In a move set to redefine enterprise data management, Snowflake (NYSE: SNOW) and SAP SE have announced a strategic collaboration that merges the Snowflake AI Data Cloud with SAP Business Data Cloud (BDC). The partnership aims to help enterprises connect mission-critical business data with AI-powered innovation—without duplication, friction, or governance gaps.

The centerpiece of this collaboration is the SAP Snowflake solution extension for SAP Business Data Cloud, which will make Snowflake’s unified data and AI platform directly available to SAP BDC customers. This new offering brings together SAP’s semantic business data models and Snowflake’s AI and machine learning capabilities, creating a shared foundation for data-driven transformation across industries.

A Unified, Zero-Copy Data Fabric

At the heart of the collaboration lies zero-copy data sharing—a breakthrough that allows SAP and Snowflake customers to work with data seamlessly across both ecosystems. Enterprises can now access, analyze, and share semantically rich SAP data in Snowflake without duplication, ensuring full governance, real-time performance, and reduced total cost of ownership.

“By tightly integrating SAP and Snowflake, we’re making it simple for enterprises to connect their critical business data with the power of seamless AI app and data agent development at scale,” said Christian Kleinerman, EVP of Product at Snowflake. “This zero-copy model enables faster innovation, more secure collaboration, and unified AI development across enterprise systems.”

Bringing Openness and Choice to the Data Cloud

The SAP Snowflake solution extension embeds Snowflake into the open data ecosystem of SAP BDC, expanding its Business Data Fabric with modern AI, analytics, and collaboration features. The result is an AI-ready data foundation that harmonizes SAP and non-SAP data, empowering organizations to build context-rich AI models and applications that are grounded in trusted business data.

According to Irfan Khan, President and Chief Product Officer for SAP Data and Analytics, “Bringing Snowflake to SAP Business Data Cloud empowers customers with openness and choice. Together, we combine SAP’s decades of leadership in business applications with Snowflake’s modern data platform to deliver a unified, enterprise-ready experience.”

What Enterprises Can Expect

With SAP Snowflake, organizations gain access to a powerful suite of capabilities:

• Unified Data Fabric: Combine SAP and non-SAP data in real time for analytics, AI, and machine learning workflows—all within a governed, zero-copy environment.

• AI Acceleration: Use semantically rich data to train AI models and build intelligent agents with stronger context and accuracy.

• Faster App Development: Build and deploy intelligent business applications grounded in mission-critical data for faster time-to-market and innovation scalability.

• SAP BDC Connect for Snowflake: A bidirectional integration that allows existing Snowflake users to access SAP data instantly—without replication or latency.

Industry Adoption: AstraZeneca Leads the Way

Early adopters like AstraZeneca are already realizing the potential of this partnership. “Data and AI are central to achieving our mission,” said Russell Smith, Vice President of ERP Transformation Technology at AstraZeneca. “Our collaboration with SAP and Snowflake enhances our ability to access and analyze real-time data. Every minute matters when developing life-changing medicines, and this partnership helps accelerate that mission.”

A Step Toward the AI-Driven Enterprise

By combining SAP’s deep domain expertise with Snowflake’s scalable AI data platform, the two companies are reshaping how enterprises leverage data. The integration offers a future-proof architecture for intelligent applications—one that’s flexible, governed, and built for the generative AI era.

For enterprises navigating the intersection of data, analytics, and AI, the SAP-Snowflake partnership marks a significant milestone—one that transforms siloed business data into a unified engine for innovation.

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Gcore has unveiled Everywhere AI, a new high-performance platform designed to simplify how enterprises, cloud providers, and telcos deploy and scale AI workloads across any environment—on-premises, hybrid, or cloud. The platform enables model training and inference deployment in just three clicks through a unified interface, promising improved performance, efficiency, and scalability.

Built for regulated and performance-critical industries like healthcare and finance, Everywhere AI offers auto-scaling, GPU health checks, CDN integration for real-time inference, and compliance management through Gcore Smart Routing. The system also supports air-gapped deployments, giving organizations full control over data locality and security.

“Enterprises today need AI that simply works,” said Seva Vayner, Product Director, Edge Cloud and AI at Gcore. “With Everywhere AI, we’ve taken the complexity out of AI deployment, giving customers an easier, faster way to run high-performance AI while improving ROI and compliance.”

The platform has been validated on HPE ProLiant Compute servers and is available through HPE GreenLake, enabling enterprises to consume GPU resources flexibly via CAPEX or OPEX models. HPE’s Vijay Patel noted that the partnership helps organizations achieve “ultra-low latency, simplified provisioning, and efficient GPU utilization,” allowing AI teams to focus on results rather than infrastructure.

By unifying AI training and inference under one intuitive platform, Gcore aims to eliminate the bottlenecks that often stall enterprise AI initiatives and make enterprise-grade AI accessible to a wider range of industries.

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In a major industry shift, Netcore Cloud has introduced the world’s first Variable Pricing Model for its Agentic Marketing Platform, directly linking Martech costs to real business outcomes. The announcement, made at Agentic Marketing 2025, marks a departure from traditional subscription-based pricing toward a performance-linked framework that rewards measurable impact.

Instead of paying fixed fees for underutilized tools, brands will now pay based on results such as engagement uplift, conversions, and revenue acceleration. The move is designed to drive accountability, transparency, and ROI across marketing investments.

“Martech has been broken for too long—too many tools, too little impact,” said Rajesh Jain, Founder and MD of Netcore Cloud. “With variable pricing, brands only pay for performance. It’s a fair, transparent model that makes AI-powered marketing accessible to everyone—from startups to global enterprises.”

Nishant Arora, SVP at Netcore Cloud, added, “Over 95% of Agentic AI projects fail to deliver value. Aligning software costs with outcomes gives brands a risk-free way to adopt Agentic Marketing, ensuring shared success and measurable ROI.”

The new model applies across Netcore’s engagement, orchestration, and personalization modules, enabling marketers to run autonomous, self-learning campaigns that adapt in real time. Brands will collaborate with Netcore to define key performance benchmarks and monitor results, ensuring precision in both pricing and performance.

By tying Martech investment directly to impact, Netcore is pioneering a new era where AI agents drive business growth—moving beyond automation to truly autonomous marketing systems.

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Tailor Brands, the AI-powered business-building platform used by millions of entrepreneurs, has rolled out two new assistants inside its flagship system, Navi. The latest additions—Smart Pricing Helper and Business Marketing Guide—push the company’s mission further: giving solo founders the same level of insight, structure, and support that used to be reserved for large teams with bigger budgets.

AI That Works Like a Co-Founder

Navi isn’t your average dashboard. It’s an ever-present, AI-powered co-founder that helps entrepreneurs start, manage, and grow their businesses. The platform already automates tasks like filings, compliance, and business setup, allowing users to focus on strategy instead of admin. Now, with the launch of two specialized AI agents, Tailor Brands is stepping deeper into intelligent automation for everyday business decisions.

Smarter Pricing Decisions With AI

The Smart Pricing Helper acts as a data-driven pricing consultant for small businesses. It analyzes product categories, competitor pricing, and market conditions to recommend pricing tiers that balance profitability and customer demand.

Ask it a question like, “What should I charge for my handmade candles?”, and it will respond with optimized price points, bundle options, and seasonal promotions—insights typically locked behind expensive consulting services. For small businesses that often price based on gut feeling, this tool promises precision and competitive advantage.

From “I Need More Customers” to “Here’s the Plan”

Marketing remains one of the biggest pain points for founders. The Business Marketing Guide transforms vague goals into concrete, actionable plans. It creates ready-to-use strategies for social media, email, and website promotion—complete with captions, hashtags, and campaign schedules aligned to the brand’s tone.

For instance, an entrepreneur can ask, “Create a two-week content plan to promote my online bakery,” and get a fully structured calendar tailored to their audience. In short, it bridges the gap between creative strategy and execution.

Empowering the Rise of Solo Entrepreneurs

The launch comes at a pivotal time. With AI reshaping global labor markets, more individuals are turning to self-employment—either by choice or necessity. In the U.S., most small businesses are now single-person operations. Tailor Brands sees this as both a challenge and an opportunity.

“AI is leveling the playing field. Big companies use AI to cut costs. Solo entrepreneurs are using it to level up,” said Yali Saar, CEO and Co-Founder of Tailor Brands. “That’s why we built Navi. It’s not a dashboard—it’s a decision partner. It’s the co-founder you wish you had, and now you do.”

Redefining Business Building in the AI Era

Navi already supports entrepreneurs through LLC registration, EIN filings, and compliance monitoring. The addition of Smart Pricing Helper and Business Marketing Guide expands its role from administrative assistant to strategic advisor.

By integrating over 20 essential business functions into one platform, Tailor Brands is turning entrepreneurship into a guided, data-backed experience—no MBAs or marketing teams required.

In an era when AI is transforming every sector, Tailor Brands is positioning itself as the connective tissue of modern entrepreneurship—where every founder can access the kind of tools once exclusive to corporations.

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A well-established Florida-based marketing and sponsorship agency has been acquired by a strategic buyer with deep roots in the marketing and brand management sector. The acquisition marks a pivotal moment for both companies as they align under a shared vision of innovation, growth, and client success.

A Proven Leader in Marketing and Sponsorship

The Florida agency has built its reputation through years of excellence in marketing strategy, sponsorship management, and brand development. Known for its personalized, results-driven approach, the firm has cultivated strong relationships with clients across local, national, and international markets. Its ability to deliver measurable impact has made it a trusted name in niche industries where authenticity and performance drive success.

The buyer’s entry brings more than just capital—it brings strategic expertise and a commitment to expanding the agency’s service portfolio. The goal is to scale operations, enhance marketing capabilities, and further solidify the agency’s presence across diverse markets while preserving its hallmark of personalized client care.

Synergy of Strength and Strategy

“The company’s strong growth and industry reputation made it a standout opportunity,” said Christian Aunspaugh, Partner at Viking Mergers & Acquisitions. “The buyer recognized a thriving business with a platform to scale their marketing impact across a dynamic market.”

The acquisition represents more than a merger of operations—it’s a fusion of shared values. Both parties emphasize relationship-driven service, creative excellence, and measurable results, ensuring clients continue to receive the high-quality experience they’ve come to expect.

Expert Guidance Ensured a Seamless Transition

Senior Advisor Robert Lugo, alongside Aunspaugh, led the transaction, overseeing negotiations and ensuring a smooth handoff between teams. Their collaborative approach underscored Viking’s reputation for precision and professionalism in handling complex marketing industry deals.

A Platform for Future Growth

For the acquiring firm, this move represents an opportunity to deepen its footprint in the U.S. marketing landscape. For the Florida agency, it opens doors to broader resources, advanced technologies, and new strategic partnerships—positioning it for the next chapter of scalable, data-driven growth.

The acquisition underscores a wider trend of consolidation within the marketing and sponsorship sector, where established agencies are joining forces with strategic buyers to combine creative expertise with operational strength.

As the marketing industry continues to evolve, this partnership highlights how alignment between culture, vision, and capability can redefine what growth looks like in a competitive, fast-changing market.

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For decades, television advertising has been a luxury reserved for big brands with deep pockets and media teams. That changes today. Brand Networks, an Augeo company and leader in AI-powered ad tech, has announced a groundbreaking capability within its Aimy platform that finally opens premium TV advertising to small and mid-sized businesses (SMBs).

Powered by Comcast’s Universal Ads API, Aimy enables advertisers to plan, launch, and measure connected TV (CTV) campaigns in one place. The partnership democratizes access to high-quality video inventory across major publishers — at scale and without the traditional cost barriers that have long kept SMBs on the sidelines.

Aimy: The AI Assistant for TV Ads

Aimy is among the first AI-driven ad buying assistants designed for television. Through its integration with Universal Ads, SMBs can now reach up to 90% of U.S. households, accessing premium, brand-safe video environments once exclusive to global advertisers.

“For too long, TV has been out of reach for small businesses without big budgets, creative teams, or media buyers,” said Mike Garsin, CEO of Brand Networks. “With Aimy and Universal Ads, we’re removing those barriers. Now any business—from a neighborhood coffee shop to a regional franchise—can launch premium TV campaigns with the same ease as a social ad.”

What Makes Aimy Different

Aimy’s AI-powered approach transforms how small businesses manage media buying. Key capabilities include:

• AI-Powered Campaign Setup: The system recommends targeting, pacing, creative formats, and optimization strategies based on each brand’s goals, eliminating manual guesswork.

• Integrated Performance Reporting: Advertisers can track Universal Ads campaign data alongside social and digital metrics for a unified view of ROI.

• Access to Premium Video Supply: Through Universal Ads, Aimy connects advertisers to a deep pool of premium CTV inventory from over 15 major media publishers, including NBCUniversal, Fox, Roku, Paramount, Spectrum Reach, and Warner Bros. Discovery.

Bringing TV Reach to Main Street

This integration marks a seismic shift for SMB marketing. With AI handling the complexity of media planning and optimization, even the smallest business can now build brand presence on premium TV environments—traditionally dominated by Fortune 500 advertisers.

“Advertisers of every size want TV-level reach with performance-grade simplicity,” said James Borow, VP of Product & Engineering at Universal Ads. “The Universal Ads API gives developers the power to build products like Aimy, and we’re thrilled to see how it can help small businesses that so often power local communities.”

Why It Matters

As consumer attention fragments across platforms, Connected TV (CTV) has become one of the most valuable channels for brand storytelling. Yet, complexity and cost have historically excluded smaller players. With Aimy, Brand Networks brings automation, transparency, and efficiency to the forefront—putting AI-powered TV advertising within reach for entrepreneurs, franchises, and local marketers.

By merging accessibility with performance-driven intelligence, Aimy is redefining how small businesses think about television advertising—turning what was once aspirational into actionable, measurable growth.

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Cisco (NASDAQ: CSCO) is sharpening its focus on Managed Service Providers (MSPs) with a major upgrade to its Security Cloud Control platform. The new release introduces multi-customer management capabilities, allowing MSPs to efficiently manage security services across multiple clients through one unified, AI-powered console.

The announcement underscores Cisco’s goal to make enterprise-grade cybersecurity scalable, automated, and profitable for MSPs — a critical need as threats grow more sophisticated in the age of AI.

“MSPs are on the front lines, helping businesses navigate the complexities of modern cybersecurity,” said Jeetu Patel, President and Chief Product Officer at Cisco. “With our Hybrid Mesh Firewall and Security Cloud Control’s new multi-customer capabilities, we’re eliminating operational friction, accelerating revenue, and delivering superior security outcomes.”

Centralized Security, Simplified Operations

At the core of this advancement is Cisco’s Security Cloud Control, a unified management platform powered by AIOps and AgenticOps. It integrates seamlessly with Cisco’s Hybrid Mesh Firewall and Secure Access (SSE) to centralize visibility and control across distributed environments — from data centers to the cloud edge.

This enhancement helps MSPs tackle long-standing challenges like fragmented toolsets, complex licensing, and disjointed management workflows. Now, they can onboard, configure, and monitor multiple customers from a single “Manager View” dashboard.

Key capabilities include:

• Centralized Oversight: A unified console for managing customer entities, subscriptions, and access controls.

• Multi-Org Management: Scalable onboarding and configuration tools with permission safeguards.

• Granular Role-Based Access Control (RBAC): Fine-tuned access governance to ensure compliance.

• Streamlined Licensing: Simplified license allocation and tracking via Cisco’s Managed Services Enterprise and License Agreements (MSEA/MSLA).

• Open API Integration: A standardized gateway for automation and faster provisioning.

These enhancements cut operational costs, reduce manual workloads, and help MSPs deliver value faster — while maintaining airtight governance.

AI-Driven Security for a Fragmented Threat Landscape

Cisco’s Hybrid Mesh Firewall forms a key pillar of the platform. It’s a distributed security architecture that uses AI-driven defense to detect advanced threats, protect workloads, and enforce zero-trust segmentation across hybrid environments.

This hyper-distributed approach allows policies to be defined once and applied everywhere — across Cisco firewalls, Smart Switches, and third-party integrations. All telemetry connects back to Security Cloud Control and can be integrated with Splunk for real-time analysis.

Cisco also introduced the Secure Firewall 200 Series for distributed branches and the 6100 Series for AI-ready data centers, both designed for high-performance inspection at up to three times the price-performance ratio of competitors. In testing by NetSecOPEN, Cisco’s Threat Defense 7.7 software detected between 99.5% and 100% of threats — a benchmark few vendors achieve.

Accelerating MSP Growth and Profitability

Cisco’s latest upgrades don’t just improve security management — they also strengthen the MSP business model. By consolidating platforms and automating routine tasks, MSPs can:

• Accelerate Time-to-Market: Onboard clients faster and deliver bundled, multi-product services.

• Reduce Costs: Eliminate redundant consoles and minimize manual administration.

• Enable Upsell: Scale services with repeatable models that enhance customer lifetime value.

The enhancements have already drawn strong praise from Cisco partners.

“Managing multiple customers from one dashboard with full RBAC will dramatically reduce our workload,” said Gísli Helgason, Chief Technologist at CAE Technology Services Ltd.

Justin Rice, Chief Product & Technology Officer at CBTS, called the update “a game changer,” while Lucas Black, Cisco Security Services Architect at CDW Canada, noted that having “a single view of all customer data and subscriptions” will streamline both SOC and NOC operations.

Jeff Gatz, Vice President of Alliances at Kyndryl, added that the features “simplify commercial and operational processes while accelerating innovation.”

Cisco’s multi-customer management capabilities within Security Cloud Control are expected to be generally available in February 2026. MSPs interested in leveraging these tools for scalable, AI-driven service delivery can connect with their Cisco representatives to join the early access program.

As cybersecurity complexity continues to grow, Cisco’s vision is clear — to make managed security smarter, simpler, and more profitable through unified AI automation and partner-centric innovation.

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Acxiom has teamed up with ReachTV, the leading airport-based streaming television network, to launch a first-of-its-kind Travel Retail Media Network (RMN). The partnership aims to give brands a new way to reach more than 50 million travelers each month across 90 U.S. airports through data-driven, omnichannel advertising.

Powered by Acxiom’s Retail and Commerce Media Networks (RCMN) team, the collaboration merges ReachTV’s national airport footprint with Acxiom’s advanced Identity & Onboarding and Data Clean Room technologies. The goal: help advertisers connect with travelers at every touchpoint, from terminals to takeoff, with greater precision and measurable outcomes.

The new RMN integrates Acxiom’s data foundation with ReachTV’s Travel Sync 365—a platform that combines mobile, location, and behavioral intelligence to deliver a 360-degree view of traveler audiences. Together, they create a unified ecosystem that supports real-time audience activation, cross-channel measurement, and transparent attribution.

“Together, Acxiom and ReachTV are transforming how brands engage with travelers everywhere,” said Elizabeth Donovan, SVP, Head of Retail and Commerce Media Networks at Acxiom. “Our innovative approach helps advertisers deliver messages that resonate with consumers in the moments that matter most.”

By connecting media, data, and commerce, the partnership gives marketers access to a $15 trillion consumer spending market—representing nearly 70% of U.S. GDP.

“For travelers, it means relevant, timely content that enhances their journey,” added Lynnwood Bibbens, CEO and founder of ReachTV. “For brands, it unlocks a smarter, more connected way to reach high-value audiences.”

With data representing 2.6 billion reachable people globally, Acxiom continues to expand its footprint in retail and commerce media. The collaboration with ReachTV cements both companies’ position at the forefront of data-powered advertising innovation—delivering scalable, measurable, and contextual ad experiences for brands across the travel ecosystem.

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