Commerce Experience Platform, Nosto, has launched a new A/B Testing & Optimization solution, expanding its capabilities to enable brands to conduct full-site testing and conversion rate optimization (CRO). This latest offering helps ecommerce businesses test all aspects of their websites—from page layouts to call-to-actions—to uncover new revenue opportunities.

Expanding Ecommerce Testing Capabilities

Nosto has long provided A/B testing within its Product Experience and Content Experience Clouds. Now, this enhanced solution extends testing capabilities across entire websites, giving brands deeper insights into customer behavior, site performance, and conversion optimization.

Test full-page layouts, CTAs, and content elements
Identify high-performing website configurations
Enhance the overall shopping experience for higher conversions

Why This Matters for Ecommerce Businesses

With over 2,600 brands using Nosto’s personalization, merchandising, and search solutions, the need for advanced conversion optimization tools has grown.

"Nosto has always been a data-driven platform focused on delivering high-performing ecommerce experiences," said Jim Lofgren, CEO of Nosto. "Full-site testing allows merchants to expand their CRO efforts, particularly as Shopify brands seek enterprise-level solutions."

Early Adoption and Success Stories

Several leading ecommerce brands, including Tuckernuck, Shark Ninja, and Dr Schulze, are already leveraging Nosto’s A/B Testing & Optimization solution.

Jane Scott, Senior Director of eCommerce at Tuckernuck, shared:
"The insights from A/B Testing & Optimization have helped us make data-driven decisions in merchandising, marketing, and ecommerce operations. We are early in our journey, but we’re already seeing a path to higher conversion rates and improved customer satisfaction."

Partnership with Omniconvert

To bring this solution to life, Nosto is partnering with Omniconvert, a well-established customer intelligence platform known for A/B testing solutions. With seamless Shopify integration, Omniconvert has supported brands like New York & Company, Hush Puppies, and Cat.

Optimizing Ecommerce for Maximum Growth

By integrating A/B Testing & Optimization with Nosto’s personalization and merchandising tools, brands can now:

• Refine user experiences for higher engagement
• Optimize site-wide performance for increased conversions
• Ensure data-backed decision-making in ecommerce strategies

This launch solidifies Nosto’s commitment to helping online brands maximize conversions and create seamless shopping experiences.