Integrate, a leading B2B marketing lead management platform, has announced the appointment of Mehul Nagrani as its new CEO. This strategic leadership change comes as the company prepares for an exciting period of transformation, growth, and market expansion. With a renewed focus on centralizing lead management across multiple channels, Integrate aims to enhance its position as the go-to platform for managing B2B leads generated across all demand channels.

1. A Vision for Transformative Growth

• Mehul Nagrani is set to lead Integrate into a new phase of innovation and market expansion.
• The company aims to address inefficiencies in B2B marketing and optimize lead management across multiple demand channels.
• Integrate’s focus is on cutting through marketing waste, offering a unified platform that maximizes ROI.

2. Mehul Nagrani’s Leadership Experience

• Nagrani brings extensive experience in scaling businesses and leading product strategy.
• Prior roles include Managing Director at InMoment, founder/CEO of Fokal AI, and leadership at Univision Communications, McKinsey, and Intel.
• His expertise in SaaS software, digital media, advertising marketplaces, and AI aligns perfectly with Integrate’s vision.

3. Expanding Lead Management Capabilities

• Integrate now manages leads from various channels, including list uploads, social media, events, and content syndication.
• This shift positions Integrate to govern a larger volume of leads, significantly expanding the platform’s market opportunity.
• The broader approach aims to create efficiencies and help marketers optimize lead management across diverse channels.

4. Seizing a Larger Market Opportunity

• By broadening its scope, Integrate is set to make a significant impact on the B2B marketing industry.
• The company’s ability to handle a variety of lead sources positions it to scale and capture a larger share of the rapidly evolving market.
• Integrate’s expansion marks a key milestone in the company’s trajectory toward becoming a leader in centralized lead management.

The appointment of Mehul Nagrani as CEO marks an exciting new chapter for Integrate, positioning the company for growth and expansion in the B2B lead management space. With a stronger focus on unifying lead management across multiple channels, Integrate is poised to redefine marketing efficiency, delivering higher ROI and fostering greater scalability in an ever-changing industry.

Sprinklr, the unified customer experience management (Unified-CXM) platform, has appointed Joy Corso as its new Chief Administrative Officer (CAO), effective immediately. Reporting directly to Sprinklr President and CEO Rory Read, Corso will oversee the Marketing and Culture & Talent organizations, with a focus on advancing the company’s leadership position through strategic growth initiatives, enhanced employee and customer engagement, and talent development.

1. Joy Corso’s Leadership at Sprinklr

• Corso will play a key role in strengthening Sprinklr’s market position and driving business transformation.
• As CAO, Corso will lead efforts in employee engagement, talent development, and cultural transformation to support Sprinklr’s next phase of growth.

2. Rory Read’s Endorsement

• Rory Read, President and CEO of Sprinklr, praised Corso’s extensive B2B tech experience and leadership capabilities.
• Corso’s focus will be on driving operational efficiencies and scaling Sprinklr’s operations to meet growing demands.

3. Corso’s Impressive Background

• With over 25 years of global experience, Corso brings leadership expertise from companies like Vonage, Virtustream (a Dell Technologies company), Raytheon, and Fidelity Investments.
• Her background in enterprise marketing and culture transformation will be key in advancing Sprinklr’s strategic initiatives.

4. Strategic Focus on Ambidextrous Growth

• Corso will help advance Sprinklr's "ambidextrous strategy," reenergizing Sprinklr Core while expanding Sprinklr Service.
• This approach will help customers unlock the full potential of Sprinklr’s AI-powered platform.

5. Diane Adams’ Transition

• Diane Adams, the outgoing Chief Culture and Talent Officer, will continue in an advisory role until February 14, 2025.
• Rory Read thanked Diane for her visionary leadership, which helped guide Sprinklr through significant growth, particularly during its transition from a private company to its current position.

The appointment of Joy Corso as Chief Administrative Officer represents a strategic move for Sprinklr as the company enters its next phase of growth and transformation. With Corso’s vast experience in the B2B tech industry and her focus on cultural and operational transformation, Sprinklr is well-positioned to enhance its leadership in the customer experience management space.

Stackless Data, a leader in advanced data solutions, has introduced its next-generation e-commerce marketing optimization platform. This innovative platform revolutionizes traditional marketing tools by providing businesses with a comprehensive view of cross-channel sales profitability, empowering marketers to optimize every dollar spent based on key metrics like Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Profitability Scaling Margin (PSM).

1. The Need for a New Approach to Marketing Optimization

• Traditional marketing tools only aggregate data from various ad platforms, offering a fragmented view of marketing performance.
• Stackless Data shifts the focus from Return on Ad Spend (ROAS) to more accurate, long-term profitability metrics like LTV:CAC and PSM.

2. Key Features of Stackless Data’s Platform

• Unified Customer View: Integrates data across CRM, e-commerce, POS, and ad platforms to create a holistic customer journey.
• Profitability-Centric Metrics: Enables businesses to prioritize high-value customers and profitable marketing channels.
• Advanced Data Stitching: Ties together customer identities and purchase patterns across platforms to uncover deeper insights.
• Product and Sales Insights: Focuses on products and sales that drive long-term value, not just immediate clicks and purchases.

3. Benefits for Marketers

• Identify the most profitable customers, not just those who are easiest to acquire.
• Allocate marketing budgets more effectively by focusing on campaigns that offer the highest LTV:CAC returns.
• Scale marketing efforts with confidence, backed by real, profitability-driven data.

4. A Step Towards Sustainable Growth

• Stackless Data’s platform is designed for businesses that want to maximize ROI while building a scalable foundation for sustainable growth.

The launch of Stackless Data’s next-generation platform offers businesses a sophisticated solution for e-commerce marketing optimization. By focusing on profitability rather than short-term metrics, this platform empowers marketers to scale their efforts confidently and efficiently, ensuring long-term success in a highly competitive digital landscape.

parcelLab, the leader in post-purchase experience management, has launched two innovative capabilities pL Copilot and the AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York. These solutions are designed to help retailers transform how they manage and personalize their post-purchase experiences, setting a new industry standard for customer satisfaction and operational efficiency.

1. Introducing pL Copilot: A Game-Changing AI Assistant

• Purpose: pL Copilot helps retailers optimize customer communications, operations, and drive innovation.
• Key Features:
  • Provides real-time insights and guidance.
  • Integrated directly into parcelLab’s platform for seamless support.
  • Offers actionable insights, personalized recommendations, and access to developer resources.
  • Empowers teams to improve customer journeys without needing technical expertise.

2. Elevating Communication with AI Email Editor

• Automated & Personalized Emails: AI Email Editor helps retailers automate and tailor email communications to ensure every message resonates with customers.
• Built-in Translation: Instant translation in over 160 languages ensures consistent, localized messaging across global markets.
• Use Cases: From order confirmations to exception notifications, this tool enables retailers to send highly personalized updates to customers anywhere in the world.

3. The Power of Integration: pL Copilot + AI Email Editor

• Seamless Experience: Together, these capabilities elevate post-purchase communications and operational workflows.
• Localized Customer Engagement: Ensures personalized, localized post-purchase messages that build customer loyalty and trust.

4. Key Benefits for Retailers

• Unlock new levels of efficiency and operational innovation.
• Improve customer satisfaction with timely, personalized post-purchase experiences.
• Create long-lasting customer relationships by delivering exceptional, tailored communication.

With the introduction of pL Copilot and the AI Email Editor, parcelLab is redefining the future of post-purchase experiences for retailers. These advanced AI-driven solutions provide personalized communication, operational efficiency, and localization, helping retailers meet evolving customer expectations while fostering long-term loyalty.

T-Mobile has announced its acquisition of Vistar Media, a leading provider of technology solutions for digital-out-of-home (DOOH) advertising. Through its T-Mobile Advertising Solutions business, T-Mobile will integrate Vistar's end-to-end ad-tech platform, marking a significant move to revolutionize the DOOH advertising landscape by combining advanced technology with T-Mobile’s consumer data insights.

1. The Acquisition: T-Mobile and Vistar Media Joining Forces

• Transaction Details: T-Mobile will acquire Vistar Media for approximately $600 million in cash, with the deal expected to close in Q1 2025, subject to regulatory approvals.
• Strategic Goal: The acquisition aims to enhance T-Mobile’s advertising capabilities by adding Vistar’s intelligent marketplace and ad-tech solutions, which include 1.1 million digital screens and a global network of media owners.

2. Transforming Digital Out-of-Home (DOOH) Advertising

• End-to-End Solutions: Vistar’s platform offers a comprehensive technology stack for buying, selling, and managing media campaigns, enhancing the effectiveness of DOOH ads.
• Unique Opportunity: T-Mobile plans to leverage its customer insights and data, combined with Vistar's advanced technology, to provide more targeted and measurable advertising solutions.

3. T-Mobile’s Customer-Centric Approach to Advertising

• Enhanced Consumer Reach: T-Mobile’s acquisition of Vistar will allow brands to deliver more relevant, personalized ads to consumers, improving customer journeys and increasing ROI.
• Retail and Marketing Synergy: As a leading connectivity provider and retailer, T-Mobile will bring its scale and marketing expertise to the DOOH space, giving advertisers access to enhanced, addressable media channels.

4. Market Impact: The Growing DOOH Industry

• Industry Trends: DOOH advertising is expected to capture over one-third of the $10 billion U.S. OOH ad spend in 2025, showing the growing potential of this channel.
• Accessibility: Digital screens in out-of-home advertising are increasingly becoming more widespread, offering brands dynamic and engaging ways to connect with audiences.

5. Financial Impact and Future Expectations

• Transaction Impact: The acquisition is expected to be slightly accretive to EBITDA and align with T-Mobile's financial guidance.
• Long-Term Goals: The deal underscores T-Mobile’s commitment to transforming its advertising offerings and increasing shareholder value, with up to $14 billion expected to be returned through its 2025 Shareholder Return Program.

The acquisition of Vistar Media by T-Mobile is set to disrupt the digital-out-of-home advertising industry. By combining Vistar’s leading technology with T-Mobile’s consumer insights and market reach, the companies are poised to deliver more effective, personalized, and measurable advertising solutions, enhancing customer engagement while driving growth in the DOOH space.

Teikametrics, the leading AI-powered Marketplace Optimization Platform, has appointed Sandie Hawkins as its new President. Hawkins, who previously led TikTok's U.S. ecommerce division, brings over two decades of experience in ecommerce, multi-channel marketing, and social shopping. Her appointment is set to accelerate Teikametrics’ growth, particularly in expanding its offerings and optimizing its platform for sellers across major ecommerce marketplaces like Amazon and Walmart.

1. Sandie Hawkins’ Appointment and Experience

• Leadership Background: Hawkins has more than 20 years of experience in ecommerce, marketing, and advertising, having previously served as the Head of Ecommerce at TikTok.
• Proven Track Record: She has successfully driven growth at some of the world's most innovative companies, including TikTok, where she led their U.S. ecommerce division.

2. Teikametrics’ Platform Capabilities

• AI-Powered Optimization: The platform optimizes over 180 million SKUs and manages more than $15 billion in gross merchandise value (GMV), becoming a key tool for ecommerce sellers.
• Marketplace Reach: Teikametrics serves sellers on major platforms like Amazon and Walmart, enabling them to optimize their catalogs and media investments effectively.

3. Strategic Vision for Growth

• Expansion Across Multiple Marketplaces: With Hawkins at the helm, Teikametrics aims to scale its offerings, targeting both established platforms like Amazon and emerging marketplaces where ecommerce is growing rapidly.
• Cross-Channel Optimization: Teikametrics centralizes insights from various platforms into a single, AI-driven SaaS interface, enabling data-driven decisions that enhance profitability and growth.

4. The Role of AI in Marketplace Optimization

• AI-Powered Decision Making: The Teikametrics platform acts as an “AI brain” that analyzes large datasets, helping brands optimize their media and product strategies across multiple channels.
• Seamless Multi-Marketplace Management: By streamlining data insights into a unified interface, Teikametrics empowers sellers to adapt to consumer behavior shifts and capitalize on emerging opportunities.

5. Hawkins’ Vision for Teikametrics

• Future-Ready Ecommerce: Hawkins is passionate about driving impactful, data-driven results, helping brands thrive in the new era of AI-powered, multi-channel commerce.
• Transformative Leadership: With her expertise, Hawkins is poised to unlock new growth opportunities and accelerate Teikametrics’ global impact in the ecommerce and advertising sectors.

The appointment of Sandie Hawkins as President marks a significant milestone in Teikametrics' evolution as a leader in AI-driven marketplace optimization. With her expertise in ecommerce and advertising, Hawkins is well-positioned to guide Teikametrics into its next phase of growth, helping brands optimize their strategies across multiple ecommerce platforms.

Dynata, the most trusted source for accurate first-party data, has appointed two experienced executives, Mike Jaffe and Richard Poustie, to key leadership positions. Mike Jaffe has been appointed General Manager, Global Operations, and Richard Poustie will lead Dynata's EMEA Media division. These strategic hires are expected to strengthen Dynata’s operations and expand its media services in Europe, the Middle East, and Africa (EMEA), as part of the company's continued focus on growth and delivering superior data quality to customers.

1. Mike Jaffe's Appointment as General Manager, Global Operations

• Previous Experience: Jaffe joins Dynata from Media Radar, where he led the company's service delivery strategy. He brings over 18 years of experience in leadership roles at Kantar Media and Vivix.
• Operational Expertise: Jaffe has a proven track record of driving operational excellence and building high-performing teams. His extensive experience in both North America and globally will be crucial to Dynata's expansion and operational success.

2. Richard Poustie’s Role as Head of Dynata's EMEA Media Division

• Industry Leadership: Poustie has a distinguished career in media research and audience measurement, having served in leadership positions at Kantar Media, including CEO of UK and Ireland and Global CEO for the TGI media planning tool.
• Focus on Sales Strategy: In his new role, Poustie will focus on shaping Dynata's sales and go-to-market strategies in EMEA, driving growth through Dynata’s integrated advertising effectiveness and cross-media solutions.
• Strategic Leadership: Poustie’s vast experience in business leadership and media solutions will help unlock new opportunities and deliver value to media agencies and organizations in the region.

3. Dynata's Strategic Commitment to Growth

• Enhancing Global Operations: With Jaffe’s leadership, Dynata aims to continue driving operational excellence, ensuring superior service delivery across all regions.
• Expanding Media Division: Poustie's leadership will enable Dynata to build a stronger presence in the EMEA region, offering integrated solutions for advertising effectiveness and cross-media analytics.

4. The Importance of Data Quality at Dynata

• Trusted Source of Data: Dynata continues to prioritize the reliability and accuracy of its first-party data, which is a key factor in driving customer success and fueling the company's growth.
• Strategic Vision: The appointments of Jaffe and Poustie align with Dynata's mission to provide best-in-class data and insights that power smarter decisions for media agencies and global companies.

With the appointments of Mike Jaffe and Richard Poustie, Dynata is poised to strengthen its operational capabilities and expand its presence in the global media landscape. These hires underscore the company’s commitment to continued growth and innovation, ensuring Dynata remains at the forefront of providing reliable, high-quality data solutions to its customers.

Searchspring, a global leader in online product discovery, has merged with Klevu, an AI-driven search and discovery company, to form a new integrated platform: Athos Commerce. Backed by PSG, this new combination brings together cutting-edge technologies in product discovery, on-site search, multi-channel product syndication, and personalization, offering ecommerce professionals an ultimate solution to enhance the online shopping experience and optimize revenue.

1. The Strategic Merger of Searchspring and Klevu

• AI-Driven Innovation: The merger combines Searchspring’s expertise in on-site optimization and multi-channel syndication with Klevu’s advanced AI-powered search and discovery capabilities.
• Unified Platform: The new brand, Athos Commerce, brings all solutions under one roof, offering retailers a comprehensive platform for product discovery, merchandising, and cross-sell opportunities.

2. Statements from Key Leaders

• Nilay Oza, CEO of Klevu: Oza emphasized that the merger with Searchspring allows Klevu to enhance its AI-powered technology, increase reach, and drive faster innovation to boost conversions and customer experiences.
• Alex Kombos, CEO of Searchspring: Kombos highlighted that the new brand, Athos Commerce, will enable both companies to deliver next-level AI innovation to their shared customers and partners.
• Chris Andrews, Managing Director at PSG: Andrews stressed the importance of this merger for driving innovation and setting a new standard in ecommerce, ensuring global reach and support.

3. Why This Matters for Retailers and Partners

• Comprehensive AI-Driven Solutions: The integration of Klevu’s AI search technology with Searchspring’s suite of services enables a seamless product discovery journey, enhanced with cross-sell automation, merchandising, and detailed analytics.
• Global Reach: With a presence across the United Kingdom, European Union, United States, Australia, and India, Athos Commerce provides round-the-clock global service and support.
• Faster Innovation Cycle: Combining the expertise of both companies accelerates the product roadmap, allowing for quicker rollouts of cutting-edge ecommerce solutions that cater to the dynamic needs of modern retailers.
• Single Destination for Ecommerce Professionals: The unified platform streamlines workflows for retailers, offering a single destination for managing search, merchandising, insights, and automation, simplifying vendor relationships and improving operational efficiency.

4. Impact on the Ecommerce Landscape

• Enhanced Shopping Experience: By combining top-tier technologies from both companies, Athos Commerce aims to elevate the online shopping experience, making it easier for consumers to find the products they want and complete their purchases more efficiently.
• Optimized Revenue Potential: Retailers will benefit from a more optimized, data-driven approach to ecommerce, improving conversion rates and maximizing revenue through AI-powered product discovery and personalized shopping journeys.

The merger of Searchspring and Klevu to form Athos Commerce marks a major step forward in ecommerce innovation. With an integrated platform that combines AI-driven product discovery, search optimization, and merchandising, Athos Commerce is poised to revolutionize how retailers approach online shopping and customer engagement. Retailers worldwide can look forward to enhanced performance, faster innovation cycles, and a seamless experience across multiple sales channels.