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Uniti AI Secures $4M to Transform Real Estate Sales with AI Agents

Uniti AI Secures $4M to Transform Real Estate Sales with AI Agents

artificial intelligence 6 Mar 2025

Uniti AI, a leading AI agent platform for commercial real estate, has secured a $4 million seed round led by Prudence, with support from Alate Partners, Flex Capital, Observer Capital, and RE Angels. The funding will accelerate the development and adoption of AI-powered sales agents, revolutionizing lead engagement and leasing processes for real estate operators.

Highlights of the Funding Round

  • Investment Details: $4 million seed funding led by Prudence, with additional contributions from Alate Partners, Flex Capital, Observer Capital, and RE Angels.
  • Purpose: To expand Uniti AI’s AI-powered sales agents, enhancing automation in real estate lead engagement and leasing operations.

How Uniti AI Transforms Real Estate Operations

  • AI-Powered Sales Agents: Automates lead engagement through email, SMS, website chat, and voice.
  • Industry Applications: Serves office spaces, coworking, self-storage, multifamily properties, and brokerage firms.
  • Customizable AI Agents: Tailored to specific workflows and customer interactions, enhancing efficiency.

The Vision Behind Uniti AI

Francesco Decamilli, Co-Founder & CEO of Uniti AI, envisions a hybrid model where AI and human agents work together to optimize real estate operations.

  • Key Focus Areas:
    • Leasing and sales, where fast response times directly impact revenue.
    • Expansion into broader real estate operational workflows.

Proven Impact and Global Adoption

  • Global Reach: Used across 10+ countries in the US, Europe, and Asia.
  • Performance Metrics: AI agents have doubled lead-to-customer conversion rates.
  • Multilingual & Configurable: Supports diverse markets with customized solutions.

Investor Perspective on AI in Real Estate

  • Gavin Myers, Founder & Managing Partner, Prudence:
    • Believes the real estate industry is in the early stages of enterprise AI adoption.
    • Recognizes Uniti AI’s potential to automate manual workflows for major real estate companies.
  • Jason Fein, Partner, ABS Partners Real Estate, LLC:
    • Highlights the importance of instant responses in real estate.
    • Notes that Uniti AI’s leasing agent, Lili, has become an essential tool for his team.

Future Expansion Plans

With the new investment, Uniti AI plans to:

  • Launch AI-Powered Voice Agents: Enhancing customer interactions with voice-based automation.
  • Deepen Property Management System Integrations: Creating seamless connections with existing real estate platforms.
  • Expand Automation Features: Introducing AI-driven solutions for collections, tenant support, and broader real estate workflows.

Uniti AI is redefining real estate operations by integrating AI-driven automation into sales, leasing, and customer interactions. With strong investor backing and a growing global footprint, the company is set to accelerate innovation in the real estate sector.

Advisors Excel Promotes David Franzke to Chief Marketing Officer

Advisors Excel Promotes David Franzke to Chief Marketing Officer

marketing 6 Mar 2025

Advisors Excel proudly announces the promotion of David Franzke to Chief Marketing Officer (CMO). Previously serving as Vice President of Marketing & Media Solutions, Franzke will now lead the company’s strategic marketing initiatives, creative direction, and advertising solutions to enhance client engagement in the financial services industry.

Franzke’s Journey at Advisors Excel

  • Joined in 2011 as a Creative Intern.
  • Progressed through leadership roles in the creative department, shaping the company’s marketing strategy.
  • 12+ years of contributions driving innovation and growth within the organization.

Role & Responsibilities as CMO

  • Strategic Leadership: Overseeing marketing planning, development, and execution.
  • Advertising Oversight: Leading a 175-person in-house advertising agency.
  • Client-Centric Approach: Delivering impactful marketing solutions for financial professionals.
  • Innovation & Growth: Driving creative excellence to elevate Advisors Excel’s brand presence.

Leadership Endorsement

Cody Foster, Co-Founder of Advisors Excel, praised Franzke’s leadership:

  • Recognized his commitment to creative excellence and passion for service.
  • Highlighted his visionary approach in elevating marketing strategies.
  • Expressed confidence in his ability to drive innovation and enhance client success.

With his extensive experience and leadership, David Franzke is set to redefine marketing strategies at Advisors Excel. His promotion marks a new era of innovation, ensuring the company continues to deliver top-tier marketing solutions for financial professionals.

NRG Appoints Fotoulla Damaskos as Chief Client Strategist

NRG Appoints Fotoulla Damaskos as Chief Client Strategist

business 6 Mar 2025

National Research Group (NRG), a leading global insights and strategy firm specializing in entertainment, media, and technology, has appointed Fotoulla Damaskos to the newly created role of Chief Client Strategist. This role aims to elevate NRG’s strategic consultation, transforming insights into actionable business strategies for brands navigating an increasingly fragmented media and advertising landscape.

The Role and Its Impact

  • Bridging Data & Strategy: Moving beyond insights to actively shape business decisions and go-to-market strategies.
  • Enhancing Client Consultation: Strengthening NRG’s role as a strategic partner for brands.
  • Unlocking Growth Opportunities: Leveraging proprietary tools and methodologies to drive brand success.

Damaskos’ Experience & Expertise

  • Proven Track Record: Led strategic initiatives for clients like Snapchat, Expedia, and Amazon Prime Video.
  • Major Industry Impact: Part of the team that helped Stagwell secure Adobe’s global creative and social content leadership.
  • High-Value Consulting: Translating thought leadership into actionable growth strategies.

Strategic Vision for NRG

  • Consumer Insights to Competitive Edge: Helping brands convert data into meaningful action.
  • Brand Positioning & Creator Economy Mapping: Developing insights that align with emerging industry trends.
  • Proprietary Tools for Marketers: Expanding the use of fan-centric brand measurement and creator insights.

Leadership Endorsement

Grady Miller, CMO and Head of Trends & Futures at NRG, emphasized:

  • The importance of turning insights into action to help clients stay ahead.
  • NRG’s evolution into a strategic growth partner, actively shaping industry success.

With this appointment, NRG reinforces its commitment to driving innovation and helping brands navigate the evolving media and advertising landscape. Damaskos’ leadership will ensure that insights go beyond measurement to actively create business success.

FleishmanHillard Appoints Jim Joseph as Global Head of Brand Impact

FleishmanHillard Appoints Jim Joseph as Global Head of Brand Impact

marketing 6 Mar 2025

FleishmanHillard has appointed Jim Joseph as Global Head of Brand Impact, reinforcing its commitment to driving business outcomes through strategic brand communications. In this role, Joseph will oversee brand strategy across B2B, B2C, and B2G audiences, leveraging FleishmanHillard’s expertise in data, intelligence, and industry insights.

Responsibilities & Vision

  • Leading Global Brand Strategy: Overseeing brand initiatives across diverse market segments.
  • Driving Business Impact: Prioritizing commercial success over traditional communications output.
  • Enhancing Integration & Intelligence: Strengthening data-driven decision-making in branding efforts.
  • Expanding Industry Reach: Utilizing expertise across multiple sectors to enhance client success.

Leadership Endorsement

J.J. Carter, President & CEO of FleishmanHillard, emphasized:

  • The agency’s focus on delivering measurable business outcomes through brand work.
  • Joseph’s experience across agencies and industries, making him ideal for this role.
  • A vision to establish FleishmanHillard as the premier global destination for brand impact.

Joseph’s Industry Experience

  • Ketchum: Held multiple roles, including U.S. CEO and Global CMO.
  • IPG Health: Served as Chief Customer Solutions Officer.
  • BCW: Former Global President.
  • Saatchi & Saatchi Wellness, Lippe Taylor, GW Hoffman! Marketing: Held key leadership positions.
  • Corporate Background: Started his career at Johnson & Johnson and Church & Dwight Co., Inc.
  • Academia & Authorship: Adjunct instructor at NYU and author of four marketing books.

Strengthening FleishmanHillard’s Leadership Team

Joseph’s appointment follows:

  • Della Sweetman’s promotion to President, Americas & Chief Strategy Officer.
  • Six additional global leadership hires announced last year.
  • New leadership roles in India, Texas, Thailand, and Singapore.
  • Expanded expertise in Health & Life Sciences, Cybersecurity, and Responsible Business.

With Jim Joseph’s leadership, FleishmanHillard is elevating its Brand Impact offering, emphasizing strategic brand communication that drives tangible business outcomes. His expertise will strengthen the agency’s ability to integrate data, intelligence, and industry insights into powerful brand strategies.

VerifiedEmail: Improve Deliverability with Real-Time Email Verification

VerifiedEmail: Improve Deliverability with Real-Time Email Verification

email marketing 6 Mar 2025

Every online business struggles with email deliverability. Bounced emails, spam traps, and invalid addresses can damage your sender reputation and waste valuable resources. VerifiedEmail provides a reliable, real-time email verification solution, ensuring that your emails reach active recipients while reducing bounce rates.

How VerifiedEmail Works

  • Real-Time Email Verification: Instantly validates individual email addresses and bulk lists.
  • Comprehensive List Cleaning:
    • Removes duplicates.
    • Checks email syntax and domain validity.
    • Performs SMTP tests.
    • Scores email addresses with a proprietary algorithm.
  • Seamless Integration: Connects with Zapier, HubSpot, Klaviyo, and other platforms through an easy-to-use API and website widget.

Why Email Verification Matters

  • Reduces Bounce Rates: Prevents sending to inactive or fake addresses.
  • Protects Sender Reputation: Avoids spam traps and improves email deliverability.
  • Boosts Campaign Effectiveness: Ensures emails reach real users, increasing engagement and ROI.

Who Benefits from VerifiedEmail?

  • E-commerce Brands: Improve customer communication and transactional email success rates.
  • Digital Marketing Agencies: Enhance client email campaigns with verified lists.
  • Sales Teams: Reach the right prospects and avoid wasted outreach efforts.

Features & Benefits

  • 99% Accuracy Rate: Ensures a high level of precision.
  • Flexible Pricing: Pay-as-you-go or subscription plans starting at $7 per 1,000 emails. Includes a free trial with 200 verification credits.
  • Fast & Scalable: Process large lists quickly without compromising quality.
  • Secure & Reliable: Built with privacy and security in mind, using industry-leading verification techniques.

VerifiedEmail is the ultimate solution for businesses looking to improve email deliverability, enhance campaign success, and protect their sender reputation. With powerful verification tools, seamless integrations, and cost-effective pricing, VerifiedEmail helps you focus on what matters—connecting with your audience.

BrandBoss Academy: Transform Your Brand from Invisible to Unforgettable

BrandBoss Academy: Transform Your Brand from Invisible to Unforgettable

business 6 Mar 2025

Branding is more than just a logo - it’s the foundation of a business’s identity, impact, and success. BrandBoss Academy launches with a mission to help entrepreneurs, small businesses, and professionals create compelling brands that stand out, connect, and thrive. Through structured workshops and expert guidance, the academy provides a clear roadmap for brand transformation.

Who Can Benefit from BrandBoss Academy?

  • Entrepreneurs & Startups: Establish a strong brand foundation.
  • Small Business Owners: Stand out in competitive markets.
  • Independent Professionals: Build a recognizable personal brand.
  • Non-Profit Organizations: Strengthen brand messaging for greater impact.

A Step-by-Step Approach to Branding

BrandBoss Academy offers a structured framework through three core workshops:

1. BrandBoss Blueprint

  • Define brand purpose, vision, and values.
  • Identify target audience and market positioning.
  • Establish brand clarity before moving forward.

2. BrandBoss Studio

  • Develop a professional visual identity (logo, color palette, typography, and patterns).
  • Ensure brand consistency across all platforms.
  • Create brand assets that leave a lasting impression.

3. BrandBoss Launchpad

  • Build a 12-month brand activation roadmap.
  • Plan strategic marketing campaigns and audience engagement.
  • Implement systems for sustainable brand growth.

BetaBoss Founders Club: Exclusive Free Access

To celebrate its launch, BrandBoss Academy is inviting early adopters to join the BetaBoss Founders Club—a limited-time beta program offering free lifetime access to its flagship workshops.

BetaBoss Benefits:

  • Lifetime free access to all workshops.
  • A complimentary brand strategy audit.
  • Membership in a private community of like-minded entrepreneurs.
  • The opportunity to shape the future of BrandBoss Academy.

How to Join

Beta enrollment begins with the Brand Discovery Lab, a foundational workshop designed to provide brand clarity. Approved beta users will unlock full access to the BrandBoss Blueprint and other exclusive benefits.

BrandBoss Academy is revolutionizing branding by making it accessible, structured, and results-driven. Whether you’re launching a new venture or refining your brand, this platform provides the clarity and tools you need to create an unforgettable brand.

Constant Contact’s Small Business Now Report: Trends Shaping SMB Growth in 2025

Constant Contact’s Small Business Now Report: Trends Shaping SMB Growth in 2025

marketing 6 Mar 2025

Small businesses are the backbone of the global economy, but the landscape is rapidly evolving. Constant Contact’s latest Small Business Now report, based on insights from 1,600 small businesses across the U.S., U.K., Australia, and Canada, highlights how new entrepreneurs are adapting. The findings show a strong reliance on social media, growing interest in AI-driven marketing, and an optimistic yet realistic approach to economic challenges in 2025.

Findings from the Report

1. Optimism and Resilience Amid Economic Uncertainty

Despite economic headwinds, new SMBs remain confident about growth but acknowledge key challenges.

  • 45% of new business owners feel very confident in their growth potential for 2025.
  • 35% believe economic conditions will significantly impact their success.
  • 52% identify customer acquisition as their biggest marketing challenge, followed by customer retention (28%) and learning new marketing technologies (27%).
  • 95% of entrepreneurs say they would start their business again, with 71% feeling excited and 57% feeling proud to be small business owners.

2. Social-First Marketing, But a Push for Diversification

Social media dominates SMB marketing strategies, but many are now exploring other channels.

  • 63% of SMBs rely on social media as their primary marketing channel.
  • 54% plan to continue prioritizing social media in 2025.
  • 33% see email marketing as an underutilized tool for converting leads and building long-term customer relationships.
  • Only 15% leverage SMS marketing, despite its high engagement rates.

3. AI and Technology as Growth Drivers

New entrepreneurs increasingly turn to AI for marketing automation, personalization, and data analysis.

  • 91% of new SMBs say technology has been essential to their business growth.
  • 72% plan to integrate AI into their marketing strategies in 2025.
  • 41% of the most confident SMB owners already use AI to analyze customer data.
  • Top AI marketing use cases include:
    • Content creation & brainstorming (37%)
    • Customer data analysis (32%)
    • Personalized messaging (31%)
  • 38% of SMBs plan to learn new marketing strategies and tools, while 28% will use AI/automation to overcome business challenges.

The 2025 small business landscape is defined by resilience, adaptability, and a tech-forward mindset. While social media remains the dominant marketing channel, SMBs recognize the importance of diversifying their strategies, embracing email and SMS marketing, and leveraging AI for efficiency and personalization. Constant Contact’s findings highlight that new entrepreneurs are not just surviving but actively redefining success in a changing economic environment.

Next Millennium & Ad-Shield Partner to Recover Lost Ad Revenue

Next Millennium & Ad-Shield Partner to Recover Lost Ad Revenue

advertising 6 Mar 2025

The rise of aggressive adblockers has significantly impacted publishers, with 20-30% of total ad inventory now blocked—resulting in unmonetized impressions and lost revenue. To combat this challenge, Next Millennium, a leader in programmatic advertising, has partnered with Ad-Shield to help publishers recover revenue from ad-blocked traffic through its Full Stack Monetization Engine.

This collaboration enables publishers to serve ads to previously unreachable audiences, effectively addressing both traditional and brutal adblockers that bypass legacy recovery solutions.

Benefits of the Partnership

1. Addressing the Adblock Challenge

  • 70% of blocked impressions come from aggressive "brutal" adblockers that traditional adblock recovery tools fail to counter.
  • Ad-Shield's proprietary technology recovers lost ad inventory from both dark traffic (unmeasured ad-blocked impressions) and already addressable adblock traffic.
  • Publishers using Next Millennium's Full Stack Monetization Engine can now serve high-quality ads to adblock users.

2. Proven Revenue Growth for Publishers

  • Publishers leveraging this solution have experienced an 8-15% increase in daily ad revenue.
  • Ad-Shield’s technology enhances conversion rates and ROI, ensuring publishers monetize previously lost impressions.
  • The partnership allows publishers to focus on content creation rather than revenue recovery.

3. Seamless Integration & Premium Demand Access

  • Next Millennium is a Google-certified partner, connecting publishers to premium demand sources through thousands of private deals and major ad exchanges.
  • The Full Stack Monetization Engine integrates seamlessly into publishers' ad tech stack, optimizing revenue without disrupting user experience.
  • Next Millennium functions as an extension of publishers' in-house teams, providing programmatic expertise and adaptable solutions.

Industry Leaders on the Partnership

"Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution designed to manage every aspect of ad monetization."
Lazar Rubin, CEO of Next Millennium

"Adblocked traffic represents a substantial challenge to publishers, but our technology has proven to effectively address and monetize the full range of adblock traffic, generating material revenue uplift."
Dustin Cha, Co-Founder & CSO of Ad-Shield

The Next Millennium x Ad-Shield partnership is a game-changer for publishers looking to combat adblockers, reclaim lost revenue, and optimize their ad monetization strategies. By integrating Ad-Shield’s cutting-edge technology, publishers can serve ads to previously blocked audiences, improve ROI, and future-proof their advertising revenue streams.

   

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