Azerion and Captify forge new partnership to accelerate the power of Search Intelligence in France and Italy.

Azerion, a leading digital advertising and entertainment media platform, and Captify, a pioneer in real-time audiences and insights powered by Search Intelligence, have announced a strategic partnership. This collaboration aims to accelerate buyers' access to cookieless audience solutions derived from open web search data, benefiting brands in France and Italy.

Captify's Search-Powered Audience Solutions:

• Provides cookieless audience solutions.
• Utilizes the largest onsite search dataset outside walled gardens.
• Offers real-time insights into consumer interests, mindsets, attitudes, and intent.

Azerion's Expansive Reach:

• Reaches over 500 million average monthly users.
• Enhances advertiser access to audiences via curated deals and managed services.

Strategic Integration:

• Azerion will onboard Captify's sales operations in France and Italy.
• Responsibility for existing customers will transfer to Azerion.
• Captify’s commercial operations and sales teams in these regions will join Azerion to support business growth and client relationships.

Background and Market Focus:

• Captify, founded in the UK in 2011, entered the French market in 2015 and the Italian market in 2019.
• Captify will continue to focus on its core markets: the US, UK, and Australia, alongside ongoing product innovation.

Comments from Key Figures:

Mickael Ferreira, Azerion VP Operations: “We are thrilled to partner with Captify, integrating their Search Intelligence product into our cookieless solutions portfolio. This collaboration will enhance the customer experience across web, audio, CTV, and DOOH channels.”

Mike Welch, Captify CEO: “This partnership with Azerion will expand access to our unique Search Intelligence capabilities in France and Italy through Azerion's commercial footprint. It enables buyers to leverage our cookieless, real-time audiences across more channels, especially as cookie-based signals are set to be deprecated.”

The partnership between Azerion and Captify signifies a significant step towards enhancing cookieless activation for brands in France and Italy. By combining Azerion's extensive reach with Captify's search-powered audience solutions, advertisers can access deeper insights and more effective audience engagement, ensuring a robust and innovative advertising strategy.