Global advertising platform MGID has appointed Kenneth López Triquell as VP of Sales and Tadej Pavlic as Head of Product - Advertisers. These strategic hires will drive the company’s efforts to enhance advertiser relationships and expand its presence in global markets, positioning MGID as a leader in the adtech industry.

Kenneth López Triquell: Driving Sales and Global Expansion

Kenneth López Triquell, who brings over 20 years of experience in adtech sales leadership, will take on the role of VP of Sales at MGID. Having previously held key positions at ADARA, Adsmurai, Zemanta, and Seedtag, Kenneth is well-equipped to leverage data, technology, and innovation to accelerate MGID’s global reach.

In his new role, Kenneth will closely monitor emerging industry trends, particularly around AI, user protection regulations, and the demand for relevant content, ensuring MGID’s offerings meet the evolving needs of global advertisers.

"The opportunities posted by advancements in AI and evolving user protection regulations make this an exciting time to be in the adtech space," said Kenneth. "It’s essential to stay ahead of these trends, adapt to change, and lead the way in creating sustainable value for our clients and audiences."

Tadej Pavlic: Innovating Product Development for Advertisers

With more than 13 years of experience in adtech and DOOH, Tadej Pavlic joins MGID as Head of Product - Advertisers. Tadej has a proven track record, having previously led global account management at Zemanta, which was later acquired by Outbrain.

As Head of Product - Advertisers, Tadej will focus on aligning MGID’s product innovations with the evolving needs of advertisers to ensure the delivery of impactful results.

"I am looking forward to being part of MGID’s global success story and joining a team I’ve worked with as a partner in previous roles," said Tadej. "My goal is to bring significant value to advertisers looking to thrive in this dynamic industry."

MGID's Commitment to Adapting to Industry Changes

Sergii Denysenko, CEO of MGID, commented on the new hires:
"These two new hires bring fresh ideas and creativity at a time of incredible transformation for the advertising landscape. They demonstrate our commitment to staying ahead of the curve and providing the best outcomes for our advertisers."

Looking Ahead: Strengthening Global Footprint

MGID’s appointments of Kenneth and Tadej highlight the company’s commitment to growth and innovation in the rapidly evolving adtech space. By expanding its leadership team, MGID is poised to deliver even more cutting-edge ad solutions and strengthen its position as a global leader in the advertising industry.