In the battle to turn data into decisions, Domo is enlisting reinforcements. The AI and data products company has struck a strategic partnership with Altis Consulting, a leading analytics consultancy in Australia, New Zealand, and the UK. The goal: blend Domo’s AI-driven platform with Altis’ industry expertise to deliver smarter, faster, and more actionable insights for enterprise customers.

To kick things off, Domo is rolling out three joint market campaigns, with Altis serving as its preferred strategic systems integrator (SI) for workshops and services. The collaboration positions Domo as not just another analytics tool, but a partner capable of driving measurable business outcomes in a region hungry for AI-driven transformation.

From Dashboards to Decisions

The partnership goes beyond shiny dashboards. By integrating Domo’s AI and analytics platform, Snowflake’s cloud capabilities, and Altis’ consulting know-how, enterprises get an end-to-end solution that moves data from static reports to living, breathing intelligence.

Think less about historical charts and more about AI agents scanning live data, spotting risks, surfacing opportunities, and recommending the next best action in real time. For data teams under pressure to deliver immediate value, that could be the difference between reacting late and acting strategically.

Voices From the Partnership

“Data without insight is just data. The power comes from the narratives hidden within it,” said Katrina Pilcher, Chief Commercial Officer at Altis. “By combining Domo’s AI capabilities with our industry expertise, we can help businesses unlock that potential and transform how they interact with their data.”

For Domo, the move is about pairing technology with trust. “Data teams are under pressure to deliver faster insights and measurable impact,” said Lex Feltham, Director of Partner Sales, APAC at Domo. “Working with Altis ensures that organizations get both the platform innovation and the domain expertise needed to turn data into competitive advantage.”

The Bigger Picture

This deal comes as enterprises worldwide wrestle with data overload and rising expectations for AI-driven insights. Competitors like Tableau, Qlik, and Microsoft Power BI are expanding their AI integrations, but Domo is leaning into partnership-driven strategy—making sure its tech is paired with localized expertise to increase adoption and impact.

The combination of platform, consulting, and cloud could help Domo carve out a stronger position in the crowded analytics market. For customers, the promise is simple: stop drowning in dashboards and start making decisions that matter.

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Running a modern optometry practice isn’t just about eye exams and new lenses—it’s also about visibility. Patients today find providers through Google searches, social media, and online reviews long before they step into a clinic. Recognizing this, digital-first PR firm Anamorphiq has launched ECP Engage, a suite of marketing services designed specifically for eye care providers (ECPs).

“We’re focused on helping more patients discover excellent care,” said William Doern, CEO of Anamorphiq. “ECPs don’t need to be marketing experts—that’s our role. We’ve built services to help practices grow sustainably, strengthen their reputation, and connect with patients in meaningful ways.”

What’s Included

ECP Engage bundles together a mix of digital marketing essentials that most independent clinics struggle to manage in-house:

• Social Media Marketing & Communications: Create educational, engaging posts on platforms like Instagram and Facebook to build community trust.

• Digital Advertising: Run geo-targeted ads on Google and social channels to capture patients actively searching for eye care.

• Reputation & Reviews Management: Monitor feedback and respond professionally to protect a practice’s online reputation.

• Email Marketing: Automate recalls, reminders, and newsletters without adding front-desk workload.

• Website Management: Keep sites fast, secure, and appointment-friendly.

Why It Matters

Independent ECPs face the dual challenge of delivering clinical care while competing with large retail chains and online providers. Marketing often falls to the bottom of the priority list, leaving clinics less discoverable and more reliant on word-of-mouth.

By packaging industry-specific marketing expertise into a managed service, Anamorphiq is positioning ECP Engage as a plug-and-play growth engine for optometry practices.

“No longer do ECPs need to juggle marketing on their own,” said Doern. “We’re here with cost-effective, tailored strategies designed for their unique needs. The end goal: real patient growth and stronger bottom lines.”

The Bigger Picture

Healthcare marketing is undergoing its own digital transformation, with specialized agencies carving out niches in dentistry, dermatology, and now optometry. Anamorphiq’s move highlights a growing trend: medical practices must think like consumer brands to stay competitive.

For eye care practices, that could mean fewer empty appointment slots—and more time spent on what matters most: patient care.

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Marketing teams are running out of runway in the attention economy. Consumers are bombarded with generic campaigns, emails they never read, and push alerts they never asked for. Legacy platforms churn out content at scale but rarely help brands connect in ways that feel timely—or even relevant.

Cordial thinks it has the fix. This week, the company rolled out a trio of big updates: its Model Context Protocol (MCP) Interface, support for Rich Communication Services (RCS), and the launch of Cordial Foundry, a new innovation arm designed to ship agent-first tools in weeks, not quarters. Together, the moves position Cordial as one of the few messaging platforms betting big on AI agents, new channels, and open experimentation.

MCP: From More Content to Smarter Messaging

Most vendors brag about AI but deploy it tactically—think auto-generated subject lines or slightly better segmentation. Cordial’s new MCP Interface is different.

Built on the open standard introduced by Anthropic, MCP lets AI agents do more than spit out copy. It gives them structured access to customer data, performance metrics, templates, audiences, and campaign logic, so they can handle entire workflows in real time.

That means assistants like Claude (Anthropic’s AI) could:

• Query live customer and campaign data

• Build or analyze audiences instantly

• Recommend (or launch) the right campaign at the right moment

“MCP opens the rails for agents, so AI can move from suggesting ideas to actually augmenting marketers,” said Jeremy Swift, CEO of Cordial. “For brands, it means sending fewer, smarter messages—and consolidating bloated martech stacks along the way.”

In short: this isn’t about more automation. It’s about AI that works with full context, able to orchestrate campaigns instead of adding noise.

RCS: A New Messaging Channel Finally Gains Steam

While marketers have obsessed over email and SMS, RCS (Rich Communication Services) has quietly been building momentum. Think of it as SMS 2.0—branded, interactive, app-like experiences delivered natively to mobile phones.

Cordial’s RCS rollout makes it one of the first U.S. platforms to offer the channel directly to marketers. And the payoff looks real:

• Early campaigns see 3–7x higher click-through rates than SMS

• Consumers are 35x more likely to read an RCS message than an email

For brands, that means a new way to cut through the noise—especially at a time when inbox fatigue is at an all-time high.

Foundry: Innovation in Public

Big platforms typically ship annual bundles of updates. Cordial wants to flip that model with Foundry, its new public R&D lab. Instead of polished yearly releases, marketers get early experiments every few weeks—features they can test, break, and help shape.

The idea: move at the speed of AI, not corporate roadmaps.

Early Foundry experiments include design-to-send workflows, smart DAM integrations, and prototype AI-powered tools. Some features will evolve into core platform capabilities; others may spark entirely new directions.

“The only way to win back consumer attention is through experimentation and agility,” said Matt Howland, Cordial’s president. “We’re essentially running live experiments on behalf of marketers, ensuring they’re always working with what’s next, not what was.”

Why This Matters

The timing couldn’t be sharper. Cordial’s recent “Battle for Attention” report found that just 38% of consumers feel most of the messages they receive are personalized—and only 3% of brands can actually predict customer needs in real time.

That’s the gap Cordial is betting on: moving from treating clicks as intent to predicting—and acting on—what customers actually want, in the moment, across the right channels.

With MCP, RCS, and Foundry, Cordial is effectively telling marketers: stop blasting, start orchestrating. Whether enterprise teams are ready to hand over that much control to AI agents may be the bigger question—but Cordial is betting the urgency to win back attention will outweigh the hesitation.

Availability

• MCP Interface: Available now for all clients

• RCS Messaging: Available now for all clients

• Cordial Foundry: Launching today, first agent tools in early access

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Crypto marketing agency CryptoVirally has rolled out an expanded suite of Web3 growth services, bundling press distribution, influencer campaigns, community activation, and measurable reporting into one coordinated package.

The updated offering brings premium PR distribution across mainstream outlets and crypto-native sites, including homepage placements on CoinDesk and dedicated bundles for Cointelegraph. The company has also introduced self-serve campaign planning and transparent on-site pricing, allowing DeFi, GameFi, and NFT teams to scale without the usual opacity of agency contracts.

“Founders don’t need a grab-bag of disconnected tactics—they need a synchronized growth engine,” said Glenn Nasta, CEO and Co-Founder of CryptoVirally. “This expansion unifies Web3 PR, influencer marketing, and community growth so projects can build trust faster and sustain momentum.”

What’s New

• Press Release & PR Upgrades: Multi-channel bundles now include Business Insider, AP sites, and 50+ crypto publications with detailed post-campaign reporting.

• Cointelegraph Packages: Tiered options (Lite to Diamond) managed end-to-end by CryptoVirally.

• Influencer & KOL Marketing: Structured campaigns across X, YouTube, TikTok, Telegram, and Instagram with verified creators and compliance support.

• Media Reviews & SEO: Placement of reviews and stories across crypto/tech publications with SEO-oriented link building.

• Community Growth: Targeted Telegram and Discord campaigns with traffic funneling into owned communities.

• Out-of-Home Amplification: Digital billboards and LED trucks in Times Square, EU, and Asia, including inventory near SpaceX HQ.

Why It Matters

CryptoVirally is positioning itself as a full-stack Web3 marketing engine focused on three outcomes: trusted awareness, engaged community, and measurable conversion. Services can be purchased directly on its website, with upfront pricing and clear deliverables.

Since launching in 2020, the agency says it has managed 1,500+ campaigns for 1,000+ clients, citing a maximum distribution reach of 1.75 billion readers across networks and aggregators. Case studies highlight successful influencer pushes, Cointelegraph placements, and Times Square billboards, with client testimonials available publicly and on Trustpilot.

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In a telecom landscape where customer loyalty is fleeting and digital speed is king, Mauritius-based operator Emtel has just armed itself with a serious upgrade. Partnering with Finnish digital BSS provider Tecnotree, the carrier has rolled out a fully integrated, future-proof business support system that promises faster service, sharper engagement, and a leaner sales engine.

What’s New?

The deployment isn’t a routine IT patch. It’s a full-stack transformation that stitches together customer lifecycle management, product and order handling, inventory tracking, point-of-sale systems, and even reseller operations. All of it now connects directly into Emtel’s converged billing engine—think of it as moving from a messy toolkit to a precision instrument.

For customers, that means quicker service resolutions, smarter self-service options, and data-driven personalization on demand. For dealers and resellers, the platform brings automation at the point of sale and greater control over transactions, helping Emtel extend consistency across its network.

Why It Matters

Telecom operators are under intense pressure to keep up with cloud-native rivals, digital-first disruptors, and shifting customer expectations. Legacy BSS platforms often act like anchors, slowing down product launches or making it hard to scale. Emtel’s move with Tecnotree is about cutting that drag.

By centralizing data flows and automating workflows, Emtel is betting on agility—being able to anticipate customer needs, pivot quickly when markets shift, and squeeze more revenue out of existing and future services.

What’s Next

This is only Phase 1. Coming up, Phase 2 will crank up the AI. Tecnotree’s Campaign Manager is set to deliver real-time, event-driven marketing intelligence, giving Emtel the power to run personalized campaigns at speed. Alongside, the launch of a Commission Management Program will let distributors and agents see performance-based incentives transparently—a move that could nudge partners to push harder while keeping trust intact.

The Bigger Picture

Emtel’s overhaul isn’t happening in isolation. Globally, telcos are rushing to modernize BSS stacks as 5G rollouts and digital services demand faster, more flexible architectures. Rivals like Ericsson and Amdocs have been pushing similar upgrades, but Tecnotree’s play here underscores its ability to compete in a crowded space by promising modular, future-ready systems.

For Emtel, the bet is clear: deliver smoother, smarter, and faster digital experiences—or risk losing ground to operators who can.

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Manufacturing companies in the Akron-Cleveland region are increasingly turning inward to build marketing muscle. Following the success of clients like GBA Architectural Products and R.W. Martin, firms are investing in comprehensive training programs that equip internal teams with the skills to drive measurable growth.

Why Internal Marketing Matters

While engineering excellence and strong customer relationships have long defined manufacturing success, translating that expertise into effective digital marketing remains a challenge. Companies like GBA doubled their sales pipeline in 12 months, and R.W. Martin boosted leads from organic traffic by 69% after partnering with advancreative for SEO and marketing training.

“The companies that invest in training their teams develop permanent competitive advantages that continue generating value,” says Julie Stout, Founder of advancreative.

This trend reflects a broader shift: manufacturers are recognizing that internal capabilities—not just outsourced services—create sustainable ROI and reduce dependency on external agencies.

The Training Framework

Advancreative’s program is tailored to the unique challenges of manufacturing marketing and includes three key phases:

Foundation Development:

• Technical SEO audits and optimization training

• Industry-specific keyword research methodology

• Content planning for technical buyers and procurement teams

• Website optimization for manufacturing audiences

Strategic Implementation:

• Case study creation and optimization

• Local and industry-specific SEO strategies

Advanced Capabilities:

• Performance measurement and ROI tracking

• Competitive analysis and market opportunity identification

• Long-term growth strategy development

• Marketing automation and lead nurturing

Beyond Skills: Building a Marketing Culture

The impact of the program extends beyond technical skills. Manufacturing teams learn to translate specialized knowledge into content, improve sales conversations through a deeper understanding of prospect research, monitor competitors systematically, and strategically promote innovations.

“We’re seeing more manufacturing companies realize they need internal marketing capabilities, not just outsourced services,” adds Stout.

By embedding marketing expertise internally, companies create lasting competitive advantages, ensuring that digital campaigns, lead nurturing, and content strategies continue to evolve even as market conditions change.

The Bottom Line

Internal marketing training programs are becoming a strategic imperative for manufacturers aiming to combine technical excellence with marketing savvy. Firms that embrace this approach are not just optimizing campaigns—they’re future-proofing growth.

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Powerful Digital Marketing has unveiled Powerful Clicks, an AI-driven SEO and PPC platform tailored for travel brands seeking cost-effective digital marketing solutions without the high agency fees.

The service blends intelligent automation with travel marketing expertise, enabling tour operators, agencies, and destination specialists to attract and convert customers across every stage of the booking journey.

“Travel brands today need marketing that is both sophisticated and affordable,” said a company spokesperson. “Powerful Clicks combines the efficiency of AI with the insight of travel specialists to maximise every pound of ad spend.”

What Powerful Clicks Offers

• SEO Optimization: Technical SEO improvements, page performance enhancements, structured data, and ongoing blog content.

• Paid Campaign Management: Continuous optimization for Google Search, Display, and YouTube campaigns, with data-driven targeting, bidding, and ad copy adjustments.

• AI Integration: Automated keyword tracking, content suggestions, and ad testing, freeing marketing specialists to focus on strategy and creative oversight.

• Industry-Specific Insights: Campaigns tuned to seasonal demand, destination-specific keywords, and traveler behavior patterns for maximum ROI.

• Transparent Reporting: Clear metrics on CTR, CPC, conversion rate, and return on ad spend, enabling actionable insights.

Why It Matters

Travel brands face intense competition online, with potential customers starting their journey in search engines and social platforms. Traditional agency retainers can be costly, especially for small or mid-sized operators. Powerful Clicks promises agency-level expertise with flexibility, transparency, and affordability, helping brands scale campaigns according to seasonal demand.

By combining AI-powered automation with human oversight, travel companies can boost bookings, optimise ad spend, and maintain a strong digital presence without overextending budgets.

Market Context

The launch reflects a broader trend in the travel industry: operators are increasingly investing in digital visibility and performance marketing to drive direct enquiries and bookings. Platforms that integrate AI and human expertise are emerging as a competitive differentiator, enabling brands to respond rapidly to shifting traveler behavior while measuring impact in real time.

With budgets under pressure, solutions like Powerful Clicks may become essential tools for travel brands looking to maintain relevance and grow sustainably in a highly competitive digital marketplace.

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Purple, best known for powering WiFi logins that double as data goldmines, is making its Guest WiFi solutions easier to buy and deploy—now available directly through Google Cloud Marketplace.

The UK-based company, which already counts retailers, hospitality groups, and large venues among its customers, has joined the Google Cloud Partner Advantage program as a Partner-level partner under the Build engagement model. Translation: organizations running workloads on Google Cloud can now spin up Purple’s WiFi solutions with a few clicks, while keeping procurement and billing within the Google Cloud ecosystem.

Why This Matters

Guest WiFi has long been more than just a convenience. For businesses, it’s a first-party data capture engine—a critical asset at a time when third-party cookies are fading into irrelevance. By plugging directly into Google Cloud, Purple is lowering adoption hurdles for enterprises that want to pair connectivity with customer intelligence.

What You Get: Capture and Engage

Purple’s two flagship products—Capture and Engage—are at the heart of this launch:

• Purple Capture Guest WiFi: Focuses on data collection and compliance, verifying emails, enriching CRM databases, and generating analytics on network usage. GDPR and CCPA compliance is baked in.

• Purple Engage Guest WiFi: Goes beyond connectivity to drive personalized, automated engagement. Think tailored guest journeys, location-based offers, real-time behavior tracking, and integrations with 400+ CRM and loyalty systems. Optional add-ons include paid WiFi tiers and customer feedback surveys.

Together, these tools let businesses transform free guest WiFi into a marketing channel and insights hub—not unlike how Starbucks or airports have turned logins into touchpoints for loyalty and data capture.

Industry Context

The move reflects a larger cloud marketplace trend. SaaS vendors are increasingly prioritizing listings on hyperscaler marketplaces (AWS, Azure, Google Cloud) because that’s where CIOs prefer to shop—it consolidates billing, simplifies compliance checks, and accelerates deployment. Purple now joins companies like Okta, Twilio, and Cloudflare, which have successfully scaled enterprise reach through marketplace availability.

What They’re Saying

“Joining Google Cloud Marketplace simplifies how organizations discover and deploy Purple’s Guest WiFi solutions,” said Bob Koch, Senior Vice President, Global Alliances at Purple.

Google Cloud’s Dai Vu added: “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”

The Takeaway

For enterprises, Purple’s debut on Google Cloud Marketplace is less about free WiFi and more about making customer data strategies plug-and-play. With data privacy tightening and customer loyalty harder to win, businesses are looking for every edge. Purple’s bet is that seamless procurement plus advanced analytics will keep it competitive in the crowded MarTech and AdTech stacks.

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