Asana Intelligence, powered by the Work Graph®, drives greater clarity, impact, and scale for executives, departments, and entire organizations

Today Asana, Inc., a leading enterprise work management solution, announced new artificial intelligence (AI) capabilities that drive greater clarity, impact, and scale for executives, departments, and entire organizations. Through Asana’s Work Graph®, these new enterprise-grade AI capabilities empower leaders to steer their organizations toward reaching goals and driving outcomes faster.

“We stand at the precipice of a new golden age of innovation, where humans and AI together can achieve more than ever,” says Dustin Moskovitz, Asana CEO. “Yet, so many leaders still find themselves without the right tools to save time and resources, drive impact, and hit their goals. With our new AI capabilities – powered by Asana’s Work Graph – our customers can now harness AI at work to drive greater clarity and accountability, and maximize impact at scale. Asana brings AI and human innovation together to help leaders understand how work gets done within their organizations in real-time and find ways to work more efficiently.”

Asana’s latest AI innovations offer leaders:

A smarter way to maximize impact

• (Starting today) Smart fields: Organize projects to support cross-functional collaboration with auto-generated custom fields.
• (Starting today) Smart editor: Write clearer, more compelling drafts that strike the appropriate tone (for example, polite vs. direct or concise vs. detailed).
• (Starting today) Smart summaries: Surface highlights from task descriptions and comments, along with key action items. In the future, make video calls actionable by turning meeting transcripts from calls into summaries and action items.
• (What’s ahead) Smart workflows: Create workflows with simple, natural language instructions that are optimized over time to match specific goals and best practices.
• (What’s ahead) Smart digests: See project updates with a feed that tracks recent changes or what may require priority attention.

A smarter way to drive clarity and accountability

• (Winter 2023) Smart status: Create more comprehensive status updates faster with AI, pulling from real-time work data to identify risks, open questions, and roadblocks standing in the way of hitting goals.
• (Winter 2023) Smart answers: Use natural language to ask Asana questions, and get timely answers and insights about projects, identify blockers, and determine next steps.
• (Summer 2024) Smart goals: Write more effective goals by starting with a plain description of what to achieve and let AI draft it based on previous goals and performance.
• (What’s ahead) Smart planning: Visualize potential outcomes with scenario planning based on timelines, resource allocations, and approved budgets.
• (What’s ahead) Smart workload: Monitor and adjust team resourcing based on historical and future capacity to meet changing goals.

A smarter way to scale

• (What’s ahead) Smart search: Use natural language to search and pull relevant information from Asana’s Work Graph data (for example, “show tasks assigned to me in the last month”).
• Asana AI Technology Partner network: Leverage leading foundation models from OpenAI and Anthropic, tailored for the enterprise in a trusted, secure, and ethical way. Asana also integrates with services like Amazon Web Services (AWS) AppFabric to improve collaboration at scale.
• Asana AI Channel Partner network: Support customers at scale in AI implementation through leading global solutions and systems integrator experts, like Slalom, CPrime, and West Monroe.
• Enterprise security & control: Keep data safe, secure, and compliant with enterprise-grade security and permissions, while providing admins with controls over the role of AI at work.

Asana’s new AI capabilities are designed to help entire organizations – individuals, departments, and leaders – work smarter and drive outcomes faster. From marketing executives wanting to drive clarity around annual planning and goals; to operations leaders looking to maximize impact by scaling strategic initiatives across departments; and IT executives eager to standardize work management on one enterprise-grade platform that is trusted, secure, and uses AI in a transparent way, Asana’s new AI capabilities help enterprises around the world work smarter.

“At IPG Mediabrands, we use technology to empower all 18,000 of our employees across more than 130 countries. Asana has been instrumental in helping our teams work smarter,” says Jarrod Martin, CEO at KINESSO (IPG Mediabrands’ global performance marketing agency). “It has freed up time for employees to focus on innovation and strategic thinking, helped us understand where our processes can be improved, and reduced the amount of joyless work we do – the work that impacts our bottom line and the happiness of our people and clients. We are excited by the potential of AI to further reduce joyless work and enhance productivity.”

Asana’s Work Innovation Score

Asana also launched The Work Innovation Score, a proprietary, first-of-its-kind AI-driven benchmark developed by its Work Innovation Lab. The Work Innovation Score, which is now available to Asana’s enterprise customers, enables companies to benchmark their performance against industry peers across four key metrics: cohesion (how well employees work together), velocity (how quickly work moves forward), resilience (stability during employee turnover), and capacity (employee bandwidth). The Work Innovation Score shows how effectively teams are working together within an organization and suggests ways to improve collaboration, accelerate productivity, maximize employee impact, and increase competitive advantage. Developed by industry-leading experts on the science of work, the score is powered by Asana’s Work Graph®, state-of-the-art neural networks, and predictive AI. Because the Work Graph connects data across the whole enterprise – work, functions, teams, and people – Asana’s Work Innovation Score is uniquely able to assess innovation potential.

“Asana’s Work Innovation Score provides a lens into how teams work together, predicting challenges in how employees are collaborating in order to proactively address them. At AWS and through our joint research with Asana’s Work Innovation Lab, we’ve seen that employees are struggling with ‘collaboration overload,’ which comes at the cost of productivity,” says Federico Torreti, head of product for AWS AppFabric at AWS. “With The Work Innovation Score and services like AWS AppFabric—which connects multiple software-as-a-service (SaaS) applications for better security, management, and productivity—companies have new visibility into how to streamline collaboration and productivity to drive employee impact and gain a competitive advantage.”

Hatch, consumer software innovator founded by entrepreneurs from Valve and Picnik, today announced the official launch of their creative web development platform Hatch. With a focus on interactivity, animation, and physics functionality typically requiring programming expertise, Hatch was built to support tech-curious creators on the web.

SnapLogic Creates a Pioneering Generative Integration Solution to Further Customer Innovation and Productivity

SnapLogic, a leader in generative integration, today announced it is working with Amazon Web Services (AWS) to expand the capabilities of SnapGPT, SnapLogic’s generative integration interface. As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year. Amazon Bedrock is a fully managed service that provides access to industry-leading foundation models via an API to build and scale generative artificial intelligence (AI) applications.

SnapLogic introduced SnapGPT, an innovative generative integration solution, powered by proprietary and open source AI this spring. With hundreds of customers already experiencing its game-changing potential, SnapGPT has set a new standard for integration and automation, streamlining complex processes and powering businesses into a data-driven future. By using natural language prompts, customers are using SnapGPT to accelerate the creation of new pipelines, instantly document new and old pipelines, create sample data, and generate SQL queries, expressions, mappings, and more.

“SnapGPT has made an immediate and incredibly beneficial impact on our developer team,” said David Patterson, Head of Solutions and Delivery at Hampshire Trust Bank. “By leveraging the natural language prompts with SnapGPT, we have been able to automate up to 80 percent of common integration tasks, freeing up our skilled developers to focus on building more innovative services for our customers. We’re eager to explore the possibilities of this promising technology.”

SnapGPT will empower users to use Anthropic’s state-of-the-art LLM Claude 2 to build new integrations, define existing pipelines, create new expressions, and more using natural language prompts. SnapGPT users now have access to Claude 2’s advanced natural language processing and generation abilities that can accept prompts containing up to 75,000 words or 100,000 tokens. SnapGPT leverages the larger prompt size of Claude 2 to offer a more powerful integration co-pilot that enhances performance across a wider range of applications. SnapGPT’s ease of use will allow businesses to roll-out citizen integration to clear backlog and drive business agility.

Key benefits of SnapLogic using Amazon Bedrock include:

• Integration Pipeline Generation: SnapLogic customers can generate integration pipelines directly from natural language instructions, making integration faster and more accessible for all users
• Complex Data Mapping: Our platform can effortlessly create complex data mapping configurations using natural language inputs, eliminating the need for intricate data transformation coding
• SQL Generation: SnapGPT can generate SQL queries from natural language queries, making it easier for users to interact with their data
• Complex Pipeline Description: Users can describe intricate data pipelines in plain language, enhancing collaboration and understanding among teams
• Sophisticated Chat-based Q&A: SnapLogic's documentation now offers a chat-based Q&A feature, allowing users to find answers to their integration questions more easily and intuitively

"SnapLogic is committed to providing our customers with the most advanced language models available, and our work with Amazon Bedrock and the integration of Anthropic’s model Claude 2 into SnapGPT is a testament to that commitment," said Jeremiah Stone, CTO of SnapLogic. "This collaboration will empower our users to harness the full potential of natural language processing in their applications, making generative integration and automation even more accessible and powerful."

"We are excited to work with SnapLogic to bring the power of Amazon Bedrock to SnapGPT users," said Rich Geraffo, vice president of North America at AWS. "This collaboration will enable organizations to leverage the capabilities of Amazon Bedrock and AWS’s generative AI expertise to drive innovation and enhance their data processing workflows."

ftrack achieves significant security assurance milestone for its enterprise-grade project management and media review platforms

Global media and entertainment technology company, Backlight, today announced that its award-winning creative project management platform, ftrack, has achieved System and Organization Controls 2 (SOC 2) Type I compliance. Users of the ftrack platform—ftrack Studio and ftrack Review—can now work with confidence knowing that their projects are safeguarded by rigorous data protection standards as set by American Institute of CPAs (AICPA).

“As we continue to evolve in a landscape that demands not just innovation but also trust, achieving SOC 2 compliance is a big milestone for ftrack,” said Mikael Wahlberg, CTO, Backlight Creative. “Our focus has always been on empowering creative minds to bring their visions to life, and it’s critical they can do this with confidence in the security of our products. This latest compliance, and ftrack's ongoing commitment to security, gives customers confidence that when they create, collaborate, and deliver exceptional projects with Backlight’s technology their security will be our priority.”

Achieving SOC 2 compliance is a critical step for any company entrusted with sensitive information, such as intellectual property and personal data. ftrack's customers, whether they have intricate animations or high-stakes films, can be assured that their critical data is protected by an independently audited security and risk management program.

“Our clients' projects include cinematic blockbusters for which data protection is integral to their success,” said Benjamin Desbois, Backlight’s chief operating officer. “This successful completion of our SOC 2 audit is proof of the dedication, consideration, and care we give to the security of our customer’s projects across all workflows—both creative and distribution—as also evidenced with Zype for OTT.”

GoTo, the company making IT management, support, and business communications easy with flagship products GoTo Resolve, GoTo Connect, and LogMeIn Rescue, today announced it has promoted Damon Covey to the role of chief product officer (CPO) and hired Ruth Frank as vice president, user experience (UX).

Covey joined GoTo in 2021 as the company’s senior vice president and head of product. Prior to his time at GoTo, he served as vice president of product management at Cox Automotive and held various leadership roles for 14 years at cybersecurity company Symantec. As CPO at GoTo, Damon will be responsible for leading the product teams and UX for the company’s full IT management, support, and business communications portfolio.

This month, GoTo welcomes Ruth Frank as the company’s new head of UX within the Product team, where she’ll lead the ideation, user research, and design functions for product development.

Before joining GoTo, Frank was the vice president of experience design at Pitney Bowes, where she worked for over 18 years. She has previously led UX teams at AT&T, Delta Airlines, and NCR Corporation.

“It is my pleasure to congratulate Damon on his promotion and welcome Ruth to her new role at GoTo,” said Paddy Srinivasan, CEO at GoTo. “Damon has been instrumental in GoTo’s recent product innovation, and together with Ruth’s experience in guiding UX teams, they will play a critical role in building technology that makes IT and business communications easy for our customers.”

Intellicheck, Inc., an industry-leading identity company delivering on-demand digital and physical identity validation, today announced the appointment of Jonathan Robins as Chief Technology Officer.

Robins brings more than 35 years of technological innovation and leadership with a vision for the next wave of software applications to his new position at Intellicheck. His substantial expertise includes shaping growth strategies, optimizing engineering teams and creating customer focused cultures to deliver high-value engineering solutions. Always on the leading edge of technological innovation, he successfully built and later sold his own company focused on helping enterprises with business processes and custom applications development and systems that leveraged internet technology. With the sale of his business, Robins joined the Chicago Cubs where he concentrated on architecting software applications that leveraged large data sets, statistical modeling, AI, and machine learning solutions. From that experience, Robins discovered the next wave of software applications applying machine learning and probabilities to large data sets to power a new wave of high-value software applications.

Intellicheck CEO Bryan Lewis said Robins appointment stands to build on the Company’s position as a best-in-class industry leader. “Jonathan has an impressive track record as an innovative technology visionary and leader who has had a demonstrated impact on strategic initiatives, leading-edge product advances, business development, and client relations. His extensive knowledge in data analytics, data science and data mining will be instrumental in leveraging Intellicheck’s data to benefit our growing clientele. We look forward to the contributions he will make as he brings modern data-driven and machine learning approaches to Intellicheck to build new techniques for stopping fraud and providing our customers with high-value insights,” said Lewis.

Intellicheck provides both digital and physical identity verification solutions to industries where speed and certainty is crucial. These include financial services, social media, automotive, insurance, law enforcement and identity access management. Our services are used by half of the top 12 banks and credit card issuers, in use at over 30,000 retail locations, two of the major social media companies, and over half of the state-level law enforcement agencies in the U.S.

First-of-its-Kind Generative Business Intelligence Feature Empowers Small and Medium Businesses with Automatic, AI-powered Insights

Akkio, the pioneer in generative business intelligence for small and medium businesses (SMBs), today unveiled Generative Reports, a powerful, first-of-its-kind AI tool that automatically turns data into decisions. Customers simply connect their data and describe their project, and Generative Reports automatically creates a real-time report. With Generative Reports, SMBs have a self-service tool to surface the information they need to optimize marketing spend, forecast revenue, score leads, improve customer experiences, or anything else they can imagine.

Data is an SMB’s competitive advantage, but without the resources of a big company, most struggle to leverage its value. Akkio levels the playing field. For the first time, AI-powered Generative Reports allow SMBs to go toe-to-toe with industry giants, letting them quickly understand their data, get insights based on their specific use case, and share live reports with their team.

• Instant insights: Say goodbye to complex coding and formulas, Generative Reports delivers a dashboard of relevant charts to business users instantly, helping them make quick and informed decisions to support marketing operations, sales forecasts, and more.

• Built to understand business: Generative Reports goes beyond standard dashboard technology by analyzing a user’s specific project requirements, problems, and use case. It’s like speaking with an analyst. Generative Reports understands the problem users want to solve up-front and delivers a report to instantly answer questions, track statuses, and understand results.

• Live, sharable reporting: Users can connect Generative Reports to live data sources and then easily share these insights with their team, ensuring secure and immediate alignment to relevant business objectives.

The Future of Business Intelligence is Generative

Akkio is a leader in Generative BI, which stands at the intersection of generative AI and business data. With AI-powering features like automated insights, forecasting, and shareable reports, Akkio lets customers analyze the past, predict the future, and act on it.

“Generative BI is revolutionizing decision-making for small and medium businesses, and Akkio is enabling access to anyone working with data,” said Jonathon Reilly, Co-Founder and CEO of Akkio. “The introduction of Generative Reports provides SMBs with the immediate insights required to make better, more informed data-driven decisions.”

Ease of use is at the core of Akkio’s product strategy and design for Generative BI. Akkio empowers hundreds of customers to chat with their data securely, generate live dashboards, and use machine learning to forecast and predict future outcomes across their operations.

The partnership provides buyers a sustainable supply path through fully integrated carbon emissions measurement, reduction and offset capabilities.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campaign emissions via Cedara’s platform.

By pairing Cedara’s media emissions reduction and offset capabilities with OpenX’s status as the first Net-Zero adtech company, this partnership leads the industry’s sustainability initiative with best-in-class solutions for measuring and reducing emissions both at a corporate level and in media distribution.

This fully integrated solution will enable buyers to:

• sync organizational emissions data with media buys
• access highly curated and third-party certified projects
• achieve transparency and customization into how and what offsets are leveraged through the creation of custom offset portfolios
• seamlessly onboard and measure emissions from OpenX’s campaigns

Cedara provides automated omnichannel emissions measurement and deep business intelligence across both organizational and campaign-level emissions for advertisers and the media supply chain. Paired with OpenX’s comprehensive media activity data, this partnership enables transparent and accurate emissions measurement to deliver a truly sustainable supply path for buyers.

“We are thrilled to partner with OpenX, as they have a long-term commitment to sustainability and are consistent innovators. Our partnership gives buyers an end-to-end, sustainable programmatic product that they simply can’t get anywhere else,” said Eric Shih, COO at Cedara.

“With Cedara, we are able to offer an end-to-end solution that enables brands to measure the impact of their digital activity and provides control over and transparency into how and where quality offsets are used while delivering performance across our publisher portfolio,” said Joseph Worswick, VP EMEA and Head of Global Sustainability at OpenX. “In keeping with OpenX’s commitment to our own emissions reduction, we’re excited to see more businesses successfully build sustainability solutions as it shows the demand from digital advertising is growing.”