StackAdapt has launched a major upgrade to its digital out-of-home (DOOH) solution, introducing a map-first interface and unified workflow that simplify campaign planning, activation, and measurement. The update aims to solve one of digital advertising’s biggest pain points—fragmentation—by giving marketers end-to-end visibility and control within a single platform.

Transforming DOOH with Connected Intelligence

DOOH has long been plagued by manual processes and disjointed systems. StackAdapt’s latest release eliminates these barriers. The new map-first UI allows advertisers to visually explore available inventory, filter by location, media owner, and venue type, and activate campaigns directly from the discovery view.

This shift replaces static spreadsheets with dynamic, real-world context—an approach that promises to make campaign planning both intuitive and data-driven.

“Our DOOH platform reflects our commitment to making the channel more efficient, measurable, and scalable,” said Greg Joseph, VP of Inventory at StackAdapt. “By pairing a map-first experience with creative transparency, we give advertisers the clarity and agility they need to align campaigns with key cultural moments.”

Solving DOOH’s Long-Standing Frictions

StackAdapt’s new DOOH capabilities address common industry challenges that have hindered performance and efficiency:

• Planning blind spots: Advertisers can now view every screen and venue on a live map, offering instant insight into inventory availability and pricing.

• Limited supply visibility: Full transparency into media owners, screen specs, and activation details reduces the guesswork and delays of manual deal management.

• Creative bottlenecks: Real-time visibility into creative approval statuses from each media owner helps teams launch faster without redundant communication.

• Targeting complexity: Simplified screen- and venue-level targeting replaces the need for cumbersome deal IDs.

• Disconnected measurement: New reporting features, including heatmaps and screen-level analytics, enable advertisers to quantify impact and ROI confidently.

According to Leo Gonzalez, Senior Director of Programmatic/Direct IO at Wpromote, “StackAdapt’s DOOH platform provides both the visibility and efficiency we need to integrate DOOH into a broader media mix with measurable results.”

Programmatic Guaranteed: A New Standard for DOOH Confidence

Historically, programmatic buyers have struggled to secure premium DOOH inventory during peak demand. StackAdapt’s Programmatic Guaranteed (PG) certification with Broadsign and Vistar Media changes that dynamic. Advertisers can now reserve high-value placements ahead of global events, holidays, or seasonal surges—maintaining the agility of programmatic while gaining guaranteed exposure.

This capability has rapidly gained traction, with the share of programmatic DOOH spend through PG more than doubling in the past year.

Bridging Technology, Education, and Market Growth

To help advertisers capitalize on these advancements, StackAdapt has refreshed its DOOH education program, offering hands-on guidance for planning, launching, and measuring campaigns in the upgraded environment.

The move comes as DOOH cements its position as a vital component of programmatic strategies. In the U.S., DOOH represented 36% of total OOH ad spend in Q2 2025, growing 9.2% year over year.

By simplifying access and enhancing measurability, StackAdapt is positioning DOOH not just as a brand visibility channel but as a performance-driven, data-rich medium for omnichannel marketers.

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