News

Contentive Research: Branded Sponsorships Boost B2B Engagement by 51%

New research from Contentive, a leading B2B media company connecting over 1 million senior finance executives globally, reveals a 51% engagement boost for branded sponsorships compared to non-branded approaches. This insight could reshape how agencies and brands strategize their media investments in 2025. Research Findings 51% Higher Engagement – Branded sponsorships outperform traditional...

marketing 19 Feb 2025

servicePath™ Named Major Player in IDC MarketScape for CPQ Solutions

servicePath™ has been recognized as a Major Player in the IDC MarketScape: Worldwide CPQ Applications for Digital Commerce 2024–2025 Vendor Assessment. This recognition highlights the company’s commitment to streamlining complex sales, automating quote generation, and optimizing pricing for enterprise technology providers. Why IDC MarketScape Recognition Matters Simplifies Complexity – Automates...

digital commerce 19 Feb 2025

Digital Marketing Software Market to Hit $181B by 2030 | Key Trends & Insights

The global digital marketing software market, valued at $48.4 billion in 2020, is projected to surge to $181.0 billion by 2030, growing at a CAGR of 14.1%. With digital transformation accelerating, businesses are increasingly leveraging SEO, social media marketing (SMM), email marketing, SEM, and content marketing to expand their reach and enhance customer engagement. Why Digital Marketing is...

digital marketing 19 Feb 2025

Gidel & Kocal Partners with SocialSellinator to Boost Online Presence

Gidel & Kocal, a leading Bay Area commercial construction firm, has partnered with SocialSellinator to enhance its online presence and attract qualified leads. With expertise in pre-construction and general construction, Gidel & Kocal serves industries including life sciences, medical facilities, finance, auto dealerships, and retail spaces. A Digital-First Approach to Lead Generation...

marketing 19 Feb 2025

Consumers Demand Tech Investments to Fix Failing Customer Experiences

New research from Pegasystems and YouGov highlights growing consumer frustration with outdated, siloed technology that negatively impacts customer experience. 77% of consumers believe businesses should invest in improving interactions, but many feel companies prioritize profits over IT modernization. Findings from the Study Customer Experience Is Declining 56% of consumers say interacting with...

technology 19 Feb 2025

B2B E-Commerce to Hit $82.4 Trillion by 2032 | Market Trends & Insights

The global B2B e-commerce market, valued at $19.8 trillion in 2023, is projected to hit $82.4 trillion by 2032, growing at a 17.24% CAGR. This rapid growth is fueled by digital transformation, AI-driven automation, and evolving procurement trends. Growth Drivers Digital Transformation & AI Integration AI, cloud platforms, and data analytics optimize supply chains and enhance buyer experiences...

b2b data 19 Feb 2025

Akeneo Survey: How Accurate Product Data Can Reduce Returns & Boost CX

As e-commerce continues to grow, so do consumer expectations for accurate product information. A new survey from Akeneo, a leader in Product Information Management (PIM), reveals that 62% of consumers believe better product details would reduce their likelihood of making a return. The study highlights how misleading descriptions, sizing issues, and poor product imagery contribute to returns...

ecommerce and mobile ecommerce 19 Feb 2025

Adidas Israel Enhances In-Store Experience with Pairzon’s AI-Powered Insights

Adidas, a leading sportswear brand in Israel, is revolutionizing its in-store and omnichannel customer experience through a strategic partnership with Pairzon. By integrating Pairzon’s AI-driven technology into its CRM, POS, and loyalty systems, adidas is gaining deeper insights into customer behavior, optimizing engagement, and improving marketing efficiency. Benefits of the Partnership...

customer experience management 19 Feb 2025