Millburn-based New Frontier celebrates its 200th free small business website launch in partnership with NJEDA, helping New Jersey storefronts grow online through the StoreFront Project.

Marketing agency New Frontier has hit a major milestone, celebrating the launch of its 200th New Jersey small business website through the StoreFront Project, a collaboration with the New Jersey Economic Development Authority (NJEDA). The program provides free websites, e-commerce tools, and digital marketing support to qualifying storefront businesses.

To mark the achievement, New Frontier handed out 200 ice creams at Cranford’s Vanilla Bean Creamery during National Night Out, inviting local community members, business owners, and program participants to join in.

“What began as a local initiative has flourished to produce a statewide impact,” said David Sorkin, President of New Frontier. “Partnering with the NJEDA allows us to scale our mission—helping small businesses thrive online by launching over 200 websites in less than two years.”

One of those businesses, Tiffany Pinero Style Company, credited the program with boosting sales:

“They did our website for free with a state grant, and it’s a perfect representation of our store. Our sales went up immediately,” said Tiffany Pinero.

About the StoreFront Project

The NJEDA Small Business E-Commerce Support program—delivered through New Frontier—aims to help brick-and-mortar businesses compete in a digital-first economy by offering:

• Custom website development at no cost

• E-commerce integration to drive online sales

• Digital marketing support to boost visibility and engagement

Eligibility: Open to New Jersey storefront businesses meeting NJEDA program requirements.

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