Phonexa has partnered with Tipalti, a leading payables automation platform, to launch an integration for Phonexa clients that will make global payment methods automated, compliant, and easier than ever for affiliate marketers and publishers.

The integration gives customers of Phonexa's Books360 accounting product optimized automated payment methods across wire transfers, US ACH, or checks, all while processing and collecting the proper W-9, W-8 series, or VAT ID forms and producing submission-ready 1099 and 1042-S reports along the way.

The integration also provides seamless onboarding for customers, and it will greatly simplify the commission payment process. 

"Tiplati is a one-stop shop for automated payments, all while collecting the necessary information accounting departments will need at the end of each year," said Mara Garcia, Phonexa's Chief Financial Officer. "If you have a publisher and want to pay them through Tipalti, you can do it through Phonexa with just a few clicks on the platform. It makes the payment automation even easier. Our customers are always looking for efficient optimization of end-to-end operations, and our alliance with Tipalti allows for them to further streamline, simplify, and evolve their business."

Tipalti offers a scalable platform that provides publishing partners the freedom to choose their desired payment methods, as well as guaranteed commission payouts on time, all while verifying payment details using over 26,000 rules across networks in 196 countries using 120 currencies. 

Partnering with a global-ready software like Phonexa allows us to offer an 'all-in-one' solution for our clients," said Zach Svendsen, Vice President of Alliances at Tipalti. "Our customers now have the ability to track performance and partner marketing, with built-in payments, all in one place, which helps drive additional revenue across all channels. The partnership gives our clients the tools they need to provide a best-in-class experience for their payees – whether they are affiliates, publishers, or any other type of partner."

Books360 is a core product in the Phonexa Suite. Books360 generates cash flow reports for automated invoicing and payouts from web or call-based campaigns for Phonexa's clients. By seamlessly integrating with Phonexa's different solution platforms, Books360 has value for those looking to streamline their bookkeeping and automate critical accounting processes.

According to Forrester’s 2024 predictions, released today, 60% of generative AI skeptics will use and value the emerging technology in 2024, whether they realize it or not. Consumers who are genAI skeptics will embrace the technology for tasks that enhance creativity and productivity, including seeking support from conversational assistants and translating and summarizing content. Additionally, business, technology, and marketing leaders’ investment in genAI in the year ahead will augment employees’ creative problem-solving time by up to 50% — driving customer-centric innovation and creating greater business value.

Forrester’s predictions analyze the dynamics and trends across different topics and industries, including technology and innovation; B2B marketing, sales, and product; artificial intelligence and automation; customer experience (CX); and the future of work. These insights help leaders see around the corner and gain a competitive edge to thrive in the year ahead.

Highlights from Forrester’s 2024 predictions include:

• CX will improve for the first time in years — thanks to genAI. The key to CX improvements in 2024 will be behind-the-scenes genAI that helps customer service agents answer questions faster and better and resolve CX issues on first contact, leaving customers feeling heard.

• Agencies will invest in custom AI solutions for enterprise clients. In 2024, the top 10 advertising agencies will spend a combined $50 million in partnerships to build custom AI solutions that enable their clients to scale personalized marketing campaigns and brand experiences.

• Clouds will launch prompt engineering services — to no avail. Cloud hyperscalers will announce either a preview or the general availability of prompt engineering, the process of structuring text so that it can be understood by a genAI model. Enterprise adoption, however, will be limited: 80% of enterprises will add prompt engineering talent internally to drive model grounding and value delivery.

• Regulators will have genAI in their sights. An app using ChatGPT will be fined for how it handles personally identifiable information (PII). Companies will need to identify apps that increase their risk exposure while also increasing investments in third-party risk management.

• Generational differences will alter B2B buying preferences. Millennial buyers make up 75% of business buying teams. In 2024, 40% of these buyers will demand early access to B2B product experts. When engaged in face-to-face buying, these buyers find personal interactions with product experts more meaningful than all other in-person activities.

• An “EX winter” will freeze employee experience investments. Many teams that drive employee experience (EX) will suffer from a lack of funding in 2024. For example, the percentage of companies that fund a diversity, equity, and inclusion (DEI) function will fall to 20%. Instead, many companies will prioritize spending that makes HR functions efficient over improving EX outcomes.

“Generative AI’s influence is dominating all aspects of business and consumers’ lives,” said Sharyn Leaver, chief research officer at Forrester. “Despite some risks, genAI will serve as the fulcrum that businesses rely on to enhance, empower, and engage employees and customers. In the year ahead, successful leaders will be the ones who embrace genAI and experiment further with this technology to both improve customer experiences and accelerate business growth.”

Plume appoints new Chief Marketing Officer and Chief Revenue Officer

Network services and consumer experience pioneer, Plume^® today announced the appointment of two new executives to its leadership team: Valerie Buckingham as Chief Marketing Officer and Adrian Fitzgerald as Chief Revenue Officer.

"Plume is leveraging data and AI to enable people across the world to live more connected lives while empowering them with the tools to provide privacy, security, and control over how they interact with technology," said Valerie Buckingham. "This is an exciting time to be joining the team as we raise the global visibility of Plume and its game-changing consumer services for homes and small businesses. We have big plans for Plume."

"Plume is taking the smart home and small business markets to the next level and the significant growth it has experienced over the past few years is testament to this," said Adrian Fitzgerald. "As Plume continues to build a global presence, my team and I will ensure that we are primed to support the next phase of its expansion."

"Valerie and Adrian bring a wealth of experience and knowledge to the executive team at Plume," stated Fahri Diner, Founder and CEO of Plume. "These senior-level appointments enhance Plume's go-to-market strength as the company continues to scale and innovate for customers around the world."

New End-to-End Solutions Include Accelerated Systems, AI Software and Expert Services to Build and Deploy Domain-Specific AI Models with Ease

Lenovo and NVIDIA today announced an expansion of their partnership with new, hybrid solutions and engineering collaboration that supports their shared vision to bring the power of generative AI to every enterprise.

In close collaboration with NVIDIA, Lenovo will deliver fully integrated systems that bring AI-powered computing to everywhere data is created, from the edge to the cloud, helping businesses easily deploy tailored generative AI applications to drive innovation and transformation across any industry.

The offerings were described by Lenovo Chairman and CEO Yuanqing Yang and NVIDIA founder and CEO Jensen Huang at the annual global Lenovo Tech World keynote held in Austin, Texas, where they discussed businesses’ need for end-to-end solutions that bring together accelerated systems, AI software and expert services to quickly build and run custom AI models using their own data.

Supported by the new Lenovo AI Professional Services Practice, the solutions enable enterprises to use a hybrid cloud approach – building their custom AI models using NVIDIA AI Foundations cloud service and then running them with on-prem Lenovo systems powered by NVIDIA’s latest hardware and software designed for generative AI.

“Together, Lenovo and NVIDIA are driving a new era of Hybrid AI for businesses, designing the next generation of technology that delivers an AI-powered future now and unlocks the power of their data anywhere it is created,” said Kirk Skaugen, President of Lenovo Infrastructure Solutions Group. “Lenovo’s expanded engineering and time to market partnership with NVIDIA simplifies the path to generative AI for all and helps customers anywhere rapidly use cutting-edge AI to transform their business.”

“With generative AI driving the greatest technology transformation of our time, enterprises are seeking solutions that give them the flexibility to develop and deploy workloads across their workstations, data centers and clouds,” said Bob Pette, Vice President of Enterprise Platforms at NVIDIA. “NVIDIA and Lenovo are providing a comprehensive portfolio of hybrid AI systems that businesses can rely on to power generative AI from virtually anywhere.”

Enabling Businesses to Securely Implement AI Faster

Lenovo’s NVIDIA-powered systems are optimized to run NVIDIA AI Enterprise software for secure, supported and stable production AI. With the NVIDIA NeMo™ framework, included in NVIDIA AI Enterprise, organizations can customize enterprise-grade large language models, available on NVIDIA AI Foundations. Using the latest retrieval-augmented generation (RAG) technique and fine-tuning methods, enterprises can build generative AI applications with their unique business data which are optimized for production and running on Lenovo hybrid AI solutions.

At the center of the companies’ expanded partnership are the Lenovo ThinkSystem SR675 V3 server and ThinkStation PX workstation, which are optimized for production AI running NVIDIA AI Enterprise. The ThinkSystem SR675V3 will include NVIDIA L40S GPUs, NVIDIA BlueField®-3 DPUs and NVIDIA Spectrum™-X networking. The ThinkStation PX will bring expanded AI capability and data center performance to the desktop by enabling up to 4x NVIDIA RTX™ 6000 Ada GPUs in a system.

Additionally, Lenovo and NVIDIA will create next-generation systems based on the flexible NVIDIA MGX™ modular reference design to deliver a wide range of robust and secure solutions for the most demanding generative AI workloads and help businesses implement immersive simulations and cognitive decisions at scale with NVIDIA Omniverse™, a platform for connecting and developing OpenUSD applications.

The Lenovo solutions will also support the recently announced VMware Private AI Foundation with NVIDIA, enabling the hundreds of thousands of VMware customers to streamline adoption of generative AI.

Lenovo Professional Services to Deploy an AI-Driven Future Now

Together, the companies are empowering businesses to easily deploy AI with confidence and begin their AI-driven transformations with the new Lenovo AI Professional Services Practice and Lenovo’s TruScale aaS offering, which enables businesses to leverage a pay as you go model.

Offering a breadth of services, solutions and platforms, the Lenovo AI Professional Services Practice helps businesses of all sizes navigate the AI landscape, find the right solutions, and put AI to work for their organizations quickly, cost-effectively and at scale. It helps bring AI from concept to reality — from designing AI roadmaps to deploying platforms and providing transparency into technology utilization with the Lenovo TruScale Hub.

Accelerating Application Development, Enhancing Customer Engagement and User Experience with AI-Driven Features

Joget Inc., the global innovator in next-generation enterprise application development, announced the integration of generative AI capabilities into its Joget DX open source no-code/low-code platform. This game-changing update aims to accelerate the app development process and elevate customer engagement for enterprises in various industries.

Generative AI, a groundbreaking advancement in artificial intelligence (AI), is taking the world by storm. At its core, generative AI allows systems to produce new, unique content, designs, or patterns based on the data it's trained on. From creating realistic images and writing coherent text to generating innovative solutions to complex problems, this technology is transforming business operations. Its growing influence across sectors underscores its potential to spur innovation, streamline processes, and reshape customer experiences.

In the rapidly evolving landscape of AI integration within enterprises, the Joget open source no-code/low-code application development platform emerges as an indispensable tool. Its visual-centric approach to app creation simplifies the development process, catering not only to expert developers but also to those without extensive technical knowledge. Joget's visual development platform makes AI functional and compliant for enterprises, bridging the gap between idea and execution and allowing for a more intuitive and collaborative design process.

Furthermore, Joget's ability to effortlessly integrate company-specific rules, business structures, and governance into the apps underpins its value. This ensures that while fostering innovation, it remains compliant and aligned with organizational goals. These attributes elevate Joget beyond a mere tool, positioning it as a strategic partner for enterprises aiming to leverage AI's potential without sidelining their distinct business needs.

The integration of generative AI into the Joget platform is a natural fit. Both prioritize simplification and efficiency, allowing users to define objectives without getting bogged down in intricate details. This makes it easier for anyone, even those without a technical background, to create robust, enterprise-level applications, faster and better.

Joget DX's latest generative AI capabilities emphasize their dedication to innovation and user-centricity. The AI App Generator enables no-code developers to easily design sophisticated applications, with AI suggesting optimal layouts and workflows based on user requirements. For those with coding skills, the Code Snippet Builder is invaluable, generating efficient code snippets tailored to specific tasks and significantly streamlining the development process.

Joget AI Writing Assistant enhances in-app communication by offering real-time content suggestions, ensuring clarity and accuracy. Moreover, the AI Assistant Live Chat elevates customer support, delivering instant AI-driven answers to user inquiries, guiding them, and providing tailored recommendations. These generative AI-driven enhancements refine the Joget platform experience, making it more user-friendly for both developers and non-technical business users.

Forrester analysts  John Bratincevic and  Diego Lo Giudice have highlighted the transformative role of TuringBots in advancing software development. They predict that the rise of ChatGPT and investments in TuringBots will position natural language as a key tool in software creation, accelerating AI's integration by 5-10 years. Forrester also predicts TuringBots will boost low-code adoption, aligning with Joget's commitment to leading next-gen enterprise application development.

"Generative AI is not just a technological advancement; it's a business enabler. It allows enterprises to be more agile, to adapt, and to innovate at a pace like never before," said Raveesh Dewan, Chief Executive Officer and President of Joget. "Our new AI features are designed to make the Joget platform even more accessible and to help businesses achieve their objectives more efficiently."

"By integrating generative AI, we're pushing the boundaries of what's possible in application development," said Julian Khoo, Chief Technology Officer of Joget. "These new features are built on Joget's extensible plugin architecture, making it easy to switch out AI models and adapt to future advancements. It's all about empowering our users to build better applications, faster."

Former Global SVP of Marketing at Five9 Joins the Executive Team to Lead Global Marketing Initiatives

Jitterbit, a global leader for empowering transformation through automation, today announced it has named Jayashree Rajan as its Chief Marketing Officer. Rajan comes to this role with more than 20 years of experience in B2B and B2C marketing and a reputation for leading complex marketing initiatives that shape customer experience, increase brand awareness and drive revenue.

Before coming to Jitterbit, Rajan spent nearly three years with Five9, where she was the Senior Vice President of Global Marketing. She launched a successful brand ambassador program with pro-golfer Max Homa to host special events that brought together customers, prospects, and partners, and led various other successful marketing strategies across the company to increase brand visibility and drive global revenue. With Rajan at the helm, the team successfully increased marketing's contribution to pipeline and introduced a strong account-based outbound motion by leveraging an impactful, integrated global campaign theme.

“Jayashree’s compelling track record in demand generation and go-to-market strategies will be a huge asset to Jitterbit,” said George Gallegos, CEO at Jitterbit. “With her proven leadership, our marketing team will continue to expand our customer base and grow our global brand.”

“Jitterbit is an industry leader and innovator, empowering anyone to transform their business and drive growth through automation,” said Rajan. “I am excited to be working alongside the talented team at Jitterbit as we forge new strategies and initiatives to further solidify Jitterbit’s position and reputation as a global leader in fast-growing markets.”

Before her time at Five9, Rajan held various global leadership and management positions in marketing at MicroFocus, Hewlett Packard Enterprise and Symantec. Prior to that she held roles in product management and software development in various tech companies and startups.

Intetics, a leading American technology company, has been recognized as one of the top providers who power private businesses to new heights.

Inc. named Intetics an honoree on the 2023 Power Partner Awards list in the Artificial Intelligence & Data category.

The category includes firms developing and selling machine-learning models and data applications to improve other companies’ processes and products in a swiftly growing $3 billion market.

“This is no small feat, as thousands of companies applied to be recognized as an Inc. Power Partner, and only a small fraction made the list. Clearly, Intetics has gone to extraordinary lengths to drive its clients’ businesses as it does its own.

Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.”

Scott Omelianuk, Editor-in-Chief, Inc. Business Media

“I am truly grateful, on behalf of Intetics, to be recognized as an honoree of the Inc. Power Partner award. ‘The companies that deliver quality results on time, on budget, every time, are what we call Power Partners‘—this distinction reflects our unwavering commitment to excellence and our dedication to providing top-notch results consistently.

We are proud to be acknowledged as a ‘Power Partner’ in delivering quality solutions, and we remain committed to exceeding our clients’ expectations in every project we undertake. I want to sincerely thank our valued clients for their trust and partnership in achieving this recognition.”

Boris Kontsevoi, CEO and President, Intetics Inc.

The second annual Inc.’s Power Partner Awards honors B2B organizations providing the goods or services that free up founders, entrepreneurs, and CEOs to focus on what they do best.

The list recognizes 389 firms in technology, marketing, health and wellness, financial services, logistics, and other industries.

The research methodology included:

• surveys of Intetics clients,
• publicly available information,
• social listening,
• metrics that Inc. data scientists believe separate the best from the rest.