Marketeam.ai has been named a finalist for “Most Innovative Use of AI by a Brand” at the 2025 Digiday AI Awards, earning its second recognition from Digiday this year. The honor spotlights a groundbreaking milestone — a marketing campaign conceived, developed, and executed entirely by AI, marking an industry first.

The Digiday AI Awards celebrate organizations redefining creativity and responsibility in the use of artificial intelligence across media, marketing, and advertising. Marketeam.ai joins a high-profile list of contenders including AT&T, Wistia, and Thai Life Insurance in the same category. Other finalists across categories include McDonald’s, General Motors, Canva, Bloomberg Media, and DDB, highlighting the fierce competition among global industry leaders.

AI Takes the Creative Lead

What makes Marketeam.ai’s nomination stand out is the campaign’s autonomous origin. While most brands use AI to assist human creatives, Marketeam.ai’s agents took the leap from collaboration to independent creation. The AI team generated the concept, strategy, and execution without human input — and the result went viral.

“This nomination proves that we’re not just iterating on AI — we’re inventing new paradigms of creative intelligence,” said Naama Manova-Twito, Co-Founder and CEO of Marketeam.ai. “Our autonomous agents showed genuine creative invention, from concept to viral success. While the industry debates if AI can be creative, we’re already demonstrating it.”

This approach, dubbed “autonomous creative intelligence,” represents a step beyond generative AI — toward a model where AI systems can ideate, strategize, and execute campaigns that rival human-led initiatives in originality and performance.

Establishing Leadership in Autonomous Marketing

The recognition cements Marketeam.ai’s position as a leader in AI-driven marketing innovation. Earlier this year, the company was also named a finalist for Best AI Platform at the 2025 Digiday Technology Awards and took home the “Proactive AI Assistance Solution of the Year” title at the 2025 AI Breakthrough Awards.

Together, these achievements underscore Marketeam.ai’s push to redefine how brands leverage automation and intelligence to drive creativity and business growth.

“The future of marketing isn’t about replacing humans,” Manova-Twito added. “It’s about amplifying human ingenuity with autonomous intelligence that can think, create, and perform at the highest level.”

Looking Ahead

Winners of the 2025 Digiday AI Awards will be announced in the coming weeks, spotlighting companies that are pushing the boundaries of AI in marketing, media, and customer experience.

For Marketeam.ai, the nomination itself represents a validation of its bold mission — proving that AI can be more than an assistant. It can be a creator, strategist, and storyteller in its own right.

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