Lemon Seed Marketing, a leading branding and marketing agency for the home service industry, has launched The Great American Brand Story, an initiative designed to transform one deserving HVAC, plumbing, or electrical business. Supported by Service Nation and key industry sponsors, the program offers a $150,000 prize package aimed at helping a home service company rebrand, grow, and reach its full potential.

The Mission Behind The Great American Brand Story

Unlike traditional giveaways, this initiative is designed to:

• Highlight the importance of strong branding in the home service industry.

• Support hardworking business owners who may be limited by outdated branding or ineffective public perception.

• Provide a complete brand transformation for one company, positioning it for long-term success.

Why Branding Matters for Home Service Businesses

According to Crystal Williams, Founder and Lead Strategist at Lemon Seed Marketing:

“We know firsthand how hard contractors work every day. However, even the most skilled professionals can struggle with business growth due to weak branding. The Great American Brand Story is our way of helping one home service business unlock its full potential.”

How to Apply & Program Timeline

• Applications Open: Now through May 31, 2025.

• Winner Announcement: By June 30, 2025.

• Brand Reveal: The newly transformed brand will be unveiled live on stage at Service World Expo 2025 in Las Vegas on October 28, 2025.

Prize Package: What the Winning Business Will Receive

The $150,000 prize package, provided by industry-leading sponsors, includes:

Branding & Marketing

Full rebrand by Lemon Seed Marketing, including a custom brand story and brand assets.
A 5-week PR campaign by Ripley PR to promote the new brand.

Digital Presence & Online Strategy

New website designed by Online Access.
Digital data analysis by SearchLight to optimize online performance.

Operational Enhancements

Service Nation membership and coaching for long-term business growth.
Call Center Resources provided by Pink Callers for improved customer communication.

Promotional & Customer Engagement Tools

Direct mail campaign from Mail Shark to increase brand awareness.
Branded signage and wall wraps from Real Graphics.
Branded promotional products from Criscione Bros.
Customer appreciation gifts from To Your Success.

A Unique Industry Collaboration

Nicole Norris, Strategic Partnership Manager at Service Nation, highlighted the power of this collaboration:

“At Service Nation, we are committed to helping contractors reach their potential. By partnering with Lemon Seed Marketing and top industry vendors, we’re making a real impact by transforming one home service business forever.”

Who Can Apply?

To qualify, businesses must:

• Be a privately owned HVAC, plumbing, or electrical company.

• Have an annual revenue between $1 million and $5 million.

• Be open to a full rebrand and willing to embrace the transformation.

The Great American Brand Story is more than just a prize—it’s a chance for one hardworking home service business to completely redefine its brand, attract new customers, and scale its operations. Through this initiative, Lemon Seed Marketing, Service Nation, and their partners are giving back to an industry that keeps homes and businesses running smoothly.

Interested companies can apply now through May 31, 2025, for a chance to transform their business and take their brand to the next level.