RainFocus, the event marketing platform known for unifying audience engagement data, has announced “Connecting Journeys” as the theme for its annual flagship conference, RainFocus INSIGHT 2026. Scheduled for January 20–22, 2026, at the Hyatt Regency in Salt Lake City—and virtually worldwide—the event will explore how connected experiences are transforming event strategy, customer engagement, and data-driven marketing.

Building Cohesive Customer Journeys

This year’s theme centers on a growing industry realization: events are no longer standalone touchpoints but essential connectors in the broader customer journey.
“A successful event strategy must be a continuous customer journey, not a siloed moment,” said Rodney Hart, VP of Events at RainFocus. “At INSIGHT, we’re showing how unified data turns every interaction into a personalized, seamless experience that strengthens the entire marketing ecosystem.”

The focus on integration comes as event marketers face rising pressure to deliver measurable outcomes and real-time personalization—a trend accelerated by AI’s growing influence in experience design.

INSIGHT Premiere: The Virtual Kickoff

RainFocus will kick off its 2026 program with INSIGHT Premiere, a virtual preview event on November 5, 2025.
The session will feature Ashleigh Cook, CMO of RainFocus, moderating a panel of industry heavyweights, including Nicola Kastner (CEO, Event Leaders Exchange), Brent Turner (EVP, Opus Agency), and Mike Bushman (CTO, RainFocus).

The discussion will spotlight three urgent challenges facing event professionals:

• How AI is reshaping event execution and bridging skills gaps

• Rethinking event measurement to prioritize actionable KPIs

• Balancing innovation with operational efficiency

The Premiere will also unveil the INSIGHT 2026 session catalog, giving attendees a sneak peek into workshops, panels, and keynotes from top enterprise leaders.

Where Data Meets Experience

RainFocus INSIGHT has earned a reputation as one of the most forward-thinking conferences at the intersection of event technology, marketing, and data intelligence.
Each year, it brings together leading voices from brands such as DocuSign, Ellucian, The Executive Leadership Council, Jamf, Microsoft, Salesforce, SHRM, and Workday, among others.

The event is expected to deepen conversations around AI-driven personalization, cross-channel analytics, and customer data unification, all of which are shaping the next era of event-led growth. With marketing budgets under scrutiny and ROI expectations rising, RainFocus aims to help teams use event data as a strategic asset—not just a performance report.

AI at the Center of Modern Event Marketing

AI continues to dominate marketing technology, and event management is no exception. From predictive engagement to automated content recommendations, RainFocus and its partners are demonstrating how intelligent systems can deliver more human-centric experiences at scale.
INSIGHT 2026 will showcase real-world applications of these technologies, positioning AI not as a replacement for creativity, but as a catalyst for personalization and performance.

Registration and Early Access

Early-bird registration for RainFocus INSIGHT 2026 is now open at rainfocus.com/insight, with discounted pricing available through November 30, 2025. Attendees who register early will receive an exclusive gift and gain access to pre-event resources designed to maximize their INSIGHT experience.

For marketers, event strategists, and tech innovators alike, “Connecting Journeys” promises to deliver more than a conference—it’s a blueprint for how the world’s most data-savvy brands are turning every event into a living, evolving customer experience.

Get in touch with our MarTech Experts.

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