Frontegg Forward™ delivers four fundamental user management innovations that SaaS companies need to meet their growth imperatives over the next decade: easy setup of complex organization structures, self-service and delegated security, AI-driven app intelligence, and dynamic entitlement management

Frontegg, the premier customer identity and access management platform for modern SaaS, unveils Frontegg Forward™. This fundamental leap ahead transforms how SaaS companies approach customer identity, positioning it as a central hub for growth and innovation. The updated platform introduces four innovations aimed at streamlining user management, bolstering security, and offering predictive insights – essentials for the next decade of SaaS growth.

1. Out-of-the-Box Organizational Structures - Handle complex hierarchies without the fuss.
2. Delegated Identity Management - Enhance security through end-user controls.
3. AI-Powered App Analytics - Derive insights without extra coding.
4. Unified Authorization - Feature flags, subscription checks, and more in one API.

Frontegg has been adopted by hundreds of organizations worldwide, and developers recently ranked it atop the Leaders quadrant for customer identity and access management (CIAM) on G2. The Frontegg platform saves these app builders precious time in handling complex customer identity use cases within their apps, through its no-code and self-service embedded capabilities. Frontegg Forward™ now expands even further the scope and boundaries of CIAM to carry SaaS vendors through the growth and transformation challenges of the coming decade.

Across all aspects of customer identity management, Frontegg Forward™ allows users to easily upgrade from basic functionality to advanced use cases and deliver real value for their end customers anywhere along the SaaS maturity curve:

• Easy-to-Set Up Complex Organizational Structures. Frontegg Forward’s Hierarchies enable flexible organizational design capabilities with the construction of multi-tiered, nested, and multi-tenant SaaS application structures. Teams and admins can easily define roles, permission associations, access controls, and layers for sub-organizations with the ability to set inheritance of privileges at any sub-layer.
  
  “Frontegg already excels in allowing developers to easily master large-scale, complex use cases that have until now defied their best efforts. In customer demos, architects often express amazement at our ability to solve multi-app and complex organizational structure user-management challenges. Frontegg Forward ushers in a new era of enabling developers to overcome this complexity,” said Sagi Rodin, CEO, Frontegg.
  
  
• Security through three layers of innovation.
  The engine layer introduces state-of-the-art proprietary engines like Too-fast-to-Travel, Bot Detection, and Stale Users among others. The backoffice layer offers SaaS vendors a comprehensive dashboard, granting real-time security posture visibility throughout their entire account set. The most groundbreaking aspect, the Security self-serve layer, lets end-users peer into the identity posture of their accounts through the Frontegg Admin Portal, amplifying trust and accountability.
  
  
• AI- Powered App Intelligence. Frontegg Forward Signals, a native analytics engine, enables SaaS vendors to get actionable insights directly within their Frontegg back-office – without any extra event coding or infrastructure. Signals applies machine learning to sense patterns and uncovers insights on all app behaviors, including feature adoption rates and geographical spread. It spotlights low-performing POCs and flags low utilization accounts in danger of churn or abandonment. Additionally, it highlights the presence of product champions and influential personas within an account, supporting a valuable new layer of relationship management. Signals Integration modules export insights to third-party tools – like Slack or other tools (via webhooks) — to add SaaS intelligence to existing workflows.
  
  “AI and advanced identity data analytics are playing a growing role in almost every area of IAM, and it enables IAM operations to be more risk-aware and automated with better visibility.”*
  
  
• Dynamic Entitlements. Frontegg Entitlements Engine unifies UI, API, and code protection into a single authorization API, expanding beyond the context of RBAC. The engine will take into account factors such as feature flags, subscription tiers, trial status and security posture to decide whether a user is permitted to perform an action within an app.
  
  “We used to have three sets of ‘if’ statement predicates in our code, just to decide whether a user can access a certain API, one checking roles, another feature-flags and lastly validating that the user has paid for this feature. With Frontegg we eliminate the need to use many APIs and vendors, and move the logic management to the product and revenue owners instead of the developers,” said Ofir Assif, Director of Engineering at Hunters Security.

A Security, Revenue, and Operational Efficiency Engine for SaaS

The array of new capabilities in Frontegg Forward unlocks entirely new use cases that drive direct improvements on the top line, the bottom line, and key customer satisfaction metrics.

• Developers using Frontegg will save time while improving application security, compliance, and resilience. They provide a robust platform that prevents user errors, enables rich log file aggregation and security analytics, and reduces access problems or outages resulting from CIAM misconfigurations.
• Security teams can view on a single dashboard overall organizational security posture levels and risks or drill down to view specific risks, teams, geographics, or sub-organizations — and they can also delegate security posture configuration to end users, saving time and improving security.
• Product and revenue teams can bring new features to market quickly and test new product bundles and strategies through streamlined entitlement, feature flag management, and account-based access controls.
• Growth managers can tap Frontegg’s analytics feeds to glean behavioral patterns and easily separate signals from noise in meaningful product interactions.
• Business development and partnership teams can now empower Resellers and MSPs to quickly and easily set up or modify access and privilege structures for channels, accounts, or even sub-accounts. These can be deployed both within organizations and across organizations in collaborative settings.

Recognized as a top CIAM platform by G2 Crowd, Frontegg delivers a holistic identity management suite that scales from startups to Fortune 500 enterprises. Customers include Siemens, Cider Security (acquired by Palo Alto Networks), Talon Security, Flowcode and others. The Forward platform expansion moves identity and access management toward its ultimate role” as the nerve center and growth engine of a SaaS application. “The SaaS landscape is growing more and more competitive. Efficient SaaS operators will win,” says Rodin. “Our goal is to give every SaaS company the ability to drive efficiency, improve security, and grow revenues by empowering users and customers to manage their own experiences. Frontegg Forward helps them do this at every stage of their SaaS roadmap, from the first user to the millionth user.”

Available now in the U.S., Launch AI joins Cambri's successful portfolio of products that catapult brand growth

Cambri, an innovative research technology and consumer insights platform, today announced the U.S. launch of its cutting-edge product development solution, Launch AI™. This proven technology has revolutionized new product development (NPD) success rates for CPG and FMCG brands, elevating them from the industry standard of 5-25% to a strong 73%. Now available across the U.S., Launch AI™ employs iterative testing, data, and AI-powered launch predictions and advice.

With Launch AI™, Cambri seeks brands willing to challenge the status quo: of the 30,000 new products launched annually, 95% fail. The results are costly to bottom lines and brand reputations. Some reports claim over $500,000 in development costs and 50 days of lost staff hours from each failed product launch. Brands must also be mindful of negative impacts to company sustainability and environmental goals, as well as damage to brand reputation, from repeat failures. As established CPG and FMCG companies are challenged constantly by well funded, agile start-ups that can introduce new products to the market quickly, large brands deserve a better solution.

Cambri brings to bear its own expertise, challenger mentality and disruptive nature to a growing portfolio of global brands, including Nestle, Carlsberg and Electrolux. Following successful testing of more than 200 products for the U.S. market, Cambri now sets its sights on U.S. expansion, with investment, upcoming leadership appointments, and a 2024 event schedule to further support U.S.-based brands and other global brands launching products for the U.S. consumer.

"Imagine the NPD process that flips from 95% failure rate to 95% success rate," said Ben Harknett, CEO of Cambri. "Test early and often has always been our mantra at Cambri. With the introduction of Launch AI™, brands can challenge the status quo and solve the NPD failure problem that has been widely accepted for too long."

The Launch AI™ product expands Cambri's successful iterative testing cycle for NPD with additional AI-generated processes, Predict and Advise, which provide the most advanced proof points to success. Launch AI™ Predict combines survey data with post-launch data to generate a score that indicates if the NPD concept will be successful or not, with much higher prediction accuracy than traditional industry standard KPIs.

To learn how to improve NPD, Launch AI™ Advise offers actionable and precise suggestions through an automated and AI-generated summary of the key strengths, weaknesses, and differentiators of the concepts. It will also generate new and improved value propositions, insights and ideas that can be taken to the next stage of the innovation process.

Founded by Dr. Heli Holttinen, Dani Kamras and Dr. Outi Somervuori in 2018, Cambri helps global brands bring products to market through consumer collaboration and confidence in data-driven decision making.

LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs

Basis Technologies, a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.

With CTV expected to exceed a 50% share of digital ad spend for the 2024 election, amounting to more than $1.3 billion, the partnership provides access to LG Ad Solutions’ proprietary automatic content recognition (ACR) data for targeting and measurement for all political advertisers solely through Basis Technologies’ platform.

“TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions. “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates, CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024. With each passing election cycle, ad-supported streaming TV services, such as those offered by LG, are emerging as critical channels to reach voters. We chose Basis Technologies because of its well-established reputation in the political space, and because of the success this partnership will drive for political CTV advertising campaigns up and down the ballot.”

Benefits for political advertisers working with LG Ad Solutions and Basis Technologies include:

• Big data and advanced targeting: Access to LG’s proprietary ACR data from 35 million US LG Smart TVs, and voter file data from all major third-party sources, and the ability to geo-target households in specific congressional and state legislative districts and use first-party data from advertisers for enhanced strategies.
• Premium inventory and data enablement: Delivered through Magnite (NASDAQ: MGNI), the world’s largest independent SSP. Advertisers have transparent and efficient access to high-quality content viewed on LG TVs, encompassing premium CTV apps and LG’s exclusive FAST channels.
• Outcome-based measurement: Outcome-based ACR targeting leveraging LG Ad Solutions data, including incremental reach of audiences not exposed to linear TV, incremental frequency through retargeting of linear audiences, conquest targeting of audiences exposed to opposition ads, and more.
• Technology platform built for political: Turnkey system built with the unique rules and requirements of political advertising in mind, including streamlined workflows for rapid political ad creative approvals.
• Flexible buying methods: Deals available through direct IO, PMP, and programmatic guaranteed.
• Dedicated political team: Experienced ad operations and client service team that supported one billion CTV ad impressions for the 2022 midterms.

“LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies. “Basis Technologies has built, with great success, the technology and services that meet political advertisers’ specific needs. Our 2020 U.S. election campaigns alone showed a 70% win rate. The addition of LG Ad Solutions data, premium inventory and sophisticated targeting and measurement will be a true advantage for political advertisers looking for rapid and turnkey activation throughout the entire election season.”

“Campaigns are won in the details and I’ve seen Basis Technologies bring those details to light over numerous years,” said Bill Redding, Founder, WKQ Media. “Its technology delivers a full media planning toolkit for precise targeting and real-time analytics, streamlining the complex world of digital ad buying into actionable insights. Basis is an unparalleled platform for electoral success, combined with LG Ad Solutions and Basis having the best political teams in the business—this partnership is powerful.”         

“Access to unique, premium CTV ad opportunities in the tight crunch of general elections is incredibly valuable,” Andrew Finnan, Executive Vice President, The Prosper Group. “Having this targeting data from LG Ad Solutions exclusively available through the Basis platform for political advertisers combined with this class of premium inventory offers scale and speed, allowing us to better compete for the attention of voters.”

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 16 years. Its Basis platform provides a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.

Brightcove customers can leverage Socialive’s remote production features to improve their live video content operations and reinforce their employee communications strategy

Brightcove, the world’s most trusted streaming technology company, announced today an expanded partnership with Socialive, a leading video content creation platform designed for enterprises, to provide customers additional remote video production capabilities. Enhancing Brightcove’s comprehensive and reliable live streaming solution with Socialive’s features provides customers greater control over the creation, management and distribution of live and on-demand internal video content.

“Distributed global and hybrid workforces created a need for companies to find engaging ways to build culture, relay information and bring employees together. Live streaming has proven to be one of the most effective ways to bridge that gap,” said Marty Roberts, SVP of Product Strategy and Marketing at Brightcove. “Integrating Brightcove’s livestream technology with Socialive helps our customers uplevel their internal communications with more robust production tools to better manage all aspects of a live stream, such as the control room, multiple presenters and interactive elements. With the additional tools, our customers can count on Brightcove as their go-to, end-to-end platform to produce, manage and distribute studio-quality livestreams for their employees.”

Employees consider video the most engaging form of communication, and companies should leverage it to reinvigorate their internal communications. According to a study by Brightcove and Ascend2, 81% of employees worldwide in non-executive roles report feeling more connected with leadership when receiving video communications from them. Another 80% said they would prefer video announcements from their CEO. The challenge is that less than one-third (31%) of organizations regularly use video for communication from leadership. Forrester Research also found employees are 75% more likely to watch a video than to read a document, email, or online article.

“We are excited to announce our livestreaming partnership with Brightcove,” said David Moricca, Founder and CEO of Socialive. “Together, we offer an unparalleled solution, making it incredibly easy for businesses to remotely create and distribute high-quality, scalable live video in today’s digital world.”

Brightcove’s expanded partnership with Socialive solidifies its position as a proven leader in corporate communications with live and on-demand streaming content management. Through the integration, customers can:

• Easily produce high-quality dynamic live video content through Socialive’s Studio, where they can combine multiple presenters in layouts, add graphics, sound effects, and pre-recorded videos.
• Access Socialive’s Virtual Green Room feature that simplifies guest talent management during live virtual events from any device.
• Stream and manage live video and on-demand content globally at scale across various formats and devices, and leverage Brightcove’s analytics and insights to measure the impact of video content.
• Integrate an end-to-end video creation, distribution, and management solution that easily combines Socialive and Brightcove with the scale, security, reliability, and 24/7 support required by the largest enterprise organizations in the world.

The new feature is set to revolutionize the way users collaborate, edit and create content, further cementing CKEditor's reputation as a pioneer in the rich text editing industry

CKEditor, a leading provider of collaborative rich text editing solutions, announced the launch of its groundbreaking AI Assistant, making it Tiugo Technologies' latest brand to integrate cutting-edge, artificial intelligence technology. The CKEditor AI Assistant is designed to streamline content creation, editing and collaboration processes.

"Bringing the CKEditor AI Assistant to life is a testament to our unwavering commitment to empowering users with cutting-edge technology that has an outstanding user experience" said Wiktor Walc, chief technology officer of Tiugo Technologies. "With this new feature, we're not just enhancing their rich text editing capabilities with AI; we're revolutionizing the way people communicate, collaborate and create content. It's an exciting step forward in our journey to make content creation easier and further enhances team productivity."

AI Assistant key features include:

• Simultaneous collaboration: Its most revolutionary aspect is its ability to enable real-time, simultaneous collaboration on content. Teams can write, rephrase, translate and summarize content all within the editor, without the need to switch between multiple tools or platforms.
• Seamless integration of AI: The AI Assistant seamlessly integrates AI directly into the text editor, empowering developers to harness AI capabilities without the need for complex, separate implementations.
• Customizable behavior and interface: Developers can tailor the AI's behavior to fit the unique needs of their applications, allowing for a wide range of features from basic grammar and spell checks to advanced natural language processing and content generation.

"CKEditor's AI Assistant further cements Tiugo Technologies' dedication to pushing the boundary of what is possible in the realm of rich text editing technology," said Scott Heimes, chief revenue officer of Tiugo Technologies. "As we continue to evolve, our mission remains clear: to provide users with tools that empower their creativity, collaboration and productivity."

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches with A Number of Clients, including Strategus, Audigent, and IRIS.TV

Beachfront, the sell-side ad platform built for convergent TV and streaming, today announced the launch of Beachfront Select, a fully self-service deal ID curation platform for connected TV (CTV) and video advertising. An extension of Beachfront’s Marketplace (SSP), Select enables media buyers and proprietary data owners to more easily plan, curate, and activate data-enabled private marketplaces (PMPs) across premium TV, connected TV (CTV), and online video inventory.

In recent years, CTV and digital video advertising have experienced tremendous growth. According to eMarketer, CTV ad spend in the U.S. is expected to increase by 21.2% to $25.1 billion this year. Amid this growth, programmatic media buyers are navigating a historically-opaque supply chain and a number of disruptive industry dynamics, including changes to long-standing ad targeting practices and intensifying bidstream signal loss.

As a fully self-service platform, Beachfront Select is built to solve these considerations for media buyers and proprietary data owners. Select provides direct access to a scaled CTV and video inventory footprint with intuitive audience management and matching capabilities that bring data-driven ad targeting to the supply-side. Additionally, Select provides unrivaled transparency into programmatic ad delivery, including through rich log-level data, comprehensive content-level reporting, and detailed information on fees.

“With the proliferation of CTV consumption in recent years and the changes unfolding across the programmatic landscape, media buyers and data owners are increasingly seeking more control over their advertising supply chain,” said Chris Maccaro, CEO at Beachfront. “Today, we are thrilled to formally launch the Beachfront Select platform. Already, Select is providing our partners with the tools they need to streamline and enhance execution of data-driven CTV advertising strategies within a more transparent and controllable environment.”

At launch, Beachfront Select has rapidly gained traction amongst media buyers and proprietary data owners, who are using the platform’s self-service features and audience matching technology to unlock greater workflow efficiencies, fee transparency, and scale in their CTV and video advertising campaigns.

Here’s what clients and partners are saying:
“Strategus has a deep understanding of the opportunities and challenges associated with planning, curating, and executing data-driven CTV campaigns today,” said Todd Porch, President at Strategus. “Using the Beachfront Select platform has enabled us to unlock a number of workflow efficiencies in how we curate and execute CTV PMPs for our customers, while providing our team with unparalleled transparency into the advertising supply chain.”

"Beachfront is a clear leader in understanding where the industry is heading and what is needed to drive scale and performance in a privacy-forward and consumer-centric way," said Greg Williams, President of Audigent. “Through our partnership, Audigent and Beachfront have led in creating the model for curating and executing data-enabled media campaigns with real time optimization. This creates future-proofed programmatic solutions for our brand and media agency to leverage far into the future.”

“IRIS.TV’s goal is to bring our universal content ID, the IRIS_ID, to every piece of content in CTV, online video and audio to enable buyers and sellers to plan, target and measure ad campaigns based on the specific content adjacent to the ad," said Richie Hyden, President & COO, IRIS.TV. "To do this we need ad platforms to invest in the ability to action on this new signal. The Beachfront Select platform enables frictionless self-service use of these data sets, empowering buyers and sellers to apply the data with ease. We commend Beachfront for their commitment to creating frictionless products for the ecosystem!”

New Technology Integration for OTT Video Companies Supports Complex Use Cases and Geographic Expansion

Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announces a new partnership with Axinom, an expert in video streaming backends. The two companies will collaborate to provide the industry with a reliable and flexible backend and agile monetization tools. The partnership addresses growing customer requirements for modular and open solutions while allowing total control over the development and growth of the backend.

Axinom’s Mosaic platform stands out with its hybrid build-and-buy approach, combining managed and open-source services. The modular, API-driven architecture of Axinom Mosaic is underpinned by a developer focus with a cutting-edge technology stack and extensive documentation. Customers of this highly complementary partnership will benefit from a customizable backend platform while also exploring the immense capabilities of Evergent’s flexible monetization.

“In the competitive OTT video landscape, media and entertainment companies can’t afford to take risks with their technology delivery or their monetization strategies,” said Vijay Sajja, founder and CEO of Evergent. “Our new partnership with Axinom makes it significantly easier for OTT companies to find the right solution for their technology backend and monetization management needs. This partnership lowers the entry barriers for companies to build or modernize their OTT services while scaling their operations to new geographies and monetization models.”

Combining Evergent’s agile monetization tools with Axinom Mosaic will allow customers to test and enable new business models while reducing time to market and total costs. Both new and existing OTT platforms can seamlessly adopt and easily integrate components and services.

“This partnership showcases what can happen when two top players in the industry come together to combine expertise and enable the industry with highly compatible and outstanding technologies,” said Ralph Wagner, CEO of Axinom. “Axinom and Evergent cooperation will enable our customers to explore the novel monetization use cases. The flexibility of Axinom Mosaic will also allow companies to modernize and scale their business while achieving a global footprint.”

Innovative platform to disrupt the $65B digital ad industry by taking the guesswork out of fixing ads

Facebook generates billions in ad revenue a year, yet businesses lose millions due to low ad performance. To put an end to losses, bootstrap startup Hyperscale launches as the first ad tool of its kind that tells companies exactly how to fix Facebook ads fast to supercharge growth.

Hyperscale was founded by two established experts in growth and data from Canada's thriving tech startup scene in Toronto. The result is a powerful performance dashboard for all Facebook ads. In one platform, growth marketers don't just see performance, they immediately get actionable insights to improve outcomes.

"Quickly distinguishing profitable ads from low-performing ads is the difference between making or wasting millions," said Sean Hurley, Hyperscale co-founder and growth leader. "Hyperscale takes all the guesswork out of it, allowing companies spending over $50k a month to drive down CAC by 30% or even 40% within 30 days."

The digital marketing software market is worth $65B. However, most digital ad tools provide data but not insights, leaving performance marketers to try to make sense of it all. Hyperscale offers a lens on the data so marketers know which ads to kill, double down on, and try next.

For the three million businesses that use Facebook ads to drive sales, unprofitable ads don't just drive up customer acquisition costs (CAC), and drag down return on ad spend (ROAS), they can mean the difference between failing and surviving. For a startup, Series A or Series B company, they accelerate burn and shorten runway.

"As a cashback fundraising app that helps teams raise money for their cause, Facebook ads are a key part of our customer acquisition strategy. Hyperscale gives us the insight to root out the ads dragging down our ROAS and shift that spend to higher performing, higher potential ads," said Amy Halpenny, CEO of FlipGive.

Aside from losing money, growth marketers spend countless unprofitable and annoying hours trying to track down and correct Facebook ad problems. It can take months, or years to reach positive ROAS on Facebook ads where every dollar out can be directly attributed to a dollar in.

Hyperscale eliminates the pain with daily reports that highlight the most critical actions a growth marketer needs to take; halting low-performing ads, adjusting budget and distribution, replacing creative as it ages out, iterating on high-performing ads, and a dozen more actionable insights that help with everything from creative briefing and ideation to audience mapping.

With 2.9B monthly active users and an average conversion rate of 9.21%, Facebook is the lynchpin to most businesses' online ad strategy. The average mid-sized company spends $50,000 to $150,000+ on Facebook ads each month. Therefore, Facebook ads represent the most immediate opportunity for improvement.

Hyperscale's actionable insights will be applied to other key growth marketing ad platforms in the future but the company is laser-focused on Facebook ads for the foreseeable future.