Homeowners ranked "online search & reviews" as the top ways they find home service providers 

Jobber, the leading provider of operations management software for home service businesses, today announced the launch of two Marketing Tools—Reviews and Campaigns—designed to help home service businesses in industries such as cleaning, contracting, landscaping, tree care, painting, HVAC, roofing, and more, grow simply by leveraging the power of their existing clients. Jobber extends its functionality beyond supporting the core workflow for these businesses, now allowing them to run key elements of their marketing like automating online review requests and running targeted email campaigns—all within Jobber."

"The online shopping experience has come to home service, with homeowners sourcing and comparing providers on Google the same way they do with physical products," said Sam Pillar, CEO & co-founder of Jobber. "Entrepreneurs are in a constant state of juggling time and financial resources to grow their businesses. Jobber Marketing Tools makes marketing foolproof for home service pros."

According to a recent Jobber survey of 500+ U.S. homeowners and renters responsible for making decisions on home services:

• When considering a home service business, 98% said it is important the business has recent reviews
• 70% of respondents will not seek a quote from a business with a rating of less than 4 stars
• 65% require a business to have more than 50 reviews to consider working with them

The home service category is a competitive marketplace and online reviews are critical to the decision-making of homeowners. With Jobber's new Reviews tool, service pros can stand out on Google and meet homeowners' high expectations by automating review requests to their preferred clients as a part of their existing Jobber workflow.

"A few years ago we lost all of our reviews because of an issue with Google; that was really hard, especially as a service business," said Paul Ricard, owner of Grill Tanks Plus based in Boynton Beach, FL. "Now, with Reviews embedded into our workflow in Jobber, we've been able to 10x the number of reviews! Clients are able to share how amazing our work truly is, which also boosts the morale of our team who love to see their hard work recognized. I would most definitely recommend Jobber Reviews."

"When I'm looking for services I Google providers near me to see their reviews, and I need to read ten or more recent ones with depth to them," said Joe H, homeowner in Rancho Cucamonga, California. "Customer service is such a big part of these services, so I'm looking for if they're approachable, friendly, and if I feel I can trust them before I decide to reach out."

According to Jobber's survey:

• Email is the #1 preferred channel for respondents to receive marketing communications from a home service business
• When it comes to topics for these communications, 92% of respondents expressed interest in receiving info related to promotions, new service offerings, and home maintenance tips and reminders

Home service businesses spend a significant amount of time and budget to build a strong customer base—yet staying top of mind and maximizing revenue with existing customers is often overlooked. Jobber's Campaigns tool makes it easy for service pros to create targeted, branded emails that re-engage their existing clients and promote their services. Businesses can send as many email campaigns as they need to as many (or as few) clients as desired.

"Jobber's Campaigns tool is easy to use because everything is formatted for you," said Jeff Parks, owner of Blooming Valley Landscaping based in Scottsdale, AZ. "I just changed a few lines and the email campaign was ready to go in minutes. I booked four jobs off my first campaign to fill a couple of gaps on my calendar. I definitely recommend Jobber Campaigns to other businesses—I guarantee there is work out there waiting for you!"

"In Vegas, air conditioners break all the time, so getting emails from service pros that remind me about offerings, products, and costs are really helpful," said Vincent G, a homeowner in Las Vegas, Nevada. "I like email because it's less invasive than text and phone calls and I'm not on social media very much."

Solution will bring unparalleled content transparency and program specific insights to streaming video across OTT and CTV – powered by DV’s AI technology.

DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. 

"Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We're excited to collaborate with NBCUniversal to introduce this revolutionary capability, boosting advertiser confidence and delivering unmatched transparency at the program level. With this expanded partnership, advertisers will be able to maximize brand equity protection and campaign performance across premium streaming media.”

With this partnership, advertisers will benefit from media quality measurement and additional insights at the show level. All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.

Expanded partnership benefits will include:

• Program Level Classifications Powered by AI: Leverage DV’s AI technology to classify show-level content in order to increase transparency and measure brand safety and suitability across devices, including CTV
• Comprehensive Streaming Insights: Analyze campaign performance using new metrics such as programming details, genre, ratings and much more. Detailed campaign reporting will be available in DV Pinnacle^Ⓡ, DV’s industry-leading, unified service and analytics platform
• Independent Measurement: Brands can rest assured that their ads are authenticated by an independent, third-party measurement provider. The solution will utilize DV's Video OmniTag technology and NBCUniversal's proprietary data clean room

"With the rise of streaming, it’s imperative that publishers provide brands with the data they need to be sure they’re running their media in environments that are both brand-safe and brand-suitable,” said Dominick Vangeli, SVP and General Manager, Advanced Advertising and Partnerships, NBCUniversal. “At NBCUniversal, we stand behind the safety and suitability of our content, and with this new partnership with DoubleVerify, we’ll be able to offer our advertising partners a new level of transparency against these metrics and more – down to the program level.”

Driven by advances in artificial intelligence, DV's innovative classification technology analyzes three key components:

• Visual Elements –– Objects and people, identified through Computer Vision (CV) models and Optical Character Recognition (OCR)
• Audio and Speech –– Video dialogue and music
• Text –– Metadata, captions, and transcriptions, classified using Natural Language Processing (NLP)

This detailed analysis ensures accurate platform and program-specific results.

"In an industry clamoring for more granular, data-driven insights, the DoubleVerify and NBCUniversal partnership answers the call,” said Ryan Eusanio, Senior Vice President, Video & Programmatic at Omnicom Media Group “The depth of data and transparency this collaboration offers enables us to provide next-level value to our clients, ensuring we can make smarter, more informed decisions on their behalf.”

DV and NBCUniversal are currently implementing the technical integration and anticipate the first phase of the solution to be available for advertisers this year.

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

The brand-new AI email writing assistant features an OpenAI-powered text generator built into the email drag-and-drop editor. With ready-to-use prompts and comprehensive text optimization options, GetResponse customers can quickly generate compelling copy tailored to their audience. This new tool generates and optimizes text in custom or predesigned email templates without having to switch between email creation and text optimization tools.  

According to GetResponse internal data, emails optimized with the AI email writing assistant showed a 7% increase in open rate and a 33% higher average click-through rate.

Abby Hehemann, Director of Product Marketing at GetResponse, comments on the launch: "With every new product release, we're driven to solve for our customers' needs and pain points. Through customer interviews and research, we uncovered that new email content creation was a particularly time-consuming element taking up a large mental load for email marketers of all experience levels. This past year we observed how AI can speed up and simplify content creation for our customers. Our latest releases, the AI campaign generator and AI email generator, have helped our customers cut down the average time spent creating an email or online campaign by over 85%. We decided to take another step forward and introduce this new tool so our customers can specifically strengthen their email copy within seconds, without leaving the email editor."

Addition of Play Install Referrer API makes it easier to distribute and measure cross-play games 

Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.

Developing and measuring the success of a cross-platform game has historically been challenging and resource-intensive. Google Play Games on PC enables Android game developers to publish their Android apps on the desktop web, providing immersive and seamless crossplay. Adjust's new integration now provides a highly sought-after measurement tool for marketers.

"The ascension of cross-device gaming — both the demand for it among players and its electrifying potential as a user acquisition channel — provides a massive opportunity for mobile gaming app developers," said Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust. "By taking advantage of Adjust's Android SDK integration with Google's Play Install Referrer API, developers can adjust their marketing tactics to broaden their apps' reach."

A recent survey revealed that a significant 71% of respondents in the US would download or purchase their favorite mobile game if it was offered as a PC or console game. This underscores the growing appetite among gamers for cross-platform gaming options, driving Adjust's commitment to delivering innovative and accessible solutions.

The direct integration of the Play Install Referrer API for Google Play Games on PC with Adjust unlocks numerous growth opportunities for gaming app developers, marketers and studios, offering seamless gaming across platforms and effective cross-platform measurement to drive ROI.

Adjust's robust PC | Console measurement solution unlocks cross-platform measurement for marketers, enabling them to reach users wherever they play and to scale their games effectively. By understanding the impact of marketing initiatives on PC and console, marketers can maximize budgets, explore new channels and optimize ROI.

"In a time when consumers engage with ads and cross-play our games on PC and mobile, we were looking for an attribution provider that goes across the board," said Robert Zhao, analytics and marketing, at Take Two Interactive Software, Inc. "Adjust's multi-platform measurement, superior reporting and innovative measurement tools for Google Play Games on PC allow us to streamline our campaign management and precisely monitor LTV for our games, irrespective of the platform."

Comm100 has acquired the Credit Union book of business from Atando Technologies, marking a strategic and significant milestone in Comm100's commitment to the Credit Union market.

Comm100, a leading provider of omnichannel customer engagement software, is thrilled to announce the acquisition of the Credit Union book of business from Atando Technologies. This strategic move not only marks a significant milestone in Comm100's growth journey, but also reaffirms its continuing commitment to the Credit Union market.

With this acquisition, Comm100 extends its portfolio within the financial services sector, leveraging its long-standing partnership with Atando Technologies. The consolidation includes a diverse range of credit unions, further demonstrating Comm100's investment in and dedication to the sector. Comm100 is committed to bringing additional resources, expertise, and leading omnichannel technology to meet and exceed the evolving needs of its Credit Union clients.

Clients of the acquired Credit Union book can look forward to enhanced support and an expanded suite of services from Comm100. Each client has been assigned a dedicated Account Manager and Customer Success Manager (CSM) to ensure a smooth transition and maintain the high standards of service excellence these clients have come to expect. The integration will also include continued regular reporting and personalized support to address any concerns.

"We are extremely excited to be acquiring Atando's Credit Union portfolio", explained Tony Sandhu, VP of Global Customer Success at Comm100. "We've been partners with Atando since 2019 and this is a great opportunity for us to deepen our direct expertise within the Credit Union market."

Previously a part of Monigle Inc., Beam will now go to market as its own entity, poised for explosive growth

Today, Monigle, the 52-year-old Denver-based branding agency, officially announced that Beam, the company’s SaaS brand management platform, will become a standalone company. 

Beam was originally created over 12 years ago as a solution for Monigle’s clients to deploy their brand assets. As it evolved over the ensuing dozen years, Beam became one of the world’s top brand enablement platforms providing myriad benefits, empowering marquee clients likes Salesforce, Peloton, Cigna, Optum, Aon, Schneider Electric, Stanford University Hospital, UC Health, S&P, and Deloitte, among many others, to enable their employees and other stakeholders to manifest their brands consistently and authentically.

“We’ve always taken great pride in what we built with Beam, and now it’s time to take it to the next level and enable the team to realize the full potential of this incredible organization. By allowing Beam to be a standalone company, Beam can seek outside investment, create new and unique partnerships, and build a next-generation platform, guided by some of the brightest minds in the community. We’ll maintain an investment in Beam’s success and look forward to continuing to partner with them on many client engagements,” said Gunnar Jacobs, Principal at Monigle.

Monigle will continue to play a role in Beam’s success, funding the company with an initial multimillion dollar investment to support Beam’s ongoing investment in services, technology, and people. In the past year, Beam has welcomed a significant number of new talent to the team.

Guiding Beam is CEO and Denver-based veteran tech executive Steve Foster. Foster was previously co-founder and chairman at Convercent (acquired by OneTrust), former president and CEO of the Colorado Technology Association, and current executive advisor at ForceMetrics, among many other notable roles.

“Joining Beam was a clear choice to me. This is a team that’s dedicated, motivated, and excited to grow quickly. Since day one, I could tell that Beam has got what it takes to propel the category forward. I’m appreciative for what Monigle has built over these past few years with Beam. I am excited to now build on that past success and grow Beam as its own independent software business, delivering even more value to our customers. Launching as a standalone company gives Beam the freedom to operate as a SaaS software provider, delivering faster growth, increased value, and more delighted customers,” said Foster.

The team at Beam currently has over 45 full-time employees and will maintain its Denver, Colorado headquarters. Beam expects to continue hiring in key positions over the next 12 months.

Recognized as a leader for its vision, innovation, and customer and partner ecosystem as organizations globally embrace privacy practices as a competitive advantage 

OneTrust, the market-defining leader for trust intelligence, today announced it has received a significant number of industry recognitions over the last six months for its OneTrust Privacy & Data Governance Cloud.

The OneTrust Privacy & Data Governance Cloud empowers security, marketing, and privacy teams to go beyond compliance, unlocking the full potential of their data to drive business value. By seamlessly discovering, precisely controlling, and proactively activating data, organizations ensure its responsible use across the board. This commitment to safeguarding personal data, exemplified by the world's most valuable and strongest brands, fosters trust among customers, employees, and stakeholders, thereby strengthening ethical data practices and fueling a culture of innovation. Amidst expanding regulatory frameworks, the imperative to build robust first-party datasets, and the ethical management of data-intensive AI models, data privacy becomes paramount. This convergence underscores the critical importance of prioritizing data privacy efforts to navigate today's data-centric landscape effectively. 

Highlights of industry recognition for the OneTrust Privacy & Data Governance Cloud include:

• Recognized as the "Market Leader" in the 2024 Data Governance Compass report from KuppingerCole Analyst AG¹ with the highest ratings across all product criteria, including Security, Functionality, Deployment, Interoperability, and Usability. Noting OneTrust's "enterprise scale solution capable of handling billions of data transfers" and "extensive connectivity and adaptability," the KuppingerCole Leadership Compass highlighted several key strengths the OneTrust Privacy and Data Governance Cloud delivers, including policy enforcement and remediation with data-level actions, agile development, and simplified "one-click" deployment on Amazon Web Services and Microsoft Azure. The report also highlighted integration options for the OneTrust DataGuidance research library, the world's largest regulatory research platform, to identify regulatory requirements and convert them into rules to automate compliance policies.
• Named a Leader in The Forrester Wave™: Privacy Management Software, Q4 2023.² The report evaluated the 11 most significant privacy management software providers, considering current offering, strategy, and market presence. OneTrust received the highest scores possible in 17 criteria, including Breadth of Software, Vision, Adoption, Support and Customer Service, Revenue, Number of Customers, Roadmap, Individual Consent, Third-Party Risk Management, Personal Data Classification, Partner Ecosystem, and Integration. The report also recognized OneTrust with the highest score in the Strategy category, noting, "OneTrust differentiates with an unrivaled vision for the future of privacy."
• Positioned as a Leader in the IDC MarketScape for Data Privacy Compliance Software 2023 Vendor Assessment.³ The report evaluated critical product success factors such as dynamic consent management, automated data discovery and classification, and advanced AI capabilities. OneTrust was recognized for the breadth of its platform and enterprise scale. The IDC MarketScape states that "OneTrust is a one-stop shop for data privacy compliance." Furthermore, OneTrust has been ranked #1 for 2022 market share in IDC's latest Worldwide Data Privacy Compliance Software Market Shares report⁴ titled, OneTrust Continues to Hold Its Large Lead Over the Market, making it the fourth consecutive year of market leadership.
• Named a Strong Performer in The Forrester Wave™: Data Governance Solutions, Q3 2023.⁵ The report evaluated the seven most significant providers, considering current offering, strategy, and market presence. "OneTrust offers an intuitive platform, an extensive global regulatory research database, and access to in-house researchers and experts who guide their clients through the ever-changing data regulation environment. The ability to discover and manage unstructured data as part of its core offering stands out," stated the report. OneTrust also received the highest scores possible in the Innovation, Vision, Policy Management, and Partner Ecosystem criteria.

"OneTrust was founded on the belief that data privacy builds trust and drives business value, and since then the company has helped thousands of businesses, big and small, automate their privacy programs. The case has never been clearer for organizations to implement the proper solutions to help automate privacy compliance, enforce strong data governance policies, and offer consumers transparency and choice over the use of their data," said Ojas Rege, General Manager, Privacy & Data Governance at OneTrust. "We believe our strong momentum validates our vision that the responsible use of data is a strategic enabler of trust and innovation. With widespread generative AI adoption, understanding and managing data privacy risks within AI will be essential to promoting responsible use, complying with regulations, and ensuring people's data and privacy rights remain protected."

Flowfinity Inc., creators of a highly flexible no-code data management and visualization platform, has introduced new capabilities to help users unlock real-time insights into operations. Flowfinity is a leader in process automation and industrial IoT solutions embraced by operations managers and IT professionals to design and deploy business management applications and automate workflows.

Organizations can react faster to problems with Flowfinity operational intelligence dashboards that offer real-time insights into both the digital and physical worlds so users can make better-informed, data-driven decisions. Now, those dashboards include a customizable task scheduler and calendar for increased productivity by improving time management and collaboration so teams can better organize their work and resources.

"Flowfinity dashboards were designed to provide a live view of your business processes, allowing managers to visualize performance in real-time. This immediate visibility helps you react faster by identifying issues as they arise, rather than after the fact," said Alex Puttonen, Marketing Manager at Flowfinity. "The addition of the scheduler tool allows for greater productivity and is the only task and resource management tool that integrates seamlessly with your Flowfinity workflows while retaining the ability to add information from other apps and customizable to meet to your unique needs."

Users can easily synchronize their Flowfinity calendar with email and device calendars using iCal notifications or send automated system-generated emails to create and update events to help teams stay on task and on track. 

For those that need automated 24/7 monitoring of facilities and equipment it's now possible to view high-volume IoT sensor data in a time-series visualization leveraging Flowfinity Streams. This helps to identify performance issues and trigger automated alerts or interventions, improving reliability and productivity on the production floor or at your remotely monitored facilities.

Flowfinity Operational Intelligence dashboards are essential for businesses seeking to improve visibility into operations. They enable real-time monitoring, enhance decision-making, improve efficiency, provide data-driven insights, and foster collaboration to reduce reaction time and provide competitive advantage.