Published on : Nov 8, 2023
Brightcove, the world’s most trusted streaming technology company, announced today an expanded partnership with Socialive, a leading video content creation platform designed for enterprises, to provide customers additional remote video production capabilities. Enhancing Brightcove’s comprehensive and reliable live streaming solution with Socialive’s features provides customers greater control over the creation, management and distribution of live and on-demand internal video content.
“Distributed global and hybrid workforces created a need for companies to find engaging ways to build culture, relay information and bring employees together. Live streaming has proven to be one of the most effective ways to bridge that gap,” said Marty Roberts, SVP of Product Strategy and Marketing at Brightcove. “Integrating Brightcove’s livestream technology with Socialive helps our customers uplevel their internal communications with more robust production tools to better manage all aspects of a live stream, such as the control room, multiple presenters and interactive elements. With the additional tools, our customers can count on Brightcove as their go-to, end-to-end platform to produce, manage and distribute studio-quality livestreams for their employees.”
Employees consider video the most engaging form of communication, and companies should leverage it to reinvigorate their internal communications. According to a study by Brightcove and Ascend2, 81% of employees worldwide in non-executive roles report feeling more connected with leadership when receiving video communications from them. Another 80% said they would prefer video announcements from their CEO. The challenge is that less than one-third (31%) of organizations regularly use video for communication from leadership. Forrester Research also found employees are 75% more likely to watch a video than to read a document, email, or online article.
“We are excited to announce our livestreaming partnership with Brightcove,” said David Moricca, Founder and CEO of Socialive. “Together, we offer an unparalleled solution, making it incredibly easy for businesses to remotely create and distribute high-quality, scalable live video in today’s digital world.”
Brightcove’s expanded partnership with Socialive solidifies its position as a proven leader in corporate communications with live and on-demand streaming content management. Through the integration, customers can: