Enhance first-party data with Circana’s comprehensive purchase-based information and create high-value audiences in a secure and privacy-preserving environment

Circana, formerly IRI and The NPD Group, today announced two new media solutions partnerships formed to increase the effectiveness of marketing campaigns. A new partnership with Snowflake, the Data Cloud company, means marketers can now leverage Circana’s purchase data in clean rooms that utilize Snowflake’s Data Clean Room Framework. Marketers are able to enrich their own first-party audiences with Circana’s purchase-based data in a privacy-preserving and safe environment. An expanded partnership with LiveRamp, the leading data collaboration platform allows mutual clients to collaborate on RampIDs with Circana purchase data in the Snowflake Data Cloud.

“With consumers increasingly empowered to manage access to their data, it is increasingly important for marketers to enrich their first-party data in privacy-compliant ways, to gain deeper insights about their consumers,” said Amy Marentic, president of global solutions for Circana. ”Together with Snowflake and LiveRamp, marketers can now improve campaign performance through refined planning, and by creating high-value audiences with their own data fortified with Circana’s predictive, purchase-based data for CPG and general merchandize categories, such as toys, prestige beauty, and consumer electronics – all within an environment that ensures consumers maintain control of their data.”

“LiveRamp’s flexible approach to data collaboration builds enduring brand and business value for customers to maximize the potential of their data, partner ecosystem, and marketing outcomes in the cloud,” said Noel McMichael, SVP, Commercial Cloud at LiveRamp. “Our expanded agreement with Circana extends LiveRamp’s foundational identity and premier network of global partners to advance activation by directly distributing audience segments created using Circana data, all within Snowflake’s Data Cloud.”

Circana offers both deterministic category transaction data against 50 million households and purchase-based propensity audiences. In turn, these datasets give marketers more granular audiences and more accurate measurement of campaign performance. 

“Our partnership with Circana and LiveRamp ensures our customers can take full advantage of Circana’s data assets without data ever leaving their Snowflake environment,” said Bill Stratton, Global Industry GTM Lead, Media, Entertainment and Advertising, Snowflake. “We’re excited to work with Circana and LiveRamp to give marketers the tools, data, and speed they need to achieve success in this data-driven, privacy-first advertising era.”

Circana offers one of the largest datasets in the industry – four times larger than the company’s closest competitor for the CPG industry. Circana’s CPG retailer loyalty card data assets are sourced from partnerships with 40 leading U.S. retailers, some of which are exclusive to Circana. Circana solutions fueled by these data assets offer advertisers and their agencies access to 96% of U.S. households, delivering up to nine times the return on investment, compared to the competition.

Expansion of C-suite to give Apexon platform for continued growth in digital services

Apexon, a digital-first technology services company, today announced the appointment of three seasoned industry professionals. With the addition of Anand Kabra as Chief People & Transformation Officer, Sandeep Dhar as Chief Delivery Officer, and Srinivasan Jayaraman as Chief Revenue Officer, Apexon bolsters its position as a technology services partner of choice, globally.

Anand Kabra, Chief People & Transformation Officer, will be responsible for building best-in-class people processes, systems, and structures while steering transformation programs across critical areas of the business. He previously led the global talent supply chain function at Wipro Technologies, following several impactful roles at Cognizant Technology Solutions. His expertise in operations management and artificial intelligence makes him an important addition to the Apexon team. Kabra's appointment emphasizes the company's focus on fostering a strong, vibrant, and productive workforce.

Sandeep Dhar, Apexon's new Chief Delivery Officer, will lead delivery, service lines, and operations. An industry veteran, Sandeep brings over 30 years of experience in IT services, consulting, banking, and retail in firms including Goldman Sachs' Consumer Bank (Marcus), Hexaware, Capgemini, Tesco, Sapient, and Citibank. With his strong experience in running and rapidly scaling up businesses, he is strongly positioned to drive innovation, enhance organizational efficiency, and contribute significantly to Apexon's growth trajectory.

Srinivasan Jayaraman, the newly appointed Chief Revenue Officer, is entrusted with leading Apexon's revenue generation efforts, including sales and business development strategies. Srini's vast experience in driving revenue growth and strategic partnerships, honed through leadership roles at HCL Technologies, Tech Mahindra, Virtusa, and Orion Innovation, will be instrumental in advancing Apexon's market position and identifying new growth opportunities.

“As our clients aspire to achieve ambitious digital transformation goals, they consistently choose Apexon as their preferred technology partner,” said Sriniketh Chakravarthi, Chief Executive Officer of Apexon. “Anand, Sandeep, and Srini bring exceptional track records of success and expertise which will fortify Apexon's growth trajectory in our next phase. Each possesses a clear mandate strategically aimed at bolstering our execution capabilities and empowering clients to navigate the forthcoming wave of digital disruption. I eagerly anticipate collaborating with them, harnessing their combined experience, leadership skills, and unwavering commitment to excellence as we unlock exciting new growth opportunities.”

Totaligent, an AI-powered digital marketing platform, announces it is launching a marketing campaign to develop brand awareness to acquire beta users for its newly launched digital marketing platform, and will begin shareholder communications to foster dialogue with shareholders and other market participants.

During Totaligent’s beta trial, its services will be offered for free and interested users can register at www.totaligent.com. The free beta trial includes: 1) Push Notifications - opt-in alerts that display text and rich media, like images or buttons, which enable a user to take a specific action, 2) Short Links - randomly-generated short URLs that are easier to share by SMS, e-mail, or on social networks, and 3) Tracking Pixels - snippets of code that allow you to gather information about visitors on a website - how they browse, what type of ads they click on, etc.

ProWorkflow, the leader in project management software for teams of all sizes, is thrilled to announce the launch of its new website.

ProWorkflow, the leader in project management software for teams of all sizes, is thrilled to announce the launch of its new website.

The upgraded site, now live at https://proworkflow.com/, brings a host of innovative features and enhanced functionality cementing ProWorkflow's position as an industry leader in all-in-one project management solutions.

With the ever-increasing complexity of modern project management, ProWorkflow has consistently remained at the forefront of delivering intuitive solutions that streamline processes and boost productivity. The new website, developed after extensive research and user feedback, embodies the company's commitment to excellence and user-centric design.

Key highlights of the new ProWorkflow website include:

• Sleek and intuitive interface: With a clean and modern design, the user-friendly layout provides quick access to critical project management tools and features.
• Enhanced functionality: With effortless navigation, the new site allows visitors to easily peruse ProWorkflow features, upgrade options and integrations.
• Mobile Responsiveness: Recognizing the need for flexibility and mobility, ProWorkflow's new website is fully responsive, ensuring a seamless user experience across desktops, tablets, and mobile devices.
• Free Trial: Easily book a live demo or request a free trial with only a few clicks.

Speaking about the launch, Gopika Dasi, ProWorkflow Sales Team Lead, said, "We are excited to unveil our new website, which represents a significant milestone for ProWorkflow.”

“The improvements we have made will empower project managers and teams to work smarter, faster, and more collaboratively,” Dasi said. “Our aim is to provide a project management solution that meets the evolving needs of professionals across industries."

To celebrate the launch of the new website, ProWorkflow is offering an exclusive promotion to new customers.

Today, IBM announced plans to expand its longstanding partnership with Adobe to help brands successfully accelerate their content supply chains through the implementation of next-generation AI including Adobe Sensei GenAI services and Adobe Firefly (currently in beta), Adobe's family of creative generative AI models.

Drawing on decades of AI experience, IBM Consulting is launching a new portfolio of Adobe consulting services to help clients navigate the complex generative AI landscape, bringing together innovation, technology and design to digitally re-invent customer interactions. Leveraging Adobe's AI-accelerated Content Supply Chain solution and IBM Consulting services, the partners can help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders' visibility across design and creative projects.

Adobe's enterprise customers will have access to IBM Consulting experts, including 21,000 data, AI and experience consultants, who can help them effectively implement generative AI models for the design and creative process, including Firefly, which is initially focused on the generation of images and text effects, as well as Sensei GenAI services, a co-pilot for marketers embedded across Adobe's enterprise applications that can help simplify marketing workflows to increase productivity.

"We're seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity," said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting. "By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity."

Innovations Already Underway
The new services are built on IBM's own marketing transformation journey. IBM is helping Adobe improve how its marketing team manages work. Building on more than 20 years of collaboration, IBM and Adobe have a strategic partnership that spans both technology and services, including Adobe's adoption of Red Hat Open Shift, IBM AI and Sterling software. IBM Consulting also currently leads the market for Adobe technology certifications.

"We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers," said Justin Merickel, vice president, Digital Experience Business at Adobe. "By bringing together Adobe's AI-accelerated Content Supply Chain solution and IBM's human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions."

IBM Consulting's AI Capabilities
IBM Consulting recently announced its Center of Excellence for generative AI, which has more than 1,000 consultants with specialized generative AI expertise ready to help accelerate its clients' business transformations with enterprise-grade AI, including technology from Adobe, IBM and other ecosystem partners.

The Center of Excellence stands alongside IBM Consulting's existing global AI and Automation practice, which has conducted over 40,000 enterprise client engagements. It leverages proven methods like the IBM Garage for Generative AI, where IBM consultants apply a comprehensive, collaborative method to help clients fast-track innovation in the emerging category of foundation models for generative AI. That includes rapid use case ideation and prioritization, an open, multi-model approach to selecting architectures and training, as well as fine tuning and scaling models to unique business needs.

With deep industry expertise spanning strategy, experience design, technology, and operations, IBM Consulting is the catalyst for business transformation and the trusted partner to over 3,000 of the world's most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world's most complex challenges.

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Telecom and Utility Solutions Provider Strengthens Executive Team with Industry Veteran

Renodis, a leading provider of comprehensive telecom and utility solutions, is pleased to announce the appointment of Bill Frohriep as its new Chief Revenue Officer. With an extensive background in the telecommunications industry, Bill brings a wealth of experience and a track record of driving exceptional sales performance to Renodis.

Prior to joining Renodis, Bill held several key leadership positions, including Vice President of Sales at Coretek and Online Tech, Bill achieved remarkable results. He led Coretek to record-breaking sales and established them as Microsoft's top Azure Cloud Solution Provider in the US. As Vice President of Sales at Online Tech, he doubled the company's revenue and expanded into seven data centers. Additionally, Bill's tenure as Area Vice President at Centurylink showcased his expertise in managing a recurring revenue stream of over $170 million. Bill's academic accomplishments include holding both a Master's and Bachelor's degree from Eastern Michigan University, highlighting his dedication to personal and professional growth.

Craig Beason, Owner and CEO of Renodis, expressed his enthusiasm for the addition of Bill to the executive team, stating, "We are thrilled to welcome Bill Frohriep to Renodis as our new Chief Revenue Officer. His proven track record in revenue generation, strategic planning, and cultivating high-performance teams makes him an ideal fit for our organization. We believe that Bill's leadership and expertise will help us accelerate our growth trajectory and deliver exceptional value to our clients."

Bill Frohriep is equally enthusiastic about joining Renodis, stating, "I am honored to join Renodis and be part of an organization known for its commitment to innovation and exceptional customer service. I look forward to leveraging my experience and working alongside the talented team at Renodis to drive revenue growth, forge strong partnerships, and deliver unparalleled solutions to our clients."

Bill Frohriep will officially assume his role as Chief Revenue Officer on June 19th, 2023. Renodis is confident that his extensive experience and strategic vision will contribute significantly to the company's ongoing success and expansion

Building on a decade of expertise in AI-powered media and creative solutions, the company aims to turn marketers' ideas into ads with intelligence

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance.

For the past ten years, Smartly.io has been at the forefront of AI-powered creative and campaign innovation, transforming digital advertising through its unified, AI-enhanced campaign management platform and creative automation solutions. In 2021, Smartly.io acquired Stanford-graduate founded Viralspace.ai, an industry leader in AI-driven creative optimization. The combination of Viralspace.ai’s custom AI models and Smartly.io’s Workspaces platform has resulted in an unrivaled approach to social advertising, integrating creative, media buying and intelligence seamlessly.

“We’ve only just begun to see AI technology, specifically generative AI, unlock value for marketers. From enhanced campaign efficiency, creativity, and effectiveness, AI technology has the potential to make creative the most powerful performance lever of our time,” said Arto Tolonen, Head of Smartly.io AI Lab. “Our mission is to empower marketers to take ideas to ads with intelligence while maximizing their return on investment.”

From scene generation that enhances a brand's product photos with new backgrounds and text iteration that powers translation, personalization, and iteration in natural language, to image generation from scratch and video ad assembly and iteration, the Smartly.io AI Lab is equipping marketers with the tools to get to use cases faster and transform their creative quality and time to campaign.

“In this way Generative AI serves as a co-pilot to marketers and platforms. What Smartly.io AI Lab is building is already feeding the infrastructure that marketers, creators and even designers use, and increasing simplicity without sacrificing ideas and quality,” said Laura Desmond, CEO, Smartly.io. “The companies that seamlessly adopt generative AI into their platforms will be the early winners in a decades-long race. Smartly.io is poised to be among them.”

The Smartly.io AI Lab launch represents the company's commitment to empowering marketers to unlock greater value from their digital investments without sacrificing their brand governance. By advancing the state-of-the-art in Generative AI and other AI areas, the company is poised to provide marketers with a significant advantage, simplifying creative scale while enabling agile campaigns and unified workflows across the evolving social and digital advertising landscape.