Artificial Intelligence (AI) and blockchain technologies have been at the forefront of the digital revolution over the last decade. Each has been a catalyst for significant transformation in numerous sectors, from finance and health to education and supply chains. However, the point where these two cutting-edge technologies converge is where things get truly fascinating. Welcome to ONSCHAIN, the world’s first blockchain created and managed by AI, specifically OpenAI’s Chat-GPT4.

ONSCHAIN represents a groundbreaking concept: a decentralized, secure and transparent system that is not only created by an AI but is also managed by it. This eliminates the human error factor, promising unparalleled efficiency and reliability.

OpenAI’s Chat-GPT4 has been at the heart of ONSCHAIN’s creation. The GPT4, with its advanced machine learning algorithms, has proven its capabilities in understanding and generating human-like text. In the case of ONSCHAIN, it goes a step further by applying these capabilities to the world of blockchain, resulting in a system that automates its management while preserving the inherent advantages of blockchain technology.

The management of the blockchain by an AI brings a level of automation and efficiency that was previously unimaginable. Transactions can be processed with higher speed and reliability, reducing latency and improving user experience.

Additionally, ONSCHAIN comes with the promise of improving security. By eliminating the possibility of human error and manipulation, the AI management makes the blockchain more secure. Potential threats can be identified and handled more swiftly, minimizing risks and increasing the blockchain’s overall robustness.

Finally, the adaptability and learning capabilities of AI provide ONSCHAIN with a level of future-proofing. As AI learns from every transaction and interaction, it can adapt and evolve, ensuring that the blockchain continues to improve and stays at the cutting edge of technology.

In summary, ONSCHAIN is a revolutionary leap in the blockchain industry, bringing together the strengths of AI and blockchain technology. With its AI-managed system, it promises to deliver high efficiency, robust security, and adaptability. Welcome to the future of blockchain technology.

Coveo moves beyond the hype - removing the enterprise risk out of Generative AI

Coveo, a leader in AI platforms that transform digital experiences with intelligent search, recommendations, 1:1 personalization, and merchandising, announced today the official field launch of the Coveo Relevance Generative Answering^TM Design Partner Program with 18 large global customers, giving them access to the beta solution for testing at enterprise scale. Coveo also announced an early adopter offer, limited to current enterprise customers. Today, the product will be unveiled and demonstrated with live enterprise data at the Coveo Relevance 360 event in Menlo Park, California.

The Coveo Relevance Cloud^TM, a world-leading Relevance AI Platform, now offers enterprise grade Generative Answering that brings factually accurate and contextually relevant question answering, combined with enterprise grade security from multiple sources of enterprise content. Coveo Relevance Generative Answering brings Large Language Models (LLMs) technology on top of the secure unified indexing and relevance capabilities of Coveo's market-leading Relevance Cloud AI platform. This makes generative answering using LLMs applicable within enterprises, where security, privacy, factuality, real-time sources of truth, relevance, and access to multiple sources of content are all key imperatives. This is more than a decade in the making, building on Coveo’s powerful Relevance Cloud AI Platform.

“We have seen unprecedented customer interest in Coveo Relevance Generative Answering, and we look forward to demonstrating its power for the enterprise,” said Louis Tetu, Chairman and CEO at Coveo. “Our strategy has been last-to-hype, first-to-results, building on our leadership in large scale enterprise search and relevance. Generative AI is the natural extension of our Coveo Relevance Cloud AI Platform, which already included LLM-powered functions since 2021, as it can feed LLMs with the unified secure indexing, security, privacy and relevance all necessary for enterprise compliance at scale. Coveo Relevance Generative Answering solves the key CIO headaches with generative AI, such as hallucinations, veracity, security, privacy and a lack of source of truth which are hindering enterprises from leveraging this technology in a brand safe way. Our platform creates the spinal AI capability enterprises need to deliver modern, intelligent and conversational experiences at scale. Enterprises that don’t adopt this type of AI capability, will compete against it.”

Coveo Relevance Generative Answering capability is designed to solve eight critical challenges:

1. Unsecure Environment – The Coveo Relevance Generative Answering solution is built on top of Coveo’s secure indexing at its core. Robust security measures protect valuable assets, ensuring that data remains secure throughout the generative answering content generation process.
2. Lack of Confidentiality and Privacy – Coveo Relevance Generative Answering protects confidentiality and privacy, ensuring that valuable data remains secure within organizational boundaries and proprietary content is not shared with public engines, or used in a generated answer.
3. Hallucinations or Lack of Accuracy – Leading brands cannot hallucinate. The Coveo Relevance Generative Answering capability maintains factual accuracy at scale without compromising brands credibility.
4. Outdated Facts & Answers – Coveo Relevance Generative Answering leverages real-time data sources from the unified index, enabling answers to be generated that are consistent with enterprise content.
5. Non-Compliancy and Validity – Coveo Relevance Generative Answering establishes seamless links with sources of truth, allowing users to verify and validate the accuracy and credibility of generated answers.
6. Content Decentralization – Coveo Relevance Generative Answering is built on the power of the Coveo unified secure indexing and enrichment of enterprise content using Coveo AI. By integrating multiple content sources securely, it enables exponential growth in generative AI capabilities.
7. Siloed Search & Chat Channels – Search and generative answering should not operate as separate silos; the future lies in their coherent integration. Coveo Relevance Generative Answering bridges the gap by delivering a unified and consistent user and veracity experience across all search and chat channels, as they are fed from the same unified index and relevance mechanisms.
8. Generative AI Chat is Expensive – By leveraging advanced search and relevance algorithms, combined with LLMs, Coveo eliminates the need for costly alternatives. With this approach, enterprises can get results for a fraction of the cost typically associated with generative AI, offsetting the fact that chat can be 100x to 1,000x more expensive than query-based search.

GenAI Live Product Demonstrations
Today, customers and prospects will join Coveo leadership for a conference and a Coveo Relevance Generative Answering live product demonstration in Menlo Park, California. For those that missed the opportunity to join the event, there are two upcoming webinars hosted by Laurent Simoneau, co-founder, President and CTO at Coveo. Join the webinar to discover the power of this technology made for the enterprise and its users.

There are two available dates to see a live demo webinar, “Go Beyond the Hype. Watch What GenAI Can Do For Your Enterprise, Now.” Register here.

• June 14th at 11 am ET / 8 am PT
• June 21st at 2 pm ET / 11 am PT

Exclusive Pricing Offer for Early Adopters
“Coveo has been the trusted enterprise applied AI platform for early adopters in the digital experience space,” said Louis Tetu. “Our market-leading AI platform, the Coveo Relevance Cloud^TM recently celebrated 12 years of delivering relevance through digital experiences that drive business impact. To demonstrate our appreciation we are offering our early adopter customers the opportunity to take advantage of an aggressive early pricing offer.”

Coveo enterprise customers with self-service use cases can take advantage of an exclusive offer for the Coveo Relevance Generative Answering capability when they enroll by the end of July.

This is only the beginning! With GenAI part of the Coveo AI platform, Coveo will extend the technology to various other use cases, including but not limited to: workplace and website search, commerce digital experiences and additional customer service use cases like agent assist.

Company Names Amazon Ads Veteran Srishti Gupta as CPO

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced it has named Srishti Gupta as Chief Product Officer (CPO), Josh DeFrain as Chief Information Security Officer (CISO) and Craig Galvin as Chief Revenue Officer (CRO), effective immediately. Gupta, a former director at Amazon, will direct all product-related activities as the company continues to scale its product suite and will report directly to Chief Product and Engineering Officer Bill Barton. DeFrain will be Rokt's first CISO and will lead the company's information security efforts, also reporting directly to Barton. Galvin, who previously served as Rokt's SVP of Business Development, will lead the company's global business development teams, including a new strategic key accounts team, and report directly to Chief Commercial Officer Elizabeth Buchanan.

Gupta is a seasoned executive and product leader who has built high-growth B2B and B2C products across advertising channels ranging from search to display and connected TV to live sports. She most recently served as Director of Ads Measurement at Amazon, where she led the development of cross-channel measurement products and drove partnerships with research firms. Prior to that, Gupta served as President, Digital and Media Solutions, at IRI, where she built high-performance audience-targeting and analytics services for CPG, healthcare and retail clients.

Rokt is on a phenomenal trajectory and I'm thrilled to join the company to ensure we continue to deliver exceptional results and accelerate our growth," said Gupta.

Josh DeFrain is an accomplished information security executive with 15 years of experience. Prior to joining Rokt, he served as CISO at Flatiron Health, where he built the company's product security, cloud security, GRC, incident detection/response and security engineering verticals and protected the medical records of over 3.5 million patients. Prior to that, DeFrain was Global Cyber Security Operations Director at Capital One, where he built four teams of more than 50 analysts, engineers and developers who were responsible for security monitoring, incident response, SIEM and software engineering for cyber operations. In addition to his corporate experience, DeFrain has served as a contractor to the National Geospatial-Intelligence Agency, where he built big data platforms to identify targeted cyberattack campaigns from nation-state actors.

"Data security is a top priority for Rokt and I'm excited to lead the company's talented and dedicated security team," said DeFrain.

"Srishti's strategic expertise, product management skills and team-building abilities will be crucial to our ongoing success and Josh's extensive experience and leadership capabilities will be instrumental in expanding our security programs and ensuring the safety of Rokt's assets," said Bill Barton, Rokt's Chief Product and Engineering Officer. "We are excited to welcome them both to the Rokt team and look forward to working closely with them as we continue to deliver against our ecommerce vision."

Galvin, who joined Rokt in March 2022, is a digital industry pioneer with over 25 years of business development experience. Galvin began his career as one of the first employees of Yahoo! Australia, where he was instrumental in driving the success of the local operation and helping build several Australian companies' early internet strategies He then went on to co-found and build and build one of  Australia's leading and most awarded digital agencies, whiteGREY, working with brands that included Telstra, Commonwealth Bank Australia, Lion, Coca-Cola, Lexus and Panasonic.

"As Rokt continues on its remarkable growth trajectory, we are thrilled to see Craig take over the CRO role," said Elizabeth Buchanan, Rokt's Chief Commercial Officer. "As we focus on long-term strategies for solving some of the biggest challenges in ecommerce, we are very pleased to have Craig lead business development during this pivotal moment in our business."

"Helping accelerate Rokt's growth over the past year has been highly rewarding and I'm looking forward to driving global impact for the business as we continue to revolutionize the online shopping experience," said Galvin.

New Technology Solution Will Facilitate Interoperability Across Identity Solutions for Advertisers, Publishers and TV Distributors

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced the launch of GraphPort, a new product that facilitates permissioned mapping of third-party identity graphs to Blockgraph’s comprehensive Identity Operating System (IDoS). GraphPort will allow all companies — including those without first-party identity data — to take advantage of Blockgraph’s fast, effective, and deterministic identity matching for total TV advertising.

“Effective, relevant and privacy-safe advertising is the goal of both brands and consumers, but the existing technology ecosystem for identity matching makes it expensive and time-consuming to achieve this goal,” said Jason Manningham, CEO of Blockgraph. “Until now, advertisers without their own first-party identity data couldn’t easily target households across distinct data and clean room platforms. The launch of GraphPort puts deterministic identity matching in the hands of every advertiser, with the result being greater scale and accuracy for marketing campaigns across all TV platforms.”

GraphPort, the new data-driven advertising solution from Blockgraph, enables proprietary third-party identifiers to be protected and connected to corresponding identifiers within the Blockgraph ecosystem. GraphPort reduces hurdles and increases transparency in the matching process, finally making fast, accurate and privacy-focused identity resolution and targeting attainable for every advertiser regardless of the source of their existing data assets.

“We are focused on solving for interoperability across a dynamic and complex identity landscape for the TV and premium video ecosystem,” said Mark McKee, GM of FreeWheel. “GraphPort helps to enable buyers and sellers to more seamlessly and efficiently transact in today’s data-driven TV marketplace.”

“Identity resolution is of critical importance in today’s complex media and advertising environment, and this process has consistently been one of the most complicated aspects of data-driven TV advertising,” said Mari Tangredi, SVP, Global Partnerships at Cadent. “GraphPort will allow our Aperture Platform customers, who rely on us to power their cross-screen TV audience enablement and media activation needs, to enable a connection with the leading TV providers within the Blockgraph ecosystem, reducing friction in data connectivity.”

The launch of GraphPort follows the recent news that Blockgraph delivers 10x improved match rates through their partnership with Kantar. As a result, partners can maintain control of their identity data and deploy it more effectively and efficiently. The industry-wide acceptance of Blockgraph’s clean technology and its continued adoption by key players in the industry empowers partners to execute data-driven addressable TV campaigns more successfully and at scale.

Virtual Artifacts Inc. is excited to announce the launch of Hibe News, an innovative online platform that seamlessly merges social networking and search engine features. Hibe News sets out to redefine the digital media landscape by providing users with access to authentic content from verified publishers and to ensure fair compensation for media outlets.

In an era of widespread misinformation and disinformation online, Hibe News creates an ecosystem of trustworthy news media sources based on rigorous verification protocols to provide a digital place for diverse voices and exchange of ideas, allowing people to make informed decisions.

Hibe News offers a unique news consumption experience by integrating social networking and search engine features, becoming the go-to destination for users seeking trusted and high-quality content while connecting with like-minded individuals.

Through its mutually beneficial revenue sharing model with publishers, Hibe News is in line with the global legislative initiatives, such as Bill C-18 in Canada, California's Journalism Preservation Act, and similar bills proposed by the U.S congress and the European Union, all echoing the News Media and Digital Platforms Mandatory Bargaining Code in Australia.

"We are thrilled to introduce Hibe News. Our platform is built on the principles of authenticity and will support the journalism industry's sustainability," said Jean Dobey, Founder and CEO of Virtual Artifacts. "Hibe News fills a crucial gap in the digital media landscape and aims to empower verified publishers while fostering transparency, promoting accountability, and ensuring an engaged citizenry."

Collaboration will enable the leading search intelligence platform to measure and reduce the end-to-end emissions of digital campaigns through green media integration

Captify, the leading Search Intelligence Platform for the open web, today announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.

The new collaboration will give Captify access to Good-Loop’s proprietary Green Media technology, enabling brands and agencies to accurately measure in real time the end-to-end carbon emissions generated by their digital ads.

Online ads contribute significantly to global CO2 emissions. A recent study from Purpose Disruptors found that advertising adds an extra 32% to an individual’s carbon footprint, with digital advertising responsible for a hefty chunk of those emissions.

The average online ad campaign emits 5.4 tonnes of carbon (source: Good-Loop) – almost half what an average UK consumer and a third of what a US consumer produces in a year.

As well as being able to track the carbon footprint of its clients’ digital campaigns through a custom dashboard, the collaboration will also give Captify access to Good-Loop solutions designed to help advertisers reduce emissions.

Fiona Salmon, Global VP of Partnerships and Sustainability Lead, Captify, said: “Captify has recognised the magnitude of the emissions that the programmatic industry is creating and we are keen to be part of the solution. We are proud to be working with an industry leader in Good-Loop, but now comes the good part – working with our clients to move toward net-zero with offerings that measure and reduce emissions without sacrificing performance.”

Claire Gleeson-Landry, Head of Investment and Sustainable Media at Good-Loop, said: “I’m really excited to be partnering with Captify and helping them to deliver more carbon-efficient campaigns for their clients. Their commitment to decarbonisation and driving down emissions will help to create a more positive, sustainable ad ecosystem.”

Good-Loop created its suite of Green Media solutions to serve as an educational tool to help digital advertising become more energy-efficient in future campaigns.

Its Green Ad Tag can measure the weight of files, and assess the publisher mix, buying strategies, failed bids and the full data transmission required to get a campaign from A (the ad server) to B (the user device) to determine how each element has a negative impact on the environment.

The data is then collected by Good-Loop and displayed in a clear reporting dashboard, enabling brands and agencies to gain an accurate picture of how much C02e was released into the atmosphere as a result of serving each campaign.

Newest offering empowers advertisers to find the best inventory targeting people searching for a brand's keywords

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery's Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance.

Powered by Dstillery's patented ID-free® technology, Custom Search Lookalikes helps advertisers reach the people searching for their brands' keywords on the inventory most likely to drive their campaign goal. Instead of relying on searches from limited publisher sources, this solution has privacy-safe visibility into consumers' browsing patterns, including website visits and keyword searches on top search engines and retailer platforms. ID-free® learns these patterns and extends its understanding to all impressions on the internet, scoring and ranking every ad impression on its likelihood of targeting a person searching for a brand's keywords. The model is available to activate as a PMP or custom bidding algorithm.

"Custom Search Lookalikes is a new targeting approach that provides agencies and brands access to highly predictive search data previously unavailable on the open internet," said Taejin In, Senior Vice President of Product at Dstillery. "We're able to answer the question of 'when people search for a specific phrase, where else do they visit frequently on the internet?' – making it easy for brands to identify and target that hard-to-reach consideration audience."

The launch of Dstillery's newest offering follows the company's continued growth and momentum, including securing its 18th patent from the U.S. Patent & Trademark Office for its proprietary method for discovering audiences in its Audience Explorer platform. Dstillery was also recognized as one of Fast Company's "Top 10 Most Innovative Companies in Data Science" and was honored with Business Intelligence Group's Artificial Intelligence Excellence Award. Dstillery will showcase Custom Search Lookalikes and other products next month during the Brand Innovators Marketing Leadership Summit in Cannes from June 19-22, 2023.

Mavrck releases a new version of search powered by AI to help brands identify more influencer and creator partners

Mavrck, the all-in-one enterprise influencer marketing platform today announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators today, according to Adobe.  It's even more important for brands to discover the right creator partners to reach consumers.

"Millions of people now make a living monetizing their passion and creativity," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy."

In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before - increasing brand reach, engagement, and conversions.

Features and benefits of Mavrck's enhanced search by AI include:

• Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.
• Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.
• Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand's target audience, which can lead to increased engagement, conversions, and sales.

"The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers," says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.

AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions.