Seasoned finance and operations leader to spearhead growth strategies and financial planning & analysis

UserTesting, a SaaS leader in experience research and insights, announced the appointment of Mark Chamberlain as Chief Financial Officer (CFO). Mark, an esteemed veteran in the software industry, brings over two decades of specialized experience in finance and operations. His impressive track record is marked by significant achievements in senior executive roles, especially in companies bolstered by private equity. 

Prior to joining UserTesting, Mark served as CFO of Litera, where he played a pivotal role in reinforcing the firm’s financial foundations and expertly managed all facets of accounting, finance, and legal operations. He has a track record of guiding companies through periods of accelerated growth and has navigated several successful exits. He has previously held key executive leadership roles in finance and operations at companies such as Ivanti, Novell and Corda Technologies (now Domo). Mark has an MBA from the University of Illinois at Urbana-Champaign and a bachelor’s degree in international relations from Brigham Young University.

“We are thrilled to welcome Mark Chamberlain to our team at UserTesting. His extensive experience and proven track record in guiding companies through growth and change make him the ideal person to lead our financial strategy,” said Andy MacMillan, CEO of UserTesting. “Mark’s strategic vision and financial acumen will be invaluable as we continue to scale our business and deliver outstanding value to our customers and stakeholders.”

“I am excited to join UserTesting, a company that is at the forefront of digital transformation–and reshaping how companies build products and experiences with and for their customers,” said Mark Chamberlain, CFO of UserTesting. “I look forward to contributing to UserTesting’s growth story and working alongside a talented team to drive financial strategies that enhance our market leadership and foster innovative solutions.”

DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with DISH Media that allows SLING TV to tap into PubMatic’s supply path optimization partnerships to access premium demand via private marketplace deals.

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content. According to Insider Intelligence, virtual multichannel video programming distributor (vMVPD) viewership is expected to rise by over 40% since 2020, reaching 42 million U.S. viewers in 2024, while traditional pay TV viewership declined by more than 30% over the same period. To enable brands to best engage this growing audience, DISH Media will pass valuable content signals in the bid stream, such as genre or network, enabling advertisers to improve targeting and campaign ROI.

The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform. This is another avenue for advertisers to access premium ad inventory on SLING from a leading sell-side technology provider, including high-quality content and desirable audience segments that are often exclusive or restricted to select advertisers.

"We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers,” said Andrew Tint, head of programmatic partnerships, DISH Media. “Transparency remains a core focus, and in this pursuit, we are excited to announce PubMatic as our newest partner. With an extended SSP footprint, we are providing buyers with unparalleled flexibility, empowering them to make purchasing decisions that align seamlessly with their strategic goals.”

Brad Stockton, senior vice president of video innovation at dentsu added, “DISH Media and PubMatic’s partnership will create more opportunities for advertisers to be in front of the right audiences during major seasonal advertising periods while accessing valuable targeting signals to improve ROI. We are excited to be partnering with them to bring more innovative solutions to clients and build on our advertising supply chain.”

PubMatic’s buyers will now have access to premium programming on SLING, plus a diverse range of live sports content with channels like ESPN, NFL Network, FS1, TBS and TNT. Major global sporting events including the Paris Summer Olympic Games and Copa America in the U.S., will account for a significant boost in ad spending in 2024. In search of performance amidst ongoing structural changes to the digital ad market, advertisers are expected to look towards programmatic CTV that combines the precision targeting of digital with the prestige user engagement of traditional TV.

“This year is shaping up to be a monumental year for CTV advertising as targeting signals disappear from other digital channels and the political season drives increased live TV viewership,” said Nicole Scaglione, VP, CTV/OTT and Online Video at PubMatic. “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”

The enhancement empowers brands and advertisers with aggregated and scaled viewership insights

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus. As streaming services continue to gain traction, a new partnership with PeerLogix, Inc. – the audience discovery platform recognized as the standard in tracking over-the-top (“OTT”) data across smart TV, desktop and mobile – further enables brands and advertisers leveraging Nexxen’s platform to reach as many as 50 million households, empowering them to effectively target a unified TV audience.

Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments enhance Nexxen’s TV Intelligence solution – an expansive dataset inclusive of Set-Top Box (“STB”), Automatic Content Recognition (“ACR”) and cross-screen panel data – so advertisers can craft and reach personalized audiences based on a variety of factors, such as genre or viewing habits.

"The integration of PeerLogix's data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights," said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen. "We're thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape."

“Our partnership with Nexxen represents a significant advancement in the evolution of advertising to streaming audiences, introducing a more holistic approach in today's complex media landscape by uniting PeerLogix's robust viewership data with Nexxen's market-leading platform," said William Gorfein, Chief Executive Officer at PeerLogix. "This strategic partnership is a pivotal step forward which offers clients unparalleled insights and enhanced precision in the targeting of streaming audiences, bridging the gap between linear and streaming channels via the Nexxen platform to engage diverse television audiences.”

Yellowbrick Chosen for Unrivaled Price-Performance, Scalability, Flexibility, and Rapid Analytics.

Yellowbrick Data, the leading Kubernetes-native data warehouse for private clouds, announced that Ushur, the leader in AI-powered Customer Experience Automation™ (CXA), has selected the Yellowbrick Cloud Data Warehouse to underpin their award-winning CXA platform. 

Customer experience automation harnesses technology to enhance business-customer interactions and drive productivity. Ushur's unique AI and comprehensive customer behavior analytics empower leading brands, including Irish Life, Unum, Cigna, and Aflac, to cultivate stronger customer relationships across all touchpoints and adapt to changing customer needs. As Ushur CXA gains rapid adoption, the demand for more data, intricate analytics, increased concurrency, and faster response times grows. To meet these demands, Ushur has selected the Yellowbrick Data Warehouse for its price-performance, scalability in addressing expanding data volumes, and rapid analytics capabilities. As a result, Yellowbrick will offload MongoDB and Sisense for analytics and compute.

Henry Peter, CTO and Co-Founder of Ushur: “AI and analytics are core to Ushur CXA. The promise of improved, expedited, and cost-efficient data analysis translates to better outcomes for our clients, which drives platform adoption. CXA thrives on a high-performance and dependable engine, and we were genuinely impressed by Yellowbrick Data's ability to deliver this capability at a price point that perfectly aligns with our ambitious goals.”

Neil Carson, CEO and Co-Founder of Yellowbrick Data: “Ushur provides business-critical services across high-contact industries like insurance, logistics, and financial services. We are excited to be the foundational data platform for a company setting the bar for customer experience management.”

Meltwater, a leading global provider of media, social, and consumer intelligence, today announced the launch of a market-making collaboration with Microsoft. Microsoft has signed with Meltwater as a provider of media, social, and consumer intelligence on a global scale. In turn, Microsoft will work with Meltwater to deliver an integrated communications insights solution, harnessing the capabilities of Meltwater's leading listening tools alongside Microsoft’s technology stack, including Microsoft Azure, Microsoft 365, and Microsoft Teams. This solution will combine Microsoft’s advanced AI services with user-centric design to redefine the customer experience by turning data into dialogue, enabling better collaboration and quick action on business-critical news, market shifts, trends, and competitive intelligence. Meltwater also agreed to a multi-year commitment to make Microsoft Azure its preferred cloud platform for future Microsoft customer deployments.

In the era of AI, organizations need easy-to-use solutions that enable them to be more productive, more efficient, and more creative. Meltwater is taking its world-class data set and building on Microsoft’s industry-leading AI technologies to unlock data-driven insights and power better decision making. Together, they will develop a new generative AI-powered offering, with customer value at the center to solve critical customer challenges—faster.

The new solution will allow enterprise users of Copilot for Microsoft 365 and Microsoft Teams who are Meltwater customers to engage conversationally with Meltwater's global data set, providing easy access to real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking. This means that the right insight is not just a simple request away, but also presented in an easy-to-action, accessible way that drives strategic decisions, integrated directly inside of Teams. This builds on Meltwater’s existing integration with Teams, which is already bringing value to more than 1500 Meltwater customers with seamless delivery of AI-powered alerts right into Teams.

“By harnessing the power of Microsoft’s technology stack and AI capabilities, we're pushing the boundaries of our existing integration further, allowing users to interact with Meltwater’s analytics tools through intuitive dialogue, asking questions and receiving insights as if they were conversing with a data-savvy colleague. Our aim is to transform the way insights are accessed and actioned, embedding Meltwater's deep listening capabilities into the daily rhythm of business communications,” added John Box, CEO of Meltwater.

With this collaboration, Meltwater becomes a global provider of Microsoft’s media, social and consumer intelligence needs, enabling the Microsoft Communications organization and its internal stakeholders to access real-time insights across teams and geographies. “Our goal is to reinvent Communications using AI. We wanted to work with a partner that could help us deliver deeper insights using Microsoft’s AI technology in the place where our teams get their work done with Copilot for Microsoft 365 and Microsoft Teams. Meltwater’s leading technology and intuitive platform made them the best partner to help us build a solution that goes beyond hindsight reporting, delivering real time and AI-powered predictive insights.” said Steve Clayton, Vice President of Communications Strategy at Microsoft.

Meltwater will also be featured in the Azure Marketplace for all Microsoft customers to easily deploy Meltwater solutions, unlocking the power of the company’s deep data insights and coupled with the trusted Azure cloud platform. Meltwater will also participate in the Microsoft ISV Co-Sell Partner Program. “Meltwater is extremely excited to begin this powerful partnership with Microsoft, where the real winners will be our joint customers, who have access to market leading solutions run on the leading cloud platform,” said Doug Balut, SVP of Global Alliances and Partnerships at Meltwater.

Regaining access to MediaMath's data management products empowers AdLib's clients with advanced first-party audience segmentation capabilities, unlocking the potential for precise and targeted marketing strategies tailored to the unique preferences of their customer base.

AdLib, a leading advertising software company providing agencies and brands with the most easy-to-use DSP solutions and services, today announced its full integration with Infillion's robust portfolio, including the MediaMath DSP. Now, AdLib's customers will have seamless access to coveted CTV and Mobile inventories and greater opportunities to engage diverse audiences across the digital landscape.

The news follows Infillion's acquisition of MediaMath earlier this year.

"We are excited to regain access to MediaMath's premium data management products and advanced first-party audience segmentation," said Mike Hauptman, AdLib Founder and CEO. "Integration with Infillion helps us scale AdLib across diverse tech mediums, underscoring our commitment to meeting our customers where they are. This will further our mission to enable any company to make informed decisions, optimize operations, and create tailored experiences that resonate with the dynamic patterns of their audience."

Infillion's interactive creative units, seamlessly integrated into premium platforms across desktop, mobile, and connected TV (CTV), adds a dynamic layer to brand engagement. Leveraging the power of targeted advertising on high-profile channels, this innovative approach captures attention and cultivates meaningful connections with the audience, amplifying the impact of the brand message in the ever-evolving landscape of connected television. Overcoming historical cost barriers, agencies and advertisers of all sizes can now seamlessly access premium inventory. Coupled with AdLib's unique pay-as-you-go business model, this integration provides a gateway to a robust DSP strategy, ensuring a dynamic and cost-effective approach for agencies looking to elevate their advertising game.

"The acquisition of MediaMath's assets and IP was not just about acquiring a DSP; it was a strategic move to bring unprecedented scale and reach to our advanced media buying platform, award-winning creative, and first-party proprietary targeting," said Rob Emrich, founder and executive chair of Infillion. "This acquisition allows us to extend our innovative solutions beyond our traditional offerings. AdLib's integration with the new MediaMath and the Infillion platform will be a game changer for the mid-market agencies looking to compete with the larger players."

Regaining access to MediaMath's data management products empowers AdLib's clients with advanced first-party audience segmentation capabilities, unlocking the potential for precise and targeted marketing strategies tailored to the unique preferences of their customer base.

Following ActiveCampaign's acquisition of Onesend, an integrated platform is now available to give franchise and multi-location businesses total control of their marketing

ActiveCampaign, the must-have platform for intelligent marketing automation, is launching ActiveCampaign HQ tomorrow at the International Franchise Association's annual convention in Phoenix.

ActiveCampaign HQ is a platform specifically designed for franchise and multi-location businesses, addressing the challenges they face when rolling out marketing at scale, such as sharing consistent messaging and branding across their locations, while also giving these locations the flexibility to personalize their content and images.

ActiveCampaign HQ is uniquely positioned to help owners, franchisees, and marketing teams connect the dots and understand the overall campaign and individual location performance in seconds.

"Ensuring consistent marketing across multiple locations is tough, often leading to fragmented or irrelevant campaigns. We understand how time consuming and expensive it is to manually sync everything across your regional operations," said Jason VandeBoom, founder and CEO of ActiveCampaign. "ActiveCampaign HQ was designed specifically to help these brands save thousands of dollars each month and improve their marketing by bringing all their locations into one platform, giving them scalable control."

ActiveCampaign HQ helps multi-location brands and franchises manage intelligent marketing automation efforts across hundreds of locations, all from a single dashboard. With ActiveCampaign HQ, brands can:

• Create, distribute, and send personalized and localized email marketing and SMS campaigns across multiple customer bases all at once.
• Maintain brand integrity across all marketing automation efforts at the corporate and local levels by syncing all brand templates from the HQ account to local ActiveCampaign accounts.
• Cut down on the time, resources, and risks associated with manual communication testing. The ActiveCampaign HQ automated testing process makes sure brands are ready to hit send, so they can guarantee the right content reaches the right person, no matter who they are or where they're located.

ActiveCampaign HQ also integrates with other business tools to manage even more from one, centralized platform, including Square, Salesforce, Facebook, Google Ads, and Shopify.

• Gathr - the data-to-outcome platform, will soon make important announcements to streamline Gen AI journeys for businesses

• With new Gen AI capabilities, Gathr will strengthen its presence in the data and AI market

Gathr Data Inc. today unveiled its plan to formally launch a set of Generative AI (Gen AI) capabilities, that will significantly expand the scope and depth of its data to outcome platform and strengthen its claim as a powerhouse in the data and AI space.

As a data-to-outcome platform, Gathr serves leading global enterprises. The upcoming launch will significantly strengthen Gathr's existing data engineering clients, many of whom have shown interest in building Gen AI-powered solutions. Additionally, Gathr aims to break the status quo in the fragmented market of Gen AI tools, offering a simpler, unified approach to building Gen AI solutions.

"As CXOs in various industries strive to stay competitive, the adoption of Gen AI has become a top priority for them. Businesses' focus has shifted significantly towards leveraging Gen AI to enhance customer experiences and streamline operations. While organizations are keen on embracing this technology, yet they don't have the necessary expertise. Hence the demand for ready-to-use Gen AI platforms and infrastructure solutions has surged. We are already talking to many industry leaders, who are upbeat about harnessing Gen AI to simplify and optimize data-driven workflows, as well as launch new innovative solutions. At the same time, they are grappling with concerns such as IP and data security, compliances, cost and performance issues, responsible and ethical usage, among others. In the coming days, we will make some important announcements on how we plan to address most of these challenges, and make Gen AI more accessible to startups and enterprises, alike," said Gathr's CEO, P.C. Kiran. 

For the uninitiated, Gathr offers a unique data-to-outcome platform that helps enterprises handle real-time and batch data at petabyte scales and derive actionable insights for operational and strategic decision-making.