TrackIt, an AWS Advanced Tier Services Partner specializing in Media & Entertainment solutions, has announced the expansion of TrackFlix into a comprehensive media streaming ecosystem. With the introduction of TrackFlix Live, TrackIt now offers a purpose-built solution for real-time, high-performance live streaming, available on AWS Marketplace.

By integrating on-demand content management, live event streaming, and performance analytics, the TrackFlix suite empowers broadcasters, content creators, and media companies to optimize their streaming workflows with full control over their media assets.

The TrackFlix Suite: End-to-End Media Streaming

TrackIt’s TrackFlix suite now features three key applications designed to manage the full media lifecycle:

• TrackFlix Reel – A centralized video library for curating, organizing, and distributing video content.

• TrackFlix Pulse – A feature-rich content management system (CMS) with built-in analytics for audience engagement and streamlined operations.

• TrackFlix Live – A real-time live streaming solution designed for seamless event broadcasting, performance monitoring, and automation.

TrackFlix Live: Advanced Live Streaming Features

The newest addition, TrackFlix Live, brings enterprise-grade live streaming capabilities with AWS-powered scalability, low latency, and high reliability. It includes:

1. Streamlined Resource Management

• Efficient provisioning and tracking of live streaming resources.

• Automated resource cleanup to optimize costs and minimize waste.

2. Real-Time Live Stream Monitoring

• Instant insights into stream health, performance, and audience metrics.

• Advanced diagnostics to ensure uninterrupted streaming experiences.

3. Enhanced Stream Control & Distribution

• Stream Links for simplified content access and distribution.

• Timeline Tracking for intuitive live event scheduling.

4. Intuitive Event Dashboard

• Centralized event tracking, sorting, and search features for improved management.

• Customizable event dashboards tailored to individual workflows.

Industry Impact & Leadership

Ludovic Francois, CEO of TrackIt, highlighted the significance of this expansion:

“With TrackFlix Suite, we’re redefining how media companies and content creators manage their streaming workflows. The addition of TrackFlix Live completes the ecosystem, providing an enterprise-grade, fully customizable solution for both on-demand and live content distribution.”

Unlike traditional SaaS streaming platforms, TrackFlix offers full control and ownership, allowing media companies to tailor video experiences to their unique needs.

Experience TrackFlix at NAB 2025

TrackIt will showcase the TrackFlix suite at NAB 2025, Booth W1374 in the West Hall. Attendees can experience exclusive, hands-on demos and explore TrackIt’s deep collaboration with AWS as a Gold Co-Sponsor.

Founded in 1995, Trellist Marketing and Technology was built on a vision to integrate marketing expertise with technology innovation. Over three decades, it has evolved into a strategic consultancy specializing in digital transformation, data intelligence, and customer engagement.

Celebrating 30 years of continuous innovation, Trellist reflects on its journey of driving measurable business impact for enterprises by merging strategy, creativity, and cutting-edge technology.

A Legacy of Innovation in Marketing & Technology

Trellist has consistently pushed the boundaries of marketing technology (MarTech) to help brands enhance engagement, optimize performance, and embrace digital evolution. Its expertise spans:

• AI-Driven Personalization – Leveraging artificial intelligence to create hyper-personalized customer experiences.

• Marketing Automation – Implementing data-driven workflows for efficient and scalable campaign management.

• Predictive Analytics – Using data intelligence to forecast consumer behavior and optimize marketing strategies.

• Next-Gen Digital Experiences – Developing immersive omnichannel experiences that drive deeper customer interactions.

30 Years of Client Success & Digital Transformation

Maria Gunther, CEO of Trellist, highlights the company’s impact:

"Reaching this milestone is a testament to our incredible team, our valued clients, and our commitment to driving innovation. We've built a company that thrives on collaboration, technology, and strategy. As we look ahead, we're excited to continue shaping the future with AI-powered insights and dynamic digital solutions."

By combining entrepreneurial thinking with data-driven strategies, Trellist has helped enterprises adapt to emerging technologies, ensuring long-term success in an evolving digital landscape.

Looking Ahead: Trellist’s Future in AI & Digital Transformation

As Trellist enters its fourth decade, the company remains committed to:

• Enterprise AI Integration – Embedding AI into business models for data intelligence, automation, and customer insights.

• Advanced Marketing & Customer Experience Strategies – Helping brands build engaging, seamless, and intuitive digital interactions.

• MarTech & Digital Experience Platforms (DXP) – Developing custom solutions that enable organizations to scale efficiently.

David Atadan, Founder of Trellist, emphasizes the company's continued adaptability:

“This anniversary is a celebration of what we've always been—a group of intelligent problem-solvers with an entrepreneurial spirit, driven to be a catalyst for change. Our model-based framework allows us to bend and flex as the industry changes.”

As Trellist celebrates 30 years of success, it remains focused on shaping the future of marketing, technology, and digital transformation. By leveraging AI, data intelligence, and strategic innovation, the company continues to help clients navigate and lead in an ever-changing digital landscape.

Thumzup Media Corporation, a rising force in social media branding and programmatic marketing, has reached a major milestone—surpassing 800 advertisers on its AdTech platform. With a Compound Annual Growth Rate (CAGR) of 243%, Thumzup is on track to reach 1,000 advertisers by mid-Q2 2025, demonstrating its rapid expansion in the digital advertising space.

Exponential Growth in AdTech & Social Media Branding

Thumzup’s recent success is fueled by:

• Strategic market expansions in South Florida, Miami, and Greater Salt Lake City, strengthening its geographic footprint.

• Seamless integration with Instagram Reels, X (formerly Twitter), and other social platforms, reaching 535 million+ monthly active users.

• High advertiser adoption, with brands leveraging the platform’s data-driven programmatic marketing solutions for enhanced audience engagement.

CEO Insights on Thumzup’s Growth & Future Prospects

Robert Steele, CEO of Thumzup, highlighted the company’s growth momentum:

“Surpassing 800 advertisers is a testament to the increasing adoption of our platform. Our strategic investments and market accelerations are driving significant value and positioning us for continued growth.”

With strong advertiser demand and expanding market presence, Thumzup remains committed to scaling its AdTech solutions for enhanced campaign performance and social engagement.

What’s Next for Thumzup?

As Thumzup advances toward 1,000+ advertisers, its focus remains on:

• Expanding into new markets to drive higher brand visibility and engagement.

• Enhancing AI-powered marketing solutions for more precise audience targeting.

• Strengthening platform integrations to optimize ad performance across social media networks.

Thumzup’s impressive 243% CAGR and expanding advertiser base reaffirm its leadership in digital advertising innovation. As it continues to scale and refine its platform, the company is well-positioned for sustained market disruption and long-term growth.

PathFactory, a B2B content intelligence and personalization platform, has announced a strategic integration with ZoomInfo, a leading revenue intelligence provider. This collaboration unlocks deep visitor insights, allowing B2B marketers to identify, understand, and personalize engagement for previously anonymous website visitors.

How the Integration Works

By leveraging ZoomInfo's Reverse IP Lookup technology, PathFactory now enables businesses to:

• Identify unknown website visitors and enrich profiles with firmographic data.

• Dynamically personalize content based on real-time visitor intelligence.

• Enhance buyer journey insights and improve lead nurturing strategies.

Benefits of the Integration

1. Instant Visitor Enrichment

• PathFactory automatically retrieves firmographic data, allowing marketers to understand visitor demographics, industry, and company details without manual effort.

2. Real-Time Dynamic Content Personalization

• Using enriched visitor data, PathFactory adjusts content experiences on the fly, ensuring each visitor sees highly relevant, tailored content.

3. Advanced Content Analytics

• Marketers gain deeper insights into visitor engagement trends, helping refine content strategy, lead qualification, and sales outreach.

4. Seamless & Scalable Solution

• The integration is ready for immediate use by joint customers of PathFactory and ZoomInfo, requiring minimal setup and offering instant value.

Industry Perspectives on the Partnership

Dev Ganesan, CEO & President of PathFactory, emphasized the shift towards self-service buyer journeys:

“We know buyers want to self-serve through their journey. This integration empowers marketers to understand and engage their audience in real-time.”

Carl Koussan-Price, SVP of Marketing at ZoomInfo, highlighted the strategic advantage:

“Understanding website visitors is no longer a luxury—it’s a necessity. Our partnership with PathFactory transforms anonymous traffic into clear, actionable opportunities.”

With the PathFactory-ZoomInfo integration, B2B marketers can move beyond anonymous web traffic, unlocking new opportunities for personalization, engagement, and lead conversion. By combining content intelligence with visitor data enrichment, businesses can deliver smarter, data-driven marketing at scale.

5WPR, one of the largest independently owned PR firms in the U.S., has expanded its Health & Wellness division to include a robust suite of digital marketing services. This strategic move reinforces 5W’s commitment to data-driven, integrated brand storytelling that enhances consumer engagement in an increasingly digital-first marketplace.

Why the Expansion Matters

The Health & Wellness industry is more competitive than ever, with brands needing to navigate:

• Crowded markets where differentiation is key.

• Consumer reliance on digital platforms for product discovery and decision-making.

• The shift toward e-commerce and direct-to-consumer models.

5WPR’s expanded digital capabilities address these challenges by combining traditional PR with modern marketing strategies, ensuring brands not only stay competitive but thrive.

New Digital Marketing Services for Health & Wellness Brands

The division’s enhanced offerings now include:

1. Search Engine Optimization (SEO)

• Optimized website content, backlinks, and keyword strategies to improve organic visibility.

• Data-driven SEO audits to refine brand positioning.

2. Paid Media & Digital Advertising

• Targeted ad campaigns to drive conversions across search and social media.

• Performance analytics to optimize ad spend efficiency.

3. Influencer & Social Media Marketing

• Strategic partnerships with health and wellness influencers to boost credibility.

• Community-driven social media campaigns for higher engagement and retention.

4. Content Strategy & Brand Storytelling

• Creation of educational, engaging, and SEO-optimized content for blogs, videos, and whitepapers.

• Holistic brand messaging to build trust and authority.

5. E-Commerce Optimization

• Enhancing conversion rate optimization (CRO) for DTC brands.

• Implementing customer journey personalization for better shopping experiences.

Expert Insights from 5WPR

Paul Miser, Executive Vice President and Group Director, Digital at 5WPR, highlighted the significance of the digital shift:

“The digital landscape has never been more crucial for brands in the Health & Wellness space. Consumers turn to online platforms for product discovery, education, and purchasing decisions. Our enhanced digital marketing services ensure that brands not only remain competitive but also thrive in this fast-paced environment.”

5WPR’s Proven Track Record in Health & Wellness

With a strong portfolio of industry-leading brands across nutrition, fitness, personal care, supplements, and holistic health, 5WPR combines:

• Deep industry expertise in brand positioning.

• Integrated digital and PR strategies for maximum reach.

• A data-driven approach to measure and optimize campaign performance.

By expanding its Health & Wellness division, 5WPR is future-proofing brand marketing for an industry that relies heavily on digital engagement, trust-building, and consumer education. Brands looking to amplify visibility, enhance engagement, and drive revenue growth now have a one-stop solution with 5WPR’s enhanced services.

Lemon Seed Marketing, a leading branding and marketing agency for the home service industry, has launched The Great American Brand Story, an initiative designed to transform one deserving HVAC, plumbing, or electrical business. Supported by Service Nation and key industry sponsors, the program offers a $150,000 prize package aimed at helping a home service company rebrand, grow, and reach its full potential.

The Mission Behind The Great American Brand Story

Unlike traditional giveaways, this initiative is designed to:

• Highlight the importance of strong branding in the home service industry.

• Support hardworking business owners who may be limited by outdated branding or ineffective public perception.

• Provide a complete brand transformation for one company, positioning it for long-term success.

Why Branding Matters for Home Service Businesses

According to Crystal Williams, Founder and Lead Strategist at Lemon Seed Marketing:

“We know firsthand how hard contractors work every day. However, even the most skilled professionals can struggle with business growth due to weak branding. The Great American Brand Story is our way of helping one home service business unlock its full potential.”

How to Apply & Program Timeline

• Applications Open: Now through May 31, 2025.

• Winner Announcement: By June 30, 2025.

• Brand Reveal: The newly transformed brand will be unveiled live on stage at Service World Expo 2025 in Las Vegas on October 28, 2025.

Prize Package: What the Winning Business Will Receive

The $150,000 prize package, provided by industry-leading sponsors, includes:

Branding & Marketing

Full rebrand by Lemon Seed Marketing, including a custom brand story and brand assets.
A 5-week PR campaign by Ripley PR to promote the new brand.

Digital Presence & Online Strategy

New website designed by Online Access.
Digital data analysis by SearchLight to optimize online performance.

Operational Enhancements

Service Nation membership and coaching for long-term business growth.
Call Center Resources provided by Pink Callers for improved customer communication.

Promotional & Customer Engagement Tools

Direct mail campaign from Mail Shark to increase brand awareness.
Branded signage and wall wraps from Real Graphics.
Branded promotional products from Criscione Bros.
Customer appreciation gifts from To Your Success.

A Unique Industry Collaboration

Nicole Norris, Strategic Partnership Manager at Service Nation, highlighted the power of this collaboration:

“At Service Nation, we are committed to helping contractors reach their potential. By partnering with Lemon Seed Marketing and top industry vendors, we’re making a real impact by transforming one home service business forever.”

Who Can Apply?

To qualify, businesses must:

• Be a privately owned HVAC, plumbing, or electrical company.

• Have an annual revenue between $1 million and $5 million.

• Be open to a full rebrand and willing to embrace the transformation.

The Great American Brand Story is more than just a prize—it’s a chance for one hardworking home service business to completely redefine its brand, attract new customers, and scale its operations. Through this initiative, Lemon Seed Marketing, Service Nation, and their partners are giving back to an industry that keeps homes and businesses running smoothly.

Interested companies can apply now through May 31, 2025, for a chance to transform their business and take their brand to the next level.

HilltopAds, a leading ad network for advertisers and publishers, has announced a series of 2025 updates aimed at maximizing revenue and improving the advertising experience. These enhancements include social media traffic monetization, new ad targeting capabilities for Telegram, and expanded payment options.

Updates from HilltopAds

1. Monetize Social Media Traffic with Shortened DirectLink

HilltopAds now allows publishers to easily monetize traffic from social media using a shortened DirectLink format. This feature benefits bloggers, influencers, and website owners who generate traffic from:

• Facebook

• Instagram

• Telegram

• Twitter (X)

• Other social platforms

By utilizing this streamlined solution, publishers can turn social media clicks into revenue more efficiently than ever before.

2. Expanded Payment Options for Advertisers & Publishers

To provide greater flexibility and convenience, HilltopAds has introduced new payment methods:

• For Advertisers

  • Deposits via Paxum and PayPal are now available in Euros (€), in addition to US dollars ($).

• For Publishers

  • Payoneer has been added as a new payout method, with a minimum payout of $20.

These enhancements allow both advertisers and publishers to manage transactions with greater ease and choice.

3. Target Ads to Telegram Users

With Telegram's rapid growth, HilltopAds now enables advertisers to target Telegram users, offering:

• Better engagement with Telegram audiences.

• Increased conversions for campaigns running on social networks and messaging platforms.

Advertisers can now run campaigns on their preferred social networks and messengers, optimizing performance while reaching highly engaged users.

Why These Updates Matter

These updates reflect HilltopAds’ commitment to staying ahead of industry trends and providing advertisers and publishers with cutting-edge solutions for:

• Maximizing monetization opportunities.

• Improving ad targeting on social platforms.

• Simplifying payment processes for greater financial flexibility.

Whether you are an advertiser looking to enhance campaign performance or a publisher seeking new revenue streams, HilltopAds’ latest features empower you to optimize your strategy. With expanded monetization tools, flexible payment options, and new audience targeting capabilities, HilltopAds continues to deliver innovative solutions for the digital advertising industry.

JOTO PR Disruptors, the Anti-PR® agency known for challenging conventional public relations, has introduced its most audacious innovation yet: The Anti-PR AI Whisperer™. This groundbreaking AI platform is designed to help CEOs and founders clarify their statements before the media distorts them—turning unfiltered executive thoughts into polished, press-ready messaging.

The Need for Anti-PR AI Whisperer™

Many visionary leaders often find themselves misquoted or misunderstood, especially in today’s fast-paced digital media landscape. From boardroom outbursts to Twitter meltdowns, poorly phrased remarks can quickly spiral into PR crises.

JOTO PR Disruptors saw the opportunity: What if AI could decode raw executive commentary and transform it into thought leadership?

How Anti-PR AI Whisperer™ Works

Unlike traditional AI models like ChatGPT or Bard, this platform is powered by an exclusive emotional intelligence algorithm called "Intentelligence™." It analyzes the underlying intent behind executive statements and refines them into eloquent, media-ready soundbites.

Features:

• CrisisGPT™ – Trained on boardroom disputes, PR nightmares, and viral CEO blunders, ensuring it can preemptively neutralize backlash.

• SpinFilter™ – Automatically eliminates corporate jargon, outdated buzzwords, and unintentional missteps that could spark controversy.

• NarrativeNinja™ – Embeds a subtle yet authoritative third-party credibility narrative into every statement, enhancing leadership positioning.

Industry Response & Real-World Impact

The AI is already in beta testing with several high-profile yet anonymous executives. One CEO, who nearly faced cancel culture and regulatory scrutiny, stated:

"Anti-PR AI Whisperer saved me from cancel culture and a potential SEC investigation. Not bad for version 1.0."

Karla Jo Helms, Chief Evangelist and Founder of JOTO PR Disruptors, highlighted the real-world impact of this innovation:

"Some of the most brilliant minds in business are often misinterpreted. We thought: what if AI could translate ‘rage against the machine’ into a Forbes thought leadership piece?"

Future Developments: "Media-Facing Mode"

The next iteration of Anti-PR AI Whisperer™ will feature a "Media-Facing Mode", designed to transform passive-aggressive Slack messages into keynote speeches—further reinforcing CEO credibility and influence.

In a world where public perception can make or break a brand, the Anti-PR AI Whisperer™ provides an essential tool for business leaders to control their narrative. Whether preventing PR disasters or refining executive messaging, this AI-powered solution is set to disrupt the PR industry—just as JOTO PR intended.