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OneTrust Delivers Automation, Intelligence, and New Capabilities to Enable Trust by Design

OneTrust Delivers Automation, Intelligence, and New Capabilities to Enable Trust by Design

automation 22 Sep 2023

Latest innovations make it easier for customers to build and scale trust, surface and mitigate risks, collaborate across data siloes, and go beyond compliance

Today during TrustWeek, OneTrust, the market-defining leader for trust intelligence, unveiled innovations to help organizations manage the complexity of their trust programs, better understand their data to activate and use it, be more resilient against emerging threats, and unlock productivity when navigating compliance. These innovations include new capabilities across OneTrust's Trust Intelligence Platform and four clouds: Privacy & Data Governance, GRC & Security Assurance, Ethics & Compliance, and ESG & Sustainability.

"With the increase of importance in first-party data and use of AI, trust has quickly become the ultimate enabler for innovation," said Blake Brannon, Chief Product and Strategy Officer at OneTrust. "Every innovation you deliver as a business, whether it's digital or operational, requires trust. At OneTrust, we are building the solutions that enable our customers to transform siloed compliance initiatives into world-class, coordinated trust programs."

OneTrust's Trust Intelligence Platform helps companies build and scale trust, surface and mitigate risks, collaborate across data siloes, and go beyond compliance. According to IDC1, "OneTrust created a trust platform that not only enables better privacy compliance outcomes for its clients but manages other types of risk."

OneTrust's latest innovations include:

Responsible AI

  • AI Governance: Responsible AI starts with visibility into AI systems, their foundational models, and the datasets used for training. OneTrust AI Governance helps organizations govern AI and mitigate risk across the business. They can discover where AI and ML are being used, built, or procured, and evaluate the risks to demonstrate trust and compliance with global requirements. Maintain an inventory of AI technology across the business. Assess AI for bias, fairness, and transparency against global laws and frameworks. Evaluate use cases, surface risks, and govern every phase of AI development.

Privacy and Consent

  • Localized Consent Action: Enterprises need scalable and flexible solutions to collect first-party data from global audiences and meet regional compliance requirements. Now, companies can leverage user location to deliver dynamic experiences while enforcing consent in downstream systems. Automate user-tailored engagement and trigger compliance requirements, like double opt-in or location-driven marketing, based on location.
  • Consent Support for TCF2.2, GPP, and Google: OneTrust's CMP is now Google certified and provides support for IAB TCF 2.2 and GPP for multiple US states. This allows customers to protect ad monetization and deliver consent-based ads by streamlining the collection and transmission of consent signals from sites and apps downstream to ad tech providers.

Data Discovery and Governance

  • Data Catalog Integration: Now, customers can seamlessly integrate OneTrust's leading data discovery and classification into existing data catalogs. Enrich data catalogs by automatically synchronizing data, classifications, and regulatory intelligence from OneTrust into data catalogs. Continue using system-of-record for data cataloging while adding industry-leading data insights from OneTrust.
  • Access Insights Dashboards: OneTrust is making it easier for companies to understand what sensitive data risk they have due to inadequate access permissions on sensitive data sets. This allows quick identification of data-related risks present across an organization's data ecosystem.
  • Data Policy Enforcement: In order to reduce data risk and ensure compliance, companies need the tools to build policies and automate mitigating actions. Now, customers can configure new data policies to identify data in violation of data protection and retention policies. Review, triage, and share the policy violations for remediation in the source system. Rescan the violations to validate that remediation efforts were successful.

Technology and Enterprise Risk and Compliance

  • Compliance Automation: Compliance professionals are overloaded managing various frameworks and associated requirements across sprawling operations. OneTrust enables organizations to centrally manage compliance initiatives, scope them based on requirements, and leverage in-depth guidance on more than 30 standards and frameworks, powered by OneTrust's regulatory intelligence. Teams can automate evidence collection, assess the status of controls, identify gaps, and generate action plans. Test once, comply many with OneTrust's proprietary shared evidence framework to seamlessly map evidence across multiple frameworks.
  • Enterprise Risk Management: As organizations grow, they are challenged in managing emerging risks in the context of increasingly complex geography and product portfolios. Now, customers can link their Enterprise and Business risks across OneTrust to establish an effective Enterprise Risk Management (ERM) program. Identify risk against business objectives to effectively weigh business opportunities, build a dynamic risk taxonomy to better understand total impact, and define risk appetite to enable effective decision making for downstream risk owners.

Third-Party Risk Management

  • Third-Party Risk Exchange Enhanced Data Coverage: The OneTrust Third-Party Risk Exchange has expanded access to third-party risk ratings and critical firmographic information to streamline third-party risk evaluations, monitor for new threats, and trigger automated workflows when new risks arise. Add immediate insights about third parties by connecting evergreen risk ratings on over 125,000 third parties to existing inventory. Stay on top of data breaches across the third-party ecosystem with a verified data-breach newsfeed from HackNotice. Evaluate the financial health and resilience of third parties with FHR ® ratings from RapidRatings.    
  • Enhanced Third-Party Due Diligence: Gather deeper insights about higher risk third parties with the ability to order Enhanced Due Diligence reports directly in the OneTrust platform. Audit-ready and research-based risk evaluation reports allow organizations to accelerate decision making and apply a risk-based approach to third-party due diligence.

Platform Enhancements to Build and Scale Trust Programs

  • Platform Search: Customers can pinpoint records in less time by searching across the entire OneTrust platform without specifying a module. View a precise list of records with advanced search, sort, and filtering capabilities.
  • Workspaces: Workspaces simplifies end-user navigation, making it easier to locate the desired module and more efficiently move between related modules. New capabilities include the segmentation of data within specified workspaces and tailored workspaces designed for specific use cases.
  • Enhanced Insights Dashboards: Improved out-of-the-box dashboards and question-and-answer-driven widgets enable customers to uncover new and meaningful program insights, track program success, and identify bottlenecks. Track KPIs and action items with default dashboards, as well as manage and monitor progress on key program activities with detailed reporting on tasks.

8x8 Appoints Contact Center and Growth Marketing Leader Bruno Bertini as Chief Marketing Officer

8x8 Appoints Contact Center and Growth Marketing Leader Bruno Bertini as Chief Marketing Officer

cloud technology 22 Sep 2023

8x8, Inc., a leading integrated cloud contact center and unified communications platform provider, today announced the appointment of contact center and growth marketing leader Bruno Bertini as Chief Marketing Officer (CMO). Reporting directly to CEO Samuel Wilson, Bertini will be responsible for developing and driving the company’s comprehensive global marketing strategy to raise market awareness and accelerate demand and growth opportunities.

Bertini is a recognized technology marketing executive with over 15 years of experience in the contact center and customer experience industry. He most recently served as Global Vice President of Demand Generation and Growth Marketing at Freshworks, where he was responsible for driving market expansion and revenue growth. Before joining Freshworks, Bertini spent more than eight years as a marketing executive at Genesys where he held multiple leadership roles including Global Vice President, Partnerships, Alliances and Ecosystem Marketing and Global Vice President of Americas Revenue and Growth Marketing.

“We are committed to helping large and mid-market enterprises solve their unique business challenges as they engage with and support their customers,” said Samuel Wilson, Chief Executive Officer at 8x8, Inc. “Bruno’s experience as a marketing leader in the contact center and customer experience industry, particularly within demand generation, will serve to accelerate the growth and adoption of our industry-leading cloud contact center and unified communications platform. Bruno is an excellent addition to our leadership team, and I’m excited for all that he’s going to accomplish at 8x8.”

“Marketing is always more fun when there’s a great story to showcase, especially as organizations look to drive operational efficiencies, improve productivity, and enhance customer experiences,” said Bertini. “8x8’s single-vendor cloud contact center and unified communications platform, combined with its commitment to innovation, growth, and exceptional customer service, provides the engine that will allow us to tell a compelling story and highlight its incredible value proposition to both our customers and the industry.”

8x8 remains committed to expanding the 8x8 XCaaS™ (eXperience Communications as a Service™) integrated cloud contact center and unified communications platform. The company is investing in building its ecosystem of innovative technology and service partners to expand the portfolio of AI/ML solutions available on the 8x8 XCaaS platform and to deliver superior communications experiences to businesses and their customers around the world. Bertini will partner with Chief Revenue Officer, Lisa Martin, to build out a world class go-to-market program that drives strategic growth.

Bertini was granted restricted stock units (RSUs) for up to 502,512 shares of 8x8’s common stock and performance stock units (PSUs) for up to 167,504 shares of 8x8’s common stock. In addition, 8x8 granted RSUs for up to 58,000 shares of 8x8’s common stock to two additional employees. For each recipient, the RSUs will vest over a period of three years from the date of grant on September 15, 2023, with 33.3% of the shares vesting on September 15, 2024 and the remaining 66.7% vesting in equal quarterly installments over the following two years. Additionally, the PSUs will vest, to the extent earned, in two tranches over a three-year vesting period, with performance-based vesting for each tranche based on specified percentage increase in Service Revenue as measured over a trailing 12-month period during the vesting period. For both the RSUs and PSUs, vesting is subject to the recipient’s continuing employment or other association with 8x8 or any of its subsidiaries on the vesting date. The awards were granted under and in accordance with 8x8’s Amended and Restated 2017 New Employee Inducement Incentive Plan and approved by the independent directors of 8x8’s Compensation Committee as material inducements to the hiring of the new employees in accordance with Nasdaq Listing Rule 5635(c)(4).

Venafi Extends Market Leadership With New Suite of Capabilities for SaaS Machine Identity Management Platform

Venafi Extends Market Leadership With New Suite of Capabilities for SaaS Machine Identity Management Platform

identity management 22 Sep 2023

Comprehensive Venafi Control Plane Helps Modern Organizations Address Complex Cloud Native and Post-Quantum Challenges

Venafi, the inventor of machine identity management, today launched a suite of groundbreaking innovations within its Control Plane for Machine Identities. Unveiled at the Machine Identity Management Summit 2023, these innovations expand Venafi's software-as-a-service (SaaS) machine identity management platform, equipping security and platform teams to accelerate modernization and safeguard their organizations against the challenges of cloud native adoption, the rise of AI, the post-quantum era and more.

The enhanced Venafi Control Plane introduces significant advancements, offering organizations a comprehensive solution to easily and securely manage machine identities of all kinds across any machine, any team and any environment – including lifecycle management, authentication, authorization and governance. New capabilities include:

  • Venafi Quantum Protect – Venafi’s new Quantum Protect shields against future quantum-related threats. The solution offers comprehensive expert services to guide organizations in transitioning to quantum-resistant cryptographic algorithms, addressing the evolving threats of quantum computing to ensure the security of machine identities, data and communication systems. 
  • Next-Generation Experience for TLS Protect for Kubernetes – Designed to manage cloud native machine identities such as TLS and SPIFFE across all of an enterprise’s multi-cloud and multi-cluster Kubernetes environments, TLS Protect for Kubernetes is now fully integrated into the Venafi Control Plane. This provides security teams with a unified platform that allows them to more effectively observe security workflows, improve policy efficiencies and provide comprehensive reporting of all machine identities for Kubernetes environments. 
  • Control Plane as a Service Availability in U.S. and EU Regions – Venafi's Control Plane as a Service is now delivered from both the U.S. and Europe. Its SaaS architecture is designed to ensure full feature parity and rapid innovation across regions. This new capability includes GDPR and data sovereignty compliance in European regions, offering the advantage of broader accessibility while maintaining stringent data privacy and compliance standards. 
  • Dev Central – Venafi's Dev Central empowers developers by providing easy access to Venafi’s REST APIs, user guides, samples and documentation all in one convenient location. This new hub enables developers to quickly and seamlessly engage with the Venafi Control Plane, bridging the gap between security and platform teams.
  • Native Support for Public Clouds via Venafi Firefly – The latest release of Venafi Firefly, the only lightweight machine identity issuer supporting highly distributed, cloud native environments, enables VMs running in AWS (EC2), Azure and Google Cloud to exchange instance identity documents issued by the cloud provider for X.509 certificates issued by Venafi Firefly. By offering an alternative to JWT-based authentication, security teams can eliminate dependencies on OpenID Connect (OIDC) providers and credentials. 
  • VCert 5.1 – Venafi released version 5.1 of VCert CLI, an Apache 2.0 open source project based on the successful VCert SDK for Golang project. The newest updates to VCert provide seamless automation for system owners and administrators through a dynamic playbook feature that supports automated certificate installation, renewal and post-installation actions enabling TLS server and mTLS endpoint use cases. VCert now also supports certificate issuance from Venafi Firefly, allowing flexible integration across all TLS Protect solutions.
  • Long Term Support for cert-manager – Venafi now offers long-term support for cert-manager, the popular open source cloud native solution designed to automate TLS and mTLS certificate issuance and renewal. This new capability encompasses a fully supported, signed and FIPS-compliant distribution of cert-manager to improve efficiency for Kubernetes platforms and enhanced workload security for DevOps teams. 

“Organizations today are facing unparalleled challenges when it comes to navigating and managing machine identities,” said Shivajee Samdarshi, chief product officer of Venafi. “These new capabilities within our platform help modern organizations address the evolving needs of complex cloud environments and post-quantum safety, reaffirming Venafi’s leadership in the space with unrivaled innovation as the only true SaaS machine identity management platform.”

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter

advertising 22 Sep 2023

Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.  Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM Suitability optimizations, giving advertisers even further control and transparency when using the TikTok Inventory Filter on campaigns. This collaborative process represents an evolution in brand suitability optimization, a significant step forward from over-blocking content via legacy approaches, such as keyword blocking or static inclusion lists.

Since launching in 2022, Zefr has measured a 99%+ brand safety rate on TikTok based on the GARM floor definitions across global campaigns. Beyond brand safety, this collaboration will further improve advertiser trust in brand suitability, based on each GARM Brand Suitability standard definition. Zefr and TikTok will continue to collaborate on expanding these product features throughout 2023.

This first-to-market innovation is designed to simplify brand suitability optimization, without compromising scale. Zefr's global advertisers can select their preferred pre-bid settings with TikTok Inventory FIlter within TikTok Ads Manager, with Zefr's dashboard providing video-level transparency and reporting on ad adjacency, mapped to the GARM standards. If unsuitable content is identified by Zefr, that content is flagged to TikTok to continuously optimize brand suitability.

"We're excited to announce Zefr's Suitability Signals are globally available  in partnership with TIkTok's Inventory Filters. This innovation marks another important step forward in the industry, providing Zefr's global brands with transparency and optimization based on the GARM suitability standards," said Rich Raddon, Co-Founder & Co-CEO, Zefr.

"The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms, mapped to the industry-standard GARM definitions. Zefr's Global advertisers can now access and action on their campaigns in all markets where TikTok Inventory Filter is currently available, with coverage across North AmericaEuropeMiddle East, APAC and LATAM.

Opera GX, the Browser for Gamers, Surpasses 25 Million Monthly Active Users

Opera GX, the Browser for Gamers, Surpasses 25 Million Monthly Active Users

technology 22 Sep 2023

Opera GX, the browser for gamers, today announced that its number of monthly active users (MAU) has surpassed 25 million across desktop and mobile devices. This milestone highlights Opera GX's increasing adoption within the gaming community and its integral position within gaming culture.

"We are thrilled to announce this remarkable achievement of 25 million monthly active users, as Opera GX continues to prove its commitment to enhancing the browsing experience for gamers worldwide. With a passion for innovation and dedication to the gaming community, we look forward to sharing what the future holds," said Krystian Kolondra, Executive Vice President of Browsers and Gaming at Opera.

Since 2019, Opera GX has been dedicated to delivering a distinct browsing experience for gamers. Its aim was to address the challenge posed by resource-intensive browsers during gaming sessions while simultaneously offering a unique aesthetic and enhanced customizability that aligns perfectly with gamers' preferences. Today, Opera GX is at the forefront of innovative browsers, providing dynamic features like Aria, a free, cutting-edge generative AI service, solidifying it as a staple in the gaming environment.

Seizing the moment, Opera GX has taken advantage of its strong technology and platform capabilities to provide gamers with useful and entertaining tools, uniting a global community of passionate gamers and giving users a new and exciting way to browse the internet.

Timeplus Open Sources its Powerful Streaming Analytics Engine for Developers Globally

Timeplus Open Sources its Powerful Streaming Analytics Engine for Developers Globally

analytics 22 Sep 2023

Timeplus open-source code is now available to developers under the Apache 2.0 License leveraging ClickHouse for historical OLAP analytics

Timeplus, creator of one of the industry's fastest and most powerful streaming analytics platforms, announced today that it has licensed its core engine, Proton, as open source for developers worldwide. Timeplus has developed an innovative, unified streaming + historical analytics platform, with its historical online analytical processing (OLAP) using ClickHouse. This means businesses can now seamlessly generate ad hoc reports over very large datasets, using both historical data and live streaming data. And they can accomplish this faster and at a lesser cost than with other streaming frameworks.

"Timeplus is a company built by engineers, for engineers," said Ting Wang, co-founder and CEO at Timeplus. "While developers have been thrilled with the simplicity and elegance of our product, many have asked us to go open source. We listened and are excited to license our software as open source and contribute code to ClickHouse that will benefit developers everywhere. Users will gain value from an amazing combination of best-in-class real-time OLAP analytics and powerful, lightweight stream processing."

Stream processing alone is not enough for analytics use cases. Solving root-cause problems in real time requires the ability to reference historical data to get the job done correctly. Leveraging Timeplus and ClickHouse code, developers can now natively and seamlessly connect historical data and analytics capabilities to solve complex real-time analytics use cases, like online and offline correlation, backfill, and back-testing. Users can easily run unified analytics to solve challenging analytic problems across a number of use cases, including financial services and IoT. And, users can accomplish this faster and cheaper than before. In production, customers' total cost of ownership with Timeplus was 10% that of using other streaming/real-time frameworks, all with one streaming SQL.

Purpose-built to tackle industry challenges, where real-time analytics make a difference
Timeplus is solving an incredibly difficult technical challenge: creating an elegant, easy-to-use unified streaming and historical analytics platform in a single binary. The unique combination of best-in-class real-time OLAP analytics (ClickHouse) with powerful, lightweight streaming processing and incremental analytics capabilities (Timeplus) will transform the way data engineers and analysts work. Over 250 Timeplus beta customers are using the Timeplus platform.

Many industries demand innovative approaches to continuous intelligence, like capital markets. From optimizing costs to support trading with reduced infrastructure, to detecting fraud in a changing economy, real-time processing has long been critical. Developers often faced a trilemma between speed, power, and openness: they could only choose two. Timeplus has combined the power of unified historical plus streaming queries with a low-latency engine - all through the open standard of SQL. By open-sourcing the core, developers across the industry can leverage Timeplus to contribute to an innovative platform for data analytics in the era of real-time streaming. The Timeplus streaming-SQL and real-time analysis capabilities allow developers worldwide to take part in revolutionizing how organizations across industries create competitive advantage.

"In today's rapidly changing markets, businesses must go real-time or become obsolete," said Ms. Ling Wang, head of the information technology department of Huatai Securities, a Global Fortune 1000 company. "Timeplus fills a major gap in the market. It combines ease of use, SQL that supports streaming, and speed. It makes extracting insights from streaming data even easier, saving us from writing thousands of lines of code and hundreds of hours of development. The ability to monitor and analyze massive amounts of real-time investment data leads to greater risk control and cost analysis."

Timeplus launched in March 2022. The company has secured $9M in funding to date, from leading global investors such as Hillhouse Capital and angel investors including Jeremy Kranz, founder Sentinel Capital; Rory Sexton, former SVP of Supply Chain at Apple; and Richard Tibbetts, founder of StreamBase and a streaming industry pioneer.

Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers are Concerned About Turbulent Economic Outlook But Not Planning To Reduce Spending

Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers are Concerned About Turbulent Economic Outlook But Not Planning To Reduce Spending

reports 22 Sep 2023

Consumers Are Shopping Earlier; Desire for a Return to Normalcy Fueling Double Digit In-Store Shopping Growth; 1 in 2 Consumers Now Cord-Cutters / Cord-Nevers

Samba TV today announced key findings from its 2022 Holiday Report conducted in tandem with global research firm HarrisX. The survey of more than 2,500 U.S. adults who plan to shop for the holidays offers the first consumer-focused research of the holiday season detailing insights into shifting shopping preferences and significant challenges for advertisers seeking to engage shoppers this holiday season.

“Consumers are in the midst of a multi-year evolution transforming both how they shop and how they consume content,” said Samba TV Co-Founder & CEO Ashwin Navin. “Mix in a complex economic outlook and the most fragmented consumer engagement landscape in history, and we are on par to see one of the most unique holiday shopping seasons in recent memory. With Americans continuing to embrace a ‘return to normalcy’, retailers will see trends like a return to in-person shopping emerge fueling the holiday season with overall spending behaviors on par with previous years,” Navin said.

Key findings from Samba TV’s 2022 Holiday Report:

Mixed Economic Outlook Creating Uncertainty, But Not Yet Dampening Consumer Holiday Spending

  • 3 in 4 U.S. adults (74%) plan to spend the same or more money this year on holiday shopping as they did last year.
  • The average adult plans to spend $1,041 this holiday season.
  • 83% of millennials plan to spend the same or more money this year on holiday shopping.
  • However, due to inflation and the rising price of goods, almost half of consumers (47%) say they might actually pare down holiday shopping and purchase fewer gifts.

Dritan Nesho, CEO of HarrisX, added, “Take note of younger consumers this holiday season. Gen Zers are planning to splurge on their significant others spending more than $100 more than the typical U.S. adult. Gen Zers are also planning to lean into electronics in a big way, leading in smartphone, tablet and PC purchases.”

“Return to Normalcy” Fuels Return to Retail and Earlier Shopping

  • 31% of U.S. adults plan to do most or all of their shopping in-store this holiday season – a significant increase from years past. More than 1 in 4 (28%) plan to increase in-store shopping this year compared to last year.
  • Just 24% now plan to do all or most of their shopping online. This is a shift from the past few years where COVID-19 concerns fueled a strong shift away from in-story to online.
  • In-store shoppers are planning to spend more than online shoppers, with the average person planning to do the majority of their holiday shopping in-store expecting to spend $1,286 this holiday season and the average majority online shopper planning to spend $853.
  • 1 in 5 adults (21%) reported starting their holiday shopping before Labor Day. Parents are leading the early shopping charge with 1 in 4 (25%) starting before September.

“Consumers are balancing economic concerns with a deep desire for a return to normalcy this holiday season. Because nothing signals a return to holiday norms for many better than grabbing a pumpkin spice latte while shopping the gift aisles of the local mall this year, we expect to see a measurable increase of in-store purchasing compared to last year,” continued Samba TV’s Navin.

Fragmented Media Landscape More Complex Than Ever for Marketers to Navigate

  • The 2022 Holiday Report finds that less than half of U.S. adults have a traditional linear TV subscription (48%). With more than half of all consumers now totally unreachable by traditional television campaigns, advertisers will need to lean into new methods to reach a majority of holiday shoppers this year.
  • The shift to streaming has become nearly universal with new technologies such as voice assistants and direct from TV purchasing emerging as trends to watch this year, particularly among younger generations. 21% of millennials reported making purchases directly through their TV and 1 in 3 (34%) have clicked a QR code from a TV commercial to make a purchase.
  • More than 1 in 3 (38%) of U.S. adults report shopping online while watching streaming content, highlighting the need for smart cross screen connected campaigns to reach consumers across every screen. Moms are the ultimate multitaskers recording the highest online shop while streaming numbers (43%).

Navin concluded, “Brands and advertisers are navigating the most fragmented consumer landscape we have ever seen. Half of U.S. adults report that they no longer have access to a linear television subscription. These shoppers are poised to spend hundreds of billions of dollars on holiday gifts and yet will be completely unreachable by any traditional TV campaign but can be highly-engaged through other means. The shift to streaming has become ubiquitous across every age group with new technologies such as voice assistants and direct from TV purchasing emerging as trends to watch this year and into the future.”

Survey Methodology:

This survey was conducted online within the United States from August 29-September 1 among 2,505 adults by HarrisX (including 782 Millennials, 202 Gen Z, and 1,645 adults who are parents). The sampling margin of error of this poll is plus or minus 2.0 percentage points. The results reflect a nationally representative sample of U.S. adults. Results were weighted for age by gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population.

Read and download the full report here.

ZeroFox Announces New Anti-Phishing Capabilities to Stop Emergent and Multi-Channel Phishing Attacks at the Source

ZeroFox Announces New Anti-Phishing Capabilities to Stop Emergent and Multi-Channel Phishing Attacks at the Source

cybersecurity 22 Sep 2023

Global leader in digital risk protection further extends depth and breadth of phishing coverage amid spike in malicious domains and cloaking

ZeroFox (Nasdaq: ZFOX), an enterprise software-as-a-service leader in external cybersecurity, today announced multiple anti-phishing product enhancements that further position the company as the global leader in digital risk protection. Built on advanced AI/ML technologies and designed by an elite group of security experts, the new anti-phishing features will increase escalated alert volume, minimize false positives, and accelerate the time from threat submission to initial disruption and completed takedowns for all customers.

These new capabilities have never been more important as ZeroFox Intelligence has seen an increase in phishing attack volume and sophistication in the first half of 2023, observing a 30% increase in domain takedowns compared to the first half of 2022. New ZeroFox phishing trend research also notes an increase in cloaking techniques to avoid detection, as well as the use of emerging tactics such as SEO poisoning and phishing-as-a-service.

Complete and Continuous Protection Against Domain-based Threats
ZeroFox addresses phishing differently than both email security and traditional anti-phishing vendors by focusing on identifying, disrupting and taking down the domain(s) required to stand up a phishing campaign. By monitoring over 65 million domains daily, ZeroFox thwarts typosquats, homoglyphs, subdomain spoofs, and other malicious domain and URL threats before they reach your customers and impact business operations.

Boost your cybersecurity with our advanced domain protection capabilities, designed to deliver impactful business outcomes:

  • Minimize Phishing Risks with Anti-Cloaking Capabilities: Go beyond traditional detection technology to uncover phishing attempts that would otherwise go unnoticed, reducing financial and reputational risk.
  • Strengthen Compliance and Trust with SSL Monitoring: Ensure that only secure and verified certificates are in use. This minimizes the chances of unauthorized activities and certificate vulnerabilities, aligning with compliance requirements and bolstering customer trust.
  • Protect Brand Identity with Favicon Search: Identify fraudulent use of your brand's favicon, helping to preserve your brand integrity and customer loyalty by preventing phishing attacks.
  • Increase Operational Efficiency with Enhanced Subdomain Coverage: Enable a more comprehensive monitoring scope, leading to quicker identification and takedown of phishing sites, thus saving your security teams time and resources.
  • Enhance User Experience with Weblog Monitoring: Analyze your web server logs to identify and eliminate fraudulent URLs. This ensures a safer, more reliable customer experience by mitigating the risk of users being redirected to malicious websites.

“ZeroFox has been detecting and disrupting phishing attacks for the last 10 years, constantly updating our solution to protect our customers from changing phishing techniques used by threat actors, including the widespread use of malicious subdomains and cloaking techniques,” said Mike Price, Chief Technology Officer. “The enhanced capabilities we’re announcing today represent our continued commitment to address the growing phishing challenge facing security teams – as phishing continues to evolve, ZeroFox will continue to be your trusted anti-phishing partner, protecting customers from the phishing techniques of today and tomorrow.”

ZeroFox’s newest anti-phishing capabilities extend the depth and breadth of its domain protection coverage to stop emergent and multi-channel phishing threats at the source.

   

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