artificial intelligence 22 Jun 2023
Dropbox, Inc. NASDAQ: DBX, today announced Dropbox Dash and Dropbox AI, new AI-powered product experiences designed to improve modern work and help customers get more out of their content. Dropbox Dash is a universal search tool that connects all tools, content, and apps in a single search bar; Dropbox AI applies generative AI to summarize and answer questions about content saved in Dropbox starting with file previews. The company is also building on its investment in AI with the launch of Dropbox Ventures, a new startup initiative to support the growing AI ecosystem, and renewing its commitment to applying AI responsibly with the introduction of its AI Principles.
“We're excited to roll out Dropbox Dash, AI-powered universal search, and Dropbox AI for file summarization and Q&A, today to help our customers search, organize, and gain insights from not only their files but all of their cloud content," said Drew Houston, co-founder and CEO of Dropbox. “The AI chatbots that have captured our imaginations are incredibly powerful but come with a major limitation: when you ask a question about yourself, your content, or your company, these chatbots can’t answer it because they aren’t connected to your information. Dropbox is filling that gap by building personalized AI. As a platform that over 700 million customers already trust to secure their most important information, we have a significant opportunity to improve our customers' working lives with personalized AI-powered product experiences. Today's launch is just the beginning, and we can't wait to leverage the power of AI to deliver even more value to our customers.”
Easily find and navigate content with Dropbox Dash, AI-powered universal search
Work has changed dramatically over the last few years and customers’ work lives have become increasingly difficult to navigate. Their work is scattered across hundreds of tabs and apps on the desktop and browser. And instead of having one search bar for work, many customers feel like they have 10. People spend so much of their workday navigating between apps and content. In fact, knowledge workers spend 8.8 hours a week just looking for files and content and 69% spend up to 60 minutes a day navigating between apps.
Dropbox Dash is AI-powered universal search that connects the tools, content, and apps customers use everyday in a single search bar. With connectors to major platforms like Google Workspace, Microsoft Outlook, Salesforce, and more, customers can find everything in one place, fast. Now customers can skip the time-consuming task of toggling between apps and quickly share content, join a meeting, or find a presentation a teammate shared with Dash. And because Dash is powered by machine learning, it learns, evolves, and improves with more use.
In addition to universal search, Dash delivers new features through the browser extension, including:
Coming soon, Dash will be able to pull from customers’ information and their company’s information to answer questions and surface relevant content using generative AI. Customers won’t need to sift through all their company’s internal links and pages to find the answers to their questions. They’ll be able to ask Dash and quickly get an answer.
Dropbox Dash is currently available in beta to select customers (English only). To learn more and join the Dash waitlist, visit dropbox.com/dash.
Instantly summarize content and get answers with Dropbox AI
Dropbox is also applying AI to file previews, one of the most highly-trafficked web surfaces, as part of a new offering called Dropbox AI. With Dropbox AI, customers can save time by:
Soon, customers will be able to use Dropbox AI on their folders and their entire Dropbox account.
Dropbox AI for file previews is currently in alpha. Starting today, it will be available in the U.S. to all Dropbox Pro customers and select Dropbox Teams.
Accelerating the next generation of AI startups with Dropbox Ventures
Dropbox is furthering its commitment to shape the future of work through the power of AI with the launch of a new $50M venture initiative, Dropbox Ventures. Dropbox Ventures will focus investments in the next generation of startups who are transforming work by applying AI in innovative ways. Dropbox will provide portfolio companies with financial resources, mentorship, and the potential to bring new experiences to the company’s over 700M registered users who can benefit from this growing ecosystem. To learn more about Dropbox Ventures, visit dropbox.com/ventures.
Operating Responsibly with AI Principles
Dropbox also published its AI Principles to serve as a guide for the company to develop AI products responsibly. Being worthy of trust is a core value at Dropbox. In recognition of the deep responsibility that comes with applying new technology on behalf of customers, the company is renewing its commitment to protect customers’ privacy, act transparently, and limit bias in AI technologies so products are built as fairly and reliably as possible.
insights 22 Jun 2023
The Futurum Group today has announced the upcoming Futurum CXO Insights. The groundbreaking AI-powered research and advisory service is designed specifically for C-suite professionals focused on IT, Technology, and Digital Transformation.
Futurum CXO Insights offers unparalleled insights and intelligence to CXOs and technology vendors.
With a proprietary council membership and authentic content database, AI-powered insight generation, and on-demand generative AI-based analysis, all users have access to the latest thinking based on data received from council members.
Futurum CXO Insights' council members are carefully screened to ensure they represent the seniority and quality experiences needed to deliver the best market insights. Many council members are drawn from C-suite level executive education programs at the world's leading universities such as the University of Pennsylvania, University of California Berkeley, Columbia University, New York University, and others. Council members are rewarded for their participation with access to the data and insights generated by Futurum CXO Insights.
David Nicholson, the Principal Advisor of Futurum CXO Insights, is also the President of DNA Consulting, serves as adjunct faculty for the Wharton CTO and Digital Transformation Academies, and regularly appears as guest lecturer at Cambridge Judge Business School's CTO program.
"With Futurum CXO Insights, you'll have access to the latest and greatest thinking about what's happening in real time to better inform your market research and analysis, competitive intelligence, thought leadership and trend analysis, and strategic planning and consulting," shares David. "Unlike legacy analyst firms that report static data that is often stale upon release, Futurum CXO Insights regularly analyzes ongoing survey data and queries against the tool itself to identify trends and insights. In short, Futurum CXO Insights is your destination for trusted, cutting-edge, real-time advice from industry leaders."
Futurum CXO Insights councils are forming now, with the first surveys planned for later this year. Access to insights is planned to be available in early 2024.
security 22 Jun 2023
Appfire, the leading global provider of software that enhances, extends, and connects the world's leading platforms such as Atlassian, Microsoft, monday.com, and Salesforce, today announced that it has received three internationally recognized cybersecurity certifications, including the International Organization for Standardization (ISO) 27001, ISO 27017, and System and Organization controls (SOC) SOC 2, Type 1. Each of these certifications formally endorses Appfire's commitment to maintaining international security and compliance standards not just for itself, but for its customers and partners.
Cognizant of the growing threat landscape and enterprises' need to conduct various security audits and remain industry-compliant, Appfire launched the Appfire Trust Center in 2022. The Trust Center was designed to connect customers, partners, and prospects to the latest information on the security, privacy, and compliance of Appfire's products and services. As security reviews are quickly becoming a necessity for enterprise SaaS companies, Appfire's Trust Center helps enterprises easily and transparently complete these requirements when purchasing any of Appfire's products and migrating their Atlassian instances to the Cloud. With these third-party validations, customers and partners benefit from the appropriate steps Appfire has taken to ensure a strong security posture that keeps pace with today's evolving threat landscape while meeting industry-wide compliance standards.
"Appfire is proud to not only complete three globally recognized cybersecurity certifications, but to have done so with zero findings during the various audits," said Appfire Chief Information Security Officer Doug Kersten. "Typically, organizations undergoing an audit receive anywhere from six to 10 findings indicating a gap in the company's security posture – this was not the case for Appfire. We have prioritized the security of our technology since inception and will continue to do so as technology and cyber threats become more advanced."
The certifications specifically include:
Another recognition of Appfire's security and compliance standards came from Atlassian in April 2023 when Atlassian named Appfire an Atlassian Partner of the Year for 2022 in the Enterprise Apps category, awarded for the Appfire Trust Center, a single knowledge base on security, privacy, and compliance for Appfire products.
technology 22 Jun 2023
OutSystems, a global leader in high-performance application development, today announced new AI features - including the general availability of its new connector for Azure OpenAI, built jointly with Microsoft - and its roadmap for a new suite of generative AI capabilities, codenamed “Project Morpheus.”
The new offerings are the latest output of OutSystems dedicated AI research center and draw on its multiple patents and deep expertise in large language models and graph neural networks. OutSystems’ use of AI delivers dramatic improvements in code quality, overall development performance, and essential security and governance oversight.
“OutSystems is absolutely focused on developer productivity without tradeoffs,” said Paulo Rosado, Founder and CEO of OutSystems. “When we developed our first product, software was a manual process and most development projects across every industry and company size shipped late and over budget. We heard this over and over again. This is where we directed our mission back then, and it’s how we’ve evolved it to today. Our AI platform makes dev teams orders of magnitude more efficient. Unlike other vendors who happily check the box on AI and speed, we know that’s just the surface. Our deep investment in an AI-backed platform, with strict oversight and built-in governance, helps ensure every app meets the highest standards of enterprise readiness.”
Enriching App Experiences with New Azure Open AI Connector
Now in general availability, the new OutSystems connector for ChatGPT makes it easy to build AI-powered applications with low-code in a matter of minutes. By enabling developers to easily harness the power of generative AI within their applications, they can expand into new use cases and unlock new possibilities with interactive conversational experiences. Examples of this include enhanced customer support, virtual assistants, travel and booking applications, language translations, and more.
Unleashing the Power of Generative AI without Sacrificing Control
With Project Morpheus, developers of any skill level can build apps that fit their unique requirements through rapid iteration and AI-powered assistance. Generative AI will create an initial version of an application in a matter of minutes, and then allow developers to quickly customize the application with the AI engine giving real-time change suggestions that incorporate industry-standard best practices.
Key features of OutSystems generative AI roadmap include:
The new features focus on building highly adaptive app experiences that leverage the power of generative AI to accelerate time-to-market, empower more junior developers and non-coders and enable rapid change and interaction. This ensures that any AI-generated apps continue to provide the same level of enterprise-grade features and limitless customizations that customers need to meet the increasingly complex demands being placed on IT.
"The AI-powered guidance of OutSystems helps our new developers become fully productive much faster, and it allows junior developers to deploy applications like a senior developer. For us, as we're scaling our low-code Center of Excellence and recruiting hundreds of new developers, that kind of productivity gain is critical,” said Igor Rigotti, Head of the Low-Code Center of Excellence at Petrobras.
advertising 22 Jun 2023
Skai, a leading omnichannel marketing platform, today announced that it is the recipient of the "Best AI-based Solution for Advertising" award in the sixth annual AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.
Since 2006 Skai has leveraged proprietary AI technologies to enable team productivity and drive unbeatable performance for marketers. This includes features such as Search Term Analysis which uncovers wasted spend on low-performing keywords in an instant and Budget Navigator, a predictive forecasting engine that identifies investment opportunities and guides budget allocation across digital channels. With advancements in Generative AI, Skai also leads the way in leveraging the most innovative technologies around for practical use with updates to its Intent Driven Messaging feature which integrates with OpenAI to serve up Generative AI based headlines.
Guy Cohen, chief product officer at Skai said "We're delighted to have our AI capabilities recognized by the industry at a time when there are record levels of excitement around it. AI isn't just in our name, it is in our DNA—and this award is testament to the team's relentless dedication to delivering industry-leading, privacy-safe solutions for our clients. We look forward to pushing boundaries in the world of advertising over the next 12 months."
The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including Generative AI, Computer Vision, AIOps, Deep Learning, Robotics, Natural Language Processing, industry specific AI applications and many more. This year's program attracted more than 3,200 nominations from over 20 different countries throughout the world.
"Skai's AI-powered omnichannel platform once again stood out among the entries, securing its second consecutive win in the Best AI-based Solution for Advertising category," said James Johnson, managing director, AI Breakthrough. "It is testament to Skai's continued dedication to innovation and its ability to address the evolving challenges of advertising on platforms like Google, Meta and Amazon. The judges were impressed by the practical ways in which Skai is using AI to help automate tasks, optimize landing pages, identify product trends and drive superior performance."
events 22 Jun 2023
Digital Turbine and Apptopia today announced that one year after revealing the inaugural edition of the BRAG Index at Mobile Apps Unlocked (MAU), the newly released BRAG Index 3 continues to uncover the relationship between brand building and user growth for mobile apps. Like the previous two reports, the third installment combines analytics of both UA growth and full-funnel brand performance - resulting in the first and only report that informs "Brand Relative App Growth" for Q1 2023.
Beyond just the results, the report also identifies common winning strategies that leading apps use to break their brand barrier. The initial BRAG Index gave us three strategies: Product-Led Growth, Device Integration, and Offline Partnerships. One year later, the first two of these strategies continue to drive success for mobile apps, while the third, Offline Partnerships, has evolved into Community Marketing.
The BRAG Index 3 also brings to light a 4th winning strategy around Ad Execution. Following Apple's restriction of IDFA, UA marketers have had to define new ways to reach and engage their target markets effectively. That has involved significant investment in changing how they advertise, raising their levels of creativity, and exploring new ways to spread their messages.
"Digital Turbine and Apptopia have created an index that exposes the winning strategies that allow apps to punch above their weight," says mobile analyst and influencer Peggy Anne Salz (who also contributed to the report foreword). "The index is also more pertinent than ever because it provides marketers with an understanding of how brand and growth are interlocked and a roadmap to learn, adapt and apply these approaches for themselves."
One app that exploded early in 2023 was Temu, the top BRAG-er for Shopping, which is an example of how effective Ad Execution can elevate an app brand and grow users. While the brand wasn't known to mass audiences until it revealed its Super Bowl ad in February, it was quietly setting the groundwork with months of UA acquisition before the spot. When people looked at the app after seeing the ad, they saw an app that already had a lot of great reviews.
One of the two strategies that continue to drive success over the past year is Product-Led Growth. Tubi, the top BRAG-er in Streaming Video, lets its product lead user growth and brand-building in two ways: 1) Being "free" of charge, attracting those not willing to pay subscription fees, and 2) Letting users talk about their positive experiences. Tubi's positive app review sentiment of 92% encourages new users to see the app, where they will find no cost barrier to trying it.
The other prevailing strategy from a year ago is Device Integration. TikTok, the top BRAG-er for social media, has found ways to make its app easy to discover, like pre-installing it on new devices. Since the app uses "frictionless" discovery for people to find new videos, extending that ease of discovery to the app itself has led to transcendent brand-building and UA growth.
Finally, Community Marketing is the fourth common strategy leading brands use to create winning apps in 2023. One year ago, the initial BRAG Index found that brands used partnerships with sports teams and social media influencers to drive growth, primarily offline. Over the last year, we've seen this extend to a more nuanced strategy of targeting specific market segments through digital channels. For example, Beat Maker Pro was one of our Top BRAG-ers for Streaming Music thanks to creating viral marketing campaigns with DJs, their primary target audience.
artificial intelligence 22 Jun 2023
Expanding their decades-long collaboration, Accenture and Microsoft are collaborating to help organizations adopt the disruptive power of generative AI, accelerated by the cloud, to fundamentally transform their businesses. Together with their joint venture Avanade, the companies are co-developing new AI-powered industry and functional solutions to help clients harness generative AI across the enterprise.
“Generative AI is driving innovation and reinvention, transforming work across industries, and changing the ways we access information,” said Julie Sweet, chair and CEO, Accenture. “Our expanded partnership with Microsoft will help our clients find the right ways to responsibly build and scale this exciting technology across their enterprises and realize the value it can create.”
“Expanding our collaboration with Accenture will accelerate adoption of the world’s most advanced AI models, backed by Azure, and enable Accenture to deliver innovative AI-powered industry solutions that will help customers take advantage of the newest innovations,” said Eric Boyd, corporate vice president, AI Platform at Microsoft. “Through this initiative, we will work with Accenture to harness the power of Microsoft Azure, Azure OpenAI Service, and Microsoft 365 Copilot to deliver AI-empowered solutions, within our trusted cloud, that will help companies achieve more.”
The companies have already engaged with numerous clients across industries around generative AI. For example, they worked with Radisson Hotel Group, using a combination of Microsoft Cloud technologies and Azure OpenAI to create an intelligent, automated system that manages guest cancellations, and creates draft responses to guests’ reviews, addressing feedback with a full understanding of specific positive and negative elements. The system learns from each interaction, making every response more intelligent than the last.
For the Ministry of Justice of Spain, Accenture created an AI-generated search engine built on the Microsoft cloud to find and simplify judicial process information hidden in hundreds of thousands of complex documents. Microsoft and Accenture are also collaborating with global travel technology company, Amadeus, which is developing a generative AI-powered interactive travel assistant for its travel and expense platform, Cytric Easy. Leveraging Microsoft technologies, including Teams and Azure OpenAI, the digital tool will assist corporate travelers with elements of their journey – from planning, booking and pre-departure, through to the trip and post-trip – while aligning with the travelers’ preferences and employers’ policies for a more efficient, intuitive and cost-effective experience.
Building on Accenture’s recently announced $3 billion investment in AI, Accenture and Microsoft are co-developing new industry and functional solutions and exploring new use cases, such as:
By tapping into the new Accenture Center for Advanced AI, with its deep focus on generative AI and large language models, as well as Avanade’s new AI Organizational Readiness Framework, the companies will help clients explore and experiment with generative AI for safe and responsible innovation at scale. A new Accenture and Avanade Generative AI Lab will leverage the Microsoft Technology Center in Canada to help clients around the world innovate with Azure OpenAI Service to drive operational excellence with AI.
Working with the Microsoft Azure OpenAI Engineering team, Accenture and Avanade are training and equipping their people with advanced generative AI skills. For example, Accenture is training human performance specialists to provide more comprehensive talent management and improve employee experiences throughout their career journey. Additionally, Microsoft selected Accenture as its partner of choice to train thousands of Microsoft Azure OpenAI Service MVPs across industries to help clients architect generative AI solutions.
As one of the first companies to have access to Microsoft 365 Copilot, Security Copilot, GitHub Copilot, Semantic Kernel and Azure OpenAI Service, Accenture is piloting the technology with select groups across the company. Drawing on its own experience, Accenture can apply its learnings and best practices to client engagements.
The expanded collaboration harnesses a combination of Accenture’s AI transformation, strategy and industry experience, with Azure OpenAI Service and cloud infrastructure, and Avanade’s technical and delivery experience.
machine learning 22 Jun 2023
AtData, the leading provider of Email Address Intelligence solutions to help companies optimize their first party data, is thrilled to announce its latest advancement in email data analysis. By harnessing the power of machine learning models built on AtData's extensive email activity data, AtData has significantly enhanced its industry-leading email verification and hygiene capabilities by reducing its unknown rate, or the percentage of emails it could not assign a valid or invalid status. By giving AtData's customers the confidence that more of their messages are SafeToSend®, they'll be able to forge stronger connections with their hard-earned customer base.
At the heart of this innovation lies cutting-edge technology that leverages the vast potential of machine learning models. By analyzing approximately 2 billion monthly email activity signals across its proprietary network, AtData's data science team developed a comprehensive ML model to outperform the competition in its ability to validate previously indeterminate email addresses. Notably, no other verification solution is known to possess similar capabilities.
This advancement reflects AtData's commitment to innovation and continuous improvement. By employing machine learning, AtData further surpasses traditional methods, enabling the determination of the validity or invalidity of email addresses with unprecedented accuracy. While improving identification of both consumer and professional email addresses, the biggest beneficiaries of this advancement are B2B marketers who are likely to have a larger percentage of emails with unknown statuses within their database. They can now optimize campaigns with increased reach, improving ROI by leveraging the comprehensive activity data analyzed through AtData's email verification and hygiene service, SafeToSend®.
In fact, AtData's advanced model has already demonstrated exceptional results, with companies seeing an average reduction in unknown rates of 6% and as much as 29%. This equates to tens of thousands of additional verified emails increasing the addressable audience, reducing risks associated with the unknown, and underscoring the effectiveness in comparison to alternatives in the market.
"Businesses don't necessarily realize, but email validation requires continuous innovation. We've been focused on email address data for well over twenty years, and we still work hard to improve our already leading solutions," said AtData's CEO, Tom Burke. "It's because we understand that data is the lifeblood of a business. And our goal is to ensure our clients have the best, usable data to extract meaningful insights."
The implementation of machine learning has been seamlessly integrated into AtData's existing SafeToSend® service, ensuring improved results for both current and new clients. Existing customers are automatically benefiting from this advancement at no additional cost, further solidifying AtData's commitment to delivering unmatched value and service.
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