Generative AI is rapidly transforming public relations (PR), with 75% of professionals integrating the technology into their work, according to Muck Rack's third State of AI in PR report. The survey, which includes responses from over 1,000 PR professionals, highlights the significant impact of AI on PR workflows, boosting work quality and efficiency.

• AI Use in PR
  • Main Use Cases:
    • 82% of PR professionals use AI for brainstorming.
    • 72% leverage AI for drafting content.
    • 59% utilize AI for research and crafting social media copy.
  • Paid AI Tools: 57% of professionals report using at least one paid AI tool.
  • Lower Adoption in Specific Areas: Only 21% use AI for finding journalists.
• AI’s Impact on Efficiency:
  • 93% of AI users say it speeds up their work.
  • 78% claim AI boosts the quality of their work.
  • Reduced Need for Edits: The need to edit AI-generated text has decreased, with only 61% revising most AI text in 2024, compared to 71% in 2023.

AI Policies and Training in the Workplace

• Lack of Formal Policies: Over half of organizations lack formal AI usage guidelines.
• AI Training: More than a third of PR professionals report limited access to formal AI training.
• Disclosure Gap:
  • 37% of brand professionals expect full disclosure of AI use by agencies.
  • Only 20% of agency professionals disclose AI use consistently.

Concerns about AI in PR

PR professionals remain cautious about AI, with top concerns including:

• Over-reliance by newcomers on AI instead of mastering industry principles.
• Unscrutinized AI output.
• The risk of devaluing human content creators.
• Environmental concerns from non-AI users.

Methodology

Muck Rack surveyed 1,013 PR professionals between Nov. 13 and Dec. 17, 2024, with a margin of error of +/- 2.9%. The survey was distributed primarily via email.

Generative AI is revolutionizing the PR industry, enhancing productivity and creative output. However, challenges remain around training, policies, and disclosure. As AI continues to shape the future of PR, these factors will be key in ensuring its effective and ethical use.

Emovid, the world’s first multimodal communication platform, has officially launched its business offering. Emovid bridges the gap between traditional text-based messaging and video-based communication, allowing users to record a video from anywhere and deliver it in a multi-modal form video, audio, text, and translation regardless of the recipient's platform or device. This innovative platform utilizes various communication modes such as visual, auditory, gestural, and written elements to simplify and enhance communication.

• Multimodal Communication:
  • Emovid delivers messages in multiple formats: video, audio, text, and translation.
  • Reduces misinterpretation, reading fatigue, and scheduling challenges.
  • Ensures clarity, engagement, and efficiency in communication.
• Patented Authenticity Approach:
  • Verifies the identity and authenticity of every video received.
• Communication Modes Supported:
  • One-to-one correspondence.
  • Group conversations.
  • One-to-many private broadcasts (BCC mode).
• AI Enhancements:
  • AI-powered speaking guidance, summaries, action items, and translation in 60 languages.
  • Deep AI analysis of multi-video threads.
• Studio Quality Video Recording:
  • Features like filters, lighting, teleprompter, and facial smoothing.
• Flexible Responses:
  • Recipients can respond using video, audio, or text.
• Privacy and Security:
  • Privacy controls, encryption, built-in monitoring, and tracking.
• Cross-Platform Support:
  • Works on any device with no apps or downloads required.

Business Impact

Emovid enables dynamic and personal communication, improving team collaboration and connection. Early results show that Emovid can be 4x to 5x faster than typing an email, reduce meeting time by 50%, and foster deeper emotional connections at scale.

Founder Insights

Victor Cho, co-founder of Emovid, says, “AI productivity and communication tools can be built to either replace people or amplify and empower them. We believe firmly in the latter. Our platform multiplies your ability to have trust-building face time—on your own time. It’s a game-changer.”

Early Adoption and Testimonials

• Jeffrey W. Hayzlett, a global business celebrity, shares, “Emovid is my number one tool that I use in my arsenal every day. I send 30 or 40 Emovids a day to potential customers or people I want to do business with. It’s not only efficient; it’s also effective.”

Emovid’s multimodal communication platform is revolutionizing how businesses connect and collaborate. By providing flexibility, speed, and personal engagement, it enhances productivity and builds stronger relationships in both professional and personal settings.

Certain, a leader in event management software, has launched Session Advisor AI, an advanced AI-powered solution designed to provide highly personalized session recommendations at scale. Unlike traditional solutions that require manual configuration of complex rules, Session Advisor AI uses attendee profiles, interests, and interaction-based behavior to offer tailored session suggestions that drive increased participation and enhance event value.

• AI-Driven Personalization:
  • Continuously refines recommendations based on attendee interactions, preferences, and behaviors.
  • Learns from both individual attendee data and the behaviors of their peers, creating a network of insights.
  • Delivers increasingly personalized and relevant session suggestions, improving attendee experience.
• Simplifying Decision-Making:
  • Helps attendees navigate overwhelming session catalogs by surfacing the most relevant content.
  • Optimizes session participation by offering personalized, actionable recommendations.
• Advanced Data Capabilities for Marketers:
  • Uncovers key intent indicators by analyzing attendee behaviors, allowing marketers to prioritize high-value leads.
  • Provides real-time analytics on session attendance, engagement, and ROI, offering insights to refine strategies.
  • Identifies groups of attendees with shared interests, fostering meaningful connections and enhancing networking opportunities.
• Seamless Integration:
  • Integrates effortlessly with websites, session catalogs, and email campaigns to deliver a seamless branded experience.
  • Available both as a standalone solution and for Certain customers.

Business Impact and ROI

Session Advisor AI enhances the event experience by delivering highly personalized recommendations that drive deeper engagement. Marketers benefit from real-time data that helps optimize event outcomes, improve lead quality, and provide meaningful follow-ups. With its advanced event intelligence and customizable features, it enables businesses to maximize event success and foster greater connections among attendees.

With Session Advisor AI, Certain revolutionizes event personalization by offering a dynamic and adaptable solution that grows smarter with every interaction. It ensures that attendees are always presented with the most relevant content, driving deeper engagement and maximizing business impact at scale.

PR Newswire is launching its AI-powered solutions in the EMEIA region, following its successful rollout in North America. This new offering is part of PR Newswire's continued global investment in using AI and data to enhance the work of communications professionals and solidify the company's leadership in innovative PR solutions.

• Automated Content Creation:
  • Generate high-quality press releases with just a few clicks.
  • AI algorithms analyze user input and craft content tailored to specific industries and target audiences.
• Brand Voice Matching:
  • AI leverages data from previous releases to generate content that matches an organization's brand voice and tone.
• Press Release Score:
  • Analyzes each release for readability, structure, engagement, and formatting.
  • Provides recommendations to improve the release based on these criteria.
• Upload & Enhance with AI:
  • Upload existing press release drafts and refine them using AI-generated insights.
• Comprehensive Workflow:
  • Allows users to create, edit, distribute, and manage press releases from a single platform, streamlining the process.
• Security and Privacy:
  • Powered by Google Gemini with enterprise-level security, ensuring sensitive data is protected and not used to train third-party models.

Additional Enhancements for EMEIA Customers

• Improved Member Center Portal:
  • A redesigned press release order form with an intuitive submission process and a new "Saved Distribution" feature.
  • Customers can save their preferred newslines and layouts for future use.
• SocialBoost AI Post Generator:
  • PR Newswire's SocialBoost AI tool helps generate optimized social media posts tailored to different platforms.
  • Users can submit a snippet of their press release, and the tool will automatically generate shareable posts.

Business Impact and Future Vision

The launch of these AI-powered tools represents PR Newswire's commitment to providing innovative solutions that help communicators create more effective, engaging content. While AI is not meant to replace the human creative process, it is designed to amplify it, offering tools that help PR professionals improve their efficiency, creativity, and impact.

PR Newswire's new AI solutions in the EMEIA region provide a game-changing set of tools for communications professionals. By simplifying and elevating the press release process, these AI-powered tools enhance content quality, engagement, and the overall impact of press releases, offering measurable benefits to customers.

Microland, a global leader in digital transformation, has been named a Leader in the U.S. region in the Artificial Intelligence for IT Operations (AIOps) quadrant of the 2024 ISG Providers Lens Study for Intelligent Automation Services. This recognition underscores Microland’s leadership in driving innovation and excellence in the AI-powered IT operations space.

• The study emphasizes the growing role of intelligent automation service providers, whose capabilities combine evolving technologies with scalable enterprise solutions.
• Customer-centric design, purpose-built automation, and business experience are key elements in achieving outstanding performance metrics in intelligent automation.
• Microland's AIOps platform, Intelligeni, is highlighted as a powerful AI-driven solution that enables improved IT operations and real-time analytics.

Microland’s Intelligeni AIOps Platform

• AI-Driven IT Operations:
  • Automates IT operations and provides real-time analytics to enhance hybrid IT management.
  • Streamlines problem resolution and increases scalability within IT environments.
• Automated Ops Model:
  • Built on the Intelligeni platform, it creates resilient IT environments capable of adapting to change without disruption.
  • Integrates with various monitoring sources for comprehensive observability and accurate health assessments of IT operations.

Microland Leadership and Recognition

• Satish Sukumar, Senior Vice President and Global Head of Platforms, expressed the company’s honor at being named a leader, emphasizing Microland’s focus on delivering innovative AI-powered solutions that increase IT resilience and efficiency.
• Sam Mathew, President, Microland, highlighted the company’s continued commitment to providing intelligent solutions that optimize IT operations and lay the foundation for sustainable digital transformation.
• Ashwin Gaidhani, lead author of the ISG Providers Lens Study, praised Microland for offering a complete suite of platforms and guidance that empower customers to gain comprehensive visibility into their IT infrastructure.

Impact of the ISG Providers Lens Study 2024

The ISG Providers Lens Study serves as a vital tool for decision-makers in business and IT. It provides in-depth transparency into the strengths and weaknesses of key providers, helping organizations make informed choices in selecting the right solutions for their digital transformation needs.

Microland's recognition as a leader in the AIOps sector reflects its innovative approach to AI-powered IT operations. The company’s commitment to providing resilient, scalable solutions continues to drive success for enterprises navigating the complexities of digital transformation.

Stripo, a leading email design platform, has launched the Email Marketing Trends 2025 guide, offering marketers a roadmap to refine their strategies and tackle the challenges of the coming year. This free resource provides practical insights to help businesses achieve measurable results in an increasingly competitive digital environment.

• AI in Email Marketing:
  • The growing influence of artificial intelligence is transforming email marketing by enabling hyper-personalized campaigns, automating data-heavy tasks, and enhancing analytics.
• Enhanced Email Security:
  • With growing concerns about data privacy, the guide emphasizes the importance of implementing stronger email security measures, such as BIMI and single sign-on (SSO) for safeguarding customer data.
• Accessibility and Inclusivity:
  • As inclusivity becomes a priority for brands, the guide highlights the need to design accessible, user-friendly emails that cater to all audiences, ensuring compliance with accessibility standards.
• Interactivity:
  • The guide emphasizes how incorporating interactive elements in emails can significantly improve engagement and user experience.

Why This Guide is Essential for Marketers

• This comprehensive guide is designed to help marketers adapt their strategies to meet the challenges of 2025 and discover new opportunities.
• Stripo has collaborated with email marketing experts and industry leaders for the second year in a row to provide a clear, actionable framework for building campaigns that connect and perform.

Words from the Experts

“We believe these trends will not only help you adapt your campaigns to meet the challenges of 2025 but also inspire new approaches, solutions, and ideas. If your strategy isn’t ready yet, now is the time to start. If it is, evaluate it through the lens of these key trends,” said Olha Onykiienko, Head of Content at Stripo.

The Email Marketing Trends 2025 guide from Stripo offers essential tools and insights to help businesses stay ahead in a rapidly evolving digital marketing landscape. Whether refining an existing strategy or planning for the future, this guide equips marketers with the knowledge needed to create high-performing, secure, and inclusive email campaigns.

Glassbox, a premier provider of AI-powered customer intelligence solutions, has announced a strategic partnership with Liquid PC, a leading distributor of advanced technology products. This partnership will significantly extend access to Glassbox’s innovative digital experience platforms, enabling more organizations to optimize online customer journeys and drive better business outcomes.

• Broader Reach:
  The collaboration grants Glassbox access to Liquid PC’s extensive network of technology resellers, including top industry players such as CDW, Zones, Insight, TD Synnex, SHI International, SoftwareOne, and NTT DATA.
• Streamlined Access to Solutions:
  Liquid PC will help ensure that Glassbox’s digital experience analytics solutions are easily accessible to organizations worldwide, delivering insights that elevate digital strategies.
• Improved Business Outcomes:
  This partnership aims to empower companies to leverage Glassbox’s advanced digital analytics to optimize engagement and customer experiences, fostering growth.

Statements from Key Leaders

• Alex Richards, VP of Partnerships at Glassbox, expressed excitement over the partnership, noting, “By leveraging Liquid PC's established relationships, we can make our advanced solutions more accessible to companies worldwide, empowering them to unlock growth potential.”
• Courtney Colla, Director of Sales at Liquid PC, emphasized the growing demand for digital experience management tools and stated, “We’re proud to support Glassbox’s mission to help companies improve their digital customer journeys.”

This strategic partnership between Glassbox and Liquid PC strengthens Glassbox’s global reach, offering more businesses the opportunity to harness AI-powered analytics and enhance their digital customer experiences. With streamlined access to Glassbox’s offerings, companies can now drive better engagement and improve their overall business outcomes.

EarnOS, a leading Web3 platform, is revolutionizing digital engagement by offering instant global stablecoin rewards and AI-powered semantic analysis to create seamless, frictionless connections between brands and consumers. Built on the XION blockchain, EarnOS ensures privacy, decentralization, and rewards for genuine interactions, giving both users and brands a platform where "everyone wins."

• Instant Stablecoin Rewards:
  EarnOS replaces intrusive ads with rewards for users who engage with campaigns, allowing them to spend rewards through the EarnOS Debit Card in the real world.
• Privacy-Focused:
  The platform uses zkTLS technology and a decentralized knowledge graph to keep personal data safe, while still enabling brands to interact with users in a meaningful way.
• AI-Powered Experience:
  With semantic analysis, EarnOS tailors campaigns based on users' digital footprints, offering relevant, non-intrusive experiences that resonate with consumers' needs.
• Web3 Engagement:
  By utilizing Web3 technologies, EarnOS fosters authentic, frictionless brand-user relationships, turning traditional advertising spend into consumer rewards.

Phil George's Vision for EarnOS

“Great technology should be invisible,” says Phil George, Founder of EarnOS. He highlights the platform’s ability to transform $1T in advertising spend into rewards for consumers, creating a win-win environment for both users and brands, where personal data remains secure and user interaction drives value.

Strategic Partnerships and Investment

EarnOS has secured $5 million in funding and has 320,000+ users. Their growth is fueled by partnerships with major brands like Uber, leveraging the XION blockchain and zkTLS to ensure privacy and performance-based ad spend. This innovation is supported by industry leaders like Burnt Banksy, Founder of XION, and Salvador Gala, General Partner at EV3, who both emphasize the platform’s potential to reshape digital advertising.

With the launch of its mainnet beta in January, EarnOS is set to redefine privacy-first advertising, empowering consumers with rewards and transparency, while providing brands with tools for more effective, meaningful engagement. The platform’s seamless integration of Web3 technologies, AI-powered insights, and privacy-first practices positions it to lead the next wave of digital advertising.