Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technology solutions, is excited to announce its partnership with AWINR Brands, an innovative platform transforming the valuation, purchasing, and selling of online businesses. This collaboration will leverage Mobiquity's new Conversion Platform, aimed at boosting both website traffic and sales conversion rates, and enhancing Return on Ad Spend (ROAS).

Dean Julia, CEO of Mobiquity Technologies, stated, “We’re confident in the partnership's ability to drive higher volumes of contextually relevant website traffic. This, in turn, will empower site owners to better utilize their first-party, opt-in data with the help of the platform's unique AI engine, enhancing their ability to identify and retarget a significantly larger segment of previously anonymous visitors, thereby improving sales conversions.”

April Sands, Founder of AWINR Brands, added, “We believe this partnership has the ability to provide an enormous opportunity to the millions of small to medium-sized Shopify ecommerce sites, which will now have access to a comprehensive, easy-to-use digital marketing platform to effectively compete with larger enterprises.”

Tenured tech executives join DigiCert to scale operations and meet growing demand for digital trust worldwide 

DigiCert, a leading global provider of digital trust, today announced new additions to its executive leadership team with the appointments of Jugnu Bhatia as Chief Financial Officer (CFO) and Dave Packer as Chief Revenue Officer (CRO).

"DigiCert just closed its largest quarterly bookings in the company history, and I am thrilled to have such exceptional leaders joining our executive team at an important stage in our growth," said Amit Sinha, CEO of DigiCert. "Jugnu and Dave bring deep operational and leadership experience at scale. With our continued digital trust innovation and go-to-market execution, these leaders will play a critical role as we drive to $1 billion and beyond in annual recurring revenue."

With extensive experience in leading corporate and operational finance for both private and publicly traded companies, Bhatia joins DigiCert from Zscaler, Inc., where he most recently served as SVP, Finance and Chief Accounting Officer. During his eight-year tenure, Zscaler grew from a private company to a NASDAQ-100 company, scaling from $100 million in ARR to more than $2 billion in ARR. Prior to Zscaler, Bhatia spent nearly 20 years in finance, strategy, and operational roles with organizations such as Oracle and PricewaterhouseCoopers LLP, where he also served industry leading clients like Cisco, Agilent, and Sony.

"At a time when data is currency and security is paramount, cultivating trust becomes the bedrock upon which relationships and innovation thrive, unlocking avenues for growth," said Bhatia. "I am looking forward to realizing this massive opportunity as part of DigiCert's executive leadership team."

Packer brings to DigiCert more than 30 years of tech industry experience spanning leadership roles in sales, field operations, alliances, professional services, customer success, and support. Drawing from his diverse background in ERP, security, and data management, he will lead DigiCert's go-to-market expansion efforts to capitalize on the massive market opportunity in digital trust. Prior to DigiCert, Packer led Worldwide Field Operations at Matillion, as well as Ping Identity and E2open—both of which had successful IPOs.  

"Digital trust is not just a foundation, it's the cornerstone of a tremendous market opportunity that I see for DigiCert," said Packer. "The need for digital trust is only going to keep growing as the tectonic shifts from quantum computing and GenAI continue to impact every part of work and life, and DigiCert is in the prime position to address these growing needs."

Merkle research highlights ways marketers can strengthen loyalty through improved customer experience. 

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its 2024 Loyalty Barometer Report. Now in its sixth edition, the research report reveals how consumer mindsets are shifting and where brands may need to pivot to stay ahead of the curve and remain relevant.  

The Loyalty Barometer Report surveyed 1,500 US consumers, and many of the questions were consistent with previous years' studies, providing a year-over-year perspective showcased in several of the report's illustrative charts. Participants were asked about a variety of topics related to building brand loyalty and what drives them to do business with certain brands, from participation in loyalty programs to data privacy and personalization.

"With consumers having more control and buying options than ever before, winning in today's experience economy requires marketers to reach customers with the right offer at the right time, at the right place, and via the right channel," said Chris Wayman, EVP, promotion, loyalty, and messaging, at Merkle. "Our Loyalty Barometer Report outlines how consumer demand for loyalty programs – and the elevated experiences they deliver – remains high. Brands can further enhance loyalty strategies through emerging technologies, such as AI, to evolve with their customers' rapidly changing expectations and remain relevant in these critical moments in time."

When asked about the top factors that make them feel loyal to their favorite brand, 56 percent of consumers stated that great products were most important to them. However, customer service, loyalty programs, and experience continue to have the highest impact on whether they continue doing business with a brand – all at a higher rate than in the previous report.

The new report highlights four key takeaways for marketers looking to ramp up customer loyalty efforts in 2024 and beyond:

• Converging forces around data privacy and AI are poised to alter the landscape; loyalty strategies will need to evolve to catch up to rapidly changing customer expectations and harness the value from emerging technologies.
• Consumer demand for loyalty programs remains high, with participation in both paid and free programs increasing compared to the previous report.
• Financial rewards must anchor program value exchanges, and brands should wrap financial value exchanges in differentiated benefits, adding value beyond discounts.
• Consumer distrust around using their data will erode loyalty program value. Brands need to be transparent and show tangible value from sharing data.

Forter, the Trust Platform for digital commerce, today announced the appointment of Anthony Barsoom as chief financial officer and Jim Howard as vice president of sales in the Americas.

"We're thrilled to have Anthony and Jim join Forter at such an exciting time for the company. Their experience helping lead highly successful, profitable companies will be instrumental as we continue to scale our operations and drive growth," said Michael Reitblat, chief executive officer and co-founder, Forter.

Barsoom has a track record of leading finance and strategy for some of the largest digital businesses. Most recently, he served as head of finance for Zoom where he led the company's post-pandemic initiatives to increase sustainable profitability. Previously, he was the CEO of fabric.com, an Amazon subsidiary. Before that, he was with The Home Depot for nearly a decade serving in various leadership positions, including as the CFO of the Northern Division.

"I've spent most of my career on the merchant side, navigating the worlds of fraud, abuse and payments and their impact on the bottom line," said Barsoom. "The decision to join Forter was an obvious one – they're pioneers in this space with a powerful platform, a large and growing customer base and a proven business model."

Howard joins Forter with nearly 25 years of experience growing successful sales and operations teams for enterprise SaaS companies. Most recently, he was vice president of sales, Americas for Tufin leading sales, pre-sales and channel teams. He's also held key leadership positions at VMWare, Pivotal Software and CA Technologies.

"The results Forter drives for the world's largest brands are undeniable – with the right emphasis on growing revenue and customer lifetime value," said Howard. "As a sales leader, it's exciting to join a company that consistently delivers business outcomes. We have an experienced and expert go-to-market team, and I'm keen to continue expanding our business."

Partnership to transform how companies view and leverage data

Gulp Data, a provider of data valuations, data-backed loans, and data monetization services, today announced its new partnership with Snowflake, the Data Cloud company that empowers organizations to explore, share, and unlock the true value of their data. 

As of today, companies can easily determine the market value of their data within 24 hours by accessing Gulp Data’s innovative data valuation app on Snowflake Marketplace. By using Gulp Data’s Snowflake Native App, companies have an opportunity to generate financial value from their data assets by helping them understand how much their datasets are worth, how data products can be priced and packaged, how much demand there is with buyers, and how to enrich datasets to increase their value. With Snowflake Native Apps as its foundation, Gulp Data’s app insights can be leveraged directly within a customer’s Snowflake account, running directly on customers’ data without the need to move or provide external access to that data.

“We're witnessing a rapid acceleration of data sharing and licensing, not just from digitally native companies but from companies across industries. This is a pivotal shift in business strategy as companies increasingly recognize the value of their historically underutilized data assets,” said Chris Child, Senior Director, Product Management - Applications at Snowflake. “This era is about more than just managing data—it's about actively differentiating and increasing enterprise value through data. Our integrated solution and partnership provides the resources for companies that don't want to be left behind by empowering them to develop and monetize a diverse range of data products in Snowflake Marketplace.”

Gulp Data’s solutions have revolutionized data valuation and monetization, and have been used to identify and generate hundreds of millions of dollars from data assets utilizing advanced machine learning techniques. Its proprietary technology provides an underwritable data valuation based on a company’s datasets within just 24 hours.

The company also offers actionable insights based on available attributes, peer scoring and enrichment recommendations. Finally, companies can identify high-potential buyers based on Gulp Data’s technology and extensive buyer network.

“This partnership represents a significant milestone in data asset valuation and monetization. Combining Snowflake's proven platform capabilities and expansive Data Cloud with Gulp Data's innovative valuation technology, we are empowering companies to not only understand, but also maximize the financial potential of their data assets,” said Jeremy Bruck, Managing Partner at Gulp Data. “Our joint efforts will transform how companies view and leverage data, shifting from traditional data management to creating substantial, tangible value. This partnership is not just about technology integration; it's about redefining the future of data as a key driver of enterprise growth.”

The Snowflake Native App Framework (currently in public preview on AWS and private preview on GCP and Azure) enables developers to build applications using Snowflake’s core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer’s Snowflake account.

New visualization features will provide Panoply's customers with a more comprehensive solution, enabling them to create dashboards for faster insights, along with a simpler setup and better control and ownership over business data 

Panoply, the leading end-to-end ELT and analytics solution by SQream, the data and analytics acceleration platform, announced today that it has launched their dashboards feature, optimizing their platform as a truly all-in-one solution for data management. This feature maximizes ease of use with in-platform dashboards, code-free ELT and a managed data warehouse, which translates to meaningful time and cost savings for businesses across industries. 

Panoply, already known for its easy-to-use system, is now even more user-friendly with the announcement of its features that enable end-to-end data management. The various features now available within the platform include no-code data connectors, a managed data warehouse, and easy to build dashboards, which eliminate the need for customers to shop for multiple solutions and vendors to enable each element of their data stack.

Panoply's evolution into an all-in-one data solution enables businesses to consolidate their data sources and create visual dashboards for optimized business decisions. Its seamless integration eliminates compatibility issues, facilitating smooth data flow and faster insight delivery. Additionally, streamlined support provides users with a single point of contact by simplifying troubleshooting through expert assistance.

"Panoply is an important part of SQream's vision, which is to give data solutions to all types of organizations, from startups and SMBs to large enterprises." said Ami Gal, SQream CEO. "This latest release in Panoply answers our vision and closes the data stack loop with a comprehensive, end-to-end data solution."

"Outside In" Program Unlocks New Retargeting and Measurement Capabilities

Kochava Summit – Adomni, the global leader in programmatic digital out-of-home (DOOH) advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a groundbreaking new partnership: Outside In by Adomni. This innovative program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world. 

Outside In bridges the out-of-home and in-home environments to enable impactful omnichannel brand stories and richer consumer engagement. Advertisers leverage Adomni's expansive network of connected screens to capture attention outside the home. Kochava, through its industry-leading audience technology, facilitates the retargeting of consumers exposed to Adomni’s out-of-home ads by serving them personalized creatives on connected TVs. Marketers can access unified reporting of the incremental lift that Outside In provides for their omnichannel campaign.

"This partnership represents a monumental leap forward in cross-channel advertising," said Charles Manning, Founder and CEO, Kochava. "By bridging the gap between DOOH and CTV, Adomni Outside In delivers an unparalleled ability to reach consumers at key moments across their journeys, driving deeper brand connection and measurable results. We are thrilled to be selected as the partner for Adomni, providing measurement and attribution across all of their omni-channel campaigns."

Key benefits of Adomni Outside In for digital marketers include:

• Amplified Reach and Frequency: Capture attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.
• Streamlined Shopping Experience: Seamlessly guide consumers through their path-to-purchase journey from outdoor ad view to eventual in-home conversion with consistent messaging.
• Enhanced Targeting and Personalization: Leverage Kochava's robust audience data to re-target audiences exposed to real-world ads with relevant CTV ads.
• Unified Measurement and Attribution: Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava's comprehensive measurement suite.
• Optimized ROI: Drive tangible campaign outcomes and maximize return on investment with data-driven insights.

“We are thrilled to partner with Kochava, which, through partnerships, facilitates the delivery of ads on both out-of-home and connected TVs,” said Jonathan Gudai, CEO, Adomni. “Outside In gives advertisers the ability to sequentially target and analyze consumer behavior from the moment they first see a video ad out-of-home all the way through to the conversions generated inside the home.”

The Adomni Outside In program is now available to any advertisers interested in elevating their video advertising campaigns.

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced its messaging APIs and solutions are available on Temenos Exchange, the partner ecosystem of integrated fintech solutions.

Sinch provides high quality, high-volume messaging services to banks and financial institutions through its global super network, which is the most secure and reliable network for conversations on SMS, email, voice, and messaging apps. Additionally, Sinch enhances security for banking customers with scalable multi-factor authentication solutions built to increase the security and conversions of every transaction. These solutions are now accessible via the Temenos Exchange ecosystem giving financial services clients' access to solutions that work with its core banking platform=. This helps improve the customer experience; deliver enriching and scalable communications for retail banking customers on any channel. Sinch already delivers this for some of the largest financial institutions in the world and is excited to partner with Temenos to scale their impact on the banking customer experience globally.

The ecosystem offers pre-integrated and approved fintech solutions that can be easily deployed on top of Temenos' open platform for composable banking, enabling banks to accelerate the creation of new financial services, while reducing the costs of development.

Martin Bailey, Director of Innovation and Ecosystems, Temenos, said, "Temenos Exchange acts as an accelerator for fintechs and software developers, helping them develop, validate and monetize new banking solutions. The integration with Temenos and joining Temenos Exchange means Sinch can write once and be readily available to the thousands of banks globally that run on our platform."

"Core banking platforms are key partners for Sinch in delivering customer communications at scale. Working together, we can accelerate the transformation towards truly omnichannel banking communication on a global scale," Petter Bengtsson, Global SVP Partners and Platforms at Sinch explained. "Sinch's availability on Temenos Exchange further extends our commitment to the banking community and enables Temenos customers to easily reap the benefits of the Conversation and Verification APIs. We look forward to leveraging the power of the Temenos platform to help us achieve our business goals."