Programmatic Solution Partners with AI-Powered Audio Intelligence Platform to Enhance Podcast Listening Experience

• The Traackr platform now integrates with the Snapchat Creator API to support data-driven creator partnerships on Snapchat

• The companies reveal co-hosted industry events in NYC and Paris to spotlight best practices in creator relations

Marketers are still testing where and how to reach desirable Gen Z audiences, and Snapchat has ranked as a top platform for both posting and consuming content among this social-savvy generation. Traackr, a leading performance-driven influencer marketing platform that is trusted by some of the world's largest brands, today announced a new partnership with Snap Inc. to empower brands to form more meaningful influencer relationships and reach next-gen audiences through technology and knowledge sharing.

Through a new Snapchat integration and marquee industry events, Traackr and Snap's partnership makes it easier for brands to tap into the vast creator community on Snapchat and build successful influencer relationships.

"Snapchat has emerged as a preferred platform among young consumers who demand authenticity and real connections," said Pierre-Loïc Assayag, CEO and co-founder, Traackr. "By integrating with the Snapchat Creator API and adding Snap's expertise to our popular Impact Live events, we're equipping our customers with the best data and tried-and-true methods to engage these audiences effectively."

Traackr and Snap deliver streamlined creator audience and performance insights

Powered by the Snapchat Creator API, Traackr's platform will now offer brands deeper creator insights to manage campaigns more efficiently on Snapchat. Traackr now provides even more benefits for brands looking to harness the power of influencer marketing on Snapchat. With access through Traackr's unified dashboard, marketers can:

• Invite Snapchat creators to participate in campaigns directly via the Traackr platform
• Activate organic and paid campaigns on Snapchat
• Monitor creator content performance on Snapchat
• Discover new creators and analyze their performance and brand fit

"As influencer marketing gains a greater share of the marketing mix, it's important to us to have access to influencer insights that will help brands and creators form authentic partnerships," said Ali Rana, Global Head of Revenue Partnerships, Snap. "Snap and Traackr are making it easier for brands to partner with the Snapchat creator community, gaining access to unparalleled data before engaging them in brand collaborations – no guesswork involved."

Co-hosted events in New York and Paris spotlight the pioneers of the creator economy

To bring these influencer insights to life, Traackr and Snap are co-hosting half-day conferences in early 2024 in New York and Paris with beloved brands, creators and industry experts to discuss the keys to creator relationships – where to find creators, how to collaborate, best practices for measurement and more.

Movable Ink customers can now benefit from integrations across Salesforce Marketing, Commerce, and Data Clouds—Making it Easier Than Ever for Brands to Generate Real-Time Personalization at Scale 

Movable Ink, the leading AI-powered content personalization platform, today announced its new integrations with Salesforce Marketing, Data, and Commerce Clouds. Built exclusively for these Salesforce Clouds, the integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work.

Movable Ink is currently available on AppExchange here.

Movable Ink Studio allows marketers to effortlessly activate any Salesforce Marketing Cloud, Data Cloud, or Commerce Cloud data to generate dynamic, real-time content. With Movable Ink Da Vinci, the Salesforce Marketing Cloud integration enables marketers to create and distribute highly tailored emails for each customer by leveraging Movable Ink's advanced AI models.

Comments on the News

• "Our partnership with Salesforce sets a new standard for generative and predictive AI-driven personalization. Together, our joint solutions address key areas of opportunity in generating personalized content in real-time for every customer," said Bryan Wade, Chief Product Officer at Movable Ink. "This latest integration uses Predictive AI to ensure that every piece of content not only resonates but also dynamically adapts to meet the ever-evolving needs of today's consumers."
  
  
• "This collaboration strengthens the Salesforce ecosystem by integrating our comprehensive Data Cloud capabilities with Movable Ink's advanced personalization tools including individualized content. It offers a seamless, integrated solution for delivering personalized customer experiences at scale," said Steve Hammond, EVP and GM Marketing Cloud at Salesforce.

The all-in-one integration allows brands to:

• Automatically Activate Salesforce Data into Personalized Content: Clients can now seamlessly access and activate Salesforce Marketing, Commerce, or Data Cloud data in real-time when designing unique composite images (via Studio) and when curating creative for each individual's unique customer journey (via Da Vinci).
• Maximize the Potential of Salesforce Investments: Combine Salesforce's powerful customer data capabilities and email and mobile delivery with Movable Ink's scalable 1:1 personalization to deliver customized content at every touchpoint - without needing to rip and replace existing tech investments.
• Eliminate Monotonous Campaign and Creative Work: Leverage the Movable Ink and Salesforce integrations to eliminate the manual work associated with maintaining the campaign calendar, creating customized content variations, and curating personalized creative for different customers.

This news follows recent launches, including Universal Data Activation capabilities, allowing brands to fully harness their marketing stack by leveraging data from any source to dynamically personalize content for every customer across any touchpoint.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

Bitly Connections Platform enables CPG companies and Retailers to create 2D Barcodes at scale to improve connected packaging efforts, create supply chain efficiency, and create deeper product experiences for consumers. 

Bitly Inc., the world's leading Connections Platform, introduced the industry's first automated API solution for two-dimensional barcodes (2D Barcodes). 2D Barcodes are a type of QR Code designed to replace the traditional barcode for CPG and Retail product labels and packaging. They help companies capture more product data while giving consumers the power to learn about the products they're buying and build deeper connections with the brands they purchase from. 2D Barcodes contain a Global Trade Item Number (GTIN), a unique identifier for each product, which enables that product to be scanned at checkout. 2D Barcodes can also link to a website URL, so consumers can scan them with their smartphones and learn more about the products they are buying. Now, by using Bitly's public API, companies can assign GTINs to entire product lines to effortlessly generate countless tailored 2D Barcodes. This new offering empowers businesses to scale from hundreds to thousands of codes, ensuring seamless integration and efficiency across operations.

According to GS1 U.S., a member of the GS1 Global not-for-profit organization that develops and maintains global standards for barcodes, the CPG and Retail industries are undergoing a shift from the use of traditional barcodes to 2D Barcodes on product packaging. With barcodes being used by over two million manufacturers on more than four trillion product items per year, 2D Barcodes are expected to become the de facto solution for CPG companies and Retailers around the world by 2027. Bitly's new public API is accelerating this transformation through its globally recognized and trusted Connections Platform.

"With the shift to 2D Barcodes gaining momentum, as well as rising consumer expectations around sustainability, accessibility, and the desire for more engaging brand experiences, more CPG companies and Retailers are having to modernize their connected packaging strategy," said Kelsey Stevenson, Chief Product Officer at Bitly. "By leveraging Bitly's new public API, we're making it easy for companies to scale their 2D Barcode creation to improve product tracking and supply chain efficiency."

With the Bitly Connections Platform, users can manage and track all of their 2D Barcodes and Short Links in one place while getting robust insights into consumer behavior including where and when they are engaging, down to their geographic location, referral source, and time of scan. Bitly's API for 2D Barcodes is available to paid users as of January 30, 2024.

Unify Data for Greater Customer Insights & Navigate Dynamic Multi-Channel Interactions with AI

Brevo, a leading provider of Customer Relationship Management (CRM) solutions, announces the launch of Brevo Customer Data Platform (CDP) and mobile push following the recent acquisitions of WonderPush and Octolis, demonstrating its capacity to quickly integrate new stacks within its solution. In addition, Brevo is announcing new AI functions, expanding capabilities to better understand customer habits and drive personalized multi-channel campaigns at scale.

A holistic real time view of customers with Brevo Customer Data Platform

The three main browsers used around the world, Safari, Firefox and Chrome, have removed or will remove the use of third party cookies by the end of 2024. Many marketers rely on retargeting and legacy data management platforms based on segments fed with third-party data. To adapt, marketers must prioritize first-party data and adopt a CDP. By collecting, storing, processing, enriching and activating first-party data, businesses can measure the performance of actions carried out to provide insight and hone their competitive advantage in an increasingly complex data environment.

Brevo CDP unifies and manages customer data across the whole tech stack. Empowering teams to turn audience reports and calculated scores into actionable insights, Brevo CDP enables an enriched customer experience with personalized content, dynamic triggers and more. Supported by 300+ pre-built integrations and the ability to plug into existing business intelligence tools, Brevo CDP easily unifies data from multiple sources to provide ready-to-use data that is reliable and consistent across platforms.

Empowering marketing campaigns and CX with new AI features
Brevo has also expanded its AI capabilities to increase efficiency, support creativity and enable anyone to execute dynamic multi-channel campaigns at scale. By leveraging solid and reliable customer data thanks to the Brevo CDP Platform, Brevo’s AI capabilities automate crafting the perfect email content and determining the right time to send messages to customers.

• Email Content Generator: Elevate email campaigns with dynamically generated, relevant content. Available for Headlines, Paragraphs and Button Text.
• Best Time Email Delivery: Strategically send emails within a 24-hour window based on recipient behavior and historical engagement to reach audiences when they are most receptive.
• Adapt Tone of Voice: Let generative AI find the perfect balance between a formal or casual tone depending on the situation and adapt short notes or bullet points into well-formulated messages.

CX leaders who use generative AI see positive ROI from delivering personalized, seamless CX journeys that foster loyalty and satisfaction. With Live Chat Summary, a new generative AI feature dedicated to ensuring seamless conversations, Brevo significantly enhances customers' experience.

• Live Chat Summary: Create short summaries of entire live chat conversations to make dialogue handoff between agents easy, or use for quick reference on client history.

Addition of Mobile Push
Bolstering Brevo’s existing web push capability, Brevo’s Enterprise customers can now send short messages via mobile push notifications to convey important information promptly, such as new sales or abandoned cart reminders. Using a new Push dashboard for Brevo segments and lists, Brevo customers can drive action and create a seamless customer experience from within the Brevo ecosystem.

Brevo will showcase and elaborate on these new functions in a virtual keynote on March 6, 2024, 07:00 am PST/10:00 am EST.

Customer experience and e-commerce experts will guide Cohora as it enters its next phase of growth

Cohora, the first-party, brand-owned social network provider that enables brands to drive greater customer advocacy and loyalty, today announced that it has added Aman Devgan, Gavin Hawthorn and Peter Callahan to its Advisory board. With backgrounds in customer experience, brand loyalty, and high-growth companies, the three new members offer an array of experience that will guide Cohora as it redefines customer engagement and brand networks. 

Aman Devgan brings over a decade of experience as a senior executive in private and publicly traded technology companies, serving consumers and small businesses. A strong customer experience advocate, Devgan has a history of transforming and scaling businesses to achieve market leadership and profitable growth. He served as the Chief Marketing Officer at TCGplayer until 2023, leading sales, account management, and marketing to grow the world’s largest online marketplace for collectible card games and the thousands of local hobby stores it empowers. During his tenure, TCGplayer’s revenues grew over 200%, leading to an acquisition by eBay for $295M in October 2022. Before TCGplayer, Devgan was the Chief Marketing Officer at Upserve, a Vista Equity company and an analytics-based Point of Sale solution for restaurants acquired by Lightspeed for $430M. Before that, he served in General Management and senior executive roles at Kapitus, 1&1, and Web.com.

Gavin Hawthorn brings deep experience in digital, CRM and loyalty, brand, and partnership marketing gained with blue chip and VC companies across key sectors like retail, travel, leisure, and healthcare. Previously, Hawthorn was the Chief Marketing Officer at the Skin Clinics Group, where he led his team through multiple business acquisitions, COVID lockdowns, and strategic shifts to focus on new and existing businesses, as well as platform builds, including new e-commerce offerings. Hawthorn also served as a member of the FTSE 250 Retail Executive team, having scoped, built, and managed from scratch the UK’s fastest growing retail loyalty scheme, which grew to deliver £40 million of extra retail sales and a fast-growing subscription business.

Pete Callahan is a seasoned digital entrepreneur and leader with over 20 years of experience in creating, scaling, and transforming businesses across various industries. He is the Co-Founder of Foundry.cc, a global digital experience firm that delivers digital and data transformation services to clients and partners, integrating commerce, communications, and content. Before launching Foundry.cc, Callahan founded and grew Arkle Advisors, LLC, a global digital services agency that served e-commerce and retail businesses, maximizing their brand experience and customer relationships through innovative digital solutions and strategies. Callahan has also held leadership and business development roles across powerhouse marketing and technology companies, such as Conversant (now part of Epsilon), Razorfish, and Omniture (now part of Adobe).

“Aman, Gavin and Peter are world-class leaders in using data and digital transformation to improve customer loyalty, retention and engagement across a variety of industries,” said Manu Mathew, CEO of Cohora. “Together they bring a wealth of industry knowledge, extensive networks, and expert guidance to Cohora. Their additions will be critical as we continue to grow and develop our industry-leading platform that puts customer relationships back at the center of CRM.”

Sumsub, a global full-cycle verification platform, has launched an industry-first Deepfake Detection feature integrated into its Video Identification solution. This comes as AI-powered fraud increasingly targets businesses, not just individual users. 

Sumsub's 2023 Identity Fraud Report revealed a 10x increase in the number of deepfakes detected globally across all industries from 2022 to 2023, with crypto and fintech jointly constituting 96% of these cases. Deepfake incidents in the fintech sector increased by 700% in 2023 compared to the previous year, underscoring the importance of ensuring malicious actors are screened out during verification processes.

Sumsub's Deepfake Detection feature represents a significant leap forward in combating AI-driven identity fraud, particularly as fraud tactics become increasingly sophisticated. In the last year, Sumsub carried out over a million video identity checks for firms, securely verifying their clients' end-users. Along the way, Sumsub's AI and ML team noticed a pattern in video verification interviews being susceptible to deepfake attacks, and therefore decided to reinforce its existing Video Identification solution with the Deepfake Detection feature.    

This follows the launch of Sumsub's enhanced Deepfake Detection Solution, embedded in its in-house Liveness product. Unlike methods that focus on detecting deepfakes within static images or recorded videos, Sumsub's new solution operates in real-time during video interviews, further securing the identification process. The enhanced deepfake detection technology is designed to identify and thwart fraudsters attempting to manipulate real-time video interviews for malicious purposes.

Video identity verification is mandatory in a number of jurisdictions, including Germany, Switzerland, Austria, and Estonia. However, it can also be used as a reputable last resort for user verification in most markets, when businesses want to assure an additional layer of security during onboarding. Therefore, it's crucial firms can detect deepfakes throughout this process. 

Deepfake videos can be used by scammers to manipulate victims, as recently seen in Hong Kong, where a multinational company lost US$25.6 million (HK$200 million) due to an employee being deceived by a digitally created version of a company executive during a video conference call.

"AI technology and its risks aren't new, and we've spent many years developing deepfake detection tools long before they were thrust into the mainstream. As AI technologies advance, so do the tools available to fraudsters. Unfortunately, cases like these will continue to occur, making our first-of-its-kind solution that embeds deepfake detection into real-time video identification so imperative for the security of businesses and consumers alike," said Andrew Novoselsky, Chief Product Officer at Sumsub. 

"We're frequently seeing increasing demand from our clients to carry out video interviews, so we understand the importance of ensuring these are completely secure. Video Identification is often viewed as the ultimate defense against fraud during onboarding, but as deepfake technology evolves, trusting our eyes during live video is no longer foolproof. To address this, we're actively enhancing our detection capabilities. As deepfakes continue to impact business operations, as well as everyday individuals, we are committed to working continuously to expand our detection capabilities to protect firms and their clients," added Pavel Goldman-Kalaydin, Head of AI & ML at Sumsub. 

A Game-Changer in Predictive Marketing, Focusing on Future Customer Actions for Unprecedented Conversion Rates

Curated for You, a pioneering force in lifestyle marketing technologies, unveiled today its groundbreaking Purchase Intent Email and SMS Trigger platform. This cutting-edge solution is set to redefine the marketing landscape by focusing not on past consumer actions but on predicting future purchasing behaviors.

While traditional email triggers have been widely successful, with abandoned cart trigger emails generating an 18% conversion rate, innovation has been scarce, primarily focusing on reactions to past consumer actions. CFY's launch disrupts this status quo by leveraging advanced analytics to anticipate future needs based on a variety of predictive factors, including demographics, geographic location, and recent consumer behaviors, such as making a purchase from a lifestyle collection that indicates an upcoming event interest.

For example, a customer who purchased from a Miami collection within 30 days of Art Basel could receive a tailored email about outfits for Art Basel, demonstrating CFY's commitment to aligning marketing efforts with consumers' natural shopping behaviors. This approach moves beyond forcing searches based on product attributes, instead nurturing a more intuitive shopping experience by understanding the underlying reasons behind a purchase.

Key Features of CFY's Purchase Intent Platform:

• Predictive Insights: Utilizes advanced algorithms to predict future purchasing actions, enabling brands to engage with customers proactively.
• Seamless Integration: The system seamlessly integrates with existing Email Service Providers (ESP), ensuring marketers can easily adopt and implement it into their current workflows.
• Customized Engagement: Offers highly tailored segments, copy, and visuals, ensuring each communication is relevant and engaging to the intended audience.

"Our mission at CFY is to transform how brands interact with their customers, moving from a reactive to a predictive engagement model," said Katy Aucoin, CEO of Curated for You. "By understanding not just what customers have done, but what they are likely to do, we open up a whole new realm of marketing potential."

This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS marketing strategies.