If you’re an RV park or campground operator, odds are your website is either your biggest sales driver—or your biggest liability. Storable Newbook, the property management software provider for the outdoor hospitality industry, thinks it’s time for operators to stop losing bookings to slow sites and clunky systems. Its answer: a new Websites and Digital Marketing Services (DMS) package aimed at converting more visitors into direct bookings and lifting occupancy rates.

Why Now? The Shift Toward Direct Booking

Consumer behavior is changing. According to Newbook’s latest research, 36% of campers now book directly on property websites. That’s good news for operators—if their digital storefronts can keep up. For many, an outdated website means missed opportunities, revenue leakage, and overreliance on costly online travel agencies (OTAs).

“Operators need to win on two fronts,” said Simon Smith, General Manager of Storable RV & Camping. “A strong owned website strategy with Newbook, and smart use of OTAs for visibility. Done together, you capture new demand, build stronger guest relationships, and avoid the higher costs of closed marketplace models.”

Websites Built to Convert

The Newbook Websites product is designed less like a static brochure and more like a digital booking engine. Among the highlights:

• Custom Branding: No cookie-cutter templates—each site is tailored to the park’s brand.

• Mobile-First: Fast, responsive designs optimized for speed and uptime.

• Real-Time Booking: Guests can browse rates, select sites, add extras, and pay securely without ever leaving the page.

• Integrated Payments & Guest Portal: PCI-compliant transactions and a self-service hub for booking management.

• Scalability: From single-park operators to multi-property portfolios.

• Always-On Support: Hosting, updates, and a support team promising 10-second response times.

In short, these sites are designed not just to look good but to fill empty sites—even in off-peak seasons.

Adding Marketing Firepower

On top of the new websites, Storable Newbook is offering a Digital Marketing Services (DMS) bundle. The package includes targeted Google and Facebook ads, SEO and local search optimization, GA4-powered analytics, and campaign management by Newbook’s in-house team. The idea: not just to drive clicks, but to drive bookings operators actually own.

For an industry that has historically lagged behind in digital sophistication, this marks a significant step toward parity with hotels and short-term rental platforms, which have long mastered the art of converting website visitors into guests.

Market Context

Outdoor hospitality has exploded in the past five years, with RV parks and campgrounds seeing surging demand post-pandemic. At the same time, operators face stiff competition from OTAs, rising guest expectations, and the operational headaches of juggling bookings across multiple channels. Newbook’s dual approach—strengthening direct channels while leveraging OTA visibility—mirrors broader hospitality trends, where “owning the guest journey” has become a critical advantage.

With its new Websites and DMS offering, Newbook is betting that campground operators are ready to trade outdated templates and commission-heavy OTAs for a more direct, data-driven strategy.

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The Pitch: AI Agents for Marketing, Not Just Another Tool

Traditional marketing software promises automation but often leaves teams drowning in dashboards, integrations, and manual work. Symmetri, a new AI-native marketing platform, says it has a fix: agent networks that can think, learn, and optimize campaigns without human babysitting. Today, the company announced its seed funding led by super(set)—and it’s not just another GenAI experiment.

The startup, founded by enterprise software veterans with $3B in prior exits to Salesforce, Microsoft, Oracle, and LiveRamp, is betting big on what it calls the “Agent Economy.” In this near-future, brand discovery and purchase decisions are mediated less by people and more by AI assistants, LLMs, and autonomous systems making split-second choices.

What’s New: From Pilots to Platforms

While most enterprises are stuck in the “AI pilot purgatory” stage, Symmetri positions itself as an enterprise-class, AI-native alternative. Instead of bolting AI onto old workflows, the platform deploys specialized AI agents that cover marketing tasks end-to-end:

• Answer Engine Optimization for visibility in AI-driven search

• Predictive segmentation for better targeting

• Content optimization tuned for LLMs

• Real-time campaign orchestration through agent networks

• Customer loyalty enhancement via adaptive personalization

In essence, marketers focus on strategy; Symmetri’s agents handle execution at scale.

Why It Matters: Entering the Agent Economy

If PwC’s forecast of $15.7 trillion in AI-influenced decisions by 2030 sounds extreme, just consider how consumers already use ChatGPT, Gemini, or Perplexity to evaluate brands before hitting a website. Symmetri calls this the “GenAI Divide”: 95% of companies tinker with point solutions, while 5% rewire their stack to compete in machine-to-machine channels.

“Brands are being evaluated by AI agents you can’t see, using criteria you don’t control, in channels you may not even know exist,” said CEO Tom Chavez. “Symmetri helps companies capture revenue competitors miss by optimizing content for AI discovery, qualifying leads automatically, and adapting campaigns in real time.”

The Team Behind It

Symmetri’s leadership reads like a “who’s who” of marketing tech exits:

• Tom Chavez (CEO): Ex-Rapt, Krux, Habu → exits to Microsoft, Salesforce, LiveRamp

• Vivek Vaidya (CTO): Former CTO of Salesforce Marketing Cloud, ex-Krux and Habu co-founder

• Steven Wolfe Pereira (CGO): Ex-Datalogix, Neustar, Publicis Groupe

• Jeremy Micley (CRO): Former exec at Spectrum Labs, Mavrck

• Jed Putterman (CPO): Serial founder with multiple acquisitions

Industry Context: Competing With Incumbents

Symmetri isn’t alone in spotting the shift. Adobe, Salesforce, and Oracle are racing to bolt AI onto their marketing clouds. But Symmetri’s bet is that incumbents can’t move fast enough to rearchitect for agentic, always-learning AI networks. Its early integrations span Adobe, Google, Microsoft, Snowflake, and Databricks—making it more plug-and-play than most newcomers.

For marketing leaders, the pitch is simple: stop juggling 30+ SaaS tools and start orchestrating a network of agents that learn faster than competitors. Early customers are already reporting lower CAC, faster content production, and measurable pipeline growth.

The Bottom Line

Marketing’s future may not be fought in email inboxes or on landing pages, but in invisible AI-to-AI conversations. Symmetri wants to be the platform that helps brands win where human marketers can’t even see the battlefield.

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Goldcast, the AI-powered video platform for B2B marketers, unveiled a bold new agentic product vision at AI Marketing School, co-hosted with the AI Marketing Alliance. The company also opened beta access for its first agentic solutions—AI tools designed not just to assist, but to act as autonomous teammates driving measurable business outcomes.

Unlike traditional AI plug-ins, Goldcast’s agents understand brand context, anticipate marketer needs, and execute toward results such as pipeline growth, reach, and ROI.

“Marketers don’t need more dashboards or editing tools—they need outcomes,” said Palash Soni, CEO and Co-founder. “Our agents eliminate bottlenecks and deliver real results, whether that’s polished video content, stronger campaign performance, or actionable event insights.”

First Agentic Tools in Beta

Goldcast launched three initial agents:

• Agentic Video Editor (Beta): Turns raw recordings into polished, branded videos—complete with jump cuts, captions, and scene transitions—ready to publish in minutes.

• Agentic Content Curator (Beta): Finds the most relevant, high-impact clips across a brand’s library to support campaigns, storytelling, or role-specific messaging.

• AI Event Analyst (Coming Soon): Benchmarks events against historical and industry data, delivering actionable insights to improve engagement, prove ROI, and guide next steps.

Together, these tools reduce manual work, accelerate speed-to-market, and enable marketers to scale video and event impact consistently.

Context: A Shift to Agentic Marketing

The announcement took place during AI Marketing School, a virtual program for senior marketers featuring leaders from OpenAI, Salesforce, Zapier, and the Marketing AI Institute. Sessions focused on AI-ready teams, workflow automation, and responsible innovation, highlighting how agentic systems are shaping the future of marketing operations.

Goldcast invited attendees to join the beta waitlist, giving marketers early access and a chance to influence the roadmap for future agentic capabilities.

“With Goldcast Agents, every marketer gets a 24/7 collaborator,” added Soni. “This is the start of a truly agentic video content operating system.”

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Helm, a leading provider of tech-enabled consulting, brand marketing, and engagement services, has expanded its automotive portfolio with two new initiatives in partnership with Stellantis, aiming to strengthen fleet support, collision repair, and wholesale parts operations.

Mopar Fleet Initiative: Streamlined Service for Operators

The first program, Mopar Fleet, spotlights Stellantis’s centralized billing system, Servicent. The platform allows fleets of all sizes to access services at any of Mopar’s 2,600 U.S. dealerships while receiving one consolidated monthly bill. Servicent also offers pre-authorization features, giving fleet managers better cost control and operational efficiency.

Frank Donnelly, Helm’s EVP of Retail Network Solutions, is leading the effort alongside a five-member team, working closely with Stellantis’s Fleet organization. Two additional Helm team members will manage administrative functions supporting Servicent.

Wholesale & Collision Support: Bridging Dealers and Repair Shops

Helm also introduced five Wholesale Managers to enhance Stellantis’s physical Business Centers. Their mission: support collision and wholesale mechanical operations by connecting repair shops and dealerships with Mopar programs, tools, and parts.

While much collision work occurs outside dealership networks, ensuring access to quality parts and guidance is key. The Wholesale Managers will help independent repair shops servicing older vehicles and ensure Stellantis dealers supply the necessary parts and resources for efficient repairs.

“Building teams dedicated to support and delivering value-driven solutions underscores Helm’s commitment to advancing the automotive industry,” said Ryan Maguire, CEO of Helm. “By strengthening fleet service and wholesale parts operations, we’re helping Stellantis and Mopar dealers better serve customers wherever and however they maintain their vehicles.”

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Scality, a global leader in cyber-resilient storage software for the AI era, has appointed Tom Leyden as Vice President of Product Marketing. Leyden brings more than 20 years of experience in SaaS, storage, backup, and AI, having held leadership roles at Amplidata (acquired by HGST/Western Digital), DDN, Excelero (acquired by NVIDIA), and Kasten by Veeam.

Driving Marketing for AI-Ready Storage

Leyden will lead global product marketing for Scality’s RING and ARTESCA platforms, focusing on hybrid cloud and AI workloads. His mandate includes marketing execution targeting large enterprises, including Global 2000 companies and public cloud providers, while coordinating closely with strategic partners such as Weka, Commvault, and Veeam to ensure joint go-to-market success.

“Tom’s deep storage expertise and strategic marketing leadership makes him an ideal fit for Scality’s next chapter,” said Paul Speciale, CMO of Scality. “His understanding of enterprise data challenges, AI-driven infrastructure demands, and the evolving backup landscape will be instrumental as we scale our reach across cloud, cyber-resilience, and AI markets.”

A Proven Track Record in Enterprise Tech

Over his career, Leyden has led global marketing initiatives across storage technologies, from object storage and scale-out NVMe to Kubernetes-native backup and Agentic AI. He has a proven record of building high-performing marketing teams, defining go-to-market strategies, and driving growth in enterprise sales via partner ecosystems—capabilities that align with Scality’s expansion into AI-ready storage and cyber-resilient hybrid cloud solutions.

With Leyden on board, Scality aims to accelerate its go-to-market efforts and strengthen its position in the enterprise AI and storage markets, supporting organizations as they manage increasingly complex, mission-critical data workloads.

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For years, hybrid meetings have been an exercise in compromise—remote attendees straining to hear, in-room participants dominating the conversation, and IT managers stuck juggling patchwork solutions. Owl Labs thinks it has the fix, and now Microsoft agrees.

The Boston-based maker of AI-powered video conferencing gear announced that its Meeting Owl 4+ has officially achieved Microsoft Teams certification. That means the entire Owl Labs ecosystem—the Meeting Owl 3, Owl Bar, and now the 4+—has been vetted to meet Microsoft’s strict requirements for seamless integration, reliability, and enterprise-grade performance.

Why This Matters

Certification isn’t just a shiny sticker—it’s a major greenlight for IT buyers. Nearly 250,000 organizations (including 92 of the Fortune 100) already use Owl Labs devices. By earning the Teams seal of approval across its product line, Owl Labs is signaling that its hardware won’t just work in theory; it will work consistently inside corporate environments where downtime and incompatibility are nonstarters.

Frank Weishaupt, CEO of Owl Labs, framed it as a confidence play: “Our customers now have complete confidence that every device in the Owl Labs ecosystem meets the highest standards for Teams integration.” In other words, IT managers no longer have to gamble when outfitting a conference room—the Owl gear is built, tested, and certified to scale.

From Boardrooms to Coffee Shops

Owl Labs has always positioned itself as the antidote to static, wall-mounted systems that make hybrid meetings feel anything but hybrid. The Meeting Owl line, with its 360-degree cameras and plug-and-play portability, is designed to level the playing field between in-person and remote participants. Whether it’s a huddle room, a roundtable, or a large boardroom, the idea is to make collaboration feel less like a tech headache and more like, well, a meeting.

And unlike some of the pricier, fixed-room systems from Cisco or Poly, Owl Labs has leaned into flexibility and affordability. That makes it attractive not only to enterprises but also to schools, startups, and distributed teams that need to collaborate without building out expensive AV setups.

Compliance and Security, Too

The Teams certification adds to Owl Labs’ growing list of enterprise-ready validations: TAA Compliance, Cyber Essentials Plus, and BIS certification. For government agencies and heavily regulated industries, those stamps matter as much as video quality. Owl Labs also touts its U.S.-developed software, with continuous updates designed to improve both security and user experience.

The Bigger Picture

Hybrid collaboration remains one of the hottest battlegrounds in enterprise tech. Zoom has invested heavily in AI-powered meeting tools, Cisco Webex is betting on hardware-software integration, and Microsoft is building AI copilots into Teams itself. By securing full Teams certification, Owl Labs is ensuring it stays on the shortlist of IT-approved gear—at a time when CIOs are consolidating vendors and demanding proof of reliability.

For Owl Labs, the message is simple: Hybrid meetings aren’t going away, and neither is the need for gear that makes them less painful.

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When it comes to modern investigations, data is both a weapon and a burden. Law enforcement and intelligence agencies now sift through oceans of surveillance footage, call logs, forensic records, and social media trails. The problem? Most of it sits in silos, slowing down cases when time matters most.

SS8 Networks wants to fix that. The company, known for its lawful interception and data intelligence solutions, has rolled out Discovery, a cloud-native platform built to fuse and analyze investigative data in real time.

One Platform, Many Feeds

Discovery is essentially the upgrade law enforcement didn’t know it needed. Think of it as a central hub where surveillance video, 911 call records, forensic data, and even social media chatter converge into one searchable interface. Built on SS8’s Intellego XT platform, the SaaS solution offers features like real-time data fusion, on-demand analytics, and automated filtering to pull signal from the noise.

For investigators, that means no more juggling between disconnected databases. A single login brings everything together—whether you’re mapping a suspect’s connections through link analysis or pulling evidence from a forensic report.

Why Now?

The launch couldn’t be more timely. The sheer volume and complexity of investigative data has exploded, as SS8 CEO Dr. Keith Bhatia bluntly put it. Discovery, he said, is “purpose-built to address these challenges head-on, giving agencies instant access to the intelligence they need—when and where they need it.”

That’s not just marketing talk. Agencies worldwide are facing the same issue: too much data, too few people, and a pressing need to make sense of it fast. Discovery doesn’t just accelerate workflows—it promises to maintain evidentiary integrity, something courts and compliance officers care about as much as detectives.

Features That Matter

• Real-Time Data Fusion – Brings siloed datasets into one view.

• Automated Filtering – Cuts through digital clutter to highlight what’s relevant.

• Link Analysis – Exposes hidden relationships and patterns in seconds.

• Scalable Access – Add or remove investigators with tamper-proof audit trails.

• Subscription Pricing – SaaS model keeps costs predictable and flexible.

Dr. Cemal Dikmen, SS8’s Chief Technology & Security Officer, described it as “an investigative force multiplier.” Translation: the platform doesn’t just organize information; it helps find connections faster than human teams can on their own.

The Bigger Picture

The law enforcement tech stack has long lagged behind consumer and enterprise innovation. While businesses have AI-powered dashboards for sales and marketing, many investigative teams are still piecing together data with tools better suited for the early 2000s. Discovery’s SaaS approach is a step toward modernization, offering agencies the same kind of scalable, cloud-first infrastructure that commercial enterprises already rely on.

And SS8 isn’t alone in chasing this market. Companies like Palantir and Cellebrite have been carving out their own niches in digital intelligence. But SS8’s pitch is different: keep things accessible, unified, and built for agencies of all sizes, not just the big-budget national bureaus.

If it delivers as promised, Discovery could become a critical part of how digital investigations are conducted—whether it’s tracking down suspects, connecting fraud rings, or piecing together the digital breadcrumbs of cybercrime.

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In the crowded world of advertising, where even agencies struggle to stand out, Commit Agency just pulled a classic challenger move of its own. The Chandler, Arizona-based shop has acquired San Francisco’s Gumas Advertising, the firm that literally trademarked Challenger Brand Marketing®.

The deal expands Commit’s national footprint, adds a San Francisco hub, and strengthens its executive bench with John Gumas himself stepping in as president. For Commit, it’s more than just an acquisition—it’s about owning the original playbook for challenger brands at a time when most companies fall squarely into that category.

The Original Challenger Playbook

John Gumas founded his agency 40 years ago, coining and trademarking the now-ubiquitous concept of Challenger Brand Marketing. The framework was built to help smaller players take on entrenched industry leaders with sharper positioning, creative campaigns, and smarter resource allocation.

Plenty of agencies have borrowed the language of challenger branding since, but Commit now owns the source material. Pairing Gumas’ methodology with its own approach to brand definition, experience design, and marketing amplification, Commit says it has created an unmatched formula for challenger success.

CEO David Ralls made the case bluntly: “Most companies out there are challenger brands. They need a specific methodology and framework that allows them to compete against the Goliaths of their industry.”

Talent and Clients Join the Fold

The acquisition brings 10 Gumas team members into Commit’s ranks, including veterans in account services, creative design, and digital marketing. The client roster also grows by nearly a dozen, adding names like Unitus Credit Union, Shakey’s Pizza, Pvolve fitness studios, and OmniPathology.

John Gumas himself will remain deeply involved, stepping in as president of Commit Agency. “I wouldn’t have done this with anyone other than David Ralls,” he said. “We both know that when our clients win, we win—and what we bring together is pretty special.”

Expanding National Reach

With San Francisco as its second office, Commit strengthens its presence in key markets while building on recent growth. In the past few months alone, the agency added Sprouts Healthy Communities Foundation, Hotel Polaris, Goodwill of the San Francisco Bay, TASER Self-Defense, and Peter Piper Pizza to its client roster.

For brands trying to punch above their weight in an economy of tighter budgets and rising costs, Commit is positioning itself as the go-to partner for growth. And now, it’s not just talking challenger branding—it owns the playbook.

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