BigID, a leader in data security, privacy, compliance, and AI data management, has unveiled the Privacy Executive Console as part of its BigID Next platform. This innovative tool provides privacy leaders with a centralized, real-time view of their privacy program's performance, risk posture, and compliance status. Designed for a world of increasing regulatory scrutiny and board-level accountability for data privacy, the console enables privacy professionals to move from reactive compliance to proactive data governance.

Features of the Privacy Executive Console

• Unified Risk Visibility: Continuously monitors privacy risks across data assets, vendors, legal entities, and cross-border data flows, offering continuous insights.

• Data-driven Compliance: Tracks data subject requests, privacy assessments, and retention policies to prevent SLA violations and overdue actions.

• Operational Transparency: Measures key privacy KPIs, fulfillment rates, and policy adherence, filterable by geography, business unit, or legal entity.

• Executive-Ready Reporting: Provides interactive dashboards with drill-down capabilities to identify risk hotspots, compliance trends, and privacy program effectiveness.

• Customizable Views: Tailor dashboards for various stakeholders, offering high-level summaries for executives and detailed metrics for privacy operations teams.

• Actionable Intelligence: Transitions from high-level analytics into actionable insights for proactive remediation and strategic decision-making.

Technology Behind the Solution

Powered by BigID's patented Identity-Aware AI, the Privacy Executive Console integrates identity data across structured and unstructured sources, mapping risk patterns, and providing actionable intelligence. This AI-driven approach accelerates decision-making, helping organizations optimize privacy operations at scale and align them with business priorities.

Benefits for Privacy Leaders

With the Privacy Executive Console, privacy leaders can drive accountability, mitigate risks, and optimize operations with a single, intuitive interface. It enables a shift from static reports to continuous, AI-powered insights that improve decision-making and privacy program effectiveness.

 5WPR, one of the largest independently-owned PR and digital marketing firms in the U.S., has been named the agency of record for everbowl, a rapidly growing quick-serve superfood chain. Known for promoting balanced living through real ingredients and active lifestyles, everbowl has partnered with 5WPR to boost national brand awareness and support franchise development.

Partnership Focus and Strategy

With nearly 100 locations nationwide, everbowl has selected 5WPR for its integrated capabilities and proven experience in the franchise and better-for-you food sectors. 5WPR’s strategy will encompass both public relations and digital marketing, focusing on:

• National brand storytelling

• Franchise development support

• Social media and influencer marketing

• Paid and organic digital marketing strategies

Quotes from Leadership

• Jeff Fenster, everbowl Founder and CEO: "Partnering with 5WPR allows us to amplify our mission and reach new audiences in meaningful ways. Their expertise in franchising and the better-for-you space makes them the ideal partner for this next phase of growth."

• Paul Miser, Executive Vice President & Group Director, Digital at 5WPR: "We're excited to scale everbowl’s reach and visibility in the digital space while driving franchise interest through full-funnel strategies."

• Leigh Ann Ambrosi, Managing Partner & EVP, Consumer Lifestyle at 5WPR: "We’re thrilled to elevate everbowl’s presence and build excitement among consumers, media, and prospective franchisees alike."

Strategic Focus Areas

• Franchise Growth: Leverage digital marketing and franchise marketing initiatives to boost visibility and franchise development.

• Brand Storytelling: Execute a holistic media strategy to share everbowl’s mission of "unevolved" living and superfood offerings.

• Media Strategy: Combine national media efforts with local market amplification, targeting both consumers and potential franchisees.

Everbowl

Rooted in the philosophy of "unevolved" living, everbowl encourages movement and a return to simple, time-tested foods. With high-profile supporters like NFL legend Drew Brees and NBA All-Star Jayson Tatum, the brand continues to resonate with nutritionally conscious consumers across the U.S.

Floyi has launched SERP & Brief, an innovative solution that automatically generates fully scoped content briefs by integrating live search-engine analysis, competitor benchmarking, brand identity, and audience profiling into one streamlined workflow. This breakthrough solution aims to save content teams valuable time and improve the accuracy and relevance of content briefs.

Features and Benefits

Floyi’s SERP & Brief automates several key aspects of content creation:

1. Live SERP Insights: Instantly extract page-one search results, including organic rankings, featured snippets, "People Also Ask," related searches, and multimedia elements.

2. Competitor Analysis: Benchmark top-performing pages by evaluating on-page signals, site authority, and identifying structural gaps.

3. Brand & Persona Integration: Customize briefs by aligning with brand guidelines and buyer personas to ensure the right tone, point of view, and section goals.

4. Keyword & Entity Lists: Get contextual recommendations for target keywords and entities for each section of the content.

5. Surprise Ingredients: Uncover hidden opportunities through additional data enrichments, refining the content brief further.

With SERP & Brief, content teams can reduce research time from days to minutes and ensure their content aligns with real-time search signals, making briefs more actionable and data-driven.

Founder Insight

Yoyao Hsueh, Founder and CEO of Floyi, commented, "Content strategy has long required hours of manual research and guesswork. SERP & Brief unites search-engine data and brand intelligence in one step, so teams can focus on crafting quality content."

Time-Saving Solution

By automating content research, SERP & Brief enables content teams to:

• Quickly extract and analyze live search-engine data.

• Benchmark competitors’ content strategies.

• Align content with brand identity and audience needs.

• Receive clear, actionable outlines, including suggested titles, meta descriptions, keyword mappings, and internal-link placements.

This solution dramatically reduces the time spent on content brief creation, enabling teams to move from ideation to execution faster.

Zefr, a global leader in brand suitability technology for social platforms, has launched its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This solution enables advertisers to proactively pre-screen and exclude domains across Google's SPN inventory, ensuring their campaigns align with trusted brand safety and suitability standards before any impressions are served.

Features and Benefits

Zefr's new SPN Pre-Screen solution offers advertisers an enhanced level of control over their campaigns by:

• Pre-screening domains across the Google Search Partner Network, ensuring brand safety and suitability before activation.

• Offering customizable exclusion lists tailored to specific brand preferences and risk tolerances.

• Providing independent, weekly verification of the SPN domain list.

• Complementing existing Google brand safety and suitability protections by offering advanced AI and human-in-the-loop classification.

These features help ensure that campaigns remain aligned with industry standards and deliver maximum performance on social platforms.

Leadership Insight

• Richard Raddon, Co-Founder & Co-CEO of Zefr, emphasized: "Brand safety is not just about reacting after the fact—it's about putting proactive controls in place. Our SPN Pre-Screen solution gives advertisers the transparency and tools to confidently activate campaigns on Google's Search Partner Network, knowing that every domain has been evaluated through the lens of industry standards."

Target Campaign Types

Advertisers using campaign types such as Search, Standard Shopping, Apps, and Performance Max can now leverage the SPN Pre-Screen solution to validate domains prior to activation. This feature offers:

• Transparency into the inventory used for campaigns.

• Ongoing classification of domains based on industry standard safety and suitability definitions.

• Weekly refreshes for continuous control over domain exclusions.

Zefr’s Mission

Zefr's commitment to brand safety is part of a broader effort to bring transparency, precision, and trust to advertising in the increasingly complex digital ecosystem. Zefr equips brands with the necessary tools to maximize performance while maintaining control over their advertising strategies.

Zeta Global’s latest Zeta Economic Index (ZEI) for April 2025 offers a nuanced snapshot of the U.S. economy, blending generative AI insights with behavioral signals from over 245 million American consumers. Despite flat sentiment and economic uncertainty, Zeta’s data shows that consumers remain engaged, albeit with increased caution.

Consumer Behavior: Stability with Selective Engagement

• ZEI Score: Increased modestly to 69.1, marking a 1.1% month-over-month (MoM) rise.

• Sentiment Softening: Consumers aren't withdrawing—they're being more selective.

• Browsing Activity: Up 10.5% MoM, indicating early-stage purchase intent.

• Credit Intent: Grew by 6.0% MoM, suggesting openness to spending with caution.

• CEO Insight: David A. Steinberg highlights that real-time behavioral data captures subtle consumer shifts better than traditional surveys.

Sentiment Metrics: Confidence Cools but Actions Persist

• Discretionary Spend Propensity: Fell by 5.5% MoM.

• Job Market Sentiment: Declined by 3.7% MoM, signaling employment-related uncertainty.

• New Mover Index: Dropped 4.1% MoM, pointing to hesitancy around major life decisions.

• Consumer Outlook: More restrained, yet behaviors still reflect economic participation.

Sector Highlights: Diverging Consumer Priorities

• Dining: Down 2.2 points due to changing habits and cost sensitivity.

• Technology: Up 4.4 points, driven by AI-powered engagement and innovation.

• Healthcare: Rose 2.8 points, boosted by wellness trends and seasonal factors.

• Entertainment & Retail: Each gained 2.7 points, likely due to spring campaigns and cultural events.

• Financial Services: Increased by 1.9 points as consumers tracked market fluctuations closely.

The April 2025 Zeta Economic Index reveals a market where consumer caution doesn’t equate to disengagement. Behavioral patterns such as increased browsing and growing credit intent suggest that while sentiment is cooling, consumer activity remains stable. Brands leveraging real-time behavioral intelligence—like Zeta’s AI-powered insights—are better positioned to adapt and thrive in this selectively active economy.

Diversified, a global leader in technology solutions and immersive experiences, has announced a strategic expansion of its services tailored specifically for live performance venues. Leveraging decades of innovation across sectors like sports, faith, media, and entertainment, Diversified is now positioned to redefine what’s possible in theaters, performing arts centers, live music venues, and immersive entertainment spaces.

Diversified’s Expertise: Elevating Immersive Audience Experiences

• Legacy of Innovation: Proven success across iconic venues like Madison Square Garden and Transformation Church.

• Industry Experience: Decades of expertise in creating audience-first, high-impact environments.

• Comprehensive Capabilities: Full-service offerings—from design to execution—across audio, video, lighting, and experiential systems.

Leadership Strength: Aaron Beck Joins as Director of Live Performance Venues

• Expertise: Over 25 years in live audio, production design, and systems integration.

• Portfolio: Contributions to Disney Theatrical Productions, Cirque du Soleil, Solotech, and more.

• Vision: Combines technical mastery with creative insight to deliver transformative venue experiences.

Strategic Market Shift: Disrupting the Traditional Venue Model

• Fragmented Solutions: Market previously served by touring companies with limited integration expertise.

• Diversified’s Differentiator: End-to-end integration combining scale, artistry, and innovation.

• Market Timing: Positioned to lead as the industry demands more cohesive, scalable, and tech-driven experiences.

Technological Innovation: Pioneering Next-Gen Venue Experiences

• Immersive Audio: Leadership in cutting-edge loudspeaker systems tailored to varied environments.

• Cinematic Video Delivery: Innovations supporting OTT platforms like YouTube and Netflix.

• Extended Reality (XR): Development of groundbreaking live XR experiences enhancing audience engagement.

• Systems Integration Excellence: Focus on fully integrated environments, not piecemeal tech stacks.

Diversified’s entry into the live performance venue market marks a pivotal shift for an industry on the cusp of transformation. With unmatched experience, full-spectrum integration capabilities, and a visionary leader in Aaron Beck, Diversified is set to deliver audience-centric, future-ready solutions that elevate entertainment spaces into immersive, memorable experiences.

DoorDash has announced its agreement to acquire SevenRooms, a global leader in hospitality technology based in New York City. This strategic acquisition significantly expands DoorDash’s Commerce Platform capabilities, enabling it to deliver more robust solutions to restaurants and hospitality businesses for managing in-store and delivery sales, strengthening customer relationships, and improving profitability.

Strategic Growth: Why DoorDash is Acquiring SevenRooms

• Broader Commerce Capabilities: The acquisition equips DoorDash to better serve merchants across both physical and digital channels.

• Omnichannel Expansion: Combines DoorDash’s delivery network with SevenRooms’ in-store CRM and guest experience tools.

• Global Merchant Tools: Offers restaurants and hospitality businesses tools to manage customer data, marketing, and operations more effectively.

SevenRooms: Industry-Leading Hospitality Technology

• Founded in 2011: Created by Joel Montaniel, Allison Page, and Kinesh Patel with a mission to support hospitality operators.

• Core Capabilities: Specializes in CRM, guest experience management, and operational efficiency tools.

• Focus on Relationships: Helps merchants turn first-time visitors into loyal customers through personalized engagement.

Shared Vision: Empowering Merchants in a Changing Market

• Operator-First Mentality: Both companies emphasize tools that prioritize merchant success and customer experience.

• Customer Engagement: SevenRooms enhances a restaurant’s ability to understand and retain guests through smart data usage.

• Sustainable Growth: Focused on building long-term profitability for merchants by streamlining operations and marketing efforts.

Synergies and Future Innovation

• Expanded Reach and Resources: SevenRooms will leverage DoorDash’s scale to accelerate its innovation roadmap.

• First- and Third-Party Integration: The combined platform will strengthen performance across multiple sales channels.

• Commitment to Open Ecosystems: DoorDash and SevenRooms remain dedicated to supporting flexible, partner-friendly integrations.

DoorDash’s acquisition of SevenRooms marks a pivotal expansion into in-store restaurant technology, positioning both companies to offer holistic, omnichannel solutions for modern hospitality businesses. With a focus on CRM, customer engagement, and integrated operations, this move strengthens DoorDash’s mission to empower local businesses while helping them thrive both inside and outside their walls.

Perion Network Ltd., a prominent player in modern advertising technology, is set to participate in two influential conferences this May. The company’s executive leadership will engage in direct discussions with investors and highlight Perion’s strategic direction in the evolving adtech landscape.

Perion’s Upcoming Industry Engagements

• Needham Technology, Media & Consumer 1x1 Conference

  • Date: May 13, 2025

  • Location: New York

  • Format: One-on-one investor meetings and a public fireside chat session

  • Fireside Chat Time: 12:45 PM ET

  • Live Webcast: Available via Perion’s website for virtual attendees

• Oppenheimer 26th Annual Israeli Conference

  • Date: May 18, 2025

  • Location: Israel

  • Format: Private investor meetings and networking sessions

Executive Representation and Investor Interaction

• Leadership Presenting

  • Tal Jacobson, CEO of Perion

  • Elad Tzubey, CFO of Perion

  • Stephen Yap, Chief Revenue Officer (CRO), joining for the fireside chat

• Direct Investor Access

  • One-on-one meeting slots available through Needham and Oppenheimer contacts

  • Aimed at deepening investor understanding of Perion’s growth strategy and innovations

Strategic Focus at the Conferences

• Showcasing AdTech Innovation

  • Highlighting Perion’s solutions for complexity in modern advertising

  • Sharing updates on programmatic growth, cookieless targeting capabilities, and AI-powered optimization

• Building Market Confidence

  • Offering transparency into financial health and future growth strategies

  • Engaging with stakeholders to reinforce Perion’s position as a leader in advertising technology

• Strengthening Global Presence

  • Leveraging international platforms to connect with investors in both the U.S. and Israel

  • Emphasizing Perion’s commitment to cross-market innovation and global expansion

Perion’s participation in these high-profile investor conferences signals its proactive approach to transparency, engagement, and market leadership. By offering direct access to top executives and showcasing cutting-edge adtech strategies, Perion is poised to reinforce investor confidence and broaden its influence across the advertising ecosystem.