Kognitiv Corporation delivers AI-powered loyalty and data activation solutions to enable highly effective personalization and optimization of the customer experience. Kognitiv is thrilled to add Kognitiv Ignite to its innovative, omni-channel SaaS platform. This transformative AI-native, outcome-based, one-to-one personalization software has been designed to reshape and propel brands' customer engagement strategies across owned channels.

Kognitiv Ignite changes the way brands approach customer engagement across owned channels by enabling marketers to begin with the end goals in mind. Marketers can focus on what they know: their objective and their budget, and let AI define the audience, channels, products, offers, and content to achieve those goals. Kognitiv Ignite takes the guesswork out of delivering the right message to the right customer at the right time, empowering marketers to exceed their KPIs while maintaining their budget. By leveraging AI-powered automation, marketers can focus on driving strategy and innovation, while letting Kognitiv Ignite optimize their customer engagement in real time.

"We built Kognitiv Ignite to help marketers deliver highly curated experiences to their customers and profitable results to their business," said Anthony Wintheiser, Chief Product Officer of Kognitiv. "Kognitiv Ignite's outcome-based workflow, built on the back of the Kognition AI/ML engine, empowers marketers to engage millions of customers on an individualized basis in a way that is both relevant for the customer and incremental for the business. With Kognitiv Ignite, marketers will be able to build and run campaigns that are smarter and faster, while delivering higher sales and greater value to their business."

Kognitiv Ignite is powered by Kognition, Kognitiv's proprietary AI engine, that combines hundreds of AI/ML models including customer lifetime value, propensity, churn, and more, to deliver one-to-one personalization at scale. Kognition evaluates millions of attributes, predicts future customer behavior, and prescribes the perfect interaction for every customer to meet the brand's predefined business goals. An integrated feedback loop that tracks attribution and incrementality ensures that customer engagement is optimized in real time to drive relevance and maximize ROI.

"At Kognitiv, we are dedicated to equipping marketers with the tools they need to drive not only customer engagement, but also substantial revenue growth," said Tim Sullivan, Chief Executive Officer at Kognitiv. "With the launch of Kognitiv Ignite, our AI-native personalization software, we're revolutionizing the way marketers approach customer engagement by letting them start with their defined goal and allowing the AI to steer them to success."

Mhttps://www.magnite.com/agnite, the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways.

Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite’s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration.

Snowflake’s Media Data Cloud enables thousands of organizations to explore, share, and unlock the true value of their data. Clients use Snowflake to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies.

“Snowflake occupies a unique position in the marketplace in that we’re equipped to enable data connectivity in a transparent, privacy-preserving manner,” said Bill Stratton, Global Head, Media, Entertainment & Advertising at Snowflake. “Our partnership with Magnite will allow us to provide scaled activation for advertisers and agencies, ensuring they’re able to drive consistent results despite the upcoming changes to the addressability landscape.”

“Although the audience-based transaction model continues to be presented with challenges, buyers and sellers still desire to leverage first and third party data to make the most of their high-value assets,” said Kristen Williams, SVP of Strategic Partnerships at Magnite. “We look forward to being able to deliver value for our clients with the combination of our best-in-class technology and access to premium supply combined with Snowflake’s powerful and secure data offering.”

“In today’s landscape where client first-party data activation is a core strategic element across all channels, Omni's integration with Magnite via Snowflake provides our OMG advertisers a direct and secure path to audience activation,” said Josh Farbman, US Head of Activation at Annalect. “This enables them to focus investment towards the most relevant consumers, while also benefiting from the cost and performance efficiencies that direct integrations with the supply-side offer.”

"The true value of data is realized by how well you can activate against it," said Evan Hanlon, Global CEO of Choreograph. "This partnership will not only enhance the value of GroupM Premium Marketplace by connecting our data directly to supply, it will further extend the advantages of best-in-class campaign activation to GroupM clients by bringing insights and investment closer together than ever before.”

PG Forsta, the leading provider of technology and expertise to help organizations get a deeper, more complete understanding of the experiences of their audiences, today announced the appointment of Johnny Luu as Chief Marketing Officer. As CMO, Luu will lead all aspects of PG Forsta’s global marketing organization.

Luu will be responsible for driving global marketing strategy and ensuring that PG Forsta remains a trusted, innovative partner to healthcare and commercial organizations looking to enhance the patient, customer, and employee experience. He will lead the cross-functional go-to-market activities for products within the Press Ganey healthcare suite, as well as the Forsta Human Experience (HX) platform that helps enterprises in any industry gather, analyze, visualize and act on data to optimize the experiences at the heart of their businesses.

“I’m delighted to welcome Johnny to the PG Forsta organization. His extensive experience in technology, healthcare industry knowledge, and innovative thinking will be instrumental in advancing our mission to understand the full Human Experience of our clients’ audiences.” — Darren Dworkin, President and Chief Operating Officer, PG Forsta.

Luu brings over 15 years of industry experience at Fortune 500 companies, most recently serving as Cerner's Chief Marketing and Communications Officer and Oracle Health’s Vice President of Marketing. He brings significant public relations and global communications expertise within the healthcare and technology industries, having previously led communications at Google Health.

“PG Forsta is at the forefront of helping organizations improve the human experience whether those humans are customers, employees, or patients,” Luu said. “I am honored to join an organization who understands that behind every data point is a real human being, and I’m excited to take that approach, expertise, and technology across industries.”

Evergent’s scalable subscriber management offerings to facilitate next stage of growth for Sky Perfect! On Demand service

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, today announced a partnership with SKY Perfect JSAT Corporation (SKY PerfecTV!), a leading direct-to-home operator delivering satellite television and other interactive services to the Japanese market. According to the agreement, Evergent will provide subscriber management tools for Sky Perfect! On Demand, SKY PerfecTV!’s growing OTT platform. Evergent’s subscriber management solutions will allow Sky Perfect! On Demand to further scale by providing multiple billing models, in addition to supporting revenue projections and optimization for live event streaming.

SKY PerfecTV! serves more than 2.8 million subscribers across Japan. The company aims to serve its customers with a broad range of innovative solutions, offering TV subscription services delivered via satellite or Fiber to the Home. Sky Perfect! On Demand, the company’s OTT video platform, serves direct-to-home (DTH) subscribers in Japan with premium video content. SKY PerfecTV!’s new partnership with Evergent will enable them to offer content beyond DTH viewers and expand with flexible customer acquisition and retention models.

“SKY PerfecTV! Is always looking for innovative technology solutions to deliver a future-proof premium service,” said Shizuka Akashi, General Manager Content Business Division at SKY Perfect JSAT Corporation. “Evergent’s solutions provide us with more flexibility and enable an expanded range of offerings. We are confident that our partnership with Evergent will help to fuel competitive user experiences for our OTT service”

“For many OTT video providers, the biggest barrier to growth is complexity in billing and subscription management,” said Vijay Sajja, founder and CEO of Evergent. “We are pleased to support SKY PerfecTV! as they look to enter a new phase of business growth and development. Evergent’s subscriber management tools allow OTT and DTH operators to work with agility and flexibility, providing customers with appropriate subscription packages and a superior user experience.”

Industry veterans strengthen Cyara’s executive team to elevate global CX and drive customer satisfaction

Cyara, the leading AI-led Customer Experience (CX) Transformation Platform provider, today announced the appointment of Jeff Romano as Chief Customer Officer (CCO) and the promotion of Cyara’s Executive Vice President of Product, Max Lipovetsky to Chief Product Officer.

In his role, Romano will be responsible for managing the customer experience for Cyara’s global customer base across various touchpoints, including on-boarding, technical training and education, all post-sales activities and retention. With over 25 years of experience in cultivating strategic customer relationships and fostering high levels of customer satisfaction and retention, he brings a proven track record of success in managing global customer success teams.

“Today, we are witnessing a pace of change in both customer expectations and technology like never before,” said Romano. “My dedication to fostering meaningful customer relationships and ensuring their success aligns perfectly with Cyara's commitment to delivering unparalleled customer satisfaction. I look forward to continuing to build on Cyara’s customer-centric culture and driving the best possible experience for all customers.”

In his elevated role of Chief Product Officer, Lipovetsky will drive continued product expansion and innovation across Cyara’s broad CX transformation platform. His focus will be on investment in emerging technologies such as conversational AI, large language models (LLMs) and generative AI to maintain and expand Cyara’s CX market leadership.

“I am really thrilled to welcome Jeff to the Cyara leadership team and congratulate Max on his well-deserved promotion,” said Rishi Rana, President of Cyara. “With Jeff's customer-centric approach and Max's product innovation expertise, we will continue to deliver innovative solutions that drive customer satisfaction and long-term retention.”

Setting a new industry benchmark in digital channel monitoring, Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, is proud to unveil a strategic alliance with TAG Video Systems, a leader in software-based, IP-native monitoring solutions. This collaboration is primed to revolutionize the quality of FAST broadcast streams leveraging TAG's state-of-the-art features.

"Channel monitoring is a cornerstone of successful broadcasting in today's digital age," stated Baskar Subramanian, CEO and Co-Founder, Amagi. "By integrating TAG Video Systems' advanced functionalities — from basic audio and video alerts and email notifications to comprehensive monitoring of more than 500 different possible error points and generation of advanced dashboards — we are significantly augmenting our existing monitoring capabilities. This partnership ensures that we not only monitor but also seamlessly control over 2,100 live 24x7 channels, enhancing the reliability of our FAST and broadcast streams."

Ziv Mor, Chief Growth Officer at TAG Video Systems, commented: "Our collaboration with Amagi marks a significant milestone in TAG's mission to integrate our industry-leading solutions across all broadcast applications. With the rapid growth of FAST digital linear services, this partnership highlights the adaptability and agility of the TAG Realtime Media Performance platform. We are confident that our combined efforts will empower Amagi and its customers to stay at the forefront of the industry transformation, leveraging advanced technologies to drive their business strategies. Amagi's extensive reach, combined with our innovative tools, will provide customers with an unmatched experience."

In addition to channel monitoring enhancements, Amagi will also be integrating TAG's product capabilities into its vast suite of SaaS offerings. This ensures that clients receive an all-encompassing solution tailored for modern broadcasting challenges.

Subramanian further added: "The growth and value of live digital linear channels are undeniable. As these channels grow their reach, the demand from our clients to monitor and control these burgeoning revenue streams has intensified. TAG's cutting-edge products perfectly address this need, ensuring our clients remain at the pinnacle of digital broadcasting."

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade and The Roku Channel, among others.