say that they enjoy watching TV shows or movies that help them learn about cultures different from their own, and nearly half of all respondents say they expect TV shows and movies to show the same racial and physical diversity they see in the real world.

Why this matters
According to Deloitte's 18^th annual "Digital Media Trends" survey, American consumers' evolving needs, behaviors, expectations and demographics, particularly Gen Zs and millennials, are continuing to influence the media and entertainment industry. Media and entertainment (M&E) companies can leverage Deloitte's data and insights to learn how consumers' interests, attitudes and identities have changed. With this understanding, they can be better positioned to build profitable business models and confidently operate in a constantly changing landscape.

Streaming video business model at a crossroads

Deloitte's survey reveals that the future of streaming video is at a turning point as traditional models struggle to meet consumers' evolving expectations. Simply repackaging the pay TV experience — using advertising revenues to reduce subscription costs, increasing bundles, and offering reduced rates for year-long contracts — may not be enough for streaming video on demand (SVOD) providers to combat churn. Gen Zs and millennials are less influenced by commercial advertising (which tends to be repetitive and not personalized) and look to social media creators and influencers for discovery and recommendations. However, SVOD providers may be able to increase engagement by delivering more personalized experiences and expanding their presence and influence across social and gaming platforms.

• Price hikes may be approaching their peak. On average, subscribing households surveyed spend $61 per month for four services, up from $48 per month last year. However, almost half (48%) of respondents say they would cancel their favorite paid SVOD service if monthly prices went up $5.
• Churn (or the percentage of consumers who have cancelled any paid SVOD service in the previous six months) has softened a bit to 40% (down from 44% last year), suggesting that tiering and even bundling may be helping with retention. Sixty-seven percent of respondents want a bundle to search for content across all their services, and the ability to customize it is key; 63% indicate they would like a bundle of services that they can customize each month.
• Traditional ads on streaming video services are not proving to be influential, especially for younger generations. Of those surveyed under 41 years old, just 18% say advertisements on SVOD services influence their purchasing decisions.
• Viewers find it too hard to find the content they want. Almost 50% of consumers surveyed would spend more time on streaming video if it was easier to find content, and more than half of those surveyed age 41 and under believe they get better recommendations for content to watch from social media than from streaming services.

Key quote
"Streaming services have reached a pivotal moment. Delivering great content is no longer enough — curating a more personalized experience designed to better match content with personal preferences and interests is the next step. And it's important to recognize that social media is the primary way people discover and get excited about entertainment. For content to resonate and drive engagement with consumers, streaming video providers should work to ensure their content connects with their diverse audiences and fosters a sense of community and social connectivity."

— Jana Arbanas, vice chair, Deloitte LLP and U.S. telecom, media and entertainment sector leader

Revolutionizing engagement and discovery in modern media

The growth of the creator economy and social entertainment is reshaping media, and steering user preferences and expectations for discovering content in the process. Social media platforms compete for audience attention but also offer M&E companies vital marketing avenues. These platforms and their creators are becoming important in driving viewership and engagement across various digital services. While M&E companies have traditionally aimed at broad audiences, they should also consider the untapped potential of segmented, hyper-engaged fan communities. These fan communities are highly valuable — offering a multi-channel strategic opportunity because they engage intensely both online and offline.

• Underscoring the growing importance of UGC videos in shaping media consumption habits, 60% of Gen Zs surveyed say they prefer watching UGC videos because they do not have to spend time searching for what to watch.
• Creators and UGC videos often point consumers, particularly Gen Zs and millennials, to content and influence their purchasing decisions; of this group, almost half of those surveyed (49%) watch TV shows and movies after hearing about them from creators online, over half (55%) find out about new game titles from live-streamers and content creators on social media and over half (54%) say advertisements on social media influence them most.
• Fandom is uniquely tied to consumers' identities and can influence spending habits. About 40% of consumers surveyed say that their fandom for their favorite music artist is important to their identity — and these music fans are more likely to pay for a music subscription and attend live music concerts. Movie fans (26%) and video game fans (21%) also say their fandom for movies and video games, respectively, is important to their identity.

Key quote
"Our research underscores a fundamental shift in the media landscape. Social media platforms are not merely competitors; they can be influential collaborators for media companies as they aim to captivate and maintain audience engagement. The power of social media and content creators extends beyond content dissemination — they are often the new vanguards of taste, influencers of choice and architects of community engagement. As we delve deeper into this era of digital entertainment, the synergy between traditional media and emergent digital platforms will likely be paramount in shaping a business model that resonates with an ever-evolving, diverse audience base."

— Kevin Westcott, vice chair, Deloitte LLP and U.S. technology, media and telecom leader

Consumer interests, attitudes, and identities are shifting

Gen Zs and millennials are often early adopters of new trends like social media, video games and streaming video. These generations are more diverse and have unique backgrounds and identities. They expect content that is inclusive and reflects the diversity they see in the world around them. For instance, the gaming industry is often perceived to cater more to men and boys. This may limit growth in gaming, especially for live service games that have been challenged by harassment and bullying. To remain relevant and effectively engage with all audiences, M&E companies should invest in creating content that reflects and supports the increasingly diverse society we live in.

• More than half of Black consumers prefer to watch TV shows and movies that feature people who look like them. And the team behind the scenes matters, too: Nearly 70% of Black consumers surveyed — and more than half of Asian, multiracial, and Hispanic and Latinx consumers surveyed — say it's important to them that TV shows and movies are written and produced by diverse creative teams.
• Diverse audiences are more likely to think that social media videos are much more diverse than TV shows and movies. More than 40% of consumers surveyed overall find social media videos much more diverse than TV shows and movies — a figure that increases to 60% among Gen Zs and to over 50% for Black, multiracial, Hispanic and Latinx, and LGBTQIA+ respondents.
• Approximately 60% of Americans surveyed spend an average of nine hours per week playing video games. Men and women may have different gaming experiences. About 30% of men who play games consider bulling to be part of the experience, but only 19% of women gamers surveyed feel the same way. Consequently, almost half of men gamers say they spend most of their gaming time playing one or two live service games, but just 29% of women gamers do so.

Unified solution poised to transform digital accessibility programs of every size and scale

Level Access, the leading provider of digital accessibility solutions, has completed its acquisition of UserWay, a pioneer in accessibility AI technologies. The acquisition signals the next evolution of digital accessibility by unifying Level Access’s industry-leading platform and unparalleled expertise with advanced automated remediation technology. 

“Our vision for a comprehensive digital accessibility solution will empower organizations of all sizes and of all complexities to make faster progress and lasting impact, which equates to excellence for their end users,” said Tim Springer, CEO and Founder of Level Access. “This acquisition sets the stage for a new wave of innovation, which will equip organizations to build accessible experiences at scale.”

Level Access’s unified platform and expert services have long enabled teams to embed accessibility into the design, development, and testing phases of digital experience creation. UserWay’s technology complements this rich solution set with automated remediation—that is, the ability to apply AI and human-driven automated fixes to live experiences. This versatile toolset will offer the most complete solution for any organization at any stage of digital accessibility maturity.

“We’re thrilled to join forces with Level Access to help organizations create and maintain accessible digital experiences,” said Allon Mason, CEO and Founder of UserWay, now President of Level Access. “Advanced automation and user personalization, coupled with Level Access’s proven, comprehensive digital accessibility approach, will be an industry game-changer.”

Organizations increasingly rely on automated remediation in their digital accessibility programs. According to the Fifth Annual State of Digital Accessibility survey, 34% of organizations leveraged automated remediation technology in 2023, which is a 14% jump from 2022. The survey is commissioned by Level Access, the International Association of Accessibility Professionals (IAAP), and the Global Initiative for Inclusive ICTs (G3ict).

Level Access will draw on its more than 25 years as an industry leader and its tenured team of digital accessibility experts to meet this market demand. The company will thoughtfully integrate automated remediation technology into its platform so that customers can benefit from its efficiencies as part of a comprehensive approach to accessibility and compliance.

“From the millions of website owners who have struggled to launch a digital accessibility program to the largest enterprises with the most complex digital ecosystems, we will have a solution to advance digital accessibility for every organization,” added Springer. “With this acquisition, we're accelerating progress toward our objective of making as many digital experiences as possible accessible for users with disabilities.”

Bloomreach, the platform fueling limitless e-commerce personalization, today announced the successful completion of its System and Organization Controls 2 Type II audit (SOC 2 Type II) for 2024. This recertification verifies internal security controls and validates their effectiveness over a one-year period. As a part of Bloomreach’s commitment to ensuring the company delivers the highest standard of security for its customers, the company renewed the accreditation covering its trust service principles: Security, Availability, and Confidentiality.

Passing the audit means Bloomreach has met the rigorous standards set by the American Institute of Certified Public Accountants (AICPA), and confirms that customer data is being properly managed, controlled, and secured. The extensive company-wide surveillance audit included a review of the company’s quality management systems and documentation, information security posture and controls, operations, governance, risk, and compliance activities.

In addition to our SOC 2 Type II attestation, Bloomreach maintains several ISO Certifications including:

• ISO 27001:2013 Information Security Management Systems
• ISO 27017:2015 Information Security Controls applicable to the use of cloud services (ISO 27002)
• ISO 27018:2015 Protection of PII in Public Clouds acting as a PII Processor
• ISO 22301:2019 Business Continuity Management Processes
• GDPR Certification

"At Bloomreach, we prioritize our customers' protection and success through our adherence to SOC 2 Type II compliance and ISO accreditation," stated Aviv Raff, Chief Information Security Officer at Bloomreach. "This renewal underscores our unwavering commitment to maintaining the rigorous standards we've established, ensuring ongoing support for our customers' evolving needs."

Report Highlights Continued Growth in CTV, Interactive, & Dynamic Ad Engagement as TV’s 100% Digital Future Approaches

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. 

Innovid has an unparalleled, unbiased view of the CTV universe. Every day, Innovid processes approximately 1.3 billion video impressions and collects more than 6 billion data points.

In “The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends,” Innovid analyzed nearly 380 billion global video ad impressions served on its platform in 2023. The report provides a holistic view of video advertising and the ways in which marketers are adapting media, creative, and measurement strategies for streaming. Key findings reflect an industry speeding toward a 100% digital TV future, including:

• CTV growth continues to surge: CTV accounted for 53% of video impressions – up 12% compared to the year prior. Additionally, the average CTV campaign reach in 2023 more than doubled compared to two years prior.

• Frequency is rising, but it’s a double-edged sword: The average frequency delivered has increased by almost 80% – up from 4.08 to 7.40 – over the past two years. While it’s important for marketers to have their ads viewed multiple times for awareness, recall, and engagement, it’s also critical to find the right balance before hitting the point of oversaturation.

• Viewers spend time with advanced creatives: Audiences expect relevant, 1:1 content – even with ad experiences – and it shows with the amount of time they spend with advanced creatives. Interactive ads had an average of 92 additional seconds of time earned vs. standard pre-roll video. Dynamic ads, those personalized to the viewer, generated more than 38 seconds of additional time earned.

“Advertisers are realizing the true power behind the measurable, impactful, and innovative ad experiences that only CTV can provide,” said Dani Cushion, CMO, Innovid. “As TV rapidly shifts to a 100% digital future, the time is now for advertisers to optimize every aspect of their campaigns for streaming. The opportunities for reach, engagement, and ROI are unparalleled.”