Only 25% of data professionals believe their organization's strategic decisions are data-driven 

Semarchy, a master data management (MDM) and data integration leader, today announced the launch of its Data Intelligence solution, designed to collaboratively govern and improve data from assets to initiatives with activated metadata. A natural extension of MDM, Data Intelligence is the next evolution for organizations seeking to understand the entire lineage of their data — where it is coming from and who has access to it.

"Data governance has always been about control, mandates and compliance, but data intelligence is about empowerment," said Hervé Chapron, Chief Executive Officer. "With this solution, organizations can collaboratively enable, measure and improve data assets to deliver business value, which we see as a major pain point for business leaders interfacing with data today."

Semarchy recently surveyed 155 enterprise data professionals about the role data analytics plays in their organization's business strategy and how they value data intelligence.

Alarmingly, only 25% of respondents believe their organization's strategic decisions are data-driven. Respondents cited the following as key reasons they cannot leverage data intelligence today:

• Overwhelming volumes of organizational data.
• Friction capturing insights.
• Lack of a single source of truth.
• Data accuracy and quality concerns.

"Many organizations don't have the talent or expertise in-house to dig through the data and manually pull out key insights. With our data intelligence solution, we help organizations eliminate these challenges by enabling faster decision-making, increased security and better data quality," said Chapron.

"Knowledge about where, how, and when to leverage clean, correct, contextual, and mastered data is a core tenet of a strong data culture in digital business, requiring intelligence about data and collaboration among data workers," said Stewart Bond, vice president of Data Intelligence and Integration software research at IDC. "Semarchy's new Data Intelligence solution's focus on simplicity and intuitive user experiences is key to accelerating adoption and fostering collaboration between business and IT, ensuring that everyone in the company is better equipped to access and leverage data effectively."

The company also unveiled its GenAI Enrichers plugins, which offer simple, native integration in xDM for hosted LLM models. With simple API key activation, customers gain immediate access to GenAI capabilities to enrich master data, with support for customized data-driven prompts and structured output. Targeted services include OpenAI, Azure OpenAI, Google AI, Amazon Bedrock and Mistral.

New Integration Proves to Disrupt the Website Personalization Space

Today, leading AI experience optimization and personalization platform, Intellimize, is excited to announce its integration with HubSpot, a leading customer relationship management (CRM) platform. This collaboration aims to empower businesses with unparalleled capabilities to enhance targeting precision, showcase dynamic content, create personalized experiences, and gain deeper insights into website visitor interactions. 

With the integration, customers of both platforms can unlock enhanced targeting capabilities by leveraging key data types as audiences to target on their websites. The integration allows businesses to deliver a more compelling and personalized buyer experience, enabling brands to meet buyers where they are in their journey, improving engagement and conversion rates.

"We are particularly proud of this latest integration, we understand that many businesses leverage HubSpot to maintain and grow their marketing campaigns. Empowering customers to use their existing HubSpot data to build and grow their marketing campaigns is going to be a key differentiator in 2024 and beyond, and allow brands to drive impressive results." - Guy Yalif, CEO and Co-founder, Intellimize

Coupled with the enhanced targeting and data enrichment capabilities, users of both platforms are empowered to build custom landing pages showcasing dynamic content values for any critical target accounts. This unlocks one-to-one personalization for high-value prospects, accelerating pipeline growth and revenue and ensuring brands can close more business at a higher velocity with fewer resources.

"We're so excited to be able to personalize using HubSpot data. It's another way that Intellimize helps us put our best foot forward for each company and contact who visits our website." - Vincent Perrone, Senior Manager, Performance Marketing, Industrious

Brightcove’s web-based video editor helps marketers edit and distribute content across all devices and platforms, accelerating the video management and publishing workflow

Brightcove, the world’s most trusted streaming technology company, announced today it has added web-based video editing capabilities to its Emmy Award-winning streaming technology platform. The new core functionality will add easy-to-use editing that accelerates their video creation, management, and publishing workflows. 

Designed to serve the needs of publishers, marketing, social media, HR, and communications professionals, the editing functionality is intuitively designed for anyone to use, ensuring all users can leverage its full potential, regardless of their level of video expertise.

“In today’s rapid-paced content environment, rich but accessible video editing tools are essential for teams to create and curate high-quality content,” said Scott Levine, Chief Product Officer at Brightcove. “Brightcove’s in-platform editing functionality eases the video content creation process for teams who want to publish high-quality videos quickly. Our goal is to make Brightcove a one-stop shop for all of our customers’ video marketing and communications needs.”

Brightcove’s web-based video editor allows customers to create content from start to finish within the streaming platform. Included in Brightcove’s Marketing Studio and Communications Studio solutions, this new feature will help customers:

• Create "snackable" content from longer videos: Repurpose existing video content by editing recordings into clips, highlight reels, or condensed versions for specific audiences. Users can trim and cut sections within larger videos or merge points to create new clips, reels, or highlights, perfect for sharing on social media or other platforms. They can also add graphics, logos, music, artwork and other creative elements.
• Package Employee-Generated Content: Users can source and edit recordings from employees or other contributors into a finalized video to publish internally or externally.
• Develop Promotional Video Content: Edit video content with customizable templates for promotions, campaign purposes, and personalized content. Users can also create their own company templates for efficient and quick content creation.
• Edit video for various channels: Edit or crop brand-ready content to distribute to different channels for broader reach while meeting requirements for specific aspect ratios, including vertical videos.

Data360, Inc. announces a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs) for programmatic advertising activation.

The partnership between Data360 and IQM brings to market best-in-class HCP data mapped to digital identifiers with direct integration into a DSP platform for unmatched accuracy and seamless programmatic activation and campaign targeting.

This partnership allows healthcare marketers to:

• Abolish the belief that audience reach is limited to the traditional marketplace proffer of only 1.7 million physicians.
• Significantly increase the quality of audience targeting by now pinpointing the ideal campaign audience with precision, and so maximize reach and impact.
• Reach medical specialties previously unavailable, including Pharmacists, Optometrists, Nurses, Oncology Nurses, and Respiratory Therapists.
• Fuel campaigns more effectively by creating custom HCP segments based on intent-based search data layered with NPI Identity.

"We are excited for this partnership because now marketers can reach more healthcare professionals than ever before with any other DSP," says James J. Miller, President & CEO, Data360, Inc. "Data360 has a dataset of 7.7 million physicians and HCPs that has unmatched volume of personal emails, IP addresses, and mobile IDs. Combine that depth and quality of identity with IQM's industry-specific DSP platform and we give marketers unprecedented reach to significantly expand audience engagement and omnichannel effectiveness."

"Our goal is to provide advertisers in the most nuanced and restrictive verticals the ability to reach and connect with their audiences everywhere they consume content," says Kris Qiu, Chief Executive Officer, IQM Corporation. "Our recent partnership with Data360 helps us achieve this goal by giving healthcare advertisers access to robust NPI data across all specialties."

While other platforms have ingested NPI data in the past, they were limited to a smaller data universe for reach and measurement. Now that Data360 has partnered with IQM, it's possible to activate on and measure performance on 7.7 million NPI engagements and across all specialties. "The audience targeting and insight now achievable is incredibly valuable," explains Miller. "For example, a campaign can reach pharmacists who are actively searching vaccine information online and then report on relevant physician level data."

BigID, the category-leading data security and compliance vendor for the cloud and hybrid cloud, announced a pioneering patent for a technology that dramatically enhances the process of data cleansing, curation, and cataloging for AI - receiving the first of its kind patent to automatically identify similar, duplicate, and redundant data based on dynamic document clustering and keyword extraction.

Enterprises today are buried in volumes of data, much of which are repetitive or irrelevant, complicating analysis and skewing AI results. Due to the enormous size and complexity of typical enterprise file shares, organizations often struggle to know what data they have, and accumulate massive amounts of similar, duplicate, and redundant data that can cause problems in analysis, distort results, and cause data distortion and inaccurate results when using AI.

BigID automatically pinpoints similar, duplicate, and redundant data: not only streamlining data management and improving security but also paving the way for more precise and secure AI use by:

• Automatically finding, curating, and cataloging similar datasets
• Improving data hygiene for more accurate data analytics and AI implementation.
• Simplifying the curation of similar and duplicate data for AI training.
• Accelerating data profiling and improving data quality for more accurate and more secure AI use cases, resulting in more accurate AI outcomes.
• Tackling redundant, obsolete, and trivial data automatically.
• Reducing the attack surface and minimizing data storage costs.
• Aiding compliance and accelerating cloud migrations with cleaner data.

In the face of cookie deprecation and measurement challenges, Crealytics has just launched the next evolution of the iCLV Measurement Platform. For eCommerce teams who are tired of spotty customer journey tracking and dubious attribution, the platform calibrates media mix modeling and multi-touch attribution with geo-based incrementality tests, to help marketers measure the true impact of their media investment. 

Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today. ICLV combines incrementality testing, marketing mix modeling, and multi-touch attribution to deliver accurate, privacy-compliant media performance insights.

In an era where cookies are being phased out and traditional measurement approaches are increasingly unreliable, the iCLV platform enables retailers to activate first-party data to optimize ad bidding, allocate media budgets, and understand the true sales impact of their marketing efforts - all within a single integrated solution.

"Retailers have been flying blind when it comes to measuring the effectiveness of their paid media," said Andreas Reiffen, Founder and CEO of Crealytics. "With the iCLV Measurement Platform, we offer a clear line of sight into which marketing activities are truly driving incremental sales, so they can stop wasting ad dollars and start investing in the right channels, tactics, and customer acquisition approaches."

To overcome the flaws of legacy attribution models, the iCLV platform leverages advanced techniques like geo-based incrementality testing to isolate the causal impact of marketing efforts. Its marketing mix models and multi-touch attribution models are calibrated with real-world incrementality data, rather than assumptions.

"The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product. Triangulating these measurement techniques is the gold standard of future-proof marketing measurement and will help businesses better understand the impact of their media investment," said Andrew Covato, Founder Growth by Science. Formerly at Snap, Netflix, Meta, Google.

"The future of marketing analytics is about combining multiple measurement methodologies into a unified, omnichannel view," said Sarah Richter, Director of Measurement Solutions at Crealytics. "With the iCLV platform, we're empowering retailers to see the full picture of their marketing performance, from incrementality tests on the ground up to top-line business results. No more relying on Frankenstein solutions - our integrated platform is a single source of marketing truth."

Key benefits of the iCLV Measurement Platform include:

• iLift: Understand true sales lift through geo-based incrementality tests
• iMMM: Cross-channel insights via incrementality-calibrated marketing mix models
• iMTA: Granular multi-touch attribution powered by incrementality tests
• iActivate: Privacy-safe activation of CRM data to improve algorithmic media buying
• Built for the cookieless world, with no reliance on third-party tracking pixels

The platform has already helped leading retailers boost returns on ad spend through more accurate measurement and optimization.

The "Adobe for Web3" makes building dApps accessible to a wide range of developers, not just those who have expertise with the entire blockchain stack

Cosmology, the tech suite that enables developers to build Web3 apps in the Cosmos ecosystem, has closed its $5M seed round, co-led by Galileo and Lemniscap with participation from Dispersion, Hashkey, Tuesday Capital, the Osmosis Foundation, Chorus One, Informal Systems, and angels including Kevin Lin, Zaki Manian, Leland Lee, and Ethan Beard. As an official part of the Interchain Stack, Cosmology empowers over 2,000 developers to build applications like dYdX, Osmosis, and Celestia. This funding allows Cosmology to support the growth of the interchain, and provide tools that make app development accessible without requiring deep technical blockchain knowledge. 

"Having spent nearly three decades at the intersection of design and technology, I see the potential of Web3 and the need to lower the barriers to development," said Dan Lynch, Founder of Cosmology. "Our mission is to empower a broad range of developers, driving innovation and the shift from Web2 to Web3. We achieve this by enabling builders to swiftly turn their ideas into launched applications, focusing on big-picture concepts rather than the low-level technical details of blockchain."

Cosmology's tools make the development of Web3 applications dramatically simpler for developers throughout the interchain and have been downloaded over 5 million times. They've created tools like Telescope, which generates easy-to-use TypeScript libraries for developers to access the functionality of Cosmos blockchains, and Cosmos Kit, a universal wallet adapter for quickly making apps that easily interact with Cosmos blockchains and wallets.

"Dan's work building developer tooling has led to huge growth in the number of applications being built in Cosmos," said Sunny Aggarwal, Founder of Osmosis. "Cosmology is making app development on the 100+ blockchains in the ecosystem a streamlined, elegant process."

Initially focused on front-end tools, Cosmology is now broadening its scope of services to offer a comprehensive full-stack environment for developers. The team now includes experts in key blockchain technologies like Tendermint, Cosmos SDK, and IBC Protocol, enhancing its suite's capabilities across the board. This expansion gives Cosmology extra bandwidth to support developers from design to deployment, covering everything from user interface design all the way to backend blockchain and smart contract tooling.

"Cosmology is the bedrock underlying everything being built right now in the Cosmos and Celestia ecosystems," said David Feiock, Managing Partner at Galileo. "As an integral part of building application-specific blockchains, Cosmology tools like Telescope materially reduce the complexities for developers allowing for much quicker innovation and iteration cycles, which will be an essential component of this next phase of growth in crypto."

Commenting on the announcement, Roderik van der Graaf, Founder of Lemniscap, said: "To date, the perceived complexity of Web3 has kept many Web2 developers from exploring novel use cases that would enhance their product offerings. Cosmology is playing a pivotal role in enabling developers to incorporate Web3 elements in their applications, while circumventing the steep Web3 learning curve. We're delighted to have co-led this funding round and look forward to supporting Dan and the team in executing a strong growth strategy in 2024 and beyond."

"Dan's experience building and exiting low-code platforms like Brandcast is invaluable in the Web3 space, where building applications can prove daunting," said Pat Gallagher, Managing Partner at Tuesday Capital. "Cosmology is democratizing the digital landscape for businesses and developers alike with an Adobe-style suite of products that lower the barrier to entry, so decentralized application development doesn't require the full-stack expertise that very few software engineers possess."

"In the early days of the internet, the concept of every business having its own website once seemed like a pipe dream. Today, we're at a similar point in time before the brink of a revolution with the Internet of Blockchains. Much like low and no-code platforms transformed Web2, making digital participation accessible to all businesses, I see a future where Web3 is equally open and user-friendly," said Dan Lynch.

As Cosmos becomes an increasingly interwoven mesh of blockchains, Cosmology is at the forefront of enabling developers to build interchain-native applications. This raise helps the team further build out the essential tooling that's making Cosmos one of the most attractive places to build in Web3 today.

Redefines Cross-Channel Engagement for Enterprise Consumer Brands

MessageGears, the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities. MessageGears is the only customer engagement platform on the market that connects natively to an enterprise brand’s internal data cloud. This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization – and that now fully extends to mobile push. 

“At MessageGears, we believe in pushing the boundaries of what's possible in customer engagement," said Roger Barnette, CEO of MessageGears. "Integrating our enhanced push solution with our direct data access is not just an advancement, it's a transformation. It gives brands unprecedented control over their data and offers marketing autonomy in how they use customer data for mobile and cross-channel messaging. Plus, with direct data access, brands will never pay to move, copy, or store behavioral event data. This is a testament to MessageGears' commitment to pioneering solutions that redefine the future of enterprise marketing.”

Key features include:

• Behavioral event data: Provide behavioral event data instantly back to the data warehouse for increased cost saving, speed, and richer personalization.
• Centralized marketing experience: Seamlessly manage and track campaigns across all channels, with advanced personalization and reusable templates, ensuring a streamlined and efficient marketing workflow.
• Code-free personalization: MessageGears’ platform enables marketers to create highly personalized content effortlessly, making sophisticated marketing accessible to everyone.
• Preview with real data: Visualize a campaign’s impact before launch with the real-data preview feature. Test and optimize content using actual customer data, ensuring messages are both relevant and effective.
• Effective content delivery: Deliver marketing messages smoothly and efficiently. MessageGears’ platform ensures high deliverability and engagement, powered by streamlined content creation and targeting capabilities.
• Clear campaign tracking: Gain insights with real-time, detailed campaign tracking. Access comprehensive metrics on engagement, delivery, and performance, enabling informed marketing decisions and strategic optimizations.
• Enhanced customer acquisition and engagement: Elevate customer acquisition strategies by identifying and engaging anonymous visitors. Progressively profile and convert these visitors into known customers, leveraging MessageGears’ sophisticated targeting capabilities.

“Large consumer brands are realizing that harnessing their first-party data at scale to drive contextual and personalized consumer experiences is the future of marketing,” added Barnette. “At MessageGears, we believe in partnership with our enterprise customers to ensure we deliver the most sophisticated marketing technology to drive greater revenue and engagement, control the privacy and security of data, and remove inefficient technologies from their incumbent stack.”

This innovative extension empowers mobile app developers and marketers to set up and manage all dynamic content and personalization logic through one user interface. This makes executing cross-channel campaigns easier and more effective than ever for big B2C organizations that are managing high volumes of data across multiple channels.