Former practitioner, analyst, and Palo Alto Networks executive on a mission to protect organizations by bringing microsegmentation to every Zero Trust deployment

Illumio, Inc., the Zero Trust Segmentation company, today announced John Kindervag is joining the company as Chief Evangelist. With over 25 years of experience as a practitioner and industry analyst, Kindervag is one of the world’s foremost cybersecurity experts and is known for creating the transformational Zero Trust Model of cybersecurity. At Illumio, Kindervag is responsible for driving the adoption of Zero Trust Segmentation through high-touch advocacy and forward-thinking thought leadership.

“I am on a mission to drive adoption of Zero Trust to stop breaches from spreading into disasters. Illumio is uniquely positioned to further that mission with its pioneering Zero Trust Segmentation platform, which is an essential piece of any security strategy. Not only is the market at a turning point and facing exponential growth over the next three years, but Illumio has consistently evolved technologically to remain ahead of the changing cybersecurity demands organizations face. I’ve been fortunate to have an impactful career in security, but I believe Zero Trust Segmentation and Illumio will represent my most important chapter,” said Kindervag.

Kindervag brings over 25 years of intellectual leadership in the cybersecurity space to his role as Chief Evangelist. He joins Illumio from MSSP ON2IT, where he led cybersecurity strategy as a senior vice president. Previously, he served as field CTO at Palo Alto Networks. Before that, Kindervag spent over eight years as a Vice President and Principal Analyst on the security and risk team at Forrester Research. It was there that he famously developed the concept of Zero Trust, an architectural approach founded on the principle of “never trust, always verify” that operates on the assumption that breaches are inevitable and that threats can originate from anywhere, even inside the network. Kindervag also serves as an advisor to several organizations, including the Cloud Security Alliance and Venture Capital firm NightDragon, and he was a contributor to the National Security Telecommunications Advisory Committee Report to the President.

“The need to adopt Zero Trust Segmentation has never been more urgent. Bad actors are becoming increasingly sophisticated, and attacks continue to evade detection and prevention tactics, which is why security teams are focusing on building cyber resilience to stop inevitable breaches from turning into catastrophic outcomes,” said Gautam Mehandru, CMO of Illumio. “As the creator of Zero Trust, John understands the foundational role that ZTS plays better than anyone. We are proud to work with him to accelerate how quickly organizations can adopt a full Zero Trust architecture and to drive rapid growth of ZTS around the world.”

Company’s patented AI Blinding™ technology delivers practical and proven solutions to unblock AI adoption in enterprises and healthcare systems

TripleBlind, the leader in AI and data privacy, today announced the appointment of former Cloudera Executive Vice President (EVP), Prat Moghe, as its new CEO. The company also announced its AI Privacy Platform to ensure automatic end-to-end privacy protection across the breadth of the full AI lifecycle from analytics, training, prompting, and inferencing.

The new platform is built on patented AI Blinding™ technologies, such as Blind Learning and Blind Inferencing, that provide industry leading price performance and accuracy for privacy enhancement for all AI workloads. From its inception, TripleBlind has focused on developing the most performant and usable technologies that ensure privacy between AI models and sensitive data. TripleBlind has partnered with leading healthcare providers to develop transformative platforms to privately discover, validate and deploy AI algorithms on de-identified data to accelerate patient outcomes.

Enterprise leaders are aware of the transformative potential of AI. These applications hold the promise of unlocking an impressive economic windfall, estimated at $2.6 trillion to $4.4 trillion annually across various industries (McKinsey, 2023). However, their enthusiasm is tempered by the pressing concern of data privacy, as 77% of enterprises identify the evolving regulatory landscape as an obstacle to the widespread adoption of Large Language Models (LLMs).

“Balancing the promise of Gen AI’s growth, particularly LLMs, with the need to safeguard privacy has become a challenge for forward-thinking leaders. As a key tenet of responsible AI, privacy of sensitive data in use is an open challenge today,” said Riddhiman Das, co-founder and Chief Product Officer at TripleBlind. “I am thrilled to team up with Prat to launch our platform at a time when organizations look to actualize the massive impact AI can deliver.”

Prat Moghe was recently appointed as CEO at TripleBlind to spearhead the growth of TripleBlind’s team, customer base, and product offerings. Moghe brings a wealth of experience in building and scaling category creating technology leaders in data and analytics including Cloudera and Netezza, as well as growing early-stage startups through product market fit.

“TripleBlind’s AI Privacy Platform is the result of years of research and multiple inventions by some of the most brilliant minds in cryptography and privacy. I am excited to be part of the team to help accelerate the growth of responsible AI powered by enterprise data,” said Prat Moghe, CEO at TripleBlind. “A growing number of healthcare systems and enterprises are excited to partner with us, and we’re looking forward to welcoming them to our early access program.”

"As we launch our VELOCITY platform to help the pharmaceutical industry with data science insights on-demand, Sentier is coming to the market with new Gen AI-based tools. Partnering with TripleBlind provides our clients with the trust that end-to-end privacy is enabled between models and enterprise data," said Rich Sokolosky, CEO at Sentier Analytics, a leading AI company for life sciences and a member of TripleBlind’s early access program.

eGain Corporation, the leading knowledge management platform provider for customer engagement automation, launched eGain AssistGPT™ at its Solve™ 23 conference, being held on September 25, at the Brewery, London.

An integral part of the eGain Knowledge Hub and powered by Generative AI out of the box, AssistGPT is a comprehensive zero-code solution for Knowledge Automation. For example, knowledge content draft creation, which used to take weeks, can now be completed in just a few minutes. The solution also helps customers in their omnichannel journeys with quick answers and contact center agents and business analysts in the flow of their work. An AI Console allows administrators to define guard rails for the use of generative AI, manage prompts, and orchestrate it with other AI technologies in the enterprise.

AssistGPT comes with a best practice prompt library, which enables organizations to add business-specific prompts. Based on a BYO architecture, the solution allows the business to plug in their own AI engines to answer the prompts. Sample out-of-the-box use-cases include:

• AX (Agent Experience)
  • Provides answer needle to customer queries from content haystacks
  • Summarizes customer conversations
  • Improves responses
• KX (Knowledge Author Experience)
  • Generate summary and keywords
  • Create and set up prompts
  • Write, condense, expand, translate, brand-align, or improve knowledge articles
• BX (Business managers and analysts)
  • Extract insights from customer feedback and reports
  • Get executive summary of insights and actions
  • Create knowledge content suggestions

"Generative AI takes effort out of knowledge management. KM offers reliable content, business controls, and analytics for generative AI," said Ashu Roy, eGain CEO. "Together, they deliver transformational value in customer engagement."

Hopping joins as Chief Marketing Officer and Wilczak as Chief Strategy & Development Officer

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces the strategic hire of seasoned business leaders Kelly Hopping as chief marketing officer (CMO) and Michael Wilczak as the chief strategy and development officer.

"As a go-to-market company, we understand the immense difference that the right marketing and company strategy can make in a B2B organization," says Gabe Rogol, chief executive officer of Demandbase. "As such, finding the right leadership for our next stage of growth was essential. We won the lottery when we found both Kelly and Mike. Each brings a depth of experience and proven skill sets. Kelly brings her background in growing several well-respected tech companies and leading a portfolio of brands at Gartner. Mike has spent the past 20 years driving successful growth strategies on a global level and I couldn't be more excited about the expertise and vision he brings to the table. To say we're thrilled to be welcoming them is an understatement and we're looking forward to doing important, innovative work together to transform the industry."

Hopping holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. Toward the start of her career, she spent time at Kraft Foods, Dell, and AMD and from there, she led Rackspace in senior roles for several years before becoming the global vice president & chief marketing officer of Gartner Digital Markets. Hopping's most recent position was as chief marketing officer of HYCU, where she helped guide the company to pipeline growth of +40% year-over-year (YoY), marketing contribution to pipeline +25% YoY, a 4X increase in hot lead conversion rates, a reduction in cost per opportunity of 36%, and much more.

"After helping to grow my former company to a mature data protection company, and moving into an advisory role, I was looking for the right opportunity where I could lend my skills and accelerate success," says Hopping. "I've always admired the work Demandbase is doing to transform the way B2B companies go to market and now it's my privilege to take the reins as CMO to help accelerate the company to the next level of growth. Driven by opportunity and impact, I can't wait to help build, lead, and serve a new marketing team that is going to continue to put customer needs, innovation, and a people-centric culture front and center in all we do."

Wilczak has spent 20 years building market-leading technology companies. Prior to joining Demandbase he held several executive roles at iCIMS where he led product, acquisitions, ecosystem and strategy. Under his leadership the company grew 10x and valuation grew more than 25x through a combination of organic growth, new product development, acquisitions and strategic partnerships. Prior to iCIMS, Wilczak was chief strategy officer at Wipro where he led the global growth of the company's IT and business processes. He joined Wipro through the acquisition of Infocrossing, where he spent seven years driving strategy, acquisitions, partnerships and investor relations, and led the company's software business.

"I've spent the majority of my career working with some of the most innovative and high growth companies and Demandbase is no exception," says Wilczak. "Demandbase has been on the cutting edge of B2B go-to-market and has had an impressive journey so far. There is massive opportunity to expand into even more markets to help companies hit their revenue goals. I can't wait to roll up my sleeves and get to work."

Jon Miller, previously chief marketing officer for Demandbase, is now the company's chief evangelist. In this role, he will continue to share his wealth of industry expertise and thought leadership.

New Informa Tech Trust in Marketing Index reveals overall score of 61 out of 100 in assessing the state of trust between marketers and B2B technology decision-makers

Informa Tech, the leading provider of market insight and market access to the global business technology community, today launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.

The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the preferences of senior business technology decision makers, giving marketers essential insights into how to elevate trust with this key audience.

Key findings include:

• Quality is key. Although 85% of business technology decision makers believe that high quality thought leadership B2B content improves their perception of a brand, 71% are often or sometimes disappointed in the value of B2B gated content
• Spammers beware. 41% of respondents who were incorrectly targeted or spammed said they wouldn't buy a product from the offending brand, and 24% said they weren't sure they would do business with that brand in future
• Senior appetite for content is high. 41% of combined C-level and executive-level B2B technology buyer respondents exchange their data for gated B2B insights an average of once a month or more
• Tech budgets are increasing in 2024. 88% of respondents declared their technology budgets will increase in the next 12 months

"The Informa Tech Trust in Marketing Index suggests there is more work to be done when it comes to maximising the value of marketing content," said Emma Moorman, Informa Tech's Marketing Services Product Director. "It's really interesting to see how valuable content is to senior decision makers but how easily wrongly-timed, wrongly-targeted, or badly-executed content can undermine trust. Trust is key to building long-term relationships, and we know from multiple studies that senior decision makers are more likely to make decisions based on trust and relationships than less senior roles in an organisation. With tech buying budgets expected to go up next year, it is crucial to understand the factors that will build or break trust in 2024 to create a fertile ground for sales."

The 2023 Informa Tech Trust in Marketing Index was created from interviews with 150 senior executives, leaders and the C-suite across the business technology community in the US and UK. The survey analyses how trust is fostered through accuracy, clarity, expertise, personalisation and timeliness. It included five baseline questions with assigned point values for each answer to create the Index score.

Moorman will present the findings to a global audience of content marketers at Content Marketing World on Wednesday 27^th September in Washington DC, USA.

The full survey is available to download here.

Trained on Getty Images’ world-class creative content, Generative AI by Getty Images allows customers to explore the power of generative AI with full protection and usage rights

Getty Images, a preeminent global visual content creator and marketplace, today announced the launch of Generative AI by Getty Images, a new tool that pairs the company’s best-in-class creative content with the latest AI technology for a commercially safe generative AI tool.

Generative AI by Getty Images is trained on the state-of-the-art Edify model architecture, which is part of NVIDIA Picasso, a foundry for generative AI models for visual design. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with full indemnification for commercial use. Sitting alongside the company’s broader, industry-leading services, Generative AI by Getty Images works seamlessly with the company’s expansive library of authentic and compelling visuals and Custom Content solutions, allowing customers to elevate their entire end-to-end creative process to find the right visual content for any need.

“We’re excited to launch a tool that harnesses the power of generative AI to address our customers’ commercial needs while respecting the intellectual property of creators,” said Craig Peters, CEO at Getty Images. “We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes.”

Customers creating and downloading visuals through the tool will receive Getty Images’ standard royalty-free license, which includes representations and warranties, uncapped indemnification, and the right to perpetual, worldwide, nonexclusive use in all media. Content generated through the tool will not be added into existing Getty Images and iStock content libraries for others to license. Further, contributors will be compensated for any inclusion of their content in the training set.

“We’ve listened to customers about the swift growth of generative AI – and have heard both excitement and hesitation – and tried to be intentional around how we developed our own tool,” said Grant Farhall, Chief Product Officer at Getty Images. “We’ve created a service that allows brands and marketers to safely embrace AI and stretch their creative possibilities, while compensating creators for inclusion of their visuals in the underlying training sets.”

Generative AI by Getty Images can now be enabled on GettyImages.com. Customers can also choose to integrate the service into their existing workflows and applications through an available API.

Flowfinity, a trailblazer in no-code software solutions, has unveiled fresh insights into how process improvers can address common IT solution implementation challenges by using advanced no-code tools.

Key obstacles to solution delivery success include:

• Resistance to change and lack of adoption
• Data silos and reliable system integration
• Overtaxed resources and structural limitations
• Functional capability shortfalls and data overload
• Getting started and service support levels

"Today, the strain on scarce IT resources has led to a boom in no-code application development. Unfortunately, the use of basic form-based no-code tools can limit your ability to deliver solutions with user experiences that exceed expectations to ensure adoption," notes Alex Puttonen, Director of Marketing at Flowfinity.

"Process improvers are the linchpins driving the digital transformation that dictates a modern organization's competitive advantage. Flowfinity's advanced functionality empowers them to deliver intuitive solutions that users love quickly and confidently."

Flowfinity experts can help you eliminate traditional development bottlenecks to ensure scalable growth while delivering more user-friendly solutions. Learn how no-code tools can provide a highly capable foundation for your company to thrive in the digital era with the flexibility to ensure optimal performance even as business needs evolve.

Domo enables mutual customers to build impactful marketing solutions on Snowflake’s Data Cloud, making data visible and actionable to help multiply business impact

Today Domo, announced it has been recognized as One to Watch in the 2023 Modern Marketing Data Stack Report from Snowflake, the Data Cloud company.

The report identifies the best-of-breed solutions that Snowflake customers use, demonstrating how marketers can leverage solutions such as Domo alongside the Snowflake Data Cloud to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified the most impressive companies across ten technology categories. Domo, a data experience platform company that puts data to work for everyone, was recognized in the business intelligence category.

“Modern marketers turn to Snowflake to model and enrich their data directly in the Data Cloud, and to access our premier partner network,” said Denise Persson, chief marketing officer at Snowflake. “Domo’s native integration with Snowflake Data Cloud helps customers get exponential value from their Snowflake data by putting it to work to drive better strategy and daily decision-making across organizations, while maintaining visibility and control of data assets. Their inclusion as One to Watch in the Business Intelligence category of our report demonstrates their strong performance and commitment to customer success.”

Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to help create their data stacks. Focusing on active members of the Snowflake Partner Network and Snowflake Marketplace providers, the report highlights Domo as a technology partner that enables data-driven marketing strategies and drives informed business decisions.

“As a cloud-native data platform, Domo makes data accessible, consumable and actionable, wherever it may live,” said Josh James, founder and CEO, Domo. “Our strong partnership with Snowflake ensures that joint customers have the most seamless experience possible as they unlock the potential of their organization's data. We’re looking forward to seeing how all users continue to extend the value of their Snowflake data with Domo.”