News

Mediagene Unveils Brandformance Strategy to Elevate Advertising Impact

Mediagene Inc., a subsidiary of TNL Mediagene, has announced its "Brandformance Strategy"—a data-driven approach designed to maximize the impact of advertisers’ products by leveraging its trusted media presence, creative storytelling, and content commerce expertise. What is Brandformance? Mediagene defines "Brandformance" as an integrated approach that enhances both brand awareness and...

marketing 17 Mar 2025

Press Ranger Launches Podcast Database for Smarter PR Outreach

Press Ranger, a leader in AI-powered PR software, has unveiled its latest innovation: a comprehensive podcast database. This new feature simplifies the process of connecting with podcast hosts and producers, helping businesses secure valuable airtime and reach targeted audiences more effectively. "Podcasts are an increasingly influential medium, and our new database empowers users to tap into...

artificial intelligence 17 Mar 2025

Edge Marketing Launches “Edge Unscripted” Podcast on PR & AI Innovation

Edge Marketing, Inc., a premier marketing and PR firm serving legal, accounting, and professional services industries, is thrilled to introduce “Edge Unscripted”—a new podcast delivering candid conversations on marketing innovation, industry trends, and AI-driven strategies. "‘Edge Unscripted’ is more than a podcast—it’s a behind-the-scenes look at the big ideas shaping marketing and PR today,"...

marketing 17 Mar 2025

Resulticks Launches Genie: AI-Powered Customer Engagement in Real Time

Resulticks, a global leader in real-time audience engagement, has launched Genie, an advanced AI-powered agent designed to help brands turn insights into action instantly, automate audience segmentation, and generate hyper-personalized content at scale. With 27% of CMOs reporting limited AI adoption, brands struggle to keep pace with evolving consumer behaviors. Genie bridges this gap by reducing...

artificial intelligence 17 Mar 2025

Monetate Launches Analytics Cloud: Unlock Personalization Insights with Snowflake

Monetate, the leading personalization platform for eCommerce brands, has launched Monetate Analytics Cloud, an enterprise-grade solution seamlessly integrated with Snowflake’s Data Cloud. This new offering eliminates data silos and enables businesses to directly analyze their experimentation and personalization data, enhancing ROI measurement from digital experience investments. Unlocking the...

ecommerce and mobile ecommerce 17 Mar 2025

Omneky Launches Smart Ads: AI-Powered Ad Creation at Scale

Omneky, the Gen AI command center for digital ads, has launched Smart Ads, a cutting-edge AI-driven feature designed to revolutionize ad creative production. Smart Ads: AI-Driven, High-Performing, and Scalable Smart Ads seamlessly integrates with brand guidelines, assets, and performance data to enable marketers to: Generate Smarter – Create fully designed, editable ads optimized for...

digital marketing 17 Mar 2025

Azerion Launches Hawk DSP in the US, Transforming Programmatic Advertising

Azerion, a leading adtech full-stack platform and curation house, has launched Hawk, a cost-effective demand-side platform (DSP) in the US market. Designed to maximize advertising efficiency, Hawk provides access to curated audiences at the most competitive rates, ensuring advertisers get more value for every dollar spent. Hawk: A DSP Built for Efficiency & Performance Hawk leverages Azerion’s...

advertising 17 Mar 2025

Perficient to Present Digital Innovations at Adobe Summit 2025

Perficient, a leading global digital consultancy, will showcase its end-to-end digital experience expertise at Adobe Summit 2025, happening March 17-20 in Las Vegas. The company will also co-host the ninth annual Women in Digital Breakfast, the longest-running event at the Summit, continuing its commitment to fostering leadership and innovation in the digital space. Empowering Businesses with...

digital experience 17 Mar 2025