Programmatic advertising platform Mintegral proudly announces the attainment of SOC 2 Type 2 and SOC 3 certifications, marking a significant milestone in the company's dedication to upholding the highest levels of privacy and data security. Issued by the American Institute of Certified Public Accountants (AICPA), these certifications independently validate Mintegral's adherence to rigorous criteria encompassing security, availability, processing integrity, confidentiality, and privacy.

"Mintegral, as part of the Mobvista group, places utmost importance on the protection of data security and user privacy. Given the mobile marketing sector's deep reliance on data, we ensure that data security remains a cornerstone of our strategy as a leading global technology service provider," said Sean Song, CFO of Mobvista. "The SOC 3 certification is a testament to our ability to surpass regulatory compliance expectations and solidify customer trust."

Building on the successes of the previous year's SOC 2 Type 2 and SOC 3 reports, Mintegral reaffirms its commitment to security, availability, and privacy. The evaluation of Mintegral's technology, conducted from October 1, 2022, to November 30, 2023, aligns with its compliance with other industry standards such as GDPR, CCPA, COPPA, ISO/IEC 27001, and ePrivacyseal.

In today's digital age, user-generated content has become a dominant force in the online world. People are constantly creating and sharing videos, seeking new ways to express themselves creatively. Banuba's Video Editor SDK taps into this trend, enabling developers to build cutting-edge video editing applications that cater to the needs and desires of modern content creators.

Its latest update gives end-users more options for video creation. The most notable of them are:

• Soundstripe integration. The inclusion of another royalty-free music provider expands the sound track opportunities.
• Touch-up intensity control. A convenient slider to change the degree to which a certain effect is applied.
• Links as overlay. Users are now able to insert clickable links as captions to their videos.

With Banuba's Video Editing SDK, developers can access a wide range of powerful features and tools. These include real-time video effects, filters, stickers, and transitions, as well as advanced editing capabilities such as trimming, cropping, and merging videos. The SDK also provides support for audio editing, allowing users to add music, voiceovers, and sound effects to their videos.

Anton Liskevich, Chief Product Officer and Co-founder of Banuba, expressed his excitement about the expansion: "We are thrilled to introduce our updated Video Editing SDK to the developer community. With this powerful tool at their disposal, they can create video apps that not only enhance the user experience but also enable individuals to unleash their creativity like never before. We believe that this SDK will revolutionize the way businesses and individuals edit and share videos."

Banuba's Video Editing SDK is designed to be user-friendly and flexible, making it accessible to both seasoned developers and those new to app development. It offers comprehensive documentation, sample code, and technical support to ensure a smooth integration process.

Plex has recently launched its movie rental service, enabled by the multi-DRM support of castLabs' DRMtoday and Synamedia's ContentArmor forensic watermarking technology, delivering premium, on-demand protected content to a larger audience. 

castLabs, a leading provider of video delivery technology, proudly announced that global media company Plex has opted for castLabs cloud-based DRMtoday for their newly launched transactional video on demand (TVOD) service: Plex Rentals. The collaboration also ensures that Plex's new premium library is securely watermarked using Synamedia's ContentArmor forensic watermarking solution, distributed by castLabs. This strategic move guarantees Plex meets the stringent requirements of content owners for on-demand and FAST content.

DRMtoday provides secure content playback for Plex users across Android, Apple, web browsers, smart TVs, and game consoles. By utilizing DRMtoday's multi-key delivery feature, Plex adheres to the industry's best practices for content protection, generating different keys for variable video renditions, ranging from SD up to UHD. This multi-DRM solution ensures that Plex's offering remains accessible only to authorized users, a non-negotiable condition for content owners.

"Content rights and protection are important to us, and after extensive evaluation, castLabs and DRMToday provide the rights management that our content partners want and deserve," said Shawn Eldridge, Vice President of Business Development and Content for Plex.

Additionally, Plex has integrated Synamedia's ContentArmor forensic watermarking technology through castLabs, an advanced solution designed to protect content, detect content leaks, and protect copyrighted material. The implementation of A/B watermarking, embeds unique, imperceptible watermarks throughout Plex's new movie rental catalog.

"We're thrilled to expand our collaboration with Plex. Our dedication to content security and adherence to studio compliance empowers partners like Plex to rapidly deliver flawless streaming experiences to a wider audience. We understand the challenges associated with meeting licensing requirements, so we are committed to streamlining the process in the most efficient manner through our in-house solutions and together with partners like Synamedia." stated Michael Stattmann, co-founder and managing director of castLabs.

"We're delighted to partner with castLabs to provide the Plex service with the security and content protection solutions demanded by their content licensors" said Alain Durand, Head of Synamedia's ContentArmor business, "we continue to see increased demand from studios who need assurance that their content will be delivered securely and with robust security solutions to identify any potential leaks. We've developed ContentArmor to meet this exact use case with robust watermarking capabilities and rapid ID extraction to ensure direct-to-consumer streaming services can quickly detect compromised accounts and take action."

New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity

AppLovin, the leading marketing technology platform, today released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report explains how AppLovin’s in-house creative agency, SparkLabs, is using generative AI to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year’s top-performing creative strategies. 

"Embracing AI expands the potential of creatives," said Katie Jansen, CMO of AppLovin. “The technologies continue to evolve, but we’ve found a huge opportunity to benefit from many different AI tools right now. We’ve seen that it is key to foster a culture that inspires creative teams to explore and adopt these technologies in order to improve efficiencies, continue to push creative boundaries and improve results for our customers."

AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:

• Prioritizing team adoption of AI over individual usage by infusing AI into daily team operations.
• “Genre-bending” or borrowing popular mechanics from other successful game genres to broaden audience appeal.
• Using gamification to inspire fresh interactions across non-gaming app verticals. About one-third of top-performing ads in the non-gaming category included ‘gamifying’ features.
• Innovating on metaplay by featuring gameplay mechanics beyond a game’s core elements to stretch out creative concepts and help brands stand out.
• Leveraging connected TV (CTV)’s immersive experience to reach new audiences. “More than half of SparkLabs’ best performing non-gaming ads in 2023 were CTV creatives,” noted Jessica Dolan, Director of SparkLabs. “CTV offers a unique platform for advertisers to highlight their brand message by leveraging engaging visuals and live actors to entice the viewer to try something new.”

Empowering the Future of Digital Broadcasting: CacheFly's Cutting-Edge CDN Technology Merges with Streaming Media Hosting's Expertise to Set New Standards in Video Quality, Accessibility, and Revenue Opportunities

In an exciting development that is set to revolutionize the streaming media industry, CacheFly, a pioneering content delivery network (CDN) services provider, and Streaming Media Hosting, a leading All-In-One Video Platform solution, are excited to announce a strategic partnership. This collaboration comes at a crucial time as Lumen CDN and StackPath CDN customers seek reliable alternatives following the announcement of their discontinuation of CDN services.

In the fast-paced digital landscape, the speed and efficiency of content delivery networks (CDNs) are crucial for distributing video content globally. This is particularly vital in the context of Over-the-Top TV (OTT TV), Online Video Platforms (OVP), Education Video Platforms (EdVP), and Enterprise Video Platforms (EVP), as well as VR platforms. These platforms, coupled with a fast CDN, are key to delivering high-quality video streaming and immersive VR experiences to diverse audiences, regardless of their location.

Edward Fitzgerald, VP of Sales for CacheFly stated, “In a digital era where speed and reliability are paramount, CacheFly remains committed to delivering the fastest CDN services. Our partnership with Streaming Media Hosting is a natural synergy, combining our robust global CDN network with their top-tier video hosting and streaming solutions.”

The partnership between CacheFly and Streaming Media Hosting represents a significant step forward in the world of streaming, as it combines cutting-edge technology and extensive industry expertise to offer an unparalleled streaming experience.


Key Highlights of the Partnership:

1. Sub-Second Speed Delivery: By harnessing the unmatched speed and efficiency of CacheFly’s Global CDN infrastructure, viewers can now enjoy content delivered in sub-second delivery, ensuring a seamless and immersive streaming experience.
   
   
2. Full Support for Monetization Models:

• FAST/CTV (Free Ad-Supported Television / Connected TV): The partnership fully supports FAST and CTV channel launches, enabling broadcasters, streamers and content creators to deliver high-quality, free-to-view content to audiences while monetizing through advertising.
• AVOD (Advertising Video on Demand): Innovative Streaming Media Hosting Service will offer comprehensive AVOD support, allowing content owners to generate revenue through targeted advertising.
• TVOD (Transactional Video on Demand): Content creators can now offer their viewers a pay-per-view model for premium content, making it convenient for audiences to access exclusive material.
• SVOD (Subscription Video on Demand): The partnership provides robust support for subscription-based streaming services, ensuring seamless access to premium content for subscribers.
  
  

1. Enhanced Content Delivery: The integration of CacheFly's fast CDN advanced content delivery solutions with Streaming Media Hosting's video hosting capabilities ensures high-quality, buffer-free streaming for viewers worldwide.
   
   
2. Global Reach: With a vast global network of servers and data centers, this partnership will enable content providers to reach audiences across the globe with low latency and high reliability.
   
   
3. Scalability and Reliability: CacheFly and Streaming Media Hosting are committed to providing scalable, reliable, and secure solutions that meet the growing demands of the streaming industry.

Commenting on this groundbreaking partnership, David Sanchez, CEO of Streaming Media Hosting added, “The partnership with CacheFly enhances our capability to provide premium video hosting services. CacheFly's renowned global CDN platform ensures that our clients enjoy not just high-quality video content but also the speed and efficiency that modern audiences demand.”

The partnership between CacheFly and Streaming Media Hosting is poised to redefine industry standards by delivering unparalleled efficiency, reliability, and quality in video streaming and content delivery.

The combined expertise will empower content creators and broadcasters to deliver content faster and more efficiently than ever before, while offering a wide range of monetization options to suit their business models.

With a strong commitment to customer satisfaction and technological advancement, CacheFly and Streaming Media Hosting are leading the way in providing cutting-edge solutions that are essential in today’s digital world, where speed, quality, and reliability are imperative for success.

Global Identity Verification Platform adds key new customers including Frasers Group and Lufthansa, wins multiple industry innovation awards, joins MACH Alliance, and continues international expansion in the new year.

SheerID, the global leader in identity verification for commerce, is celebrating record-breaking revenue growth of 273% in EMEA, signing significant new customers, building new partnerships, and winning multiple industry awards, as it heads into another period of increased momentum in 2024. 

“2023 was a banner year for SheerID, and we’re just getting started,” said Francois Rychlewski, VP Sales, EMEA, SheerID. “In 2024, we plan to double down on our efforts to serve clients in additional EMEA markets. We’re also excited about our recent expansion in several industries like fashion, grocery, and airlines, to name a few, and we look forward to continued growth in multiple new sectors.”

EMEA Momentum Highlights

Customers

In 2023, SheerID added large European customers such as Frasers Group and Lufthansa.

Frasers Group

In October, Frasers Group - a collection of some of the world’s most iconic brands, including Sports Direct, House of Fraser, Flannels, Jack Wills, USC, and Cruise - began partnering with SheerID to provide exclusive offers to students.

“We’re excited to partner with SheerID to provide exclusive offers to students,” said Ross Pepper, Head of Performance Marketing at Frasers Group. “Students are working hard to complete their education and build a future for themselves, and we want to make that a little easier for them while growing our student base. SheerID has been incredible to work with and we’re looking forward to continued growth in the student sector.”

Lufthansa

In June, German Airline Lufthansa also began working with SheerID to grow its student market.

“Right now we’re specifically focusing on students,” said Matthew Donaldson, Digital Sales Manager, Asia Pacific, of Lufthansa. “SheerID has helped us provide a competitive offer that students often share with their peers which allows us to grow our student market while ensuring that only students redeem these offers.”

To access these exclusive offers, students must verify their eligibility through SheerID, the identity verification platform used by hundreds of leading brands to launch exclusive gated offers for students, teachers, healthcare professionals, military members, first responders, seniors, and more in multiple countries. Online verification is instant and once completed, eligible students can take advantage of the savings.

Partners

MACH Alliance

In May, SheerID officially became a member of the MACH Alliance, an international, not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems. SheerID was accepted into the MACH Alliance because its platform meets the needs of developers who are using MACH principles to build composable digital experience ecosystems that are agile, easy to integrate, and allow for ongoing updates to meet changing consumer expectations and business needs.

Awards

SheerID was shortlisted and won several awards in 2023, including:

• A Silver Award at the Ecommerce Awards London 2023 in the category Best Use of Personalisation
• A Campaign Convrt Award celebrating innovation in retail within the Customer Experience Initiative category due to its work with customer, ASICS.
• A Shortlist for the Ecommerce Awards London 2023 in the category Best Crossborder Campaign.
• A Shortlist for the UK Ecommerce Awards 2023 in the category Ecommerce Software or Extension of the Year.
• A Shortlist for the EU Ecommerce Award 2023 in the category Ecommerce Software or Extension of the Year for its work with customer Back Market.

The SheerID Verification Platform allows brands of all sizes to easily build high-converting exclusive gated offers for valuable consumer communities around the world. Brands can build an offer for multiple communities in 34 languages – the most comprehensive solution in the industry – and launch offers for students, teachers, healthcare professionals, military members, first responders, seniors, and more in multiple countries. 

Pipedrive, the easy and effective sales CRM for small businesses, has appointed Marc Waxman as VP of Demand Growth. With vast B2B and B2C demand growth experience, Waxman will lead Pipedrive’s paid and organic marketing teams and will be responsible for the development and execution of driving growth strategies, bringing more quality sign-ups at a good return on marketing investments and enhancing their conversion into strong new paying customers.

“Marc joins Pipedrive at an exciting time in our journey as Pipedrive continues to grow globally. He brings on board B2B and B2C demand growth experience and has built his through-the-funnel paid and organic advertising tool kit across a number of industries known to be right on the latest demand growth trends. I’m excited to have him on the team as his impressive background in amplifying market presence and global growth will help fuel Pipedrive’s transformative impact on driving small business growth,” said Heidrun Luyt, CMO at Pipedrive.

“What excites me most about joining Pipedrive is the opportunity to bring my brand of accountable and innovative marketing techniques to a business that looks primed to explode over the next few years. I love to identify new approaches, new channels, different ways of thinking and I particularly love working with passionate people who are challenging and happy to be challenged. I’m intrigued by the opportunity to join an already stellar team to unlock new opportunities and reach new heights,” said Marc Waxman, VP of Demand Growth at Pipedrive.

As VP of Demand Growth, Waxman will play a pivotal role in driving the strategic direction of Pipedrive’s paid and organic marketing teams. With a strong emphasis on customer, team and data, he has a highly creative approach to applying the demand growth toolbox to amplify the impact of marketing strategies and efforts. Besides technical skills, Waxman sets a high focus on collaboration and mentorship.

Waxman’s career stretches over different B2B and B2C demand growth roles across industries, including gaming, travel, tech, and media, with brands such as Ladbrokes, Lastminute.com, Telegraph Media Group, and Rakuten. He spent the last 5 years at B2B SaaS business GoCardless, making him well-trained and knowledgeable in the SMB space.

CMP enables enterprises to prove global compliance, deliver cross-domain integrations that honor user privacy preferences at scale 

Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, announced the launch of Cross-Domain Consent. This solution is the first that offers legitimate cross-domain consent sharing at root domain level across completely unique domains so only one banner needs to be shown per user to hit the market.

Oftentimes, global brands use multiple root domains within the same user journey – such as a checkout page, a login page or a third-party vendor – which disrupts the buyer experience. When a consent banner pops up on each new domain, users could be met with up to 3+ cookie banners in just one transaction. And when customers are forced to deal with multiple cookie banners through their user experience coupled with privacy browsers deleting stored preferences, it often leads to consent fatigue in the buyer journey, especially as 57% of Americans don't fully understand cookies*.  

This is where Cross-Domain Consent comes in. The product was designed to provide global brands with a competitive advantage by ensuring the buyer journey is both compliant and uninterrupted by multiple banners. Other provider solutions have only been able to provide this service on a subdomain level, but Cassie's Cross-Domain Consent does it on an individual root domain level.  

"Cassie is committed to delivering compliant consent solutions for global businesses without compromise," said Nicky Watson, Chief Architect and Founder of Cassie. "We actively review our product offering by listening to the market and the needs of our customers to ensure they are provided with a solution that will evolve and become more powerful to meet the needs of data privacy."  

Additionally, global enterprises are currently struggling with bloated tech stacks across every area of the business - including sales, marketing, service and call center teams - each of which collects a high volume of consent data. This creates inconsistencies and lack of visibility internally, as well as poor user experiences. And with constantly evolving global data privacy regulations, businesses risk exorbitant fines and reputational damage if they fail to demonstrate compliance – especially when transacting globally, where legislation requires different approaches.

"Cassie has the strongest enterprise-level cookie solution in the market able to handle millions of data sets and consent preferences in real time," said Glenn Jackson, CEO of Cassie. "We are proud to bring to market a new solution that will fulfill the needs of customers inquiring about how to solve the problem of going through the consent process repeatedly by streamlining the user journey."