Visionary Media Executive Will Harness Growing Demand for the Company’s Deep Learning Advertising Platform

Cognitiv, a leader in deep learning AI for marketers, has appointed Eric Danetz as its first President. This move comes as the company experiences significant growth and increasing demand for its innovative AI-driven advertising solutions.

1. Appointment Details:

   • Eric Danetz is named the President of Cognitiv.
   • This role is a new position aimed at overseeing strategic growth and operations.

2. Danetz’s Background:

   • Over 20 years of global leadership in media and technology.
   • Recent role: Global Head of Revenue and Executive Committee member at Reuters.
   • Former Global Chief Business Officer at Accuweather.
   • Active Board Member of the IAB and Data Center of Excellence.

3. Role and Responsibilities:

   • Partnering with Jeremy Fain, Co-Founder & CEO, to drive adoption of Cognitiv’s Deep Learning Advertising Platform.
   • Overseeing sales, client success, and strategic go-to-market and agency partnerships.
   • Leading initiatives across various company departments to support scalable growth.

4. CEO’s Statement:

   • Jeremy Fain praised Danetz’s industry experience and success in digital media.
   • Emphasized Danetz’s role in maximizing Cognitiv’s growth and aligning company initiatives.
   • Highlighted Danetz’s ability to drive change and innovation in advertising.

5. Danetz’s Experience:

   • Held executive roles at Time Inc, CBS Interactive, IAC, and Ziff Davis.
   • Advisor to start-ups including The Block, Classy, Remixd, dClimate, and VideoByte (acquired by Kargo).

6. Danetz’s Vision:

   • Excited about joining Cognitiv at a time of rapid growth and innovation.
   • Believes in the potential of Cognitiv’s AI-powered solutions to enhance performance and business outcomes.
   • Focused on expanding Cognitiv’s market presence and driving future growth.

Eric Danetz’s appointment as President at Cognitiv marks a pivotal moment for the company as it leverages his extensive experience to propel its AI-driven advertising solutions to new heights. Danetz’s leadership is set to significantly impact Cognitiv’s strategic direction and market expansion.

RCS Powers Branded and Verified Messages for More Than 300K Twilio Customers with No Code Changes

Twilio, a leading customer engagement platform, has announced the global availability of Rich Communication Services (RCS) messaging through its Programmable Messaging and Verify APIs. This advancement allows businesses to enhance their messaging with branded sender identification, fostering trust and driving customer loyalty without the need for code changes.

1. RCS Messaging Overview:

   • RCS messaging upgrades traditional SMS to a richer format on capable devices.
   • Includes branded features such as business logos, taglines, and verified sender identification.
   • Basic messages up to 160 characters are upgraded at no additional cost.

2. Features and Benefits:

   • Branded Messaging: Enhances trust by displaying business logos and names, and includes verification by Google. This promotes higher customer engagement and repeat purchases.
   • Rich Content and Interactivity: Offers call-to-action buttons, interactive carousels, location sharing, and quick replies, boosting engagement and conversion rates.
   • No Code Changes Required: Businesses can configure RCS branding and verification through the Twilio Console without altering their code. Twilio handles carrier registration, capability checks, and fallback to SMS when RCS is unavailable.

3. Consumer Trust Insights:

   • According to a 2024 Twilio survey, 75% of consumers felt more trust towards messages with branding, and 49% preferred messages with a logo or check mark.
   • RCS-driven trust translates into action, with 40% of consumers making repeat purchases and 25% making first-time purchases due to trusted communications.

4. Market Impact:

   • RCS is positioned as a superior alternative to traditional SMS and MMS, providing a feature-rich, standardized platform for dynamic customer interactions.
   • The inclusion of RCS support on iPhones is expected to drive widespread adoption.

5. Industry Expert Perspective:

   • Paul Nashawaty from Futurum Research notes a 32% increase in customer engagement and conversion rates for businesses using RCS compared to SMS.

6. Availability and Access:

   • RCS messaging is now in public beta globally for Programmable Messaging and generally available in Verify.
   • Apple’s recent support for RCS on iPhones will enhance adoption.

Twilio’s introduction of RCS messaging represents a significant leap forward in creating trusted, interactive, and branded communication channels. This innovation is set to transform how businesses engage with customers, bridging the gap between traditional SMS and modern OTT messaging platforms.

New Technology Integration And Verified Pinterest Merchant Status Expand Addressable Market

Verb Technology Company, Inc., the driving force behind MARKET.live, has announced a major technology integration with Pinterest. This collaboration leverages Pinterest's extensive user base to enhance MARKET.live's social shopping platform, providing a seamless and trusted shopping experience directly within Pinterest.

1. Integration Overview:

   • VERB and Pinterest have completed a strategic technology integration.
   • The integration taps into Pinterest’s 500 million monthly active users, expanding MARKET.live's reach and influence.

2. Verified Merchant Status:

   • MARKET.live has achieved Pinterest’s Verified Merchant Program (VMP) status.
   • The VMP provides a blue checkmark, signaling trust and credibility to Pinterest users.
   • This status allows MARKET.live to showcase its brand as vetted and reliable, enhancing user confidence in purchasing decisions.

3. Key Features and Benefits:

   • Seamless Shopping Experience: Users can explore, shop, and purchase products without leaving Pinterest.
   • Simultaneous Livestreaming: MARKET.live allows clients to broadcast livestreams and shoppable video content across multiple social platforms.
   • Enhanced Visibility: Verified Merchants’ Pins appear organically to users searching for products, boosting revenue opportunities.

4. Impact on Brands:

   • The integration is particularly beneficial for consumer brands, especially in the beauty industry.
   • Brands can reach larger audiences and increase sales conversions with enhanced social shopping features.

5. Statements from Leadership:

   • Rory J. Cutaia, VERB CEO: Highlights the benefits of the integration for brands and users, emphasizing seamless shopping and enhanced reach.
   • Cutaia on Future Prospects: Expresses excitement about the growth and innovation potential from the partnership with Pinterest.

6. Market Implications:

   • The collaboration signifies a significant advancement in the U.S. social shopping landscape.
   • It underscores the growing adoption of social shopping and its impact on consumer purchasing behavior.

The integration of MARKET.live with Pinterest marks a significant milestone in social shopping, offering brands an enhanced platform to connect with consumers and drive sales. As a Verified Merchant, MARKET.live is well-positioned to leverage Pinterest's expansive user base and drive innovation in the social shopping space.

Trust Stamp has been granted Patent No. 17/719,975 by the US Patent and Trademark Office for its “Personal Identifiable Information Encoder.” This breakthrough technology is designed to enhance data protection and privacy by minimizing the risks associated with storing and processing personal identifiable information (PII).

1. Patent Details:

   • The patent is for the “Personal Identifiable Information Encoder,” a technology aimed at improving data security.
   • This innovation allows for the essential use of PII without the need to store highly sensitive data.

2. Technology Benefits:

   • Enhanced Data Protection: Provides a means to handle PII securely, addressing frequent data breaches and losses.
   • Mitigating Risks: Reduces the impact of data breaches by minimizing the exposure of sensitive information.

3. CEO Statement:

   • Gareth N. Genner, CEO of Trust Stamp: Emphasizes the non-negotiable nature of data protection and privacy.
   • Genner’s Perspective: Urges enterprises and governmental agencies to adopt this technology to better protect data and fulfill privacy obligations.

4. Industry Implications:

   • The patent reflects growing concerns over data security and the need for advanced solutions to safeguard PII.
   • Trust Stamp’s technology aims to set new standards in data protection across various sectors.

5. Call to Action:

   • Encourages organizations handling PII to embrace the patented technology to enhance their data security measures.

Trust Stamp’s new patent represents a significant advancement in the field of data protection, offering a solution to manage PII securely while reducing the risks associated with data breaches. This innovation is poised to help enterprises and governmental agencies better protect sensitive information and comply with data protection requirements.

Choppity Launches 'ClipAnything', not just another feature—it's a game-changer for social media video production.

Choppity, a leading AI-driven video editing platform, has announced the release of ClipAnything, an innovative AI video search tool designed to transform social media content creation. This new feature aligns with Choppity’s mission to empower creators and small businesses with cutting-edge, accessible tools.

1. ClipAnything Overview:

   • Game-Changing Technology: Allows users to search video content using natural language queries.
   • Precision and Efficiency: Finds specific moments like song choruses, animal roars, or dramatic scenes quickly and accurately.
   • AI Capabilities: Analyzes audio, visuals, and sentiment to deliver comprehensive search results.

2. Founders’ Vision:

   • Aaron Morris and Zara Paul: The innovative minds behind Choppity, committed to simplifying video editing.
   • Empowering Creativity: Aims to provide freedom and control to creatives and small businesses.
   • Founder Quote: Aaron Morris emphasizes the mission to enhance creative freedom and simplify video editing.

3. The Choppity Advantage:

   • Balance of AI and Human Input: ClipAnything integrates AI-driven automation with manual editing options.
   • Professional Control: Provides a timeline editor for detailed final product adjustments while AI handles routine tasks.
   • Unique Approach: AI aids rather than replaces human creativity, preserving personal vision.

4. Impact on Creators and Businesses:

   • Growing User Base: Over 25,000 users including YouTubers, freelancers, marketing agencies, and media corporations.
   • Accessibility for Small Businesses: Reduces barriers to high-quality video production for independent creators and small businesses.
   • Enhanced Engagement: Helps users produce engaging content and compete effectively in the digital landscape.

5. Future Outlook:

   • Expanding Reach: ClipAnything expected to solidify Choppity’s position as a leader in video editing.
   • Support for Growth: Continues to drive engagement and expand reach for its diverse user base.

Choppity’s introduction of ClipAnything represents a significant advancement in video editing, offering an AI-powered tool that simplifies the process of finding and editing key video moments. This innovation supports Choppity’s mission to provide powerful, accessible tools for content creators and businesses, enabling them to produce high-quality social media content with ease.

Enables Live Event Brands to Integrate Ticketing with SMS to Drive More Sales

Attentive, the leading AI-powered SMS and email marketing platform, has announced a strategic integration with Pogoseat, a mobile ticketing solutions provider. This partnership merges Attentive’s advanced marketing capabilities with Pogoseat’s text-to-buy functionality, creating a unified SMS program designed to maximize message performance and boost ticket sales for live events.

1. Integration Overview:

   • Seamless Ticket Purchases: Combines Attentive’s marketing power with Pogoseat’s text-to-buy technology.
   • Unified SMS Program: Enhances the buying experience and optimizes message performance for brands.
   • High Engagement Channel: SMS boasts a 98% open rate, making it ideal for last-minute ticket promotions.

2. Enhanced Buying Experience:

   • Personalized Calls-to-Action: SMS allows for targeted, real-time ticket offers and promotions.
   • Incremental Sales: Drives sales by promoting unsold tickets through a highly engaging channel.
   • Streamlined Process: Pogoseat’s seamless purchase flow integrates directly into Attentive’s SMS platform.

3. Leadership Quotes:

   • Amit Jhawar, CEO of Attentive: Highlights the value of SMS for timely updates and the benefits of integrating Text-to-Buy.
   • Kiran Patel, CEO of Pogoseat: Emphasizes the innovation and efficiency brought by the partnership.
   • Todd Pollock, SVP and Chief Ticketing Officer of Vegas Golden Knights: Shares excitement about enhanced fan engagement and sales opportunities.

4. Attentive’s Platform Strengths:

   • High-Performance SMS: Known for list growth tools, deliverability, compliance, and AI features.
   • Personalization: Offers true one-to-one personalization and boosts customer retention.
   • Fan Engagement: Used by sports and entertainment brands for real-time offers and alerts.

5. Pogoseat’s Innovations:

   • Text-to-Buy Pioneer: Certified with all major ticketing providers for instant ticket purchases and upgrades.
   • Enhanced Functionality: Supports last-minute sales, seat upgrades, and more.
   • Integration Benefits: Streamlines subscriber interactions and improves fan experience.

6. Impact and Future Outlook:

   • Client Benefits: Integration expected to enhance fan engagement and drive ticket sales.
   • Industry Impact: Sets a new standard for mobile ticketing and marketing integration.
   • Future Opportunities: Opens up new possibilities for real-time, personalized fan interactions.

The integration between Attentive and Pogoseat represents a significant advancement in ticketing and marketing, combining powerful SMS capabilities with seamless text-to-buy functionality. This partnership is set to transform how brands engage with fans and drive ticket sales, offering a more personalized and efficient purchasing experience.

Waanee AI teams with Infosys to improve enterprise communication by integrating AI-driven virtual assistants and knowledge management solutions.

Waanee AI Inc., a frontrunner in conversational AI, has announced a strategic collaboration with Infosys, a global leader in digital services and consulting. This partnership is set to revolutionize enterprise communication by integrating Waanee AI’s advanced solutions with existing business systems, aiming to enhance operational efficiency and streamline workflows.

1. Partnership Overview:

   • Strategic Collaboration: Waanee AI and Infosys team up to integrate AI solutions into business systems.
   • Integration Focus: Seamless connections with tools like Jira and ServiceNow to improve enterprise operations.
   • Enhanced Efficiency: Targeting improvements in order management and ticketing systems.

2. Waanee AI’s Offerings:

   • Owlexa IVA: Core component of the partnership, providing intelligent virtual assistance.
   • Practical Tools: Includes Live Agent assistance, post-conversation insights, voice of the customer analysis, and agent performance evaluations.
   • Cloud Telephony: Comprehensive solution for enhancing both customer and internal team communications.

3. Infosys’s Role:

   • Accelerating Adoption: Infosys will facilitate the deployment of Waanee AI’s IVA and knowledge management solutions.
   • Geographical Focus: Emphasis on expanding the adoption of these solutions in North America, with future plans for Europe and India.

4. Leadership Quotes:

   • Abhishek Kumar, CEO of Waanee AI Inc.: Expresses enthusiasm about the partnership and its potential to broaden market reach.
   • Infosys’s Perspective: Highlighting the mutual vision of transforming communication systems and enhancing productivity through AI.

5. Impact and Benefits:

   • Streamlined Operations: Improved efficiency in managing orders and ticketing.
   • Enhanced Communication: Better tools for conversations, including AI-driven insights and performance evaluations.
   • Future Expansion: Plans to extend the collaboration’s benefits to European and Indian markets.

6. Forward-Looking Goals:

   • Transformative Potential: Both companies aim to revolutionize enterprise communication through AI-driven innovations.
   • Growth Prospects: Ongoing efforts to expand the impact of this collaboration across global markets.

The strategic alliance between Waanee AI and Infosys marks a significant step forward in enterprise communication. By integrating Waanee AI’s advanced virtual assistant and knowledge management tools with established business systems, the partnership promises to enhance operational efficiency and streamline workflows, setting the stage for broader adoption and impact in North America and beyond.

Lumina by DMi Elevates Affiliate Measurement with Advanced Reporting, Cost Metrics for ROAS, and Tailored, Immediate Insights

DMi Partners, an award-winning performance marketing agency, proudly announces the launch of Lumina by DMi a groundbreaking platform aimed at transforming measurement and reporting for affiliate campaigns. Lumina is set to provide DMi’s clients with comprehensive, faster, and more insightful reports, enhancing data-driven decision-making in the digital marketing sector.

1. Current Challenges in Affiliate Marketing Measurement:

   • Market Growth: Affiliate marketing spending is projected to reach $27.78 billion by 2027.
   • Measurement Challenges: 84% of marketers prioritize improved measurement; obstacles include tracking difficulties, resource constraints, messy data, and inadequate reporting.
   • Need for Precision: Accurate measurement is critical amid evolving consumer behaviors, fragmented media, and strict privacy regulations.

2. How Lumina by DMi Works:

   • Advanced Reporting Capabilities: Integrates cost metrics for comprehensive Return on Ad Spend (ROAS) and profitability reporting.
   • Tailored Data Products: Offers streamlined access to valuable insights, unlike GA4’s custom report requirements.
   • Future Enhancements: Plans to integrate proprietary tools, AI features, and additional data streams, expanding the platform’s capabilities.

3. Key Features of Lumina by DMi:

   • Cost Metrics Integration: Provides detailed ROAS and profitability reporting.
   • Enhanced Reporting: Offers detailed, easy-to-access reports tailored for affiliate clients.
   • Deeper Insights: Enhances data organization for profound performance insights and continuous improvement.
   • Rich Collaboration: Enables joint analysis between DMi and clients for optimized strategies and priorities.
   • Future Integrations: Will include reporting for email, search, and social channels, and additional data sources like GA4.

4. Leadership Quotes:

   • Patrick McKenna, CEO of DMi Partners: Highlights Lumina as a revolutionary tool that sets a new benchmark for affiliate measurement and surpasses traditional tools.
   • Kevin Dugan, VP of Analytics & Marketing Intelligence: Emphasizes the platform’s role in delivering advanced technology and better client data insights.
   • Kyle Bruccaleri, Marketing Leader for Negative Underwear: Praises Lumina for its efficiency and value in performance reporting.

5. Looking Ahead with Lumina by DMi:

   • Current Status: Lumina is a complimentary add-on for DMi clients.
   • Future Plans: Exploring external availability and enterprise-level data products for select clients.
   • Commitment to Innovation: DMi Partners aims to advance digital marketing through Lumina, establishing new standards in affiliate campaign measurement.

The launch of Lumina by DMi represents a significant leap forward in affiliate campaign measurement. With its advanced reporting capabilities, tailored insights, and collaborative features, Lumina is poised to revolutionize how brands approach affiliate marketing, setting a new standard for the industry.