Flowfinity, a leading no-code platform for business process automation, has announced the launch of a new free application called the Project Asset Hub. The Asset Hub was designed to help people responsible for managing process improvement projects by being a single source of truth for assets including records and documentation related to stakeholders, requirements, scope, QA testing and more.

People driving process improvement such as Business Analysts and Project Managers know that incomplete or inaccurate project documentation can lead to costly errors or delays. So now they are embracing the Asset Hub to be confident all documentation is accurate and up-to-date to streamline agile solution delivery. The application is deployed on the Flowfinity platform so it's highly flexible and configurable, allowing users to tailor the system to meet the specific needs of their organizations.

"We're excited to offer complimentary access to the Project Asset Hub to help manage the important records required to drive process improvement project success," said Larry Wilson, Vice President of Sales and Marketing.

"We know from experience that projects of any scale generate interrelated documentation that needs to be accurate and accessible, or requirements can be missed, or stakeholders overlooked, leading to missed deliverables and delays. With feedback from our clients and industry, we're now offering a free solution to overcome this universal challenge." 

The Project Asset Hub is based on best practices as described by the International Institute of Business Analysis and organizes records and documentation in eight discrete stages throughout the life of a project. The application is highly scalable whether utilized by a team of one or one hundred and can be easily configured without code to meet the needs of any specific project, large or small. 

The Project Asset Hub is the latest addition to Flowfinity's suite of no-code software applications for business process automation. With a focus on empowering business users to automate their workflows, The Flowfinity platform has been adopted by organizations across a wide range of industries, including engineering, manufacturing, and field services.

Enterprises can unlock deeper insights and drive impactful outcomes by combining FullStory's robust DX insights with Google Cloud's generative AI capabilities

FullStory, a leading digital experience intelligence (DXI) platform, today announced an extension of its strategic partnership with Google Cloud to bring groundbreaking generative AI solutions to joint customers around the globe. Through this expanded alliance, FullStory will offer new ways for customers to leverage its patented codeless approach to operational session replay to deliver superior digital experiences and automate AI-delivered experiences at scale.

FullStory is the first and only platform to provide companies with a complete, retroactive, and semantically structured record of every customer interaction and experience across web and native mobile apps. The partnership will allow companies to use their data along with custom machine learning models to proactively identify, anticipate, and act on their customers’ needs in a privacy-first way.

“As enterprises double down on data and AI in 2023 to deliver meaningful business outcomes, we’re committed to helping our clients leverage DX data in new ways to power empathy at scale and create exceptional value for their customers," said Scott Voigt, CEO of FullStory. "The data FullStory collects and structures is optimal for powering state-of-the-art AI capabilities, and our expanded partnership with Google Cloud marks a significant milestone in our commitment to delivering AI-powered offerings to our customers."

"We are excited to partner with FullStory to revolutionize the digital experience landscape through the power of generative AI," said Michael Clark, Vice President North America, at Google Cloud. "By combining FullStory's rich data with Google Cloud's advanced generative AI capabilities, we are poised to jointly deliver innovative features that drive customer success and empower businesses to thrive in the AI era."

Industry's first automated discovery feature that allows privacy professionals to automatically identify vendors so they can start managing vendor privacy risk faster

Osano, a leader in privacy management software, today announced the launch of Osano vendor discovery, a new feature in the company's Data Privacy Management Platform.

Before organizations can manage vendor risk, they must first identify their vendors and build a vendor inventory. Historically, privacy professionals have had to manually identify vendors through a complex process by meeting individually with IT and functional managers to manually identify vendors. Osano vendor discovery expedites this time-consuming process by automating vendor identification, empowering privacy professionals to start managing vendor privacy risk right away.

"Creating a safer and more secure digital world for everyone requires proactive management of vendor privacy risks," said Arlo Gilbert, CEO and co-founder of Osano. "Osano empowers privacy professionals to automate vendor discovery, detect risks quicker, and effectively monitor vendor privacy posture over time. Together, we can build a culture of trust and respect, where privacy is upheld by all."

Osano vendor discovery is a first of its kind feature that supports privacy professionals by:

• Leveraging other capabilities in the Osano Privacy Platform, including Osano Cookie Consent and Osano Subject Rights Management.
• Automating the discovery of cookies, scripts, and iframes on your website, Osano Cookie Consent now incorporates vendor discovery by automatically adding any vendors associated with those website tags to your vendor inventory.
• Automatically adding any automated data stores added to Osano Subject Rights Management's data store inventory to the vendor inventory as well.
• Providing a unified vendor workflow across the privacy platform.

In addition, Osano Privacy Vendor Risk Management provides a unique privacy score to help businesses quickly identify the highest risk vendors. Osano's team of global privacy experts keeps a vigilant watch over vendor privacy practices and continually updates the vendor score dataset to reflect the latest regulations and vendor practices so organizations can continuously monitor their vendor's privacy posture over time.

"As data privacy demands continue to evolve, it is Osano's mission to build products that align with the current and future data privacy landscape," said Rachael Ormiston, Head of Privacy at Osano. "We are wholeheartedly committed to safeguarding data privacy and building a safer world through offerings like Osano vendor discovery. This feature will help privacy professionals proactively address and manage vendor risk without delay or disruption."

New MOBILEBot™ Defense Solution is the First and Only Solution Built from the Ground Up for Mobile Bot Defense

Appdome, the mobile app economy's one stop shop for mobile app defense, today announced the launch of its new MOBILEBot™ Defense solution. This groundbreaking solution offers mobile brands unparalleled bot detection, comprehensive intelligence and rapid defense against malicious bots, credential stuffing and account takeovers (ATOs) in mobile app business lines. Appdome is currently the only company to offer comprehensive anti-bot defense built specifically for mobile apps.

As mobile applications become the dominant force in the consumer landscape, mobile bots, malware bots and other automated programs pose a significant threat to business integrity, transaction integrity, security, user accounts and business reputation for mobile app owners. Traditional anti-bot offerings are struggling to keep pace with the evolving diversity and sophistication of mobile applications, often trying to force-fit bot defense methods designed for web applications onto mobile frameworks. This mismatch often requires mobile app developers to face implementation complexities, change the mobile application network stack, remove valuable TLS protections or limit bot defense to a single host. The result, for an increasingly mobile economy, is that larger parts of the mobile infrastructure are left vulnerable to mobile bot attacks, fraud, ATOs, API abuse, credential stuffing and more.

"Mobile is a unique platform and different technical methods are needed inside Android and iOS apps to detect and stop bots," said Tom Tovar, Appdome co-creator and CEO. "We built the first anti-bot solution tailor-made for the way mobile apps and mobile app attacks work, because that's where businesses and consumers need it most."

Appdome's MOBILEBot Defense solution offers several advantages for mobile brands looking to stop mobile bot attacks, fraud, ATOs, API abuse, credential stuffing and more including:

• Higher performance mobile anti-bot defense to detect and stop mobile bots on any number of hosts, URLs and API endpoints without added cost.
• Comprehensive mobile device and connection risk detection, providing greater granularity, insight and choice of over 100+ on-device threats like Android and iOS malware, hacking frameworks, instrumentation frameworks, jailbreak, root, Magisk, Zygisk, jailbreak bypass, Man in the Middle (MiTM) attacks and more.
• Deeper mobile bot detection, providing greater granularity, insight and choice over 50+ mobile bot detection methods in Android and iOS apps like auto-tapping apps, keystroke injection, emulators, simulators, virtualization, dual space, second space, Android players, accessibility malware and more.
• Stronger mobile application fingerprinting using multi-layered methods to distinguish legitimate mobile apps from fake apps, trojan and malware-controlled apps and botnets.
• Advanced Bot Detection Intelligence allowing payloads to include the Mobile Threat-ID™, detailed threat description, Threat-Score™, attack geolocation and meta data such as DeviceID, Device Manufacturer, OS, Version and 14+ other variables.
• Prepackaged MiTM Attack Prevention with hardened TLS, active MITM attack prevention, mTLS pre-authentication and more to safeguard connections and the anti-bot payload in transit.
• Prepackaged geo-spoofing defense to catch geo-location spoofing and check for mismatches between variables such as time zone, longitude, latitude and other location attributes.
• Prepackaged Bot Defense Shielding to bind the Appdome's MOBILEBot Defense code to the mobile app and prevent tampering, disabling, bypassing or spoofing anti-bot signals.
• Full Support for all Mobile Languages and Frameworks, including Obj-C, C+, Java, JS, C#, C++, Swift, Kotlin, Flutter, React Native, Unity, Xamarin, Cordova and more.
• Full Support for any industry standard WAF to ensure speedy deployment and set up.
• No-Code, No-SDK, Fully Automated Delivery, purpose built for the mobile DevOps pipeline – no servers or proxies.

"Traditional anti-bot products don't protect the connection, implementation and include only limited payload signals," said Chris Roeckl, chief product officer at Appdome. "Appdome's MOBILEBot Defense offers a higher performance, more comprehensive and hardened anti-bot solution with less engineering work, less complexity and less requirements on the mobile business."

In today's fast-paced B2B marketing landscape, staying ahead of the competition requires innovation and efficiency. With artificial intelligence (AI) revolutionizing industries across the board, marketers are embracing its power to transform their demand generation campaigns and become more efficient than ever. And now, with the introduction of Sequel AI, B2B marketing teams have a powerful new weapon in their arsenal.

Sequel AI, the groundbreaking new solution from Sequel.io, is leading the charge as the first AI platform that turns live video into evergreen content like SEO-optimized blog posts and social posts, propelling marketing teams towards unmatched productivity and thought leadership.

86% of marketers are running on average 150 webinars a year as a fundamental demand-generation strategy. Yet, many organizations are letting hours of content go to waste due to limited resources. Other companies have entire teams dedicated to manually turning webinars into written assets – amounting to over 900 hours spent in repurposing content. Sequel AI is reshaping the way B2B marketing teams operate by allowing them to transform live events into SEO-optimized content within just 60 seconds.

"Sequel AI is a game-changer! Previously I was trawling through hours of video calls, that is about 72 pages of transcription. With Sequel AI, I have a piece of content summarizing the session ready in minutes." said Steve Hayton, content strategist at Morrow, a customer of Sequel.

By leveraging its advanced AI technology, Sequel AI automatically generates transcripts, blog articles, social posts, and summaries, incorporating relevant keywords and phrases to skyrocket search engine rankings & drive more traffic to companies' websites. Concerns around AI-generated content ownership have been addressed head-on by the Sequel team, as the technology exclusively generates unique content based on data, webinar panel discussions, event presentations, and fireside chats. Marketers can confidently claim ownership of their content, free from the risk of duplicative or remotely similar AI-generated materials.

One aspect of Sequel AI that is getting a lot of buzz from B2B marketers, is the tremendous boost it provides to marketing team productivity. By eliminating the arduous process of downloading mp4 files, resorting to third-party tools for transcripts, and dedicating days to crafting blog articles post-webinar, Sequel AI frees marketers to focus on what truly matters – driving tangible results.

Oana Manolache, CEO and Co-Founder of Sequel.io, says "We focused on using AI to complement and elevate our video solution and truly make a difference for our customers. Repurposing content tends to fall to the way-side when teams get busy, yet it is the number one missed opportunity for marketers because it comes with so many beneficial results that drive growth and make companies more efficient. As a marketer turned CEO, I am so happy that we are solving this pain for our team and other marketing teams across the globe.

Sequel AI represents a paradigm shift for B2B marketing organizations. With the ability to transform webinars and events into evergreen content in under a minute. This unique technology empowers marketing teams to achieve unprecedented levels of efficiency and drive higher website conversions, cementing their brands as beacons of thought leadership, original content, and engagement.

Available now, AI-driven automation enables customers to extract more value from data assets, streamline workflows, and improve overall efficiency

Astera Software, a leading data management solutions provider, announced the launch of  a new suite of AI-driven integrations powered by GPT-4. This is a game-changing addition to Astera's suite of data management solutions, enabling customers to automate templates and extract data more quickly and efficiently than ever before.

"We are enabling businesses of any size to have access to the insights they need to take action and make data-driven decisions with confidence," said Ibrahim Surani, Astera's founder and CEO. "With our new AI powered features, we're taking the first step towards a future where data management is no longer a burden, but rather, a source of competitive advantage."

The initial integration will be with Astera's data extraction solution, ReportMiner. With new AI capabilities, users can generate report models 90% faster, providing customers with more accurate, actionable insights in a fraction of the time.

The primary feature of this AI-driven tool is its ability to automate template creation, which streamlines the process of creating report models. The model can be trained to identify and extract data fields, use semantic matching/natural language processing to understand the context of the document, and create a layout that can be reverse-engineered to create templates.

Astera's new AI capabilities also extend beyond template generation, offering customers the ability to validate data and identify errors, perform universal mapping, and automate other data management tasks.

Astera is committed to being at the forefront of data management innovation and will be rolling out additional GPT-4-powered features in the coming weeks.

To meet the rising bar for exceptional customer experiences, Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, has launched Smart Conversations, a powerful AI capability integrated into Sinch's Conversation API. This significant advancement enables businesses to automate and personalize conversations across multiple channels, leading to superior customer experiences while optimizing costs.

With the increasing demand from vertical sectors such as retail and financial services for valuable insights, time-saving solutions, cost reduction, and personalized interactions, Sinch recognized the requirement for an AI-powered tool.

Smart Conversations utilizes AI technology to analyze incoming messages from any channel supported on Conversation API, providing businesses with invaluable insights into customer journeys and customer intent, and allowing them to deliver exceptional customer experiences (CX) like never before. Unlike traditional chatbot solutions, Smart Conversations in combination with Conversation API transcends basic responses, offering businesses a comprehensive solution for enhanced customer engagement.

Key highlights of Sinch's Smart Conversations:

• Sinch's Conversation API, known for its seamless communication across popular messaging channels like WhatsApp, RCS, KakaoTalk, Instagram, and more now integrates AI features such as automatic intent recognition and sentiment analysis using Smart Conversations.
• Sinch's Smart Conversations goes beyond just generative AI, offering a range of advanced models such as document comprehension from images (OCR), profanity detection, document classification and automatic audio transcription. These features streamline processes and eliminate the need for additional integrations, making Smart Conversations the ideal solution for businesses seeking AI-powered enhancements.
• Smart Conversations is based on Sinch's recognized AI expertise. Sinch is the only CPaaS (Communications-Platform-as-a-Service) company acknowledged by Gartner in its Magic Quadrant for Conversational AI. With over 150,000 businesses leveraging Sinch's Customer Communications Cloud, Sinch's expertise in applying AI to CPaaS is unparalleled in the industry.

"As part of Sinch's commitment to innovation, generative AI models are now being seamlessly integrated into our technology components," said Jon Campbell, Senior Director of Messaging Products, Sinch. "This type of integration helps both our B2B software builders as well as our enterprise customers as it enables natural language processing (NLP) tasks to be trained with fewer examples, leading to more accurate responses and improved customer experiences. By combining the power of generative AI models with Sinch's own Conversation API, Smart Conversations now offers turnkey sentiment analysis, providing businesses with deeper insights into customer feedback."

Sinch's advantage in the communications industry lies in its extensive data processing capabilities, a crucial element for success in AI-driven solutions. With a wealth of data and a strong portfolio of use cases and customer references, Sinch has established itself as an expert and thought leader in the application of AI to CPaaS. The company actively utilizes AI in various ways for its customers' benefit and these consist of external as well as internal facing use of AI, including spam filtering and optimizing sending routes for its customers.

In addition to its own proprietary Natural Language Understanding (NLU) engines that power its chatbots, which consistently delivers exceptional results, Sinch also offers integrations to external AI models like ChatGPT. By incorporating these different forms of AI into Conversation API, Sinch enhances the overall value of this API platform, surpassing the capabilities of individual channel-specific APIs.

• LiveRetail surpasses its 50% capital raise milestone and extends a unique public stock offering to private equity and media companies.

• New investment structure enables PEs to help current portfolio companies WHILE generating an immediate return through a unique affiliate structure - an instant due-diligence on fit.

LiveRetail, a leading-edge marketing platform leveraging the power of AI and automation, has successfully passed the midpoint of its capital raise and introducing a new investment model, designed for Private Equity (PE) firms and Media companies with interests in franchisors or retail brands; with the ability to generate immediate returns from affiliate fees.

Investors will become stakeholders in LiveRetail's proprietary ad platform that is already helping brands like Five Guys, KIA Motors, JD Sports, and Unilever generate ready-to-run branded, localized ads in minutes. LiveRetail is the first platform of its kind transforming the brand advertising landscape with a solid roster of over 700 brands and a repository of more than 30 million ready-to-run ads and posts. The platform is strategically positioning itself to dominate the expansive field of 5.5 million businesses operating under a brand or selling branded products.

"With the shifting media landscape, this integrated affiliate model approach creates immediate ROI for PEs that want to see quick return on investment," says Wayne Reuvers, Founder & Chief Strategy Officer. "This new strategy is a very exciting offer that helps PEs with interests in franchisors or retail brands, and Media companies who sell media to franchisee and local businesses."

This investment structure offers investors a significant return derived from affiliate fees, while retaining equity; creating a potential for significant financial gains. Under this investment, half of the platform's fees will be channeled back to the investors capped at a 2X return and retaining an equity stake. LiveRetail's platform also aids the franchisees and local businesses to cut marketing costs with its ready-to-run platform; augmenting advertising outcomes and cutting marketing costs.