Sprinklr is doubling down on customer experience, bringing in industry veteran Bit Rambusch as its new Head of Global Services and Support. Reporting directly to President and CEO Rory Read, Rambusch will oversee the company’s global service and support operations—key to Sprinklr’s plan to strengthen its social and marketing products while expanding its AI-powered customer service platform.

Read called Rambusch’s arrival “critical” to Sprinklr’s ongoing transformation, citing his blend of operational rigor, technical depth, and a track record of scaling customer service teams. “With Bit leading these organizations, we believe we can build a lasting culture of customer-centricity and help our customers realize the full potential of our AI-powered platform,” Read said.

From Healthcare to Social CX

Rambusch steps into the role after serving as SVP of Services and Solution Delivery for North America at Philips Healthcare, where he led a 3,000+ employee operation covering every stage of the customer lifecycle. Before that, he logged more than two decades at Dell in services, support, product, and quality leadership roles—experience that should serve him well in Sprinklr’s global enterprise environment.

A Timely Move in a Competitive CX Market

The hire comes as competition in Unified Customer Experience Management intensifies, with brands under pressure to deliver faster, more personalized, and AI-enhanced interactions. For Sprinklr, customer support isn’t just a cost center—it’s a strategic pillar in differentiating its Unified-CXM platform against rivals like Salesforce, Zendesk, and Freshworks.

Rambusch sees the opportunity as personal as it is professional. “Sprinklr’s vision is close to my heart,” he said, adding that the platform can help enterprises connect “in bold, differentiated ways.” His focus: creating extraordinary, end-to-end experiences that could set a new benchmark for customer service in the AI era.

With Rambusch at the helm, Sprinklr is betting it can turn support into a competitive advantage—one that not only solves customer problems but also deepens engagement in an increasingly crowded CX tech landscape.

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In the race to get mobile apps to market faster, Hyperlink InfoSystem is making a cost-conscious pitch: hire their React Native developers starting at just $18 per hour. The global IT services provider says the move gives startups, SMEs, and enterprises access to seasoned cross-platform app talent without sacrificing performance or polish.

React Native—Meta’s popular open-source framework—has become the go-to for building apps that work seamlessly on iOS and Android from a single codebase. The payoff: quicker delivery, lower costs, and consistent performance across platforms. Hyperlink InfoSystem’s pitch is to layer that inherent efficiency with a bench of developers who know how to squeeze the most out of the framework.

“Speed, performance, and scalability are non-negotiable,” said Harnil Oza, CEO of Hyperlink InfoSystem. “Our developers combine technical skill with market understanding, helping companies innovate quickly and hit their digital transformation goals.”

From Wireframe to Maintenance—All in One Place

The company’s offering isn’t just about coding. Its end-to-end approach covers:

• Idea validation and wireframing to lock in concepts early

• Agile development and testing to keep quality high and timelines tight

• Deployment and ongoing maintenance to ensure long-term stability

That full-service model is designed to integrate native device features, keep user experience front and center, and adjust easily to shifting business priorities.

Proven Track Record Across Industries

With a portfolio boasting 4,500+ mobile apps and 2,200 websites, Hyperlink InfoSystem has delivered projects in sectors ranging from e-commerce and fintech to healthcare and travel. Its global presence and experience across industries give it the flexibility to adapt React Native builds to different market needs—whether that means a sleek consumer app or a mission-critical enterprise tool.

By combining competitive pricing with deep expertise, the company is positioning itself as a go-to partner for businesses that want to go cross-platform quickly—without cutting corners.

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Trump Media & Technology Group, parent of Truth Social, is expanding its streaming ambitions. The company announced that Truth+—its subscription-based video platform—has added a full slate of Great American Media content, including faith-based shows, family-friendly films, documentaries, and TV series.

The new library is available through the Truth+ Patriot Package, a premium tier that’s still in public beta. CEO Devin Nunes calls the move “a fantastic addition” for subscribers looking for “non-woke entertainment that affirms American values.”

What’s in the Package

Great American Media, known for its flagship Great American Family channel, brings holiday movies, rom-coms, dramas, and lifestyle content rooted in traditional values. The platform also promises thousands of additional hours from Great American and other broadcasters in the coming months.

Truth+ says the Patriot Package will ultimately feature premium channels, news broadcasters, and a rotating selection of on-demand programming. Viewers can watch via TruthPlus.tv or the iOS and Android apps.

The Bigger Picture

The partnership positions Truth+ in a growing niche of streaming services targeting audiences who feel underserved by mainstream platforms—similar to what The Daily Wire has done with its Bentkey kids programming and conservative original films. But unlike some rivals, Truth+ is leveraging its built-in Truth Social audience for cross-platform reach.

With Netflix, Disney+, and even Amazon Prime Video trimming back family content in pursuit of broader audiences, niche streaming services are finding opportunity by leaning hard into specific value sets. Whether Truth+ can scale beyond its political base into a broader faith-and-family market will be worth watching—especially as it competes with established players like Hallmark’s channels and Pure Flix.

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DatChat Inc., the privacy-focused social media and secure messaging company, has named Otter PR as its official public relations partner. Otter PR—ranked the #1 PR agency by Clutch, G2, and UpCity—is known for landing high-impact media coverage for tech innovators.

CEO Darin Myman says the move is part of DatChat’s push to broaden its audience while reinforcing its positioning as a leader in secure digital communications. “Otter PR’s successful track record of promoting innovative brands matches our goal to transform social networking privacy standards,” Myman said.

Otter PR’s Co-founder and CEO Scott Bartnick echoed the alignment, noting that DatChat’s vision extends beyond messaging to redefining how people protect their online lives. “DatChat represents more than a social network—it leads the way toward an online world that protects user privacy,” Bartnick said.

Why This Matters

DatChat enters this PR partnership amid growing consumer demand for authentic engagement and data privacy. Its platform offers fully private, user-controlled messaging and social networking features designed to prevent unauthorized access, screenshots, or forwarding of content.

The Otter PR collaboration aims to raise DatChat’s profile in both consumer and B2B markets, with a focus on differentiating it from mainstream social media giants whose privacy practices face ongoing scrutiny.

Industry Context

As Meta, X (formerly Twitter), and TikTok wrestle with data collection controversies, niche platforms like DatChat are positioning themselves as safe havens for privacy-conscious users. By pairing its tech roadmap with aggressive PR, DatChat hopes to accelerate adoption—especially among security-focused communities, regulated industries, and global markets concerned about surveillance.

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DXC Technology, the Fortune 500 global IT services provider, has officially opened a new office in Buenos Aires, Argentina, marking a significant expansion of its Latin American operations. The modern facility in Capital Federal is built to drive collaboration, support innovation, and serve as a strategic anchor for DXC’s regional growth strategy.

For decades, DXC has been a fixture in Argentina, delivering solutions across industries such as banking, retail, fast food, manufacturing, and transportation. The new site will centralize Go-to-Market teams and leaders from Business Process Services, Cloud, ITO, Applications, and Modern Workplace, while also functioning as a customer engagement and delivery hub.

“Argentina is home to an exceptionally talented team whose expertise continues to drive innovation and deliver outstanding results,” said Ricardo Ferreira, General Manager, DXC Latin America. “Buenos Aires enhances our ability to serve customers across markets with precision, agility and cutting-edge technologies.”

Market Momentum

According to IDC, Argentina’s IT services sector is entering a new growth phase, fueled by an accelerated digital transformation wave across Latin America. DXC’s investment reinforces Argentina’s role as an innovation hub for the region.

“Our new office is more than a physical space—it’s a strategic investment in our people, our clients, and our future,” said Vanina Zanaboni, DXC Argentina Country Leader.

Global Expansion Strategy

The Buenos Aires launch follows recent DXC office openings in Farnborough, UK—home to its Aerospace and Defense Hub—and Toronto, Canada. These moves reflect a broader push to scale global delivery capabilities and deepen customer relationships.

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Sprout Social, a leading provider of cloud-based social media management software, has expanded its partnership with Salesforce—becoming the first social platform to integrate with Salesforce Digital Engagement through the Bring Your Own Channel (BYOC) architecture.

The integration will route Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp conversations directly into Salesforce Service Cloud, alongside existing digital and voice channels, enabling customer service teams to resolve issues faster and deliver personalized responses without switching platforms.

With 73% of consumers willing to switch brands if social replies are delayed, Sprout and Salesforce are betting that tighter service-channel integration will be key to retaining customers in 2025.

“Social media is central to customer care, and brands need more unified solutions,” said Scott Morris, CMO at Sprout Social. “This collaboration will allow businesses to drive company-wide impact by embedding Social Intelligence into their primary engagement platform.”

Salesforce echoed the value of the integration:

“Sprout Social enables businesses to unify social and customer data for more personalized service—helping them build stronger, trusted brands,” said Kishan Chetan, EVP & GM of Service Cloud.

Key Benefits of the Integration

• AI-powered workflows: Leverage Salesforce’s Agentforce AI, reporting, and automation to act on social insights in real time.

• Unified workspace: Manage social messages alongside email, chat, and voice without new tools or training.

• 360° customer view: Merge social interactions with CRM data for richer context and faster resolution.

• Cross-team value: Give marketing, sales, and product teams direct access to real customer feedback and trends.

Sprout Social plans to showcase the integration at Dreamforce 2025 (Oct. 14–16), where it will announce general availability details.

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Millburn-based New Frontier celebrates its 200th free small business website launch in partnership with NJEDA, helping New Jersey storefronts grow online through the StoreFront Project.

Marketing agency New Frontier has hit a major milestone, celebrating the launch of its 200th New Jersey small business website through the StoreFront Project, a collaboration with the New Jersey Economic Development Authority (NJEDA). The program provides free websites, e-commerce tools, and digital marketing support to qualifying storefront businesses.

To mark the achievement, New Frontier handed out 200 ice creams at Cranford’s Vanilla Bean Creamery during National Night Out, inviting local community members, business owners, and program participants to join in.

“What began as a local initiative has flourished to produce a statewide impact,” said David Sorkin, President of New Frontier. “Partnering with the NJEDA allows us to scale our mission—helping small businesses thrive online by launching over 200 websites in less than two years.”

One of those businesses, Tiffany Pinero Style Company, credited the program with boosting sales:

“They did our website for free with a state grant, and it’s a perfect representation of our store. Our sales went up immediately,” said Tiffany Pinero.

About the StoreFront Project

The NJEDA Small Business E-Commerce Support program—delivered through New Frontier—aims to help brick-and-mortar businesses compete in a digital-first economy by offering:

• Custom website development at no cost

• E-commerce integration to drive online sales

• Digital marketing support to boost visibility and engagement

Eligibility: Open to New Jersey storefront businesses meeting NJEDA program requirements.

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Creating a believable AI avatar used to be a chore—think hours of video recording, tedious data uploads, and complex training processes. Pollo AI, an all-in-one AI video and image creation platform, says that era is officially over with the launch of its next-generation AI avatar generator.

Now, users can transform any image into a custom, speaking AI avatar in minutes. No pre-training. No pre-recorded footage. Just upload an image, add your script or audio, and the platform handles the rest—producing avatars that talk, gesture, and emote with uncanny realism.

“The need for pre-recorded videos or pre-training data is a thing of the past,” said Janet Smith, Pollo AI’s team leader. “We’re now in a new era of instant, effortless avatar creation.”

Longer Videos, More Realism

While many avatar tools top out at 30-second clips, Pollo AI pushes the limit with videos up to two minutes—complete with near-perfect lip sync, expressive facial movement, and even realistic hand gestures.

That opens the door to richer storytelling, whether it’s AI-powered explainer videos, product promotions, educational content, or even quirky formats like “AI baby podcasts” and talking pet videos.

Versatility for Creators and Brands

Pollo AI lets users choose from a library of pre-made avatars or craft entirely custom ones. Voiceovers can be generated with the platform’s natural-sounding AI or uploaded directly by the user. The tool also supports fine-tuning of speech pacing, emotion, and performance style—making it as suitable for polished brand campaigns as it is for creative social media projects.

The result is faster, more cost-efficient production without high-end video equipment or professional actors—potentially cutting production time from days to minutes.

Smith sums it up simply: “Just upload your image, input your script or audio, and you can start sharing realistic and relatable AI avatar videos that connect with audiences and maximize ROI.”