GetResponse, a global leader in email marketing and automation, has released compelling new research highlighting growing concern among marketers over their dependence on social media and other “rented” platforms. Based on feedback from over 1,300 marketing decision-makers, the findings suggest a strategic rethink is underway as brands seek to regain control of their customer relationships in an increasingly unstable digital landscape.

Research Highlights from GetResponse

• Impact of TikTok Ban & Platform Instability

  • 25% of marketers report diminished confidence in social media due to the TikTok ban and related disruptions.

  • Broader platform instability—including algorithm changes and content regulation—is amplifying unease.

• Lack of Trust in Rented Platforms

  • Only 14.5% of marketers fully trust social media platforms to be stable marketing partners in the next year.

  • Nearly 40% express little to no trust in these platforms, signaling a major trust gap.

• Shift Toward Owned Channels

  • 60% of marketers have either increased or plan to increase focus on owned channels.

  • Email marketing tops the list, with 49% prioritizing it for future investment.

• Email Marketing: High Potential, Underused

  • Despite its value, only 26% of marketers heavily focus on email marketing.

  • Common barriers include fear of being flagged as spam (34%) and lack of time or internal resources (20%).

• Perception of Control

  • Email marketing is viewed as the most controllable channel, surpassing websites and mobile apps.

  • Unlike social media, email provides full access to audience data, direct reach, and no dependency on third-party algorithms.

Expert Insight from GetResponse

Michal Leszczynski, Head of Content & SEO at GetResponse, emphasized the need for balance:

“We’re not saying brands should delete or move away from social media—that wouldn’t be realistic. Social media will always play a valuable role in discovery and awareness. But our research clearly shows that marketers know they need to safeguard their businesses by also investing in channels they own, like email marketing, where they have full control over audience relationships, data, and outcomes.”

A Call for a Balanced Channel Strategy

As concerns about privacy, platform volatility, and regulatory threats grow, GetResponse’s research serves as a timely reminder: brands must reduce their dependence on rented platforms. Email marketing, with its stability, ownership, and performance potential, is not just a fallback—it’s a critical pillar for long-term marketing success. A diversified, owned-first channel strategy is key to future-proofing digital marketing efforts in a fast-changing environment.

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Clutch, an independent B2B marketplace, has recognized WebSpero Solutions as one of the Top Link-Building Agencies in the world for its Spring 2025 Global Awards. With only 15 agencies worldwide selected per service category, this distinction sets WebSpero apart for its consistent excellence in SEO.

Highlights of WebSpero’s Achievement

• Recognized in Spring 2025 Clutch Global Awards

  • Among only 15 companies globally in the link-building category

  • Based on verified client reviews and measurable success

• Performance Ratings by Clutch

  • 5/5 for focus on details

  • 5/5 for verified client satisfaction

  • 5/5 for delivering high-impact results

  • 4.9/5 for cost-effectiveness

Company Overview

• Founded: 2014

• Headquarters: Mohali, India & Los Angeles, USA

• Team Strength: 100+ professionals including SEO experts, content strategists, and developers

• Core Services:

  • SEO

  • PPC (Pay-Per-Click)

  • Web development

• Client Impact:

  • Generated over $6 billion in revenue for clients through organic and paid strategies

  • Featured in major publications such as:

    • Forbes

    • HackerNoon

    • CBNation

    • Clipchamp

    • Yahoo!

    • Gust.com

Leadership Insight

“We are thrilled to be acknowledged by Clutch as a leader in link building,”
— Gursharan Singh, Managing Director, WebSpero Solutions

• Emphasis on continuous innovation

• Dedication to delivering quantifiable results for diverse industry clients

What Makes WebSpero Stand Out

• Proven Track Record: Years of successful SEO campaigns and client success stories

• Transparent Communication: Regular updates and measurable KPIs

• Client-Centric Philosophy: Customized strategies tailored to business goals

• Use of Latest Tools: Staying ahead with cutting-edge SEO technologies

Understanding the Power of Link Building

• Definition: The process of gaining hyperlinks from external websites to your own

• Purpose: Enhances domain authority and improves search rankings on SERPs

• Benefits:

  • Increased organic traffic

  • Higher trust and credibility

  • Better online visibility

WebSpero’s Link-Building Services Include:

• Guest Posting: High-authority backlinks through content collaboration

• Business Listings: Optimized local SEO and online presence

• Press Releases: Media exposure and SEO value

• HARO Links: High-quality placements through journalist requests

WebSpero Solutions continues to raise the bar in the digital marketing space. Their Clutch Global Award win is a reflection of their unwavering commitment to excellence in SEO, innovation in link building, and delivering results that matter.

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Guru SEO Services, a results-oriented digital marketing agency, has officially expanded its operations to Toronto, Canada’s largest and most dynamic business hub. Known for its transparent partnerships and performance-driven strategies, Guru SEO’s move reflects its commitment to driving national impact for Canadian businesses.

Proven Legacy Across Alberta

• Founded in Calgary, the agency built a reputation for excellence in:

  • Search Engine Optimization (SEO)

  • Pay-Per-Click (PPC) Advertising

  • Content Marketing

  • Web Design & Development

• Highly rated for helping businesses in Red Deer and Alberta grow their digital footprint

• Track record of increasing client visibility, traffic, and conversions

Why Toronto?

“Toronto is a vibrant, fast-paced market filled with innovation and opportunity,”
— Jesse Tutt, CEO of Guru SEO Services

• Toronto offers access to diverse industries and a competitive digital landscape

• The city is a hub for startups, retail brands, and professional service providers

• Guru SEO is ready to offer tailored strategies to businesses seeking long-term growth

What Guru SEO Services Brings to Toronto

1. Data-Driven Campaigns

• Every digital strategy is backed by advanced analytics

• Emphasis on tracking KPIs, improving ROI, and refining tactics

2. Transparent Client Relationships

• Regular reporting and communication

• Flexible packages based on evolving business needs

3. Full-Service Digital Marketing

• Technical SEO and local SEO

• High-performing content development

• Conversion rate optimization and lead generation

4. Local Job Creation

• Plans to hire digital marketers, developers, and creatives in the Greater Toronto Area

• Supporting local talent and the regional digital economy

Strategic Objectives for the Toronto Market

• Build trusted partnerships with small-to-medium-sized businesses (SMBs)

• Collaborate with tech startups and enterprise clients

• Help local businesses compete effectively in digital spaces

• Expand community engagement and contribute to the local economy

Guru SEO Services’ expansion to Toronto is more than geographic growth—it’s a commitment to elevating businesses through measurable digital success. With deep expertise in modern marketing techniques, a client-first mindset, and proven success across Canada, Guru SEO is poised to make a powerful impact in Toronto’s digital landscape.

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In an era where traditional agency models often fail to meet the agility and budget needs of modern businesses, Nakaryu is charting a new course. The creative and tech agency has launched two groundbreaking service offerings: Nakaryu One, a full-service subscription-based creative and tech team, and a Web Design Flat Rate, revolutionizing how websites are built, maintained, and scaled.

With modular scalability, transparent pricing, and no long-term commitments, Nakaryu positions itself as more than a service provider — it becomes an external creative partner that evolves with your business.

Nakaryu One: The Next-Gen Creative Agency on Subscription

Nakaryu One introduces a radical shift from traditional project-based engagements to a flexible, on-demand creative infrastructure. Designed to function like an internal team but on a subscription basis, this model allows businesses to scale their creative output seamlessly.

What’s Included in Nakaryu One:

• Branding & Corporate Design
  Consistent brand identity development and refreshes

• Social Media & Performance Marketing
  Campaign management, paid ads, and audience growth

• Content Creation
  From photos and videos to newsletters, AI-generated blogs, and graphic design

• SEO & AI Automation
  Ongoing optimization, automation workflows, and search strategy alignment

• Strategic Marketing Consulting
  Personalized advice backed by AI-powered analytics

“Nakaryu isn’t just an agency. We are your external creative team that grows with your business.”
— Max Wellner, Founder of Nakaryu

Benefits:

• One subscription, one contract — full coverage

• Replaces the need for multiple vendors or siloed in-house departments

• Operates like a creative and tech cloud — flexible, responsive, and scalable

Web Design Flat Rate: Scalable Websites Made Simple

For businesses not ready for full-service creative support, Nakaryu’s Web Design Flat Rate delivers an ideal entry point. This service offers high-performance websites and digital platforms — at a predictable monthly cost.

Web Design Subscription Features:

• Starts at just €95/month

• Covers:

  • Hosting and domain management

  • Ongoing maintenance and support

  • Design tweaks and performance enhancements

  • Security and uptime monitoring

Optional Add-Ons:

• Online stores and e-commerce integration

• GDPR compliance and cookie management

• Booking systems and dynamic forms

• SEO optimization and content blogs

• CRM or newsletter integration

With no upfront design fees, companies can enjoy a professional digital presence from day one, all without financial strain.

Why Nakaryu’s Model Works

Nakaryu is building the future of digital services through a model that is:

Modular

• Choose services based on evolving needs

• Add or remove features at any time

Scalable

• Designed for everyone — from lean startups to global enterprises

• Supports multichannel campaigns with efficiency

Transparent

• Fixed pricing removes budgeting guesswork

• Clear deliverables with predictable timelines

Built for Today — and Tomorrow

The launch of Nakaryu One and the Web Design Flat Rate reflects Nakaryu’s vision of creative services as infrastructure: always available, always evolving, and always focused on results.

Whether it’s a growth-phase startup or a scaling enterprise, Nakaryu empowers businesses to think bigger, act faster, and stay lean — all without the limitations of traditional agency frameworks.

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In today’s fast-paced digital landscape, “going viral” is a tempting goal for many businesses — but is it actually the right one? Business Solutions Marketing Group, a digital marketing agency with over a decade of success supporting small businesses, thinks not.

With their latest campaign tagline, “Don’t Go Viral — Go Local,” the agency is redefining video marketing to focus on what matters most: bringing in real, local customers.

The Philosophy Behind “Go Local”

“The dream of ‘going viral’ can be a distraction for local businesses,”
— Linda Donnelly, Owner, Business Solutions Marketing Group

A viral video may gather attention from across the globe, but for a pizza shop in Camp Hill or a neighborhood salon, those views rarely convert into foot traffic. Business Solutions’ approach emphasizes geo-targeted video content that captures attention where it counts — within the business’s actual service area.

Backed by internal success metrics and supported by key industry research, this strategic pivot builds on three fundamental pillars.

1. Strategic Local Keywords: Capture Search Where It Counts

• Every video is optimized using location-specific keywords in:

  • Video titles and descriptions

  • On-screen captions and spoken content

• This method strengthens local SEO visibility — especially important considering:

  • 88% of consumers who search for local businesses on mobile engage within 24 hours
    [Source: Loopex Digital]

Result: Increased visibility in Google and YouTube search results for hyper-local intent queries.

2. Showcasing Local Landmarks: Visual Familiarity Builds Trust

• Incorporating recognizable community locations into the video background or storyline

• Examples include:

  • City signs, well-known buildings, parks, or events

• This helps viewers immediately connect with the brand as part of their neighborhood

Benefit: Builds a sense of authenticity and local trust, turning viewers into visitors.

3. Authentic Local Testimonials: Social Proof That Converts

• Encouraging real customers to share video reviews and success stories

• Testimonial videos are highly effective, with:

  • 77% of consumers more likely to buy after watching one
    [Source: Wyzowl]

Effect: Strengthens credibility and creates emotional resonance with local prospects.

Why Video? The Data Speaks for Itself

• 87% of businesses use video as a marketing tool
  [Source: HubSpot, 2024]

• Business Solutions Marketing Group’s own analytics show:

  • 24% increase in local search views and clicks using geo-tagged videos

  • 42% more direction requests and 35% more website clicks when visual content is added to Google Business Profiles
    [Sources: Melon Local, BSMG Press Release]

Integrated Services That Drive Results

This new video strategy doesn’t operate in isolation — it’s part of a broader ecosystem of services designed for local dominance:

Google Business Profile (GBP) Optimization

• Boosts discoverability and engagement

• A well-optimized GBP is 50% more likely to lead to a purchase
  [Source: Loopex Digital]

Reputation Management

• Monitoring and responding to reviews

• Driving consistent customer feedback to enhance visibility and trust

Simplified Programs for Busy Business Owners

• Turnkey content production

• Fully managed marketing execution

• Designed to let owners focus on operations while BSMG handles their digital reputation

Fame That Converts — Right in Your Backyard

Business Solutions Marketing Group is helping small businesses stop chasing likes and start attracting locals. Their hyper-local video marketing approach brings lasting value, increasing foot traffic, digital engagement, and customer loyalty — all without breaking the bank or overcomplicating strategy

“We empower small businesses to use video not for fleeting global fame, but for tangible, consistent local growth.”

— Linda Donnelly

This isn’t about being the next TikTok sensation. It’s about becoming the most recognized brand on Main Street.

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As AI reshapes business landscapes, enterprises are facing a paradox: unprecedented access to data with increased difficulty in making informed decisions. Addressing this challenge head-on, Mixpanel, a global leader in digital analytics, has announced its 2025 Customer Advisory Board (CAB).

This board will play a pivotal role in transforming Mixpanel’s vision—from a product analytics provider to a comprehensive enterprise intelligence platform that connects user behavior directly to business outcomes.

Why a Customer Advisory Board Now?

Customer demands are evolving rapidly. Enterprises must:

• Deliver personalized, seamless digital experiences

• Accelerate decision-making processes

• Leverage data more effectively across departments

Key industry stats highlight this urgency:

• 63% of enterprises say analytics improve decision-making (Gartner)

• 85% of leaders find too much data hampers decision-making (Oracle)

• Companies with aligned leadership on data strategy are 2x more likely to succeed in analytics (McKinsey)

The CAB was created as a strategic response to these trends—uniting senior executives across industries to co-create digital solutions that directly impact enterprise performance.

The Composition of Mixpanel’s 2025 CAB

The board includes:

• 30 global members, with 10 from North America

• Senior leaders in product, marketing, analytics, and data strategy

• Influential companies such as McDonald’s, AMC Networks, Ro, Olo, and Zola

These members will help shape:

• Product roadmap evolution

• Strategic alignment between metrics and business goals

• Scalable, AI-powered, composable analytics solutions

Executive Vision: Redefining Digital Experience Through Data

Amir Movafaghi, CEO of Mixpanel:

“Our CAB is central to helping us co-build a platform that turns fragmented insight into decisions that scale—from the product team to the boardroom.”

Amy Hsuan, Chief Customer and Revenue Officer:

“The CAB marks an evolution in our role—not just as a platform, but as a trusted strategic partner helping enterprises transform digitally.”

Edward Hsu, Chief Product Officer:

“This is an industry-defining collaboration. CAB members are already influencing product innovations that will set new standards.”

Kalina Bryant, Head of Customer Engagement:

Architecting and scaling the global CAB program to ensure strategic collaboration, brand trust, and measurable enterprise success.

What Makes the CAB Impactful?

1. Direct Input from Industry Leaders

• Real-world perspectives inform Mixpanel’s product evolution

• Ensures platform development is aligned with market realities and business needs

2. From Software Vendor to Strategic Partner

• The CAB shifts the relationship from transactional to transformational

• Builds long-term partnerships focused on enterprise-level outcomes

“Our role in the CAB moves beyond software—it’s about mutual success,”
— Dan Cummings, McDonald’s, Global Product Engineering Analytics

What’s at Stake for Enterprises?

In the AI era, decision-making needs to be:

• Faster

• Smarter

• Scalable

Mixpanel’s platform aims to help enterprises do just that, with robust features including:

Capabilities of Mixpanel’s Enterprise Analytics Platform

• Complete Journey Visibility
  Understand every customer touchpoint across mobile and web.

• Self-Serve Analytics (No SQL Required)
  Empower teams to get real-time answers without technical bottlenecks.

• Behavioral Insights + Session Replay
  Understand why users act, not just what they do.

• Fast Time to Value
  Quick onboarding, customizable templates, and global enterprise support.

• Governance + Compliance
  Built-in controls for secure, audit-ready data operations.

• Composable Architecture
  Seamless integration with modern data stacks and scalable deployment.

The Future: Co-Creation as a Competitive Advantage

Mixpanel’s CAB isn’t just a feedback loop—it’s a collaborative engine. Members are helping architect the future of:

• AI-driven analytics

• Cross-functional decision frameworks

• Composable, interoperable data ecosystems

This shift reflects a new era in enterprise software, where customers are partners in innovation.

From Metrics to Meaningful Outcomes

With its 2025 Customer Advisory Board, Mixpanel is taking a bold step toward redefining enterprise digital analytics. By empowering senior leaders to co-create solutions, Mixpanel ensures that its platform evolves not just with technology—but with real business impact in mind.

As enterprise teams strive to make data a strategic asset rather than a burden, Mixpanel’s CAB provides the blueprint for what’s next: insight at scale, AI-ready analytics, and faster decisions—everywhere.

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Arreya, a pioneer in visual communication with nearly 30 years of experience, is revolutionizing digital signage. With its newest integration with the Amazon Signage Stick, Arreya empowers users to launch professional-grade signage in just minutes—no complex installation or technical know-how required. This plug-and-play solution redefines accessibility and simplicity for businesses and organizations of all sizes.

Why This Integration Is a Game-Changer

1. True Plug-and-Play Simplicity

• Quickly turn any screen into a digital signage display

• No technical expertise needed—ideal for teams without IT departments

• Minimal setup time means faster communication deployment

2. Arreya’s Powerful Cloud-Based Software

• All-in-one platform with Creative Studio for custom content creation

• Remote content management and real-time updates

• Reliable performance across devices with cloud delivery

3. Enhanced User Experience

• Intuitive design tools make content creation accessible for all skill levels

• Designed for speed, flexibility, and customization

• 24/7 support ensures seamless implementation and long-term reliability

Voices Behind the Vision

Todd Burgess, Owner at Arreya

"The Amazon Signage Stick’s ease of use, paired with our robust Arreya platform, makes launching impactful digital signage a breeze."

Jill Burgess, President at Arreya

"This collaboration truly democratizes digital signage. The ability to get started quickly and easily is a massive win."

What Makes This Duo Stand Out?

Accessible to All:

• Eliminates traditional barriers like expensive hardware and technical setup

• Ideal for schools, retail stores, corporate offices, and more

Fast Time-to-Impact:

• Get up and running in minutes

• Begin engaging customers and employees instantly

Free Trial Opportunity:

• 30-day free trial lets users explore the platform risk-free

• Perfect for testing scalability and impact before commitment

A New Era of Visual Communication

The integration of Arreya with the Amazon Signage Stick signals a new era of accessible, effective, and scalable digital signage. Whether you're a local retailer or a global enterprise, this solution empowers you to communicate visually—faster and easier than ever before.

Try it today—launch your 30-day free trial of Arreya and redefine how you connect with your audience.

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Iterable, the AI-powered communication platform, has introduced AI Query Summary, a new addition to its Smart Segmentation capabilities. Built with Amazon Bedrock from AWS, this feature automatically translates complex segmentation logic into easy-to-understand natural language—streamlining workflows, preventing errors, and making real-time audience targeting more accessible to marketers. This release marks a major step in transforming segmentation from a technical obstacle into a strategic enabler.

The Challenge: Segmentation Complexity Slows Growth

Why segmentation has been difficult:

• Audience queries often contain intricate logic with dozens of conditions.

• Manual review and interpretation increase the risk of human error, inefficiency, and delays.

• Handoffs between team members suffer due to lack of clarity and documentation.

Traditional segmentation bottlenecks:

• Time-consuming validation of audience logic.

• Limited ability to scale or replicate segments across teams.

• Dependence on technical or data experts to translate conditions.

The Solution: AI Query Summary Explained

Features of AI Query Summary:

• Automatically translates complex audience rules into natural language explanations.

• Enables team members to quickly validate, understand, and act on segmentation logic.

• Reduces handoff friction by eliminating the need for manual list descriptions.

Real-world impact:

“It completely solved our handoff problem,” says Aaron Flatt, Director of Growth Marketing at Realtors Property Resource.
“Now, anyone on the team can understand what a segment does and why it exists.”

What Makes Smart Segmentation Truly “Smart”

AI Query Summary is part of Iterable’s broader Smart Segmentation feature set, delivering an advanced segmentation experience that is:

1. No-code and intuitive

• Visual interface with drag-and-drop ease.

• Removes reliance on technical teams for query building.

2. Intelligent and dynamic

• Combines behavioral, demographic, and AI-generated user data.

• Includes real-time audience counts and predictive insights like Brand Affinity and Predictive Goals.

3. Error-resistant

• Built-in logic checks and intelligent guardrails flag errors before activation.

• Reduces missteps caused by overlapping or missing criteria.

4. Future-focused

• Designed for scalability across teams and campaigns.

• Ready for moments-based marketing and personalized engagement at scale.

Powered by Amazon Bedrock: AI Innovation at Scale

Amazon Bedrock’s role in AI Query Summary:

• Offers secure, scalable access to leading foundation models.

• Enables real-time generative AI functionality embedded directly in Iterable’s platform.

• Supports privacy, security, and responsible AI usage standards.

Benefits of AWS partnership for Iterable:

• 50% faster research-to-implementation turnaround times.

• Cost-efficient development of advanced AI-powered features.

• Seamless access to enterprise-ready infrastructure for ongoing innovation.

“Our work with AWS is accelerating our roadmap,” said Andrew Boni, CEO and Co-founder at Iterable.
“AI Query Summary is just the beginning of how we plan to reimagine marketing operations with AI.”

Customer Benefits: Speed, Scale, and Smarter Decisions

How Iterable Smart Segmentation helps marketers:

• Faster audience building with natural-language summaries.

• Greater accuracy in targeting and personalization.

• Improved collaboration across marketing, product, and data teams.

• Time saved on manual reviews and list documentation.

Marketer use cases:

• Launching time-sensitive campaigns with confidence.

• Sharing segments across departments with full context.

• Rapidly testing and scaling campaigns without data ambiguity.

A New Standard in AI-Driven Marketing

Iterable’s AI Query Summary is more than just a feature—it’s a rethinking of how segmentation should work in the modern marketing landscape. Powered by AWS’s generative AI technology, this innovation allows teams to work faster, collaborate better, and make smarter decisions based on reliable, interpretable audience data.

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