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Moxo Recognized as a Leader in G2's Spring 2023 Best Software Awards

Moxo Recognized as a Leader in G2's Spring 2023 Best Software Awards

events 8 Jun 2023

Customers rank Moxo as a leading solution in G2's Best Software Awards.

 

Moxo, the industry's leading external project workflow solution, has been named a leader in G2's Spring 2023 Grid® for Customer Communications Management Software and Grid® for Client Portal Software.

Moxo was also recognized by G2's Spring 2023 Best Software Awards for the categories of:

  • Best Support: Mid-Market
  • Best Support: Small-Business
  • Easiest Admin: Small-Business
  • Easiest To Do Business With: Mid-Market
  • High Performers
  • High Performer: Mid-Market
  • High Performer: Small-Business
  • Leader
  • Leader: Small-Business
  • Momentum Leader
  • Users Most Likely To Recommend: Small-Business

"Being recognized in 11 different categories underscores not only the power of Moxo's innovative solution, but it validates our commitment to the customer experience," says Leena Iyar, Chief Brand Officer at Moxo. "We are very proud of this achievement and honored that our customers recognize the value of our product and people."

G2 is the largest and most trusted software marketplace, with more than 80 million people annually who use G2 to make smarter software decisions based on authentic peer reviews.

The Best Software Awards are earned by companies across the globe that provide best-in-class products and experience for their customers. Moxo's top ranking awards were earned based on positive customer reviews, check out what a few of our customers had to say below:

  • "Moxo is unique in that the product is truly innovative, and the platform and infrastructure is enterprise-grade maturity. As I push the limits of what is possible in my domain, the Moxo team have been relentless in helping me build the Moxo platform around my mission," -Coach L. (Small Business)
  • "I like how easy it makes communicating with my entire organization. It takes all communication out of the noise of email, text, and social media. I know when I have a notification that it has to do with my business, and there is no chance of spam. The support is also outstanding, from the onboarding to the day-to-day issues or questions that come up," -Brandon R (Mid-Market)
  • "The app is intuitive, easy to use, and white labeled to our branding. We needed an app to compliment our service offering, and Moxo fit the bill beautifully. It is cost effective, scalable to match our growth, and so far highly reliable," -Zachary H. (Small Business)
  • "Moxo has been quite beneficial in all areas of client intake processes and sessions. Moxo is a vital life force that ensures we can track and monitor our electronic documentation, client communication, client progress, as well as internal team communication. The most important aspect is the ability to work with clients when not in the office and/or at a desk. It is efficient and user-friendly," -Delilah S. (Small Business)

Stagwell's (STGW) Multiview Joins LinkedIn Audience Insights API to Develop More Relevant Campaigns

Stagwell's (STGW) Multiview Joins LinkedIn Audience Insights API to Develop More Relevant Campaigns

digital marketing 8 Jun 2023

Multiview, a leader in B2B digital marketing solutions, is proud to announce that it has been included in LinkedIn's Audience Insights API, which helps marketers curate and learn more about their target audiences to build more effective, relevant campaigns.

By using LinkedIn's Audience Insights API, Multiview can better understand exclusive professional audiences across areas like job function, seniority, and geographic location. With these insights from LinkedIn, Multiview clients can make more informed decisions regarding their messaging and ad placement, ultimately leading to more effective campaigns.

"We're thrilled to be integrating with LinkedIn's Audience Insights API," said Yariv Drori, Chief Strategy Officer at Multiview. "Our clients have seen tremendous results from our LinkedIn advertising campaigns, and now we can provide even more value by leveraging the power of LinkedIn's credible audience insights."

LinkedIn's Audience Insights API marks another step forward in data-driven marketing. The program's advanced insight and analysis capabilities open new marketing opportunities for clients, allowing businesses to connect with their audiences more effectively than ever before.

Multiview's inclusion in the program will be instrumental in creating data-driven campaigns for clients that produce better ROI and better customer engagement.

 

IZEA Announces Flex Copilot

IZEA Announces Flex Copilot

technology 8 Jun 2023

New Tool Enhances Transparency in Influencer Marketing Campaigns, Strengthens Collaboration Between Brands and Agencies

IZEA Worldwide, Inc.,the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced the launch of Flex Copilot, a tool for agencies and brands to collaborate. Flex Copilot provides an all-new portal for brands and agencies to manage and share influencer marketing programs with stakeholders. It allows Flex administrators to give clients and partners a window into their influencer programs without exposing their full Flex dataset and influencer relationships.

“Flex Copilot is built to suit the needs of customers that have integrated their influencer marketing program with other departments, companies, and partners,” said Ted Murphy, IZEA Founder and CEO. “It is particularly useful for agencies that want to provide their customers with an overview of the campaigns they are running but prefer to keep influencer payments, contracts, and discussions private. With Copilot, you can have someone ride along in your campaign with limited access to data and restricted permissions.”

Flex Copilot Modules

Campaigns
A customized view of campaigns that provides Copilot users with a limited view of performance metrics and creator relationships.

ContentMine®
An AI-powered tool that helps marketers find, organize and measure content. ContentMine regularly refreshes social media metrics, eliminating the need to update engagement data in spreadsheets manually.

Files
A centralized cloud storage for documents, videos, presentations, audio and images related to a given influencer marketing campaign.

AI Tools
A trio of AI tools designed to help marketers ideate and implement influencer marketing campaigns faster. Copilot includes AI Storyboards for generative images, as well as AI Briefs and AI Brainstorm, powered by ChatGPT.

Flex Copilot features are available at no additional cost to Flex Power Plan customers. Invite unlimited Copilot clients into your Flex organization for free without adding user seats to your Flex subscription.

PubMatic and Telkomsel to Offer Enhanced Audience Targeting in Digital Advertising across Indonesia

PubMatic and Telkomsel to Offer Enhanced Audience Targeting in Digital Advertising across Indonesia

advertising 8 Jun 2023

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Telkomsel, the largest mobile network operator in Indonesia, today announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia.

Through the partnership, Telkomsel will make audience segments based on mobile customer insights available to advertisers programmatically through Connect, PubMatic's audience solution. Connect allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies. Furthermore, applying valuable audience segments, such as those from Telkomsel, on the sell-side brings greater efficiency to advertisers’ campaigns.

Audience segments available programmatically through the partnership include a wide range of interest and intent based segments such as ‘Foodie, Gamer, E-commerce shopper,’ as well as segments based on purchase insights.

"We're thrilled to be partnering with Telkomsel, a company that shares our vision for a more efficient and effective digital advertising ecosystem," said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. "With Telkomsel's telco segments available through PubMatic’s Connect, advertisers will now have access to valuable insights about Indonesian consumers, enabling them to deliver more relevant and impactful advertising campaigns. Bringing audience targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns."

"Telkomsel is committed to providing a better and more integrated digital advertising experience for our customers," said Arief Pradetya, Vice President Digital Advertising and Financial Services at Telkomsel. "By making our customer telco insight data available to advertisers programmatically, we can help brands and agencies make more informed decisions and deliver more effective advertising campaigns."

 

IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace

IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace

advertising 8 Jun 2023

IAB Tech Lab Sustainability Working Group Developed Actionable Playbook Outlining Sustainable Media Best Practices in Programmatic Advertising.

In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab's Sustainability working group, aimed at promoting sustainable media best practices in programmatic advertising. This playbook serves as a valuable tool to guide and assist industry professionals in their endeavors to make advertising more environmentally friendly.

By providing comprehensive guidance to both buyers and sellers, the Sustainability Playbook empowers participants in the digital advertising industry to proactively reduce the carbon emissions of their programmatic supply chains. The playbook places a strong emphasis on practical recommendations and the utilization of existing best practices that enable buyers and sellers in the advertising industry to simultaneously minimize their environmental impact and uphold their responsible economic principles.

"The media is currently at a crucial juncture in our collective efforts to reduce our carbon footprint and embrace sustainable practices," said Hillary Slattery, Director, Programmatic Product Management, IAB Tech Lab. "Our aim with the introduction of the Sustainability Playbook is to provide a simplified checklist for both buyers and sellers to implement the suggested recommendations, fostering a greener programmatic ecosystem. By working together, we can make significant strides towards achieving our goal of sustainable programmatic advertising."

For the sell-side the guide recommends limiting multi-hop resellers and cookie syncs, implementing a unique, persistent identifier for an ad unit on a page like Global Placement ID (gpid), using preferred paths, and others. Buyers are encouraged to reduce the level of bidding on duplicative requests using gpid, limit purchase of multi-hop impressions, support pod bidding, leverage interoperable IDs where possible, and many more.

"Reducing carbon in programmatic ad tech means reducing the amount of requests and data being processed by the ad tech ecosystem," said Curt Larson, Chief Product Officer at Sharethrough. "While there are many ways to move in that direction, the new IAB Tech Lab Sustainability Starter Guide helps clarify what the clear and currently feasible steps are to implement now. This will be an ongoing journey, but this guide helps us start down that road with a unified map."

"When selecting a supply partner to buy from, we're prioritizing those who are increasingly making sustainability a key area of focus, typically by engaging directly with the publisher and cutting out unnecessary hops in the supply chain," added Rory Latham, Senior Director, Global Programmatic Investment at GroupM. "Sellers that are continuously innovating to provide the most direct, transparent path to supply allow us to limit our carbon footprint, and will, over time, enable us to achieve net zero emissions."

Kargo Brings Innovative Video Advertising Products to APAC Market

Kargo Brings Innovative Video Advertising Products to APAC Market

video advertising 8 Jun 2023

Enhanced Pre-roll from Kargo Is Proven to Capture Attention and Drive Purchase Intent

Kargo, an Adtech leader in attention-based, innovative advertising solutions and services for brands, retailers, agencies and eCommerce is announcing their expansion of video advertising capabilities in Australia, New Zealand, India and SEA. Kargo’s video solutions put brands front and centre with optimised creative ensuring that they are seen with the intended visual impact.

With a 15.8% increase in video predicted in the region by Magna Global, quality video advertising solutions are in high demand. Kargo has consistently demonstrated the capability to deliver extraordinary experiences on the small screen using proprietary technology design and deep integrations into our highly curated supply. Kargo has driven the advancements within the advertising industry and now has three new video solutions, delivering attention and purchase intent for brands.

  • Branded Canvas squeezes your video back with additional product imagery and messaging, driving deeper awareness & memorability.
  • The Split Card offers large real estate next to the video ad, ideal for product showcases, promotional offers or oversized call-to-action prompts.
  • The interactive execution adds subtle branding elements on top of the video for playful motion and bonus attention.

These formats have proven viewability and lift results as recent research from Mercury Analytics proves:

  • 83% Viewability rate
  • 79% Video completion rate
  • 17% Lift in brand favourability over non-exposed viewers
  • 16% Lift in purchase intent over non-exposed viewers

And in a direct comparison to YouTube video advertising, Kargo’s video solutions drove Higher CTR, more conversions with a comparable CPCV for an auto client.

“Kargo delivers a high-quality video advertising experience that works better than standard pre-roll. Their unique technology and analytics help us create campaigns that perform extremely well. With Kargo, we are confident that our video advertising is making an impact,” said Josh Chan at Razorfish.

“Kargo understands what works for consumers and brands. Enhanced video ads make brands relevant, capturing attention and increasing performance against key metrics, even above industry standards. We’re thrilled to offer our video advertising in APAC, where digital advertising, particularly video, is in a growth phase,” said Neill Pitt, the sales Director at Kargo APAC. “APAC advertisers can make a better impression with Kargo enhanced video ads.”

 

Notified Increases Investor Relations Events Capacity and Adds New Features in Response to Growth

Notified Increases Investor Relations Events Capacity and Adds New Features in Response to Growth

events 8 Jun 2023

Team expansion and new platform capabilities reflect Notified’s long-term commitment to providing best-in-class investor relations events

Notified, a globally trusted technology partner for investor relations, public relations and marketing professionals today announced that it has seen an increase in demand for its Investor Relations (IR) Event Conferencing Platform in the past year. In response to continued anticipated uptick in IR events, Notified has made significant investments in its IR Event Services Team and webcasting and conferencing technology, increasing its capacity to deliver earnings, investor days, and other investor relations events.

By growing its specialized IR Event Services Team and rolling out a series of new product enhancements, Notified continues to bolster its commitment to providing IR Event Platform customers with a full-service experience throughout peak earnings periods. That includes a dedicated service manager; experienced on-site production crew; 24/7 support before, during and after events; and now, increased capabilities. 

“This past earnings season was our busiest yet,” said Nimesh Davé, president, Notified, “With the rising interest being paid to retail investors by IROs, we are confident that hosting successful earnings events will be more critical than ever before. Investing in our IR Event Platform allows us to continue providing investor relations professionals with the personalized service they have come to expect from Notified, paired with our industry leading technology and solutions.” 

In addition to growing its team of specialized IR event experts, and rolling out a number of new features earlier this year, Notified has implemented the following new enhancements to its IR Event Platform: 

  • Auto-scaling global cloud infrastructure:  The Notified IR platform has the ability to automatically increase platform resources, ensuring exceptional performance for audiences in North America, EMEA, and Asia-Pacific.  
  • Modernized user interface: Optimized to make call management more intuitive, the IR Event Platform enables seamless communication between the call operator and IR teams.  
  • Streamlined question queue management: Features like participant tagging and the option to promote attendees to speakers allow for more interactive virtual experiences. 
  • Single sign-on: With just one set of login credentials, IR professionals can securely pre-configure events and access post-event reports. 
  • Secure, personalized, speaker access links: To simplify the overall user experience, each event speaker is provided a dedicated access link, allowing speakers to easily join an event without any technical barriers.
  • Multiple connection options and global dial in numbers: Whether attendees prefer dial in, ‘call-me,’ or device audio, Notified has made it easier for attendees to join IR events via their preferred connection option wherever they are in the world.

With decades of market experience, Notified is the #1 provider of IR webcasts and a trusted provider to 88% of the Fortune 100. In addition to IR events, the company’s comprehensive suite of solutions for investor communications and stakeholder relations includes GlobeNewswire press release distribution, regulatory filing and IR websites.

Kibo Hires IBM Commerce Leader and MoEngage North America Marketing Head to Expand Go-To-Market Team and Drive Growth in Commerce and Order Management

Kibo Hires IBM Commerce Leader and MoEngage North America Marketing Head to Expand Go-To-Market Team and Drive Growth in Commerce and Order Management

marketing 8 Jun 2023

Kibo Commerce, a leading provider of composable unified commerce solutions, has appointed David Ricketts as Head of Sales and Meagan White as Head of Marketing, reinforcing the company's commitment to global expansion and a comprehensive go-to-market strategy.

Kibo Commerce, a market leader in composable unified commerce solutions, is excited to announce two new appointments to its go-to-market leadership team. David Ricketts has been named Head of Sales, while Meagan White has been named Head of Marketing, both reporting to Chief Revenue Officer, Vinesh Vis. These new additions to the team not only underscore Kibo's dedication to expanding globally, but also highlight its strong commitment to investing in a comprehensive go-to-market strategy.

"As we look to propel growth and further scale Kibo's go-to-market engine, David and Meagan bring skillsets and experience uniquely suited toward supporting us with these goals,” said Vinesh Vis, Chief Revenue Officer at Kibo. “I'm elated to have these two individuals join our revenue go-to-market team to lead our sales and marketing organizations."

In the past year, Kibo has accelerated its product strategy to deliver continued value for its customers, focusing on composability and extensibility of its unified commerce platform consisting of order management, B2B and B2C commerce, and subscription commerce solutions. Kibo has doubled its pipeline in 2023, has added several new enterprise customers, and continues to grow its partner ecosystem. Kibo continues to expand its onboarding and go-to-market initiatives; it recently launched its new training academy and will be rolling out a partner portal later this summer.

David Ricketts has more than 25 years of experience in software sales management, successfully helping companies expand sales revenues via B2B and B2C eCommerce and complex order management. Ricketts has a proven track record for driving exponential growth. Ricketts spent more than seven years at IBM Sterling Commerce leading both the order management and WebSphere commerce teams, and served as Vice President of Sales North America for Hybris. Prior to joining Kibo, Ricketts served as Vice President of Sales, for both enVista and Körber Supply Chain, where he grew year-over-year sales revenue by more than 150%.Meagan White has more than a decade of marketing leadership experience at B2B software companies, managing marketing strategies in various functions including demand generation, digital marketing, product marketing, partner marketing, and communications.

Prior to joining Kibo, White was the Vice President of Marketing at MoEngage, in which she oversaw the marketing and sales development teams, driving the growth and expansion of the company in the North American market. Prior to MoEngage, White also spent several years at Acquia, leading the company’s global demand generation efforts, and supporting its product marketing strategies, which included working with key commerce technology partners like ElasticPath, commercetools, and BigCommerce.

"I’m excited to join forces with Meagan and the rest of the go-to-market team to help more companies reap the benefits of streamlining the delivery of unified customer experiences, without sacrificing technical freedom and flexibility,” said David Ricketts, Head of Sales at Kibo. “Kibo’s vision for composable commerce and order management is game-changing in that it radically simplifies the delivery of complex commerce experiences via modern, modular technology. This differentiated, unified approach has already helped companies like Zwilling, Ace Hardware, and Coastal Construction create modern customer experiences.”

"I'm thrilled to join a growing company recognized as the leader in commerce and order management at such a pivotal point in its journey,” said Meagan White, Head of Marketing at Kibo. “The company’s end-to-end commerce and order management capabilities have us poised to drive even greater value for our customers as compared to singularly focused providers. I share the company's vision in elevating the customer experience, working side-by-side with David to drive growth and help our clients adapt to delivering best-in-class seamless order management, eCommerce, and subscription experiences with lower TCO."

Kibo was recently recognized as a strong performer in The Forrester Wave™: Order Management Systems, Q2 2023, and a leader in The Forrester Wave™: B2C Commerce Solutions, Q2 2022. Kibo's unified commerce platform includes order management, B2B and B2C eCommerce, and Subscription Commerce solutions. All of these are built on a shared set of microservices and a single data model.

 

   

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