Adidas, a leading sportswear brand in Israel, is revolutionizing its in-store and omnichannel customer experience through a strategic partnership with Pairzon. By integrating Pairzon’s AI-driven technology into its CRM, POS, and loyalty systems, adidas is gaining deeper insights into customer behavior, optimizing engagement, and improving marketing efficiency.

Benefits of the Partnership:

Enhanced Customer Insights

• Greater visibility into customer behavior patterns
• Personalized in-store experiences based on data-driven analysis

Improved Omnichannel Engagement

• Seamless integration between digital marketing and physical retail
• Strengthened customer relationships and increased store visits

Optimized Marketing Performance

• Clear measurement of digital marketing impact on in-store sales
• Data-driven decision-making for more effective campaign strategies

Driving Retail Innovation with Data-Driven Strategies

By leveraging AI-powered insights, adidas is transforming how it connects with customers across multiple touchpoints. This initiative aligns with its broader digital transformation goals, ensuring a seamless shopping experience across all channels.

Gal Rosenblum, GM of adidas franchise partner Electra, stated:

"Working with Pairzon has given us valuable insights into how our digital strategies influence in-store experiences. This allows us to create even better shopping experiences for our customers."

The adidas-Pairzon partnership highlights the growing role of AI and data analytics in retail. By embracing intelligent technology solutions, adidas continues to elevate customer engagement, drive store traffic, and enhance brand loyalty.