As consumer expectations shift toward wellness, functionality, and sustainability, the North American bakery industry is experiencing a transformation. Modern shoppers are not only looking for delicious baked goods they also demand clean-label ingredients, reduced sugar, and plant-based formulations. The upcoming webinar hosted by Brenntag addresses these critical trends and offers actionable solutions to help bakeries evolve with confidence.

Trends and Innovations Shaping the Bakery Industry

1. Egg Replacement Strategies

• The surge in egg prices and plant-based diets creates demand for viable alternatives.

• Explore the use of plant proteins, hydrocolloids, and enzymes to replicate egg functionality.

• Learn to maintain product quality—especially texture and flavor—without traditional eggs.

2. Smart Sugar Reduction

• Sugar reduction is no longer optional but essential in meeting wellness goals.

• Discover next-generation sweeteners like allulose, stevia, and functional fibers.

• Maintain indulgent taste and texture while lowering glycemic impact and calories.

3. Clean Label and Sustainable Baking Solutions

• Transparency drives consumer trust; clean labels are now standard, not optional.

• Learn how enzymes, natural colorants, and cocoa reducers can support clean-label claims.

• Discover ingredient innovations that enhance eco-conscious sourcing and production.

Webinar Details and Expert Insights

• Get science-backed strategies from Brenntag experts:

  • Dr. Dilek Austin, Strategic Marketing Manager, Brenntag Food and Nutrition

  • Marly Sumayong, Application Lab & Technical Manager, Brenntag Nutrition

• Date: Wednesday, June 4, 2025

• Time: 2:00 PM EDT | 11:00 AM PDT

• Ideal for product developers, food scientists, and brand managers aiming to lead in a changing market.

The bakery industry stands at a pivotal moment where consumer expectations for healthier and more sustainable options must be met with innovation. This Brenntag webinar offers the insights and tools bakeries need to stay ahead of the curve, adopt smarter ingredient strategies, and future-proof their product lines for evolving market demands.

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