Netcore Cloud, a leading agentic marketing platform, has announced three senior appointments aimed at accelerating its international expansion and advancing its leadership in Agentic AI-driven marketing innovation.

The company has appointed Vassil Mladjov as Senior Vice President of Agentic AI and Strategy, Deepthi Nagarajan as Vice President of Marketing, and Sourabh Mahajan as Senior Vice President of Sales. Collectively, the new executives bring more than five decades of experience in scaling SaaS businesses, driving go-to-market excellence, and leading digital transformation initiatives.

Mladjov will lead Netcore Cloud’s global AI roadmap, spearheading the integration of Agentic AI to deliver personalized, one-to-one marketing experiences at scale. “Netcore isn’t just participating in the Agentic AI revolution—it’s poised to lead it,” said Mladjov. “We’re embedding intelligent agents across every stage of marketing execution, helping marketers not just use AI, but grow with it.”

Joining from Freshworks and IBM, Deepthi Nagarajan takes over as VP of Marketing, overseeing product, brand, and customer marketing for Netcore Cloud and Netcore Unbxd. She will focus on strengthening the company’s global positioning and customer engagement strategy. “With more than 6,500 customers already seeing success from our platforms, I’m excited to expand Netcore’s global footprint and elevate customer experiences,” she said.

Meanwhile, Sourabh Mahajan, previously with MoEngage, AppsFlyer, and InMobi, assumes the role of SVP, Sales. With nearly two decades in AdTech and MarTech, Mahajan will lead revenue growth and global sales strategy. “Netcore has been at the forefront of agentic marketing innovation,” Mahajan noted. “I’m thrilled to help scale this next phase of growth.”

“These appointments mark a significant milestone as we strengthen our leadership bench to drive global excellence and innovation,” said Kalpit Jain, Group CEO of Netcore Cloud. “With Vassil, Deepthi, and Sourabh onboard, we’re well-positioned to lead the era of Agentic Marketing.”

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Increditors, a global post-production powerhouse, has launched its embedded video team model aimed at helping U.S. marketing leaders produce content at scale. The model promises to eliminate vendor chaos, cut production delays, and maintain creative consistency—all without expanding internal headcount.

Redefining Video Production for the Marketing Era

The new offering allows brands to produce YouTube videos, product promos, and social content at enterprise speed and quality. By embedding senior editors, animators, AI artists, and creative leads directly into client workflows, Increditors delivers an experience that blends the agility of an in-house team with the expertise of a full-service production house.

“We built our embedded model so marketing teams wouldn’t have to juggle vendors or do extra post-work,” said Mohammad Mahmoudilari, Founder of Increditors. “Our clients collaborate with a world-class team that feels like an extension of their brand.”

A Fully Managed Creative Model

Unlike traditional post-production agencies that rely on scattered freelancers or multi-vendor setups, Increditors takes a fully managed approach. The company handles every aspect of content creation—research, ideation, editing, color grading, VFX, and animation—under one roof.

This structure ensures predictable timelines, consistent output, and a seamless creative process. It’s a setup designed for marketers under pressure to deliver more video content faster while maintaining brand integrity.

Proven Experience and Data-Driven Creativity

Increditors has delivered over 1,700 projects globally, working across corporate videos, motion graphics, product explainers, and TikTok animations. Drawing from insights gained through hundreds of YouTube channels and international campaigns, the team applies data-backed creative strategies that drive performance and ROI.

Their secret lies in pairing creative storytelling with production efficiency—helping marketing teams increase video output without sacrificing quality or authenticity.

A Scalable Future for Brand Storytelling

As video continues to dominate digital marketing, brands are shifting from one-off campaigns to continuous storytelling. Increditors’ embedded team model aligns with that trend, allowing organizations to scale video production sustainably.

The company’s offering spans YouTube editing services, 2D and motion animation, and dedicated video teams, positioning it as a go-to creative partner for marketing leaders navigating the content-heavy digital landscape.

Increditors isn’t just offering post-production—it’s redefining how marketing teams create, collaborate, and scale in the AI-driven era of brand storytelling.

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Local businesses in Mooresville, North Carolina, can now enhance visibility across Google Search, Maps, and emerging AI search platforms like AI Overviews (AIOs) and Search Generative Experience (SGE). Online Advantages offers a free Local SEO analysis via onlineadvantages.net or by calling (704) 734-9909.

“Search is evolving faster than ever, and local businesses deserve strategies that evolve with it,” said Matt Maglodi, Founder of Online Advantages. “Our Mooresville Local SEO program blends a decade of experience with today’s AI-powered search tools to help business owners grow smarter and stay ahead.”

AI Meets Local SEO

Online Advantages combines traditional SEO fundamentals with AI Search Optimization (AISO) to ensure businesses appear first in both conventional search results and AI-driven discovery engines. This dual approach positions local businesses to capture nearby customers and generate qualified leads efficiently.

The program leverages the latest AI search tools, preparing businesses for Google’s AI Overviews and Search Generative Experience, which are quickly becoming primary discovery channels for buyers.

Bridging Classic SEO and AI Innovation

With over 15 years of experience, Online Advantages has built a methodology that integrates data-driven insights with real-world testing. This approach addresses the challenges local businesses face as search engines increasingly prioritize AI-driven results over traditional rankings.

Maglodi observed that even well-optimized sites were losing visibility because they were unprepared for AIO and SGE formats. The result is a comprehensive modernization of local SEO services.

Key Features of Mooresville Local SEO Services

• AI Search Optimization (AISO): Enhances visibility in AI-generated search results.

• AI Overview (AIO) Visibility: Ensures prominence in Google’s AI summary panels.

• Search Generative Experience (SGE) Readiness: Prepares sites for Google’s evolving interface.

• Custom Strategies: Every plan is built using competitor intelligence, real data, and advanced tracking.

Unlike template-based providers, Online Advantages focuses on measurable ROI and sustainable visibility. Businesses gain a competitive edge today and maintain discoverability as AI-driven search matures.

Empowering Local Businesses to Compete

The Mooresville Local SEO service enables small and mid-sized businesses to leverage enterprise-grade AI tools. By merging proven SEO methods with AI search insights, Online Advantages ensures clients can compete with major brands in both traditional and AI-powered search environments.

“Our goal is to equip local businesses with the tools and insights needed to be found anywhere customers search,” said Maglodi. “We’re bringing AI-ready SEO strategies to Main Street businesses.”

Local businesses ready to increase their visibility across Google, Maps, and AI platforms can request a free Local SEO analysis at onlineadvantages.net or call (704) 734-9909 to speak directly with a strategist.

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Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., also an AWS Premier Tier Services Partner. The move expands Caylent’s managed services portfolio and strengthens its ability to deliver full-lifecycle AWS solutions. The acquisition is supported by Gryphon Investors, Caylent’s private equity firm. Lazard served as exclusive financial advisor to Trek10.

“This combination establishes the most comprehensive dedicated AWS services partner in the industry,” said Lori Williams, CEO of Caylent. “By uniting Trek10’s CloudOps platform with Caylent’s agentic delivery model, organizations gain a single partner for AI-era AWS services.”

Shared AWS Expertise and Leadership

The combined company brings unmatched AWS strategy and engineering capabilities across migration, modernization, data analytics, generative AI, and DevOps. Caylent is a six-time AWS Partner of the Year, while Trek10 holds specialized credentials in AWS IoT, Travel & Hospitality, and Retail Competencies.

This alliance positions the company to deliver exceptional client value, explore expanded markets, and potentially grow into EMEA regions.

End-to-End AWS Journey Support

The acquisition enables Caylent to provide consulting, engineering, and managed services across the entire AWS lifecycle:

• Forward Deployed Strategy: Partnering with customers to define cloud-first strategies, operating models, and measurable business outcomes.

• Agentified Migration & Modernization: Accelerating migration and data modernization with AI automation, Caylent Accelerate™ IP, and proven frameworks.

• Custom Product Innovation: Building machine-learning platforms, serverless applications, and AI solutions with integrated product strategy and engineering expertise.

• Managed Services: Maintaining enterprise-scale AWS environments via Trek10’s CloudOps platform, offering 24/7 monitoring, 15-minute response times, and continuous optimization.

“Joining forces with Caylent unlocks extraordinary opportunities for our customers,” said Shane Fimbel, CEO of Trek10. “Combining Caylent’s agentified services with Trek10’s CloudOps expertise provides one partner for every stage of the AWS journey—from strategy to AI-driven operations.”

The acquisition underscores Caylent’s commitment to AWS excellence, delivering AI-powered speed, software-like scalability, and continuous optimization to help organizations transform on the cloud.

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Cengage, the higher education division of Cengage Group, has unveiled Introduction to Artificial Intelligence: A Business Perspective. This new course integrates MindTap learning tools with AI-powered video assignments, providing students foundational AI skills and workforce readiness.

According to the Cengage Group 2025 Graduate Employability Report, only 51% of recent graduates felt they had sufficient AI skills for the jobs they applied for. Additionally, research shows 92% of instructors and 83% of students agree that AI literacy is essential, with 84% of students emphasizing AI skills as critical for future employment.

“Rather than focusing on a specific platform, this product teaches students foundational AI skills like evaluating outputs and engaging meaningfully with technology,” said Nhaim Khoury, EVP and GM of Cengage. “It builds lifelong learning habits and resilience in a fast-moving tech environment.”

Interdisciplinary and Practical Learning

Authored by Corinne Hoisington and Mark Ciampa, the course blends theory and practice across computing, marketing, finance, humanities, and other disciplines. New AI-powered instant feedback and grading tools allow students to refine presentation and soft skills without additional instructor workload.

This interdisciplinary approach ensures students can critically evaluate AI outputs, collaborate effectively, and develop adaptable skills required in any career.

Workforce-Relevant, First-to-Market Offering

Cengage positions this course as a first-to-market solution, meeting the growing demand for AI literacy in higher education. The product provides instructors with ready-to-use tools and equips students with confidence, critical thinking, and adaptability to thrive alongside emerging technologies.

“This launch exemplifies Cengage’s leadership in AI product development and career-ready content,” Khoury added. “We’re empowering both instructors and learners to succeed in an AI-forward future.”

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In a move that signals the next chapter in workplace modernization, JumpCloud Inc. has joined forces with Google Workspace to unveil the Work Transformation Set — an integrated, AI-driven solution designed to streamline enterprise productivity, security, and IT management under a single contract.

The offering merges Google Workspace’s AI-powered collaboration tools with JumpCloud’s identity, device, and access management platform, creating a unified ecosystem for modern enterprises seeking agility and security. Available exclusively through Google Workspace, the package consolidates pricing, support, and contracts — cutting complexity and cost while delivering enterprise-grade efficiency.

A Shift Away from Legacy IT

For decades, enterprises have been trapped by legacy IT systems that stifle innovation and increase operational risk. The Work Transformation Set represents a sharp turn away from that past. By combining AI-enabled productivity tools with Zero Trust security architecture, Google and JumpCloud are giving IT teams a roadmap for the AI era.

"Enterprise IT and security teams are at a crossroads," said Greg Keller, co-founder and CTO of JumpCloud. "The combination of JumpCloud and Google Workspace provides a clear path forward — leveraging Google’s AI to drive deeper security, productivity, and value."

The AI and Zero Trust Advantage

At its core, the Work Transformation Set is built for flexibility and future-proofing. The integration brings several key advantages:

• AI-Powered Productivity: Google Workspace with Gemini enhances everyday workflows, from automated content creation to smarter data analysis and seamless meeting management.

• Zero Trust Security: JumpCloud’s AI-driven Identity and Access Management (IAM) and Unified Endpoint Management (UEM) platforms deliver advanced biometric MFA and secure access across devices and operating systems.

• Simplified IT Operations: By merging licenses and support under one contract, enterprises can reduce Total Cost of Ownership (TCO) while streamlining procurement and compliance.

"Our customers need world-class AI, productivity, and collaboration — with best-in-class IT management," said Yulie Kwon Kim, VP of Product at Google Workspace. "Work Transformation Set delivers exactly that, helping businesses move beyond outdated technology and strengthen defense against evolving threats."

Real-World Impact: Fintech in Focus

Early adopters are already seeing results. Tamara, a fast-scaling fintech company, reports that the integrated solution has cut employee onboarding time by 70%, eliminated manual password resets, and ensured 100% device compliance.

"The seamless integration and powerful AI in Google Workspace, combined with JumpCloud’s unified management, have given us a secure, cloud-native foundation to scale at incredible speed," said Renjith Radhakrishnan, Head of IT Business Solutions at Tamara.

The Future of Enterprise Productivity

The Work Transformation Set marks a significant stride toward enterprise cloud maturity. In a landscape where hybrid work, security threats, and AI innovation converge, this collaboration reflects a growing industry shift: platforms that deliver holistic solutions rather than fragmented tools.

For businesses aiming to modernize their technology stack, the message is clear — the future of work isn’t about managing more tools; it’s about integrating smarter ones.

The Work Transformation Set from JumpCloud and Google Workspace is now available for enterprises looking to redefine productivity, security, and scalability in the AI-first era.

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Oracle Cloud Infrastructure (OCI) is doubling down on performance and efficiency. The company has announced the upcoming general availability of A4 compute shapes, powered by AmpereOne® M, the newest generation of Ampere-based processors. With this launch, Oracle becomes the first cloud provider to bring AmpereOne® M-based instances to market, further cementing its leadership in scalable, sustainable cloud infrastructure.

Slated for a November release across key regions—including Ashburn, Phoenix, Frankfurt, and London—the new A4 compute shapes promise a major leap in AI workload efficiency, price-performance, and energy savings.

Setting a New Standard for Cloud Compute

The A4 line builds on the success of OCI’s A1 and A2 compute shapes, which already serve more than 1,000 customers globally. With A4, Oracle is delivering up to 45% higher per-core performance on cloud-native workloads and 30% better price-performance compared to AMD EPYC-based OCI E6 shapes.

Available in both bare metal and virtual machine configurations, A4 instances feature 96 cores running at 3.6GHz, 100G networking, and 12-channel DDR5 memory bandwidth—making them ideal for AI inference, data analytics, and high-performance enterprise applications.

"Customers choose OCI for choice and flexibility," said Kiran Edara, VP of Compute at Oracle Cloud Infrastructure. "Our new Ampere A4 shape builds on what innovators like Uber and Oracle Red Bull Racing already achieve on OCI—delivering stronger price-performance and meaningful power savings."

AmpereOne M: Purpose-Built for AI and Cloud

Designed specifically for cloud and AI workloads, AmpereOne® M offers predictable performance and scalability without the overhead of legacy x86 architectures. It enables efficient compute performance across diverse workloads, from web services to machine learning inference.

"AmpereOne® M was designed from the ground up for cloud and AI," said Jeff Wittich, Chief Product Officer at Ampere. "Our collaboration with OCI gives customers access to the full potential of this latest processor."

With A4 shapes, enterprises can expect faster AI inferencing, reduced time-to-first-token, and higher tokens-per-second—key metrics for developers running small and mid-sized LLMs such as Llama 3.1 8B. OCI’s internal benchmarks suggest an 83% price-performance advantage compared to Nvidia A10-based systems, enabling cost-effective CPU-based AI deployment at scale.

AI Inference and Sustainability in Focus

As AI adoption surges, enterprises face the dual challenge of scaling compute while managing costs and carbon footprint. The A4’s energy-efficient design tackles both, providing a sustainable alternative to power-hungry GPU clusters.

Ampere’s AI Playground, featuring optimized software libraries and pre-built demos on GitHub, is helping developers get started with LLM deployment and inference-ready applications quickly—accelerating adoption across industries.

Early Adopters: Uber and Red Bull Racing

Leading enterprises are already on board. Uber, which operates much of its infrastructure on OCI’s Ampere-based compute, plans to expand its workloads to A4, citing up to 15% more performance and lower power consumption.

Oracle Red Bull Racing, another early adopter, is leveraging A4 instances in its London data center for race strategy simulations and AI workloads, expecting a 12% performance boost.

Internally, Oracle is migrating key services like Fusion Applications and Block Storage to A4, enhancing SaaS performance and resilience. The company is also deploying memory tagging—a security feature unique to Ampere processors—to strengthen exploit detection with minimal overhead.

The Broader Impact

The A4 rollout highlights Oracle’s commitment to open, efficient cloud computing and reflects Ampere’s growing momentum across the industry. As enterprises modernize for AI-driven workloads, A4 delivers the balance of performance, sustainability, and scalability that traditional systems struggle to match.

The message is clear: the future of cloud performance is efficient, AI-optimized, and Ampere-powered.

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Bloomreach, the agentic platform for personalization, has announced a strategic partnership with Databricks, the data and AI company behind the Data Intelligence Platform. The collaboration introduces a new native integration designed to give marketers direct, self-service access to enterprise data — without the usual bottlenecks of IT dependency or complex engineering workflows.

This integration marks a significant leap forward in bridging the gap between data management and marketing execution, enabling businesses to unify insights, streamline workflows, and drive personalization at unprecedented speed and scale.

Turning Enterprise Data into Marketing Action

For years, marketing teams have struggled with fragmented data systems that slow down execution and limit creativity. Bloomreach’s new Databricks integration changes that equation by eliminating data silos and allowing marketers to directly access their organization’s lakehouse architecture.

"Modern marketers need data and insights to be actionable within their marketer-friendly solutions," said Meera Murthy, General Manager and VP of Product at Bloomreach Engagement. "Our native integration with Databricks bridges the gap between data and activation. We're putting the power of enterprise-grade data directly into marketers' hands."

The integration delivers real-time synchronization of customer profiles, behavioral data, and product catalogs. This ensures that marketing campaigns are always powered by the most accurate, up-to-date information, fueling data-driven personalization across channels.

What the Integration Unlocks

The Bloomreach–Databricks partnership empowers marketers to build and deploy advanced, data-rich campaigns that were once reserved for technical teams. Among the key benefits:

• Enriched Customer Profiles – Import granular customer data, including purchase history, demographics, and loyalty information, for deeper segmentation and personalization.

• Real-Time Campaign Triggers – Activate campaigns automatically based on live event data or updated customer attributes, delivering timely, relevant experiences.

• Synchronized Product Catalogs – Maintain up-to-date product data across every channel, ensuring accuracy from ad to checkout.

• Advanced Loyalty Programs – Design personalized offers and communications based on loyalty tiers, reward balances, and engagement patterns.

The Broader Impact on Data-Driven Marketing

This partnership represents a pivotal step in modernizing marketing operations through AI and data democratization. By removing the barriers between data storage and marketing activation, Bloomreach and Databricks are making real-time personalization a scalable reality for enterprise brands.

The integration also reflects a growing industry trend: marketing platforms evolving into AI-native ecosystems, where data intelligence fuels automation, creative agility, and measurable performance.

With this collaboration, marketers can finally operate with the same agility as their data teams — turning insights into action in real time and redefining how personalization drives growth.

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