LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement 

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

"The partnership between LG Ad Solutions and Affinity to launch LoopIQ marks a significant evolution in the CTV advertising landscape,” said Tony Marlow, Global Chief Marketing Officer of LG Ad Solutions. "LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionize the way brands reach and resonate with their audiences in ad-supported streaming environments."

LoopIQ comes as a response to the ever-growing demand for more refined targeting and tangible measurement methods in the CTV space. By integrating purchase data with existing capabilities such as privacy-compliant automatic content recognition (ACR) technology, brands can now achieve unprecedented precision, ensuring their advertising spend is optimized for the right audiences with the most impactful results.

Affinity's robust expertise in data analytics combined with LG Ad Solutions' vast CTV advertising infrastructure creates a formidable solution in LoopIQ. This partnership solidifies both companies' commitment to pushing the boundaries of what's possible in the CTV ad space, delivering more value to advertisers while enhancing viewer experiences.

“We are thrilled to join forces with LG Ad Solutions on this groundbreaking endeavor. LoopIQ is a testament to our joint vision of harnessing exclusive consumer purchase data to craft more meaningful outcomes and efficient advertising experiences," said Damian Garbaccio, Chief Business & Marketing Officer of Affinity.

The introduction of LoopIQ promises not only to redefine how brands approach CTV advertising but also to set new benchmarks for ROI in the sector.

One-stop source for industry-leading martech and developer tools that extend the power of Acquia’s open and composable DXP

Acquia, the digital experience leader, today announced the launch of an integration hub, Acquia Exchange, that enhances the flexibility and extensibility of its digital experience platform. Acquia Exchange offers customers a single destination to discover integrations, connectors, and modules that enhance Acquia solutions and connect them to those of other technology providers. This intuitive hub makes it easier for organizations to extend the power of their digital experience platform (DXP) using proven technology from Acquia’s ecosystem of SaaS partners.

“Acquia’s DXP provides a platform that can easily integrate with products from other providers, so customers can create the solutions that best meet their needs,” said Deanna Ballew, Senior Vice President of DXP Products at Acquia. “With Acquia Exchange, customers can take their Acquia products further, expand on the foundations of their martech stack, and connect those tools within their preferred digital ecosystem. Because Acquia solutions are open and connections already exist with leading martech products, our customers can maximize use of their data and content across their own digital experience platforms.”

As an open and composable DXP, Acquia allows for integrations with a wide range of third-party marketing, sales, and digital technologies. This enables customers to build the most productive digital experiences that meet the precise requirements of their own audiences. Now, with Acquia Exchange, customers can explore integrations by company name, technology category, or Acquia product.

Acquia Exchange helps customers discover three different types of integrations:

• Native – Developed and supported by Acquia. For example, customers may tap into a native integration to connect multiple affiliated Brightcove accounts with the Acquia digital asset management platform (Acquia DAM) to better manage video content.
• Partner – Developed and supported by an Acquia technology partner or a solution partner. For instance, customers who want to use Yext with Acquia Open DXP can sync core entity types such as articles, places, events, people, and pages from Drupal into Yext using connectors.
• Community – Developed and supported by a third-party vendor. For example, customers can deploy analytics from a web-based user interface to collect data about their Drupal website’s traffic and activity, and then send it to the Google Analytics platform.

Acquia Exchange is an enhancement to the Acquia Technology Alliance Partner program allowing an easier way for partners to promote their solutions and connect with customers.

“As a technology vendor, I hear ‘partnering’ everywhere these days; the word has become so overused it almost has no meaning,” said Eric Fulmer, CEO of ShotFlow and Acquia Technology Alliance Program partner. “The difference when partnering with Acquia is a true commitment to solve client problems. Partnering is a long-term strategy to create better solutions for our mutual clients, and it’s baked into the Acquia culture.”

Eliminates Tech Stack Complexity and Data Silos, Freeing Teams to Quickly and Collaboratively Automate Business Processes and Activate Ecosystem Integrations

Tray.io, creator of the AI-powered, multi-experience iPaaS, today announced the release of the Tray Universal Automation Cloud™, a unified iPaaS solution that speeds time-to-integration from months to days by eliminating the need for disparate tools and technologies to automate sophisticated internal and external business processes. Whether companies are modernizing their integration strategy, automating critical workflows or building an integration marketplace for their employees or ecosystem partners, the Tray Universal Automation Cloud seamlessly connects systems and processes to simplify the enterprise tech stack and break down the departmental barriers hindering the pace of digital transformation. With three ways to work — developers in Tray Code, business technologists in the low-code Tray Build environment or managers and front-line employees through a no-code natural language experience in Tray Chat — enterprises benefit from a unified platform consisting of transformational capabilities across process automation, data integration, connectivity and ecosystem activation. Powered by Tray Merlin AI, a unique platform-level intelligence layer that infuses AI into every experience, companies can accelerate integration delivery at every level and across every team by leveraging AI across the end-to-end experience, from augmented development to on-demand, chat-first automation. Underpinned by an Enterprise Core, the Tray Universal Automation Cloud delivers the foundational composability, elasticity, observability, governance, security and control required for companies to quickly and collaboratively develop integrations and automations at scale.

“Enterprises not born in the digital age are challenged with modernizing their approach to integration — a must for achieving competitive advantage,” said Rich Waldron, CEO and co-founder, Tray.io. “Fortuitously, just as the cloud created new technologies and reshaped entire organizations, there is a fresh mandate to figure out AI strategies for the enterprise. To operate in the same digital timezone as their competitors, the convergence of integration modernization and AI is a once in a career opportunity for IT leaders to unify their integration platforms and increase execution velocity. Unlike competitors, the Tray Universal Automation Cloud takes care of the integration experience for developers, business technologists and front-line employees and managers on a single platform. It seamlessly integrates AI, laying the critical groundwork for enterprises to reimagine their integration and automation capabilities at the speed, scale and governance they expect.”

Tray Universal Automation Cloud Combines AI-powered Integration and Automation Development with Critical Enterprise Governance to Speed Integration Initiatives

According to Gartner®, “89% of boards agree digital is an implicit part of growth strategy, but 81% report they have not made progress toward or achieved their digital business transformation goals.”¹ Today’s complex tech stacks require a unified integration and automation solution to achieve peak operational efficiency in line with modernization objectives.

The Tray Universal Automation Cloud offers enterprises an accelerated approach to automating sophisticated internal and external business processes, such as lead management or order-to-cash; integrating and transforming bulk or real-time data; creating product integrations; or integrating with their customers, suppliers and partners. Enterprises standardizing on Tray.io are not bound by the constraints of legacy technology as they can now use one, modern cloud service to satisfy automation use cases inside their organizations and across their customer and partner ecosystems.

With three AI-augmented experiences to choose from — Tray Code, Tray Build and Tray Chat — developers, business technologists and front-line managers can each work in the way that best suits them, further accelerating velocity and productivity. Engineering teams who are working code-first, technologists who prefer using low- and no-code tooling and front-line employees looking for on-demand automations can now easily collaborate, reuse and reinvent processes using a single platform. For example:

• Tray Code provides an automation and integration experience purpose-built for developers. With three new APIs — Connectivity, Trigger and Authentication — Tray Code gives developers programmatic access to the Universal Automation Cloud. Whether developing custom solutions in house, creating business processes to better connect to customer and partner ecosystems or building commercial SaaS apps, teams can harness the power of Tray within their own code-based workflows and ship integrations faster. Connectivity API now provides a single interface to more than 600 apps, databases and tools; Trigger API enables developers to attach event-based integrations into their custom apps; and Authentication API enables development teams to easily and securely handle the authorization complexity that often comes with coding integrations that are deployed to customers, partners and suppliers.
• Tray Build offers a low-code, visual drag-and-drop interface business technologists can use to quickly develop sophisticated, multi-app workflows. Robust AI capabilities assist business technologists to speed the integration building process by suggesting more efficient ways to execute an automation and expediting the actual automation development.
• Tray Chat delivers on-demand, self-service automation capabilities to front-line employees, eliminating reliance on IT and technologists for one-off integration requests. By providing LLM-powered chat-first automation that connects to Tray.io’s library of more than 600 connectors, anyone in an organization can use Tray Chat to turn conversations into digital actions.

Tray Merlin AI, the platform’s intelligence layer, brings LLM-powered integration and automation development to every experience — from AI-augmented development in Tray Build that accelerates building robust integrations to LLM-powered conversations in Tray Chat that turns simple, natural language inputs into on-demand automations.

“AI is transforming what companies can expect from integrations and automations, unleashing a torrent of previously untapped technical talent and dramatically accelerating the velocity of every team,” said Alistair Russell, CTO and co-founder, Tray.io. “With the Tray Universal Automation Cloud, not only can nontechnical employees use AI to create automated workflows, but developers can take advantage of Tray.io’s comprehensive APIs and the platform’s extensive capabilities for governance, scale, error handling and testing to build game-changing integrations and applications for their organizations.”

The Tray Universal Automation Cloud includes advanced capabilities to automate sophisticated business workflows with code-grade business logic as well as integrated data services with support for data mapping, data storage, tables and lookups. Companies can further accelerate their integration and modernization initiatives by connecting to any app, database, service, API or custom connector to power self-service automations and integrations for its entire ecosystem of customers, suppliers and partners.

The foundation of the Tray Universal Automation Cloud, the Enterprise Core, brings together everything enterprises need to grow with confidence. Modern governance, security and instrumentation provide the visibility and control IT expects while avoiding technical debt by relying on Tray.io’s testing, error-handling and debugging capabilities. With elastic scalability, support for deployment across regions and connectivity to on-premises and cloud stacks, teams can scale their hyperautomation initiatives with ease.

With usage-based pricing, companies only pay for what they use, guaranteeing uninterrupted access to the Tray platform so they can build what they need without decelerating automation initiatives.

Stripe and ServiceNow veteran, Scott Harvey, joins Sprinklr to help accelerate growth with expertise in optimizing customer-facing operations.

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the appointment of Scott Harvey as executive vice president of customer operations. Mr. Harvey will report directly to Sprinklr Founder and CEO Ragy Thomas and join the Executive Leadership Team to help drive durable, long-term growth by optimizing customer-facing operations from pre-sales solution consulting through post-sales customer success and recurring services. This includes digital customer transformation work, providing customers access to Sprinklr thought leadership, and a strategic approach to value realization.

Mr. Harvey joins Sprinklr from Stripe, where he served as global head of technical sales and services, with responsibility for the pre-sales and post-sales organizations focused on driving customer adoption and consumption of Stripe product offerings. During his tenure, Stripe saw revenue more than double.

Prior to Stripe, Mr. Harvey spent more than six years in senior leadership positions with ServiceNow, Inc., including SVP of Solution Sales and SVP of Solution Consulting. During his tenure, ServiceNow, Inc., experienced accelerated growth and scale with revenue soaring from $425 million to $4.5 billion and its workforce from 1,800 to 13,000.

“The Sprinklr unified customer experience management (Unified-CXM) platform built with proprietary AI is a no compromise approach to better customer experiences for the world’s leading enterprise brands. With our unique ability to unify customer experiences, we are attracting world-class leaders like Scott to help optimize our customer-facing operations as we continue our journey of growth and scale,” said Mr. Thomas. “Scott will help strengthen our pre- and post-sales rigor so sales can translate our world-class technology to measurable and transformative business value and our post sales can deliver on the promises made one hundred percent of the time.”

“The most exciting thing about joining Sprinklr is the opportunity to work directly with iconic brands and strategic partners across almost all industries to help transform businesses and their front office. When there is opportunity to grow into new or existing accounts while providing increased value, that is an exciting journey that I want to be a part of,” said Mr. Harvey.