News

North America Ride-Hailing Advertising Market (2024-2045) – Growth, Trends & Opportunities

ResearchAndMarkets.com has released a comprehensive report on the North American Ride-Hailing Advertising Market, covering both in-app and on-car advertising. This detailed report highlights the growing role of advertising as a significant revenue stream for ride-hailing companies, driven by advancements in digital advertising, data-driven targeting, and mobile platforms. Transformational Shifts...

advertising 30 Jan 2025

BRANDefenders Launches AI-Defined™ Service to Shape Brand Perception

BRANDefenders, a leading business accelerator focused on digital marketing and strategic reputation management, has unveiled its groundbreaking AI-Defined™ Service. With the growing influence of AI in shaping public perception, this new service empowers businesses to train AI systems to understand and represent their brands accurately, ensuring their digital presence aligns with their messaging...

digital marketing 30 Jan 2025

UST and Experian Forge Strategic Partnership to Drive AI Innovation in Financial Services

UST, a global leader in digital transformation solutions, and Experian, a prominent data and technology company, have announced a strategic, long-term partnership designed to drive innovation in the financial services sector. The collaboration will combine UST's advanced AI technologies with Experian's industry-leading products to help financial organizations quickly enhance their products and...

technology 30 Jan 2025

Akkodis Acquires Barhead Solutions to Strengthen Microsoft Capabilities and Digital Transformation Offerings

Akkodis, a leading global digital engineering company, has announced the acquisition of Barhead Solutions, a recognized Microsoft Business Applications partner based in Australia. This strategic acquisition aligns with Akkodis' expansion plans, enhancing its Microsoft capabilities and strengthening its position in the global digital transformation space. Akkodis' Strategy for Expansion and...

technology 30 Jan 2025

Acquia Partners with SearchStax to Elevate AI-Driven Search for Drupal Websites

Acquia, a leader in open digital experience software, has announced a strategic partnership with SearchStax, the Search Experience Company, to enhance the search experience for Drupal-based websites. The collaboration introduces Acquia Search powered by SearchStax, a comprehensive AI-driven search solution that replaces Acquia’s existing Solr site search service. This new solution is designed to...

technology 30 Jan 2025

MGID Appoints Kenneth López Triquell and Tadej Pavlic to Key Roles to Drive Global Growth

Global advertising platform MGID has appointed Kenneth López Triquell as VP of Sales and Tadej Pavlic as Head of Product - Advertisers. These strategic hires will drive the company’s efforts to enhance advertiser relationships and expand its presence in global markets, positioning MGID as a leader in the adtech industry. Kenneth López Triquell: Driving Sales and Global Expansion Kenneth López...

advertising 30 Jan 2025

USIM Partners with IRIS.TV to Enhance CTV Campaign Precision and Engagement

USIM, a leader in forward-focused media solutions, has announced a new partnership with IRIS.TV, the leading content data marketplace for streaming media. This collaboration integrates IRIS_ID, a content identifier that enhances creative and media impact in Connected TV (CTV) campaigns, offering greater precision and engagement. Through this partnership, USIM's Programmatic Division, Quantum11...

technology 30 Jan 2025

Nosto Launches Full-Site A/B Testing & Optimization for Ecommerce Growth

Commerce Experience Platform, Nosto, has launched a new A/B Testing & Optimization solution, expanding its capabilities to enable brands to conduct full-site testing and conversion rate optimization (CRO). This latest offering helps ecommerce businesses test all aspects of their websites—from page layouts to call-to-actions—to uncover new revenue opportunities. Expanding Ecommerce Testing...

ecommerce and mobile ecommerce 30 Jan 2025