VideoAmp, a leader in media measurement, and Captify, a provider of real-time audiences powered by Search Intelligence, have announced a new scalable solution that links household-level ad viewership to real-world search behavior. This integration offers advertisers unprecedented insights into campaign impact and optimizes media investment with identity-based measurement.

First Integration of Search Outcomes with VideoAmp

• Marks VideoAmp’s inaugural collaboration with a search outcomes provider.

• Complements existing integrations across verticals like Auto, CPG, Healthcare, and Retail.

Privacy-Compliant, Deterministic Measurement

• Combines VideoAmp’s proprietary VALID™ technology with Captify’s search intelligence.

• Offers a 100% deterministic solution that respects user privacy while linking ad exposure to search behavior.

Advanced Contextual Understanding by Captify

• Uses machine learning and natural language processing to interpret search intent beyond keywords.

• Example: Differentiates between searches for a vacation (“Malibu”) versus purchasing a Chevrolet Malibu.

Direct 1:1 Linking of Ad Exposure to Search Behavior

• Unlike traditional methods, the solution connects specific ad views directly to subsequent search actions.

• Enables advertisers to measure actual media-driven user interest rather than relying on proxy or modeled data.

Superior to Traditional Brand Lift Studies

• Measures active consumer intent through search behavior, a stronger indicator of purchase likelihood.

• Offers faster and more accurate insights than recall-based panel studies.

The collaboration between VideoAmp and Captify redefines advertising measurement by connecting ad exposure to meaningful consumer actions. By tracking search lift with high accuracy, marketers gain actionable intelligence to optimize campaigns and improve return on investment, marking a new era in media effectiveness measurement.

Infolinks, a premium advertising marketplace known for high-performing and sustainable media inventory, announced a direct integration with Infillion, an architect of the first truly composable ad tech platform. This partnership grants Infillion’s brand and agency clients seamless access to Infolinks' proprietary placements across over 25,000 premium direct publishers.

Unique Position Outside Traditional SSP Ecosystem

• Infolinks operates independently of traditional supply-side platforms (SSPs), offering a direct, transparent path to curated, brand-safe inventory.

• This direct approach eliminates intermediaries, enhancing transparency and media quality.

High Standards of Performance and Sustainability

• Infolinks’ placements are curated for contextual relevance, transparency, and premium media quality.

• The integration reduces the carbon footprint per impression by cutting out unnecessary middlemen, promoting a more responsible programmatic ecosystem.

Leadership Perspectives

• Robert Regular, CEO of Infolinks Media: Emphasizes Infolinks' direct publisher relationships, proprietary inventory, and commitment to transparency.

• Gus Quinzani, VP of Ecosystem Partnerships, Infillion: Highlights the alignment on quality and direct access to scale proprietary video formats.

• Jonathan Slavin, Chief Business Officer, Infolinks Media: Notes the partnership's benefits for advertisers through streamlined access, cost savings, and measurable performance.

Industry Impact

• The integration signals a pivotal shift in programmatic advertising toward direct access, quality inventory, and accountable ad ecosystems.

• Both companies aim to improve advertiser outcomes with premium, performant, and sustainable media solutions.

The Infolinks-Infillion partnership exemplifies a growing movement to reshape the programmatic advertising landscape by delivering direct, transparent, and high-quality media access. Brands and agencies benefit from premium inventory with enhanced performance metrics and sustainability, marking a new era of responsible digital advertising.

In the age of AI, big data, and complex marketing metrics, one fundamental practice is often overlooked talking directly to clients. Francesco De Nittis, Manager at Human Centric Group, emphasizes that the highest ROI comes not from dashboards but from authentic conversations with clients. This article explores how brands can unlock powerful insights through five key client questions, bridging the gap between metrics and meaningful marketing.

Insights from Client Conversations

• Why did they choose you, really?

  • Clients’ true purchase motivations may differ from expected features or benefits.

  • Example: A personal aircraft buyer chose based on availability and resale value, not advanced tech features.

• What’s the one thing you do that makes the biggest difference to them?

  • Clients may value responsiveness or service over product innovation.

  • Example: A tech company’s customers cared most about prompt email replies.

• Where did they look for information before finding you?

  • Brands often misallocate marketing budget by assuming search channels incorrectly.

  • Clients may rely on niche forums or offline networks instead of mainstream social media.

• What was stopping them from choosing you?

  • Price is often cited but rarely the true barrier; direct conversations reveal real objections.

• What would they lose if they stopped working with you tomorrow?

  • If the answer is “nothing,” it signals deeper brand engagement or value issues.

The Disconnect Between Metrics and Meaning

• Digital metrics like heat maps indicate user actions but not the motivations behind them.

• Data tells what happened, conversations reveal why.

• Example: Carlsberg and Heineken’s padel sponsorship in Portugal showed high visibility but low brand recall, demonstrating visibility without meaningful connection is ineffective.

The ROI of Relevance

• Investing time and budget in client conversations can yield strategic insights that outperform traditional campaign spending.

• Genuine feedback helps brands stay relevant and sharpen their marketing strategies in crowded markets.

• Before launching costly campaigns or product innovations, marketers should prioritize direct client engagement for actionable intelligence.

Marketers should not overlook the power of authentic client conversations amid the focus on AI and metrics. These conversations offer unmatched insights that data alone cannot provide, helping brands create more relevant, effective marketing strategies that drive true ROI.

The location-based entertainment market has witnessed remarkable growth in recent years, driven by evolving consumer preferences and technological advancements. From pop culture influences to the integration of artificial intelligence, this sector is rapidly transforming. This article delves into the market size, growth expectations, key drivers, latest trends, segmentation, and regional insights shaping the future of location-based entertainment.

Market Size and Growth Projections

• The market was valued at $3.86 billion in 2024 and is projected to grow to $4.89 billion in 2025, registering a CAGR of 26.7%.

• From 2025 to 2029, the market is expected to further surge, reaching $12.53 billion by 2029 with a sustained CAGR of 26.5%.

• Key factors driving this growth include pop culture tie-ins, urbanization, social media influence, group activities, and experiential spending.

Primary Drivers of Market Growth

• Increasing consumer spending on games and video content is a major growth driver.

• This spending encompasses purchases, subscriptions, downloadable content, in-game purchases, and streaming services.

• Growing demand for immersive gaming and online streaming platforms is boosting digital entertainment consumption.

Latest Trends and Technological Advancements

• Focus on advanced virtual reality (VR) technologies to create immersive experiences in physical spaces.

• Integration of artificial intelligence (AI) to enhance user engagement and content personalization.

• Expansion into emerging markets and adoption of sustainability initiatives promoting eco-friendly entertainment solutions.

• Rise of hybrid experiences blending physical and digital entertainment.

• Cross-industry collaborations to innovate and diversify offerings.

Market Segmentation

• By Offerings: Hardware, Software, Services

• By Technology: 2D, 3D, Cloud Merged Reality (CMR)

• By End-Use: Amusement Parks, Arcade Studios, 4D Films

Subsegments include:

• Hardware: Gaming Consoles, VR Headsets, AR Devices, Interactive Kiosks, Motion Tracking Equipment, Projection Equipment

• Software: Game Development, Simulation, VR/AR Content Creation, Location-Based Applications, Analytics & Data Management

• Services: Game Hosting & Maintenance, Content Creation, Consulting & Integration, Customer Support, Installation & Setup

Key Players in the Market

• Major companies include Google LLC, Samsung Electronics, Microsoft Corporation, Meta Platforms, Huawei Technologies, The Walt Disney Company, Panasonic, Nvidia, Regal Entertainment Group, Unity Technologies, Sony Interactive Entertainment, Magic Leap, HTC, Niantic, and others.

• These players are investing in cutting-edge technologies and expanding their footprint in the location-based entertainment ecosystem.

Regional Insights

• North America is currently the largest market region as of 2024.

• Asia-Pacific is poised to be the fastest-growing market in the forecast period, driven by rapid urbanization and technological adoption.

• Other important regions include Western Europe, Eastern Europe, South America, Middle East, and Africa.

• Key countries include the USA, Canada, China, India, Japan, Germany, UK, Australia, Brazil, and South Korea.

The location-based entertainment market is on a strong growth trajectory fueled by consumer demand for immersive and interactive experiences, advancements in VR and AI technologies, and expanding global markets. Businesses that leverage these trends and invest in innovative offerings are well-positioned to capitalize on the market’s exponential expansion through 2029.

Brisbane-based digital marketing agency BFJ Digital is proactively evolving its SEO strategies to align with the growing impact of artificial intelligence (AI) on online search behaviour. With generative AI tools transforming how users find information, BFJ Digital emphasises Generative Engine Optimisation (GEO) to help businesses maintain visibility and engage meaningfully with their target audiences in this new era.

The Rise of AI and Its Impact on Search

• AI-powered generative engines such as ChatGPT, AI Overviews, Perplexity, and Gemini deliver direct responses and summaries rather than traditional website link lists.

• Traditional SEO, focused on ranking within conventional search engine results pages (SERPs) on Google and Bing, is evolving due to this shift.

• BFJ Digital highlights that adapting SEO to incorporate GEO ensures content remains discoverable even as users increasingly rely on AI for answers.

Understanding User Intent in the AI Era

• AI algorithms now better understand complex queries to provide comprehensive and direct answers.

• Optimising content requires catering not only to traditional search engine algorithms but also to the interpretative capabilities of AI models.

• BFJ Digital emphasises deep user intent analysis to align content with what AI-driven platforms deliver.

Optimising for Voice Search and AI Assistants

• The rising adoption of voice search and AI assistants necessitates a shift from short, keyword-based queries to natural language optimisation.

• BFJ Digital refines SEO strategies to ensure content is easily discoverable and interpretable by AI-powered voice technologies.

• This approach enhances reach to audiences who interact with technology via spoken commands.

Leveraging Data and AI for Strategic Insights

• Integrating data analytics platforms like Google Analytics with AI models such as Gemini offers advanced insights into user behaviour and campaign performance.

• This data-driven approach allows for the continuous optimisation of SEO strategies in real time.

• BFJ Digital uses these insights to tailor marketing efforts that are effective in the AI-enhanced search ecosystem.

BFJ Digital remains dedicated to helping clients navigate the rapidly evolving digital landscape by embracing advanced SEO techniques centered around AI and generative engines. By adopting Generative Engine Optimisation and focusing on user intent, voice search, and data-driven insights, the agency ensures businesses stay visible and relevant in an AI-powered search world.

Tony Robbins and Dean Graziosi have relaunched their flagship program, the Mastermind Business System (MBS), now enhanced to meet the needs of today’s fast-growing Knowledge Economy. This updated system offers structured guidance, cutting-edge AI tools, and personalized mentorship designed to help individuals start and scale businesses based on their knowledge, skills, and expertise.

What Is the Mastermind Business System 2.0?

• A step-by-step, action-focused program created by two of the world’s leading personal development and business education experts.

• Integrates decades of combined experience to support entrepreneurs in transforming their knowledge into scalable digital products or services.

• Designed for beginners and experienced professionals seeking a structured approach and ongoing support.

Features and Tools Included in MBS

• GG 2.0: Your AI Business Assistant
  An AI-powered tool available 24/7 that thinks like Robbins and Graziosi, assisting with product creation, copywriting, page building, and overcoming obstacles to streamline your business journey.

• Mastermind Business Plan
  A proven, structured business plan based on 76 years of combined experience, featuring pre-tested campaigns and templates to help you start, grow, and scale effectively.

• All-In-One Business Hub
  A comprehensive platform with drag-and-drop builders, automated emails, pre-built funnels, and live support — eliminating the need for multiple third-party tools and lowering costs.

• Global Marketplace Access
  Easily list your products to a global audience of thousands of potential daily buyers with just one click, amplifying your reach without extra effort.

Exclusive Limited-Time Bonuses

• Tony Robbins Collection: A library of high-impact trainings to boost confidence and mental clarity.

• VIP Ticket to The Mastermind World Summit: A 3-day virtual event with Tony, Dean, and special guests.

• Social Media Co-Pilot: A digital assistant to plan, create, and schedule social media content efficiently.

• Roadtrip with Matthew McConaughey: A goal-setting experience with tools for growth and self-assessment.

• Gary Brecka’s Ultimate Sleep Guide & Morning Routine: Science-backed guides for optimal performance.

Who Should Enroll in the Mastermind Business System?

• First-time entrepreneurs needing a clear, actionable plan.

• Coaches, consultants, and creators aiming to scale their services.

• Professionals seeking to monetize their expertise with new income streams.

• Individuals wanting continuous support beyond typical one-off courses.

• Those ready for long-term commitment and personal accountability in business growth.

Note: MBS is not ideal for those expecting instant success without effort.

Pricing and Risk-Free Guarantee

• One-time payment: $997 (includes all bonuses and event access).

• Payment plan: Three monthly payments of $380.

• Both options come with a 30-day money-back guarantee, allowing risk-free exploration of the program.

Why Now Is the Time for the Mastermind Business System

With the increasing demand for income flexibility, autonomy, and meaningful work amid economic uncertainty, MBS offers a practical path for individuals to create sustainable, values-driven businesses. By combining AI-powered innovation with expert mentorship and proven business frameworks, this program empowers everyday people to build their dream businesses confidently.

Tony Robbins says:

"You don’t need to reinvent the wheel—success leaves clues. When you model proven strategies and stay consistent, transformation follows."

ClickZ Media, previously known as Contentive, has officially unveiled its refreshed brand identity a strategic rebrand that consolidates its portfolio of premier B2B publications into a unified media network. This move strengthens the company’s ability to deliver trusted, insight-driven content to senior professionals influencing decisions across finance, marketing, technology, HR, and the public sector.

A Stronger, Unified Media Platform

The new ClickZ Media brand brings together renowned titles including:

• Accountancy Age

• The CFO

• The Global Treasurer

• Search Engine Watch

• HRD Connect

• ClickZ (the namesake publication)

This strategic alignment empowers advertisers with streamlined access to over 585,000 subscribers, 350,000 social media followers, and more than 5 million annual website readers.

Enhanced Value for Advertisers and Partners

George Looker, Commercial Director at ClickZ Media, highlighted the significance of the rebrand:
"The launch of ClickZ Media is a pivotal step in delivering even greater value to our partners. By bringing our brands together, we’re creating a unified platform where visibility meets credibility — and where smarter audience insight drives stronger campaign performance."

Vale Dalpozzo, Head of Product and Operations, emphasized the data-driven approach:
"This is more than a new name. It’s a fresh way of delivering value. With enhanced first-party data and a deeper understanding of our audiences, we’re giving media buyers the tools to reach the right people, with the right message, at the right time — and to do it with confidence."

What ClickZ Media Offers to Advertisers

• Audience Intelligence
  Gain access to first-party data from millions of annual readers, enabling campaigns that resonate by understanding audience needs and timing.

• Targeted Reach
  Connect with verified, hard-to-reach senior decision-makers across 12 trusted editorial brands, ensuring minimal waste and maximum impact.

• Thought Leadership at Scale
  Collaborate on co-created content to position brands as credible voices in their industries, shaping conversations and maintaining top-of-mind awareness.

• Demand Acceleration
  Convert brand awareness into tangible results with integrated campaigns designed to move audiences through the full buyer journey, driving leads and pipeline growth.

The ClickZ Media rebrand signals a major step forward for B2B media and advertising, combining editorial excellence with commercial innovation to deliver measurable impact. By uniting its top publications under one strategic banner and leveraging robust audience data, ClickZ Media provides advertisers with powerful tools to reach the right decision-makers confidently and efficiently.

Varnish Software, in strategic alliance with Intel, has launched Ora Streaming in the Asia-Pacific region a fully managed private CDN-as-a-service tailored for modern video streaming platforms. Announced ahead of Broadcast Asia 2025, Ora Streaming is designed to empower broadcasters, OTT providers, and digital media companies with high-performance, scalable, and cost-efficient delivery solutions.

Features and Innovations of Ora Streaming

Purpose-Built for APAC Streaming Demands

• Addresses unique regional challenges such as bandwidth variability and complex scalability needs.

• Designed for high-demand streaming platforms requiring operational predictability and quality delivery.

Advanced Infrastructure and Edge Capabilities

• Powered by Varnish Enterprise and optimized for Intel® Xeon® 6 processors.

• Delivers industry-leading throughput of up to 1.5 Tbps per server.

• Ensures high energy efficiency, achieving 1.4 Gbps/Watt.

Robust Edge Architecture and Local Partnerships

• Offers hybrid cloud support, containerized deployments, and regional Points of Presence (PoPs) across APAC.

• Utilizes persistent edge caching and edge compute to support:

  • Real-time personalization

  • Targeted advertising

  • Secure content delivery via paywalls

• Partners with tier-1 ISPs globally and local carriers like Telekom Malaysia and Viettel to meet diverse needs.

Simplified Operational Model with Predictable Costs

• Provides OpEx-based pricing with:

  • No egress charges

  • No overage fees

  • Full transparency in operating expenses

• Eliminates CapEx burden and infrastructure complexity for broadcasters and OTT platforms.

As Asia-Pacific emerges as one of the fastest-growing streaming regions globally, Ora Streaming arrives as a critical enabler for digital content delivery. With its strategic tech foundation, edge innovation, and flexible pricing, Ora allows media companies to scale rapidly, deliver exceptional user experiences, and maintain control over their CDN infrastructure without inflating costs. The collaboration between Varnish Software and Intel, supported by global and local ISPs, positions Ora Streaming as a cornerstone of modern streaming operations in APAC.