Bloomreach, the agentic platform for personalization, has announced a strategic partnership with Databricks, the data and AI company behind the Data Intelligence Platform. The collaboration introduces a new native integration designed to give marketers direct, self-service access to enterprise data — without the usual bottlenecks of IT dependency or complex engineering workflows.

This integration marks a significant leap forward in bridging the gap between data management and marketing execution, enabling businesses to unify insights, streamline workflows, and drive personalization at unprecedented speed and scale.

Turning Enterprise Data into Marketing Action

For years, marketing teams have struggled with fragmented data systems that slow down execution and limit creativity. Bloomreach’s new Databricks integration changes that equation by eliminating data silos and allowing marketers to directly access their organization’s lakehouse architecture.

"Modern marketers need data and insights to be actionable within their marketer-friendly solutions," said Meera Murthy, General Manager and VP of Product at Bloomreach Engagement. "Our native integration with Databricks bridges the gap between data and activation. We're putting the power of enterprise-grade data directly into marketers' hands."

The integration delivers real-time synchronization of customer profiles, behavioral data, and product catalogs. This ensures that marketing campaigns are always powered by the most accurate, up-to-date information, fueling data-driven personalization across channels.

What the Integration Unlocks

The Bloomreach–Databricks partnership empowers marketers to build and deploy advanced, data-rich campaigns that were once reserved for technical teams. Among the key benefits:

• Enriched Customer Profiles – Import granular customer data, including purchase history, demographics, and loyalty information, for deeper segmentation and personalization.

• Real-Time Campaign Triggers – Activate campaigns automatically based on live event data or updated customer attributes, delivering timely, relevant experiences.

• Synchronized Product Catalogs – Maintain up-to-date product data across every channel, ensuring accuracy from ad to checkout.

• Advanced Loyalty Programs – Design personalized offers and communications based on loyalty tiers, reward balances, and engagement patterns.

The Broader Impact on Data-Driven Marketing

This partnership represents a pivotal step in modernizing marketing operations through AI and data democratization. By removing the barriers between data storage and marketing activation, Bloomreach and Databricks are making real-time personalization a scalable reality for enterprise brands.

The integration also reflects a growing industry trend: marketing platforms evolving into AI-native ecosystems, where data intelligence fuels automation, creative agility, and measurable performance.

With this collaboration, marketers can finally operate with the same agility as their data teams — turning insights into action in real time and redefining how personalization drives growth.

Get in touch with our MarTech Experts.