News | Marketing Events | Marketing Technologies
Subscribe

News

Nasuni Strengthens Leadership Team with New Chief Marketing Officer, Head of Worldwide Partners, and Vice President of Sales

Nasuni Strengthens Leadership Team with New Chief Marketing Officer, Head of Worldwide Partners, and Vice President of Sales

cloud technology 5 Oct 2023

Former NetApp, Nutanix, and Hitachi Vantara Leaders Join Nasuni to Capitalize on Recent Business Momentum and Further Disrupt Legacy File Storage Industry

Nasuni, a leading hybrid cloud storage solution, today announced the appointment of Asim Zaheer as Chief Marketing Officer. In this role, Zaheer will be responsible for scaling Nasuni's global go-to-market strategy as the company enters its next phase of growth. Nasuni also announced the appointment of Matthew Grantham as Head of Worldwide Partners, and Curt Douglas as Vice President of Sales for its western region.

The new appointments come as demand for hybrid cloud storage with distributed file shares and safeguards against ransomware continues to grow rapidly. According to Gartner, consumption-based storage models will triple their stake in total enterprise storage capacity in the next five years and all storage solutions will include active cyber defense and recovery capabilities by 2028.

"In my conversations with customers it is clear that enterprises need to replace traditional hardware-based file storage and data protection systems with a scalable cloud-native solution," said Zaheer. "Nasuni is a clear leader in the rapidly growing category of Hybrid Cloud Storage and has the leading product in this accelerating market. I am thrilled to help expand its global footprint at such an exciting time for the company."

Zaheer brings over 25 years of technology marketing experience from companies of all sizes. Prior to Nasuni, he served as CMO of Glassbox and spent more than 10 years as CMO of Hitachi Vantara, helping launch the company and drive its multi-billion-dollar IT business.

"Legacy file systems simply aren't enough for the demands of today's enterprises, which require cloud migration, advanced ransomware protection, and hybrid workforce support," said Nasuni President David Grant. "Asim's wealth of experience and the expertise Matthew and Curt bring to their roles will help propel Nasuni forward as we bring much-needed disruption to traditional file infrastructure and strategically grow our market share in the US and Europe."

With over 20 years of experience managing customer and partner relationships, Matthew Grantham brings wide-ranging expertise to his role leading Nasuni's partner program. Previously, Grantham served as Global Vice President of Channel Sales for Hyperscience and executive channel leadership positions at TenFold, Fuze, and others.

Curt Douglas also joins Nasuni, where he'll lead the company's western sales region. With over 20 years of experience specializing in enterprise technology, Douglas previously led the West and Central US commercial business initiatives at Nutanix, in addition to senior sales roles at NetApp, IBM, and EMC.

The Nasuni File Data Platform is a hybrid cloud replacement for traditional network-attached storage (NAS) that delivers effortless scalability, built-in security, and edge performance. The platform consolidates file data in easily expandable, highly durable object storage such as Amazon S3, Azure Blob, and Google Cloud object storage at a fraction of the cost of on-premises or other cloud solutions. With a unified administrative experience, Nasuni enables businesses to easily manage files across any location, increasing productivity, operational efficiency, and mitigating risk.

This announcement follows a year of rapid growth and expansion for Nasuni, which now supports more than 800 customers, including numerous Fortune 500 enterprises, in over 70 countries. Last year, the company surpassed $100 million in annual recurring revenue (ARR), and so far in 2023 has unveiled new integrations with Microsoft Sentinel, announced an expanded partnership with solutions provider Presidio, and appointed Pete Agresta as Chief Revenue Officer (CRO) and Jim Liddle as Chief Innovation Officer.

Optmyzr Inc. Introduces Optmyzr Sidekick: The Next Generation of Generative AI for PPC Advertisers

Optmyzr Inc. Introduces Optmyzr Sidekick: The Next Generation of Generative AI for PPC Advertisers

automation 5 Oct 2023

Optmyzr Inc unveils Optmyzr Sidekick, a game-changing generative AI feature, to provide advertisers extensive insights and suggestions for PPC ad account optimization. This addition to Optmyzr's AI technology suite consolidates crucial performance data, explains performance shifts, and proposes actionable optimization steps. Sidekick's integration into the Optmyzr platform amplifies existing machine learning AI advantages, marking a significant evolution in Optmyzr's innovative automation solutions for enhanced PPC campaign management and optimization.

Optmyzr Inc, a leading provider of digital marketing automation solutions, is thrilled to announce the launch of Optmyzr Sidekick, a revolutionary generative AI capability designed to empower advertisers with comprehensive insights and optimization recommendations for their PPC ad accounts.

As the digital advertising landscape continues to evolve, advertisers face mounting challenges in effectively managing and optimizing their pay-per-click (PPC) campaigns. With Optmyzr Sidekick, advertisers gain a powerful ally that consolidates critical account performance data, delivers intelligent explanations for performance changes, and provides actionable optimization suggestions to enhance campaign results.

Optmyzr Sidekick is the latest addition to Optmyzr's extensive suite of machine learning AI technologies that have long been trusted by advertisers worldwide. This cutting-edge capability harnesses the power of advanced natural language processing and machine learning algorithms to deliver a range of key features and benefits:

  • Performance Summaries: Optmyzr Sidekick offers advertisers an instant snapshot of their PPC ad account performance, presenting essential metrics and trends in a user-friendly format. Users can easily track and monitor performance changes, identifying strengths and areas for improvement.
  • Performance Explanations: Understanding why performance changes occur is crucial for advertisers seeking to make data-driven decisions. Optmyzr Sidekick leverages its generative AI capabilities to provide clear and concise explanations for performance fluctuations, helping advertisers pinpoint the underlying factors driving the changes.
  • Optimization Suggestions: Armed with intelligent insights, Optmyzr Sidekick generates actionable optimization suggestions tailored to each advertiser's unique goals and objectives. From bid adjustments to ad copy improvements, these recommendations empower advertisers to take proactive steps to enhance their campaign performance.
  • Account Highlights: In addition to identifying areas for improvement, Optmyzr Sidekick also highlights the positive aspects of an advertiser's PPC ad account. By showcasing success stories, campaign milestones, and top-performing segments, the capability offers advertisers a well-rounded perspective on their achievements.

"Optmyzr Sidekick marks a significant milestone in our ongoing commitment to empowering advertisers with innovative automation solutions," said Fred Vallaeys, CEO at Optmyzr. "Our generative AI capability combines cutting-edge technology with deep industry expertise to deliver comprehensive insights and actionable recommendations that can transform the way advertisers manage and optimize their PPC campaigns."

Optmyzr Sidekick is seamlessly integrated into the Optmyzr platform, allowing advertisers to harness its power within their existing workflows. By combining the capabilities of Optmyzr's existing machine learning AI solutions with Optmyzr Sidekick, advertisers gain an unparalleled advantage in maximizing the potential of their PPC ad accounts.

Act-On Software collaborates with Intel to Accelerate AI Audience Insights to Market

Act-On Software collaborates with Intel to Accelerate AI Audience Insights to Market

automation 5 Oct 2023

Act-On Software and Intel’s AI & Machine Learning Software Portfolio have developed some of the most advanced audience segmentation analytics tools. Leadership at both companies will present the collaborative effort and results at the Intel Innovation Conference in September 2023.

Act-On Software, a leading provider of enterprise marketing automation solutions, is collaborating with technology leader Intel to accelerate development of a new AI-based software capability called Act-On AI Audience Insights.

Act-On AI Audience Insights works by analyzing billions of data points to highlight new segments within a customers database, providing information that yields higher outcome marketing opportunities. Using machine learning to analyze customer behavioral data (email opens, content preferences, and engagement metrics), it can identify unique audience segments to power marketing automation. In a traditional world without AI, marketers would have to create audience segmentations based on manual analysis and best guesses. AI Audience Insights helps the user identify audience segments automatically and in a fraction of the time, accelerating a process crucial to the success of digital marketing. 

Act-On worked with Intel and Intel AI & Machine Learning Software Portfolio to both improve model accuracy and accelerate Act-On’s time to market. The Act-On and Intel teams used machine learning to ingest and analyze billions of data points of account and behavioral data, expediting the design and implementation of customized segmentation model. This collaboration is part of Intel’s efforts to democratize AI and make AI Everywhere a reality, supercharging developer productivity and performance through Intel AI & Machine Learning Software Portfolio.

Intel’s easy-to-use, modular AI software helped create these customer segmentation models that are incorporated into Act-On’s marketing automation application. This will allow marketers to more easily explore their own datasets.

“We are very excited about the power of AI to drive exponential improvement in efficiency and accuracy in Marketing Automation, and are investing aggressively to build it into the Act-On platform,” said Act-On CEO Kate Johnson. “We are thrilled to have Intel as a collaborator in elevating these data insights to empower marketers toward more effective campaigns and stronger ROI.”

Act-On and Intel will share more about the collaborative development process and use of AI at the Intel Innovation event series in San Jose on September 19. Sudhir Kulkarni, Intel VP/GM of Data & AI Platforms, and Syed Ahmed, Act-On Software SVP of Engineering & Operations, will both speak at the event.

“AI innovations have proven to make for an exciting and challenging time for companies across all industries and verticals,” Mr Kulkarni said. “This latest collaboration between Intel and Act-On shows one of the many real-world applications of how AI and machine learning can free up time for professionals to focus on the bigger picture.”

WalkMe Publishes Inaugural Environmental, Social, and Governance Report

WalkMe Publishes Inaugural Environmental, Social, and Governance Report

digital transformation 5 Oct 2023

WalkMe Ltd. (NASDAQ: WKME), a leading provider of digital adoption solutions, today announced the publication of its first environmental, social, and governance (ESG) report.

WalkMe is redefining the way people interact with technology. Today, enterprises with employees across more than 160 countries around the world are using WalkMe to get the most out of their software investments and achieve business goals. A recent IDC study* calculated the business value WalkMe customers will realize, including a 3-year ROI of 494% achieved through a 60% reduction in support tickets, 40% reduced business errors, and $41.5 in new annual revenue.

Referencing the reporting frameworks of the S&P Global Corporate Sustainability Assessment and the Nasdaq One Report, WalkMe shares its progress and commitment to positively impacting the world across all areas of ESG through its inaugural annual report.

Highlights from the report include:

  • Increased the number of women in leadership roles (VP, EVP, SVP positions) by 5% and in people leader roles (manager and above) by 4% from 2022
  • Established the WalkMe Way, core company values that guide how employees work with one another and show up for customers and communities
  • Created five Employee Resource Groups (ERGs) to support internal community-building and education and engaged employees in over 2,000 hours of volunteer time in their local communities
  • Achieved best in class data security and privacy standards, including gaining Federal Risk and Authorization Management Program (FedRAMP®) Ready status, making WalkMe the only digital adoption platform listed in the FedRAMP marketplace.

"As the global leader in Digital Adoption Platforms, we believe that the first step in realizing business value is understanding your current state,” said Dan Adika, CEO and Co-founder of WalkMe. “This principle applies to our ESG initiatives as well. Through our inaugural ESG report, we have publicly committed to making a positive impact and driving change as an organization. We take pride in this first step and our accomplishments so far, and we will continue to prioritize our ESG goals."

ShipperHQ and Hyvä Forge Strategic Partnership: Redefining eCommerce Excellence for Magento and Adobe Commerce Merchants

ShipperHQ and Hyvä Forge Strategic Partnership: Redefining eCommerce Excellence for Magento and Adobe Commerce Merchants

customer experience management 5 Oct 2023

The strategic partnership between ShipperHQ and Hyvä is set to shape the future of eCommerce.

Today, ShipperHQ, the premier shipping experience management solution, and Hyvä, the de facto frontend solution for Magento and Adobe Commerce, proudly announce a fortified partnership, set to shape the future of eCommerce. Marking a milestone for Hyvä, ShipperHQ stands as their first-ever Shipping Partner and their inaugural U.S.-based collaboration. This collaboration is anchored on the shared vision to elevate the online shopping landscape, seamlessly merging ShipperHQ's industry-leading shipping solutions with Hyvä's unparalleled website performance expertise.

This alliance empowers Hyvä's clientele with a distinct competitive advantage: an efficient, customer-centric shipping experience at checkout. Furthermore, it grants Hyvä users access to ShipperHQ's comprehensive suite of advanced shipping tools. This encompasses dynamic delivery choices, real-time rate calculations, enterprise-grade delivery date logic, and expert shipping strategy guidance, culminating in reduced checkout friction and a heightened consumer experience.

"Partnering with Hyvä aligns seamlessly with our strategic vision of empowering the community," said Jo Baker, CEO and Founder of ShipperHQ. "Willem and his extraordinary team have redefined the benchmarks for building on Magento, placing a keen emphasis on alleviating pain points and turning challenges into opportunities. Together, we envision a transformative future for Magento, where innovation and excellence are not just goals but the standard."

Hyvä stands out as a transformative force in the eCommerce sphere with its Magento frontend solution. Prioritizing lightning-fast load times and user-centric design, it ensures merchants see increased organic traffic, reduced bounce rates and heightened conversions. As the online market intensifies, Hyvä's blend of speed, adaptability, and superior user experience positions it as a key player for modern businesses seeking to thrive in a digital-first world.

"ShipperHQ has been a powerful voice in the Magento community since its inception. At Hyvä, we have been looking up to Jo and her team for being disruptive, independently owned and meeting the exact needs of the market," said Willem Wigman, CEO and Founder of Hyvä. "We are proud to partner with ShipperHQ and offer outstanding checkout experiences and make a difference for merchants."

Both ShipperHQ and Hyvä are committed to excellence, innovation, and the ongoing transformation of the online shopping experience. Together, their collective expertise paves the way for the next wave of eCommerce innovations, especially within the Magento and Adobe Commerce spheres.

Amberdata Launches Datasets on the Snowflake Marketplace

Amberdata Launches Datasets on the Snowflake Marketplace

blockchain 5 Oct 2023

Amberdata's comprehensive digital asset datasets and analytics now accessible via Snowflake Marketplace, allowing direct integration into models, visualization tools and more

Amberdata, the leader in digital asset data and analytics for institutional customers, today announced that it has launched its comprehensive blockchain network, crypto market, and decentralized finance data on Snowflake Marketplace. Customers can now access Amberdata's data and analytics via Snowflake Marketplace, eliminating the data ingestion process and accelerating their time to insight, which significantly improves their productivity and efficiency.

"Our institutional customers want to simplify their data management and accelerate the time to actionable insights. This collaboration enables immediate access to Amberdata's datasets via Snowflake Marketplace and empowers them to interact with the data with their preferred visualization tools," said Shawn Douglass, CEO, Amberdata. "We're excited to work with an innovative company like Snowflake to allow our institutional customers to quickly access and utilize our digital asset datasets for research, trading, risk, analytics, reporting, and compliance, which is vital given the speed at which today's global crypto economy operates."

"We are committed to providing high quality data to our customers and are excited to collaborate with Amberdata to deliver their comprehensive digital asset data to customers via Snowflake Marketplace" said Kieran Kennedy, Head of Snowflake Marketplace. "Amberdata is an innovator in the crypto market, and we look forward to working with them to expand this offering to the market."

Cloud-based delivery enables customers to simplify their data management and work with multiple large datasets more efficiently. Snowflake Marketplace provides an easy-to-use platform for organizations to find, share, and access content. Through Snowflake, Amberdata's digital asset datasets and analytics are ready to query and easily accessible via multiple cloud platforms.

Videolinq Debuts Next-Gen Real-time Automated Captioning with Live Translation

Videolinq Debuts Next-Gen Real-time Automated Captioning with Live Translation

social media 5 Oct 2023

The service translates live video closed captions in real-time and includes an editor to correct mistakes before the caption goes out.

Videolinq a leading provider of live video captioning technology and content distribution unveiled today a ground-breaking automated translation service, set to complement EDIT, an AI-driven closed captioning service that seamlessly generates automated captions in multiple languages. EDIT opens a new era in the captioning industry, combining state-of-the-art AI technologies with cost-effective human operators to ensure flawless captions.

Videolinq's EDIT addresses the pressing needs of international corporations, media companies, educational institutions, and government agencies who want to deliver live and pre-recorded content to a growing audience worldwide. As the use of online video continues to surge, so does the demand for captions in multiple languages.

"At Videolinq, we are committed to making closed captioning accessible to all. We have developed a self-service editor to correct errors made by the automated captioning service. Content creators can now reduce costs associated with high-quality captions and translations and increase accessibility and inclusion", said Federico Munoa, Chief Marketing Officer at Videolinq.

EDIT streamlines and expedites the captioning process through two distinct methods:

EDIT for Live Captioning -

This AI-based solution offers both original and translated closed captioning with a built-in editor to correct errors before they appear in live video broadcasts. EDIT ensures real-time, highly accurate captions and provides instant, ready-to-use caption files or transcripts once the broadcast concludes.

EDIT for Recorded Files -

Accelerating captioning for post-production content, EDIT helps operators rectify errors introduced by automated captioning service, ensuring swift turnaround times for caption file delivery. Users can caption or translate content in over 60 languages and export files in multiple formats, including SRT, VTT, and PDF transcripts tailored to specific requirements.

In addition to its automated closed captioning service, Videolinq remains committed to supporting human-based captioning through strategic partnerships with industry leaders such as Streamtext, 1CapApp, AI Media, Telestream Captions, and Voice Interaction—particularly ideal for content containing specialized terminology.

Dematic's Enterprise Asset Management Software Now Available on Google Cloud Marketplace

Dematic's Enterprise Asset Management Software Now Available on Google Cloud Marketplace

intelligent assistants 5 Oct 2023

Dematic Sprocket helps turn maintenance departments into profit centers

Dematic announces its first product to be hosted on the Google Cloud Platform and sold on Google Cloud Marketplace, Dematic Sprocket Enterprise Asset Management (EAM) software.

This software streamlines and automates processes to assist in maintenance management, improve workflow within maintenance departments, and minimize costs to perform maintenance.

With more than 500 implementations, over 35,000 daily users, and a 98% customer retention rate, Dematic Sprocket continues to enhance EAM processes for leading companies around the globe.

"Dematic Sprocket offer specific benefits for a wide variety of applications and can bring immediate and lasting value to most any operation," says Bashir Shama, senior director of global software commercial acceleration at Dematic. "As an enterprise asset management, cloud-enabled solution, it is poised to appeal to many of Google Cloud Marketplace seller groups. Plus, Dematic sellers and Google Cloud Marketplace sellers have expert knowledge of Dematic Sprocket, and they are aligned and equipped to meet any customer need."

"We are pleased to welcome Dematic Sprocket to our growing partner ecosystem," says Dai Vu, managing director, cloud marketplace & ISV GTM programs, Google Cloud. "With its solution now available on Google Cloud Marketplace, the company is empowering our joint customers along their digital transformation journeys."

Since 2003, Dematic Sprocket has provided the insight and data needed for customers to cost-effectively install, operate, maintain, and retire their assets for current and future operations. By serving customers on Google Cloud Marketplace, Dematic Sprocket builds on its proven success across diverse industries.

Dematic Sprocket is ready-made for cloud hosting and inclusion into the Google Cloud Platform. It delivers a robust, yet flexible solution that can be customized to meet the asset management needs of almost any maintenance organization. In addition to a suite of features related to the management of corrective and preventive maintenance, Dematic Sprocket offers features to aid with inventory management and replenishment, as well as a built-in reporting module that provides standardized and custom reports.

Dematic and Google Cloud formed a partnership in 2022 to transform the supply chain industry through accelerated cloud innovation. Dematic will bolster supply chain resiliency and deliver go-to-market solutions by combining its supply chain expertise with Google Cloud's expertise in artificial intelligence and machine learning technologies.

   

Page 1069 of 1510

REQUEST PROPOSAL